Bianchi Biz Blog

APRIL 18, 2022

These days, we publish our print edition quarterly and focus most of our attention on our website. Supply chain disruptions and how companies are managing them are another big topic. When I was writing about appliances in Louisville, GE was starting to push induction cooktops. I’ll add an oddball in there.

Meeting 78

Meeting Automotive Media Newspapers 78

NewsWhip

NOVEMBER 3, 2022

The UK-based company operates 130 national and regional print and online media brands in the U.K., While the company can access analytics from its own websites, of course, NewsWhip gives her team access to more wide-reaching information about where people found stories via social , and how they engaged with them.

Reddit 158

Reddit Viral Analytics Social Media 158

PR Fuel

NOVEMBER 11, 2021

The press release may give information about a circumstance event, product launch, or some other happening tied to the company. Writing effective press release headlines and content can help capture the interest of both your audience. The process of writing a business press release itself only takes several hours.

Advertising 104

Advertising Advertising Writing Product Launch 104

Sword and the Script

OCTOBER 5, 2021

The contact database – and the information it contains – is “human-verified” according to an announcement the company emailed. The company has done a couple of things historically that allow it to stand out in the market. Second, the company has developed share-of-voice and attribution tools.

Software 156

Software Tools Print Technology 156

Sword and the Script

AUGUST 4, 2020

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. Over time, the digital community warmed to the term again.

Media Relations 152

Media Relations Media Print Software 152

Contently - Strategy

NOVEMBER 3, 2021

I treat every story as a valuable source of information for readers—and a valuable gateway to a brand.” As a content marketer, what’s my responsibility to double-check that information cited in a third-party article is accurate? Do I need to parse the fine print of a scientific study every time I cite a statistic?

Content Marketing 144

Content Marketing Marketing Viral Study 144

Burrelles Fresh Ideas

SEPTEMBER 26, 2023

It also enlightens brands about specific community pain points that the company can address more actively. Nevertheless, effective community engagement won’t take the same shape for every company. Indeed, having a thorough understanding of the potential benefits can help to inform the goals for community engagement.

Community 92

Community How To Marketing Data 92

Cision

OCTOBER 10, 2017

You can no longer simply email journalists and hope to get coverage online or in print-based media. You can quickly uncover and understand what topics are of most interest to your target audience, which you can then use to inform future content creation. Let’s examine three ways of distributing content and how to get them up to date.

Strategy 251

Strategy Case Study Instagram Print 251

Bianchi Biz Blog

MAY 2, 2022

I am the senior editor at Charged – I write daily blog posts, as well as articles for the print magazines, and do copy editing. I’m also a contributing writer for EVannex – I write a weekly blog post. COMPANY X’s GOODSTUFF is used by the leading blah blah blah.”. Finding good writers has always been very tough.

Meeting 81

Meeting Media Travel Interviews 81

Cision

SEPTEMBER 13, 2017

Whether you’re planning for a brand refresh or an entire overhaul, there are several critical steps that will ensure the successful alignment of company objectives with your audience’s preferences. What do you see for your company a year from now? Informative? Printed and digital materials: sales collateral. one sheets.

Corporate 270

Corporate Brand Branding Guidelines 270

PR Fuel

DECEMBER 21, 2021

They go on to add that press releases are their most trustworthy source when it comes to brand-related information. It’s a document provided by a company to give information about their business to the media. It contains information such as special offers, new products, or events that are going to take place in the near future.

Engineering 52

Engineering Writing Web Google 52

Cision

JANUARY 15, 2016

Use social listening tools to monitor what people say in response to rework your distribution methods, change story types or locate new ideas to write future content. Will you set up a digital newsroom to host everything or mail out a printed newsletter? But what you write is dependent on your approach and defined outcomes.

Journalism 120

Journalism Strategy Brand Branding 120

Polaris

DECEMBER 1, 2014

In 1891, August Oetker sold baking powder with recipes printed on the back. Four years later, John Deere launched The Furrow , a magazine providing information to farmers on how to become more profitable. And in 1900, Michelin gave drivers information on auto maintenance and roadside travel in its inaugural Michelin Guide.

