NewsWhip

MARCH 31, 2021

What happens when influence outshines advertising? Bryan Pedersen, Chief Information Officer, MSL USA. There’s a great quote from Mathew Sweezey from Salesforce, where he says that “Today there’s no unconsidered decision,” and it’s true because you have so much information at your fingertips.

Advertising 131

Advertising Advertising Data Reputation 131

Onclusive

JUNE 24, 2020

We also covered some of the tactics that smart companies are using to create and control the narrative through owned media strategies. You likely have great staff who can help write content, it’s worth your while to try to enlist those experts at your company for their subject matter expertise. Measure and improve.

Strategy 418

Strategy Media Advertising Advertising 418

Practical Law Construction

JULY 13, 2022

One is the practice of including a “no oral modification” clause in a contract, but then informally agreeing an amendment. This situation has proved sufficiently difficult to require a thorough review and restatement of the law by the Supreme Court in MWB Business Exchange Centres Ltd v Rock Advertising Ltd. The judgment.

Construction 52

Construction Groups Television Advertising 52

Sword and the Script

JUNE 6, 2023

The survey found: 57% are crafting pitches; 48% are writing copy for social media; 48% are writing press releases; 44% are using it for research; and 25% say they are using it for strategy and planning. To be sure, generative AI aside, the company has been invested in AI for a while as I’ve noted before many times.

Survey 149

Survey Software B2B Pitching 149

ImPRessions - Crenshaw Communications

FEBRUARY 9, 2021

But for B2B companies — particularly in the technology space — sometimes the best way to get in front of a key audience isn’t just with trade and business press, but through industry analyst reports that influence media and customers. With that in mind, here are a few things B2B companies need to know when it comes to AR.

Wireless 309

Wireless B2B Report Media Relations 309

5W PR

MAY 18, 2018

Experiential marketing campaigns are live events designed to educate, entertain, and inform customers. Used correctly, an experiential campaign gives companies a tangible way to connect with people and convince them to share their experiences with their friends and family. 1. It Generates Unique Content.

Company 96

Company Marketing Social Media Analytics 96

PR Fuel

JANUARY 14, 2018

Congratulations on having a successful company! However, you are struggling getting your company’s news in the local paper. Now this sounds like a great story, however, it is essential when writing the press release to make sure that it doesn’t come off as a sales pitch. Instead let’s craft a story around it.

Local 64

Local Company How To Training 64

The Stalwart Blog

JULY 17, 2014

Many ask the question, should I write on spec? First, what does it mean to write on spec? Writing on spec is when you write an article for a publication without the promise of the publication purchasing the article. So why not invest your time into spec writing? Hope you enjoy! . FOR IMMEDIATE RELEASE.

Writing 84

Writing Communications Advertising Advertising 84

PR Fuel

OCTOBER 26, 2021

.” No matter how great your products or services are, you need a way to inform consumers about them. Writing a press release and distributing it through appropriate channels will gain you valuable exposure. Consumers are more likely to patronize your company if they see you as knowledgable, honest, and dependable.

Writing 101

Writing Small Business Consumer Reputation 101

Remote PR Jobs

JANUARY 31, 2022

Oftentimes, however, they want to be quoted simply for the sake of talking about their company and selling more stuff. They know a simple mention or a quote from a popular blog or publication can help companies get a lot of attention from customers and other media. Write them down. Reporters and editors aren’t fools.

Insurance 130

Insurance Insurance Pitching LinkedIn 130

Polaris

JANUARY 6, 2015

Think you don’t have time to write a PR brief ? A well-written brief that provides your PR team with the right information will actually save you time in the long-run. There is no one way to write a PR brief, but here are 9 elements that fit most situations. Share your advertising, promotion and social media campaigns.

Writing 100

Writing How To Measurement Advertising 100

PR Fuel

FEBRUARY 25, 2022

Writing a great press release can be complicated though, and most media professionals start out by using press release samples. Keep reading to learn more about how to write a good press release and how much it can do for your company! One thing companies love to do is tie their products in with popular topics and headlines.

Product Launch 105

Product Launch Travel Interviews Writing 105

Ethical Voices

MAY 18, 2023

There were 30 companies with at least 20 native ads each on the topic. The most popular media outlets for this type of native advertising were Forbes, BBC, and CNN. The study found this native advertising has an impact on editorial coverage in those prominent outlets.

