ImPRessions - Crenshaw Communications

JULY 14, 2021

Some companies in the B2B tech space who have just begun to use strategic public relations may not be know the full value that conference speaking engagements and industry awards offer. Young companies need to find ways to earn endorsements from a reputable third-party. The B2B buyers’ journey is famously long-tailed and competitive.

B2B 334

B2B Company Case Study Conference 334

ImPRessions - Crenshaw Communications

AUGUST 30, 2023

Over the years, I’ve observed a trend with startling regularity: Many B2B tech companies, regardless of their size or stature, don’t operate with a fixed marketing plan in place. Their focus should be on guiding the company on what to announce and how, rather than waiting to be fed information.

B2B 156

B2B Company Storytelling Retail 156

Agility PR Solutions

MARCH 20, 2024

Sustainability is of course a paramount issue for businesses and consumers, and new research shows that, despite the words and actions of bureaucratic backlashers, it’s a common consideration for investment management professionals in the US as well—but trust in the environmental, social and governance (ESG) data used to inform investment decisions (..)

Data 110

Data Company Publicity Government 110

Axia PR

MARCH 20, 2024

Classify media tiers, identify interest, select quality options, and stay informed about competitors to prioritize media outlets. Earning media coverage is essential to a successful PR campaign, and it’s important to remember not all media outlets are created equal when earning coverage.

How To 127

How To Company Media Examples 127

Prowly

OCTOBER 28, 2020

Since most stories require a bit of advanced research: the easiest you make for the reporters to find accurate information about the business you represent, the better for your PR efforts. How to increase the likelihood of journalists writing well-informed articles about your […].

Guidelines 223

Guidelines Examples Company Writing 223

Landis PR

APRIL 8, 2024

Photo courtesy of Pixabay Many awards aiming to measure large companies’ ESG (environmental, social and governance) performance suffer from non-transparent jury selection processes. Furthermore, all companies that take part in the award receive an evaluation of the quality of their reporting. No jury here!

Company 59

Company Report Government Local 59

PRSay

JUNE 11, 2020

We’re really proud to have this session” and to be able to “inform attitudes, opinions and beliefs,” said Himmelmann, director of development for Habitat for Humanity of Greater Sacramento, and 2020 president-elect of PRSA’s California Capital Chapter , which hosted the webinar.

Communications 170

Communications System Advertising Advertising 170

ImPRessions - Crenshaw Communications

JUNE 5, 2019

A high-impact PR program can be a technology company’s greatest asset – provided it’s well conceived and skillfully executed. Mark Cuban famously advised against it for most early-stage companies, and for some it’s simply premature. Here’s how any tech company can benefit from the right PR campaign.

Technology 246

Technology Company Banking Education 246

ImPRessions - Crenshaw Communications

JULY 16, 2019

Data for millions of customers across multiple AMCA contractors like LabCorp had their information compromised. We’ve seen companies like British Airways and T-Mobile fall victim to extreme ransomware and cyber breaches in the past year, and the worst thing about it is that most companies are woefully unprepared to deal with the threat.

Company 213

Company Case Study Airlines Study 213

5W PR

MARCH 18, 2023

This enables potential investors to comprehend the company’s ideology and gain insight into its operations. Relationships Businesses should recognize the importance of building relationships with influencers and thought leaders in their field, to help position the company for investors.

Company 88

Company Corporate Product Launch Internal 88

Axia PR

DECEMBER 10, 2023

Consider cost, design, support, and analytics when selecting the best content management system for your company. One of the best ways to provide consumers information about your company is through a content management system (CMS) or website.

Company 62

Company Web System Analytics 62

Ethical Voices

APRIL 3, 2023

He discusses a number of important issues, including: How can we best balance safeguarding confidences and disclosure of information? Trying to keep the staff well informed and looking at financial information. We all take information, assumptions and data differently. We’re not in a technology company.