Content Marketing 216

Content Marketing Strategy Marketing Resources 216

PR Insiders

APRIL 13, 2021

I know how valuable PR can be for building your brand, so it’s important to be an informed shopper. Most PR firms specialize in print media (getting editorial coverage in newspapers and magazines, both online and offline), and many focus on social media. Find a firm that has successfully dealt with clients in your industry.

Radio 78

Radio How To Public Affairs Print 78

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Whereas it was once important for a book to be printed and distributed by a traditional publisher, today self-publishing is a perfectly acceptable route. Authoring a weekly blog allows a leader to write in her own voice – which becomes part of the voice of the brand. Content shapes a personal brand. Longer content boosts SEO.

Case Study 178

Case Study SEO Film Video 178

PR Fuel

NOVEMBER 20, 2020

More and more companies are choosing to outsource their PR work to the experts to make sure that everything goes off without a hitch. Read on to learn the 7 most important factors of developing a PR campaign that will boost your brand and carry your company into the future. We’re here to take care of your PR writing for you.

Radio 65

Radio Print Writing Consumer 65

Presspage

JULY 25, 2018

Write a snappy subject line for your email, says Elise Copps of Hamilton Health Sciences. Write snappily Use active voice, not passive. Cut it down into digestible chunks of information.” “That way you keep the drumbeat going on your company or product—and your innovativeness,” she says.

Wikipedia 103

Wikipedia Writing Video Report 103

Cision

SEPTEMBER 29, 2016

Unfortunately, however, the misfire was one in a litany of recent missives based on bad information—a debacle that ultimately prompted me to blacklist dozens of individuals and agencies. Location is only one piece of information PR professionals should research before sending ideas to a freelancer.

Pitching 0

Pitching Journalism Writing Print 0

Cision

JULY 11, 2017

Not only can it reveal key information such as competitor intel and audience demographics, it can also help steer you in the right direction when it comes to future outreach efforts. Your company or brand is a given, but what else? For instance, if your company name is “Fire & Ice,” some outlets may write it as, “Fire and Ice.”

How To 265

How To Media Software Agriculture 265

PR Fuel

AUGUST 7, 2018

Write the release first, edit it later. Keep the release looking good with solid writing and formatting. Never Write a Press Release Without a Plan. When it comes to press release writing, it’s easy to see it as just another task filling up your to-do list. What should you write next? Craft a great headline.

Writing 40

Writing How To Report Comparison 40

5W PR

FEBRUARY 22, 2023

Product launches can determine the success of a product, so it’s imperative that companies create a calculated product launch strategy. For example, always include details such as dates, locations, and contact information. Always create press releases in the form of an authentic news story rather than writing it like an ad.

Strategy 88

Strategy Product Launch Brand Branding 88

ImPRessions - Crenshaw Communications

MAY 4, 2017

How hard is it to write some short articles on a subject you know well? Understanding what the decision-makers want before you begin writing is a major timesaver. Write for the audience. Because every industry has its own language and terminology, to write like an insider may require the inclusion of certain terms.

B2B 136

B2B Guidelines Writing Pitching 136

Sword and the Script

JANUARY 31, 2023

Private “special acquisition vehicle” makes $500m+ bid for Meltwater; Truescope acquires Universal Information Service and Cision acquires Factama to “track narratives online” What a difference a couple of weeks can make. Meltwater to become a private company upon completion of the transaction.” The company raised $6.2

Software 78

Software Case Study Technology Tools 78

Bianchi Biz Blog

NOVEMBER 19, 2020

I want to write stories that thoroughly explain what’s going on and how it impacts them.”. If it’s a company anniversary story, perhaps there’s an employee who’s been with the company since the beginning that you can incorporate through quotes or interviews. Technical Information. I also look for timeliness.

Automotive 86

Automotive Journalism Interviews Engineering 86

5W PR

AUGUST 19, 2019

Information is constructed into conversations, and companies are able to speak directly to their target audience 24 hours a day, 7 days a week. PR in its traditional form refers to networking with journalists in a bid to get featured in print publications. Digital vs. Traditional. What Does Digital PR Involve?