Ethics 80

Ethics Reddit Energy Advertising 80

5W PR

OCTOBER 5, 2020

Newsletter marketing is the practice of companies sending informational emails and other content related to their products or services through an email newsletter to their subscriber list. That balance for newsletters is 90% informative or entertaining content and 10% sales.

Marketing 88

Marketing Engineering Education Advertising 88

Sword and the Script

JUNE 13, 2023

The company polled 3,132 journalists in 17 countries across North America, Europe and Asia for this year’s report. Companies that do this will get more opportunities – those that don’t won’t – and you might just burn a bridge. Takeaway: Journalists are checking to see what’s hot with readers and writing more of that.

Journalism 129

Journalism Media Relations Report Media 129

Sword and the Script

JUNE 18, 2019

In the B2B technology world, which is the lenses through which I example things, I’ve found PR usually reports to marketing – but supports the whole business – when a company is small or young. 1) “Make sure that employees, customers and the market understand our company, its services and goals.”. 12) “Write for businesses.”.

Employee 150

Employee Print Writing Survey 150

5W PR

APRIL 8, 2021

With companies still trying to figure out the best way to utilize the power of social media platforms, one of the most well-known marketing tools has transformed its original purpose. The press release has become more important than ever when promoting a company and its products or services. It is written in a journalistic style.

Engineering 128

Engineering Writing Social Media Report 128

B2B PR Sense

JANUARY 5, 2018

When it comes down to it, PR can be far less expensive than advertising and offer more benefits. When companies try to do their own PR, it often lacks a strategy and falls through the cracks. When companies try to do their own PR, it often falls through the cracks CLICK TO TWEET. Myth #4: PR is just advertising.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

NewsWhip

JUNE 14, 2023

G2 is the largest and most trusted software marketplace, assisting 80 million individuals annually in making informed software choices through authentic peer reviews. Every year, they evaluate and rank the top companies worldwide by analyzing up-to-date reviews provided by real users.

Leadership 78

Leadership Software Customer Service Small Business 78

PRSay

NOVEMBER 19, 2018

A participant in one of my storytelling workshops once shared this advice: “If you’re writing about seeing a snake at a picnic, for gosh sake, start with the snake. The day you learned the company had shipped its $60,000 circuit board with a fatal flaw. When writing an opening paragraph, keep things lively and terse.

Storytelling 149

Storytelling Case Study Writing Banking 149

PR Conversations

JUNE 18, 2014

claimed to be the first US advertising agency (having bought a firm established in 1841 by Volney Palmer ). Ayer are some classic slogans and its landmark art deco building in Philadelphia (now a luxury condominium The Ayer ), after the firm’s remaining assets were bought by the French advertising/PR firm, Publicis Group in 2002.

Advertising 76

Advertising Advertising Agency Publicity 76

Sword and the Script

JANUARY 19, 2021

Years ago, I had the opportunity to be a PR director for a publicly-traded company that developed and sold software to the PR market. About two years ago, I saw an opportunity to use that experience to fill an information void in PR technology. Another company called PRophet takes it a step further. Check out our services.].

Technology 170

Technology Publicity Software Pitching 170

Landis PR

APRIL 29, 2024

In this week’s blog, our Public Relations Global Network partner, Taru Tujunen from Ellun Kanat , writes about the business environment in Finland. It also provides information on key economic indicators, government initiatives, and advice for foreign companies looking to navigate Finland’s media environment.

Radio 64

Radio Pinterest Television Government 64

ImPRessions - Crenshaw Communications

JULY 17, 2017

But this threshold crossing is a sign that major advertisers can no longer give short shrift to digital ad budgets. From connected devices that gather user data, to hospital networks, her statistics point to the explosive growth of personal and public health information. Facebook and Google dominate digital advertising.

Trends 159

Trends Mobile Advertising Advertising 159

5W PR

SEPTEMBER 14, 2020

This means that businesses first have to assess the details of all local data points, including the name of the business, the address, the business hours, and the contact information. These landing pages should be comprehensive and simple while also featuring all of the business’s essential information. Listing Management.