Ethics 79

Ethics Privacy Data Financial 79

Sword and the Script

JULY 20, 2021

Some B2B tech companies, especially in early stages, are eager to make a splash in their respective markets. These companies have only created a third of the content they need to successfully move the reader through the buyer’s journey. Pricing information. If you are interested in contributing please read these guidelines. .

B2B 172

B2B Company Marketing SEO 172

ImPRessions - Crenshaw Communications

MARCH 21, 2019

With the public too cynical to buy into ads trumpeting a company’s inherent beliefs, public relations offers that all-important third-party acclaim. If a tech company only uses only renewable energy, then it might partner with an environmental group for an issues awareness campaign about the environmental impact of high-tech products.

Company 174

Company Conference Corporate Leadership 174

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on Fast Company Fast Company ‘s Leadership section selectively accepts outside contributions from industry professionals. While we encourage drawing from your own experiences in business to support your ideas, over-the-top self-promotion (of yourself or your company) will prevent us from publishing your article.

Company 100

Company How To Leadership Pitching 100

Onclusive

APRIL 9, 2019

Today, I am pleased to announce that we have completed our acquisition of San Francisco based technology company, Ozmotik. Brands are not built on what companies say about themselves, they are built on what others say about those companies. AirPR Changes Company Name to “Onclusive”. Reach and Frequency with Credibility.

Content Marketing 284

Content Marketing Analytics Corporate Company 284

5W PR

DECEMBER 14, 2023

Rules: What Companies Need to Know The U.S. The new rules primarily affect publicly listed companies, but private and smaller firms will likely still feel the impact. With only a few days until the rules take effect, companies must move quickly and thoroughly to understand and prepare for the changes.

Company 78

Company Government Enterprise Exercises 78

Barokas

AUGUST 22, 2019

How do you define company culture? It goes beyond perks like free snacks or quarterly company outings. Company culture rests on the values every employee brings with them to the office each day. It’s also the foundation for customer service, which in turn shapes the company’s brand and communications strategies.

Customer Service 84

Customer Service Company Strategy Communications 84

PR Fuel

OCTOBER 8, 2022

Press releases not only inform the public as to your company’s current actions but they also provide you with the opportunity to foster your company’s public image. While most companies can benefit from PR distribution , some types of companies benefit more than others. Healthcare. Food & Beverage.

Industry 104

Industry Company Real Estate Tourism 104

NewsWhip

MARCH 6, 2024

The head of insights at the company has a team that is inundated with report requests for data and insights on a broad array of topics, from the war in Ukraine to the US elections to the public’s view on sustainability. Our clients look to us to be aware of and vet data and analytics providers.

Energy 78

Energy Internal International Company 78

Landis PR

NOVEMBER 26, 2022

Five Best Communications Practices for Your Tech Company. In today’s information-rich society, there is no need to explain communications’ essential role in any industry. Utilizing these five best communications practices for your tech company can boost your sales and drive your brand awareness and credibility online.

Company 98

Company Communications Case Study Engineering 98

5W PR

MAY 13, 2022

Threats these days are a lot more different compared to how they used to be in the past, and with different types of cyber threats, innovative technology companies are also being developed in the cyber security industry that can help other businesses defend themselves from threats and attacks. Thought Leadership. Valuable Content.

Company 97

Company Strategy Leadership Resources 97

5W PR

OCTOBER 11, 2023

million in 2022, and companies need to be aware of the latest technological and regulatory trends to ensure a baseline organizational readiness to keep the company on strong footing and assuage the concerns of their many stakeholders, namely investors. These companies will have to file an 8-K form with the SEC.

Report 78

Report Company Publicity Banking 78

Agility PR Solutions

NOVEMBER 15, 2023

But this elusive metric poses a host of challenges for leaders—how exactly does a business entity earn trust, what indicators inform its progress, and how do you know when you’ve succeeded?

Measurement 117

Measurement Company Consumer Brand 117

5W PR

JUNE 27, 2022

In the last couple of years, the tools and software in the advertising industry have been rapidly evolving to the point where companies can now utilize a large number of platforms to create highly targeted ad campaigns that are completely automated. Consumer Focused. Contextual Targeting.