Digital PR 76

Digital PR Print Construction Television 76

Stephen Waddington

FEBRUARY 12, 2021

Issues and crisis management have come to the fore as companies are forced to react to economic factors and as misinformation about COVID-19 continues to spread, placing a sharper focus on tackling fake news and the need for customer transparency and honesty.

Crisis Management 88

Crisis Management Print Ethics Local 88

B2B PR Sense

JANUARY 5, 2018

When companies try to do their own PR, it often lacks a strategy and falls through the cracks. When companies try to do their own PR, it often falls through the cracks CLICK TO TWEET. PR people don't whisper into the ears of journalists about what to write. Or a correction be issued if it is in print.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

wiredPRworks

SEPTEMBER 11, 2021

September 11 Memorial Information. Producing a letter took time to write, print or copy and mail. Each year, I write a brief reflection on the year’s main events. The writing is brilliant. Although Barbara loves LinkedIn, she doesn’t work for the company. Where were you on September 11? 2011 Update.

Communications 105

Communications Community Crisis Film 105

Sword and the Script

SEPTEMBER 1, 2020

The database indicates the company has raised $47 million (including debt) in five rounds from four investors. The announcement said, “financial backers Kohlberg Ventures and Arrowroot Capital will continue as significant investors in the company, alongside the founders and management.” SocialChorus last raised $12.5 year-over-year.

Internal 147

Internal International Tools Software 147

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

Do be prepared to bare your (company) soul. For your PR team to both burnish and protect your company reputation, you must have honest conversations about the good, the bad and the ugly. Do put important requests/promises and desired outcomes in writing. The best clients feed agencies information early and often.

Agency 136

Agency Meeting Print Course 136

Buzzstream

FEBRUARY 27, 2024

Writing media pitches for data-led stories or studies is very different from writing a media pitch to promote the launch of a new product, service, or event. In this guide, I’ll be sharing my approach to writing media pitches, plus you’ll find a bunch of helpful tips and examples to assist you in writing your own.

Pitching 83

Pitching Writing Film How To 83

Newsfile

FEBRUARY 28, 2024

A press release (also known as a news release) is an official statement issued by an organization to announce news, events, product launches, or other relevant information. It helps organizations stay informed about their reputation, competitors, and industry trends. company website, blogs). What is a Press Release?

Viral 52

Viral Crisis Communications SEO Reputation 52

5W PR

DECEMBER 18, 2019

For example, always include details such as dates, locations and contact information. Always create press releases in the form of an authentic news story rather than writing it like an ad. Be sure to include rich media and as much context in your releases to gain the most SEO value and impressions to your information.

Strategy 133

Strategy Marketing Trade Shows Video 133

Deirdre Breakenridge

MARCH 25, 2015

When I started out in PR, my focus was building relationships with the media who were mostly print journalists at newspapers and trade publications. Yes, there is still print and broadcast media. Social media gives us the ability to know a lot of information about a person. In the late 1980s, the media was cut and dry.

Pitching 150

Pitching Radio Newspapers Print 150

Critical Mention

AUGUST 5, 2018

Current readers rave about the newsletter, saying “it’s information you wouldn’t know you’re missing. Follow her for links to informative articles and Q&A sessions details. Peter also sits on advisory boards of several companies, including DailyWorth and Namely. Shonali Burke. SCHEDULE A DEMO.

Twitter 77

Twitter Radio Social Media Print 77

Sword and the Script

SEPTEMBER 8, 2020

Recently I went back through all the write-ups I’ve published on surveys and boiled the results down to these ten. Earned media still the most credible source of info Most people find independent journalism and earned media to be the most credible source of information. These lay out a pretty good picture of the PR landscape.

Survey 96

Survey Industry Leadership Study 96

wiredPRworks

SEPTEMBER 11, 2021

September 11 Memorial Information. Producing a letter took time to write, print or copy and mail. Each year, I write a brief reflection on the year’s main events. The writing is brilliant. Although Barbara loves LinkedIn, she doesn’t work for the company. Where were you on September 11? 2011 Update.

Communications 81

Communications Community Crisis Film 81