Bianchi Biz Blog

MARCH 18, 2021

It is one of the most important reports a company does for responsible investors and key stakeholders. Yet, our experience with first-time reporters, together with our analysis of the quality and level of ESG reporting by the world’s biggest companies, has yielded fresh insights about ESG reports. But which one should you use?

Report 81

Report Company Data System 81

Newsfile

SEPTEMBER 28, 2023

7 Ways to Leverage the Power of the Fall Season in PR & Press Releases Fall-themed PR & press releases can help your company leverage the autumn season to boost its news reach and communication efforts. Then, the company goes one step further to show viewers how to make a pumpkin spice jar. Image by diana.grytsku on Freepik

How To 93

How To Tourism Fashion Travel 93

ImPRessions - Crenshaw Communications

JANUARY 16, 2020

This means brands are beginning to think about where their companies stand on a variety of issues — from body image to climate change — and where they can improve to meet the changing expectations of shoppers. Emphasis on international expansion. Dynamic everything.

Retail 156

Retail Automotive Conference Data 156

PRSay

JULY 10, 2023

Just a few months ago, companies could stay above the political fray. As recent controversies surrounding Bud Light and Target have demonstrated, gone are the days when a company could get by with issuing a belated, carefully neutral statement in response to a political issue. Now, that is no longer true.

Brand 145

Brand Branding Nonprofit Government 145

Newsfile

AUGUST 14, 2023

Environmental Sustainability Press Release Example Mattel’s environmental press release announces its first fashion doll line made from recycled ocean-bound plastic. Not only is the company committed to the environment, but it wants you to know about it.

Examples 95

Examples Fashion Engineering Report 95

Landis PR

MAY 