Company 88

Company Strategy Publicity Advertising 88

5W PR

FEBRUARY 23, 2022

Plenty of companies have already started leveraging TikTok as a marketing platform, and have plans to continue investing in it in the next year. Companies using the app should know when the best time is to share content on the platform, in order to ensure it has the broadest reach. Best Sharing Times. three to six p.m.,

Company 88

Company Analytics Privacy Consumer 88

5W PR

AUGUST 9, 2022

In a world where technology has changed how business is conducted, SaaS companies must establish a solid public relations strategy. PR is an essential part of any business’s marketing strategy and is even more crucial for Saas companies. SaaS companies are unique in the way they approach marketing. Strategies That Work.

Company 78

Company Strategy Software Writing 78

PRSay

JULY 20, 2021

In surveys of more than 10,000 consumers in the United States, the United Kingdom, Germany, China and Brazil, less than half (45 percent) of respondents said they’re willing to let companies collect their personal information in exchange for more convenience. Illustration credit: jozefmicic ].

Study 105

Study Consumer Company Privacy 105

Agility PR Solutions

DECEMBER 10, 2018

As PR practitioners know all too well, a company crisis can have severe implications on brand reputation, but company strategy can also get sidelined during the chaos. The post Crisis lessons—how crisis-mode learnings inform stronger biz strategy appeared first on Agility PR Solutions.

Crisis 107

Crisis Strategy Reputation Company 107

Communications Conversations

MAY 23, 2022

Historically, social listening has been one of those things only the big companies with big budgets and social media monitoring tools do. However, according to a new survey by Social Media Today and Meltwater, a full 61% of companies now have social listening processes in place. Companies are leaving a lot on the table here.

Company 178

Company Reddit Employee Facebook 178

Agility PR Solutions

MARCH 31, 2021

The strategies that a company uses to relate to the public are vital to its success. They also say a lot about the company itself. With so many people in the information age feeling disconnected, understanding the importance of public relations is more important than ever.

Company 100

Company Strategy Publicity 100

Agility PR Solutions

APRIL 27, 2023

Data-driven approaches have helped marketers and communicators significantly with informing and targeting their campaign efforts, but in the greater business world, much of the data leaders are receiving is just adding confusion to their decision-making prowess–and stress to their professional and personal lives.

Data 94

Data Company Communications Marketing 94

Cision

JANUARY 8, 2018

When companies plan communications for the year, they tend to time out major company announcements around trade shows for fear that announcing it at a show could take away from the big news — keeping a good pairing apart. They can also be used as a platform for the largest company announcements. New Mission For Company.

Company 222

Company Trade Shows How To Product Launch 222

Bianchi Biz Blog

MARCH 4, 2021

companies, who lag behind their European counterparts, leaves big blind spots for investors. That’s one revelation from the newly published Global ESG Monitor (GEM) – a study of ESG reports from the largest listed companies in Europe, the United States and Australia. We could see that the European indexed companies perform better.

Report 87

Report Company Financial Study 87

PRSay

APRIL 24, 2020

The PR software company amended its 11th-annual report — which surveyed more than 3,200 journalists from 15 countries — on how PR professionals can better work with journalists to reflect the new realities of the coronavirus shutdown.

Report 156

Report Pitching Media Survey 156

Reputation Antistress by Sergii Bidenko

JUNE 26, 2023

The large-scale wave of layoffs in international companies in 2023 is the beginning of a big storm. The announced numbers of layoffs in branded companies are impressive. However, the companies are trying to soften the shock with remarks like: "This is just 5% of the total number of employees worldwide".

Reputation 52

Reputation Company How To Employee 52

Axia PR

JULY 31, 2022

Effective PR helps you position your company to the consumers in a positive way. Smart public relations helps customers looking for insurance remember your insurance company to reach out to do business with you. We can agree that people aren't thrilled about paying for insurance, and most see it as a grudge purchase.

Insurance 62

Insurance Insurance Company Strategy 62