Local 88

Local Marketing SEO Mobile 88

Cision

JULY 5, 2017

Your content shouldn’t be thinly-veiled advertising, but instead, should provide useful information to your audience. You stay true to your company values and impart them through your content. If every Friday your staff dresses up like superheroes, that’s a great visual that turns your company into a band of actual humans.

Content Marketing 247

Content Marketing Advertising Advertising Google 247

Communications Conversations

NOVEMBER 16, 2022

But I thought what would be more interesting–and helpful–is to get that information from the people who are most important in this equation: the social media professionals themselves. Here are top 5 “skills” that I believe are most valuable for social media managers: * Advertising. Canva/design. Canva/design.

Social Media 174

Social Media Media Analytics Data 174

Onclusive

FEBRUARY 22, 2018

I came to the name after incorporating my initials — ‘MAS’ is Spanish for ‘more’ — and ‘ink’ references pen-to-paper; writing your story to build and manage your communications. The name doubly fits, since our job is to manage TMI (“too much information”). We keep things simple. TMI does PR. Mika: Nail the elevator pitch.

Interviews 284

Interviews Radio Small Business Pitching 284

NewsWhip

AUGUST 9, 2022

Keeping misinformation at bay is an enormous job, but NewsGuard , a New York-based company, is up for the task. The business, which was started by Steven Brill and Gordon Crovitz, two veteran journalists, systematically analyzes digital information sources to determine their reliability and objectivity. Labeling advertising clearly.

Government 78

Government Journalism Advertising Advertising 78

The Proactive Report

FEBRUARY 27, 2021

Their marketing history can reflect the moral offense, which can lead to marketers being ruined by the advertisement market or any other platform. Many of the advertisement platforms usually take this seriously especially the one that is existing digitally. Quoting the actual content. Conclusion.

Engineering 130

Engineering Reputation Data Advertising 130

Newsfile

FEBRUARY 28, 2024

A press release (also known as a news release) is an official statement issued by an organization to announce news, events, product launches, or other relevant information. It helps organizations stay informed about their reputation, competitors, and industry trends. company website, blogs). What is Native Advertising?

Viral 52

Viral Crisis Communications SEO Reputation 52

Reputation Us

AUGUST 28, 2023

Provide information, but do the work.” — Real-time delivery of information. –Advertising will be more engaging. ” Justin Gilanyi “What I look for in investing in companies…Head, Hand, Heart. .” Head – Who is behind the company. ” Neville G. ” Neville G.

System 78

System Technology Banking Community 78

ImPRessions - Crenshaw Communications

MAY 1, 2018

Bylined content helps establish a B2B executive as an industry expert or brand voice, and it’s also a strong way to boost SEO for an individual or company. This typically comes in the form of expertise unique to your executive, company, or industry. The writing should move smoothly, so keep sentences short and snappy.

B2B 147

B2B Leadership Customer Service eBook 147

Cision

OCTOBER 10, 2017

You can quickly uncover and understand what topics are of most interest to your target audience, which you can then use to inform future content creation. The growing trend of companies using earned media tactics to do this is a testament to the level of success user-generated distribution can achieve. . Influencer Distribution.

Strategy 251

Strategy Case Study Instagram Print 251

ImPRessions - Crenshaw Communications

NOVEMBER 28, 2017

In an ideal world, within a week or two they are awarded the business or informed that they didn’t make the cut. Many companies, perhaps well-intentioned at the outset, go through the motions of hiring a firm, only to disappear after collecting proposals and interviewing teams. But PR is not a substitute for advertising.

SEO 200

SEO Pitching Agency Exercises 200

Melissa Agnes

MARCH 5, 2014

In fact, last September a New York attorney general fined 19 companies a total of $350,000 for false online reviews. All too often, we have seen dishonest companies damage their competitors’ reputations online by making (or hiring someone to make) a series of false statements on review-based websites. False Review Removal Strategies.

How To 219

How To Reputation Engineering Advertising 219

Bianchi Biz Blog

MAY 8, 2023

I have been writing about vehicle infotainment centers and connectivity. I am also keeping an eye on how economic conditions are impacting companies in the mobility space – there was a lot of enthusiasm and a lot of capital floating around just a few years ago, and that’s not the situation anymore. Any pet peeves with PR people?

Automotive 84

Automotive Report Meeting Radio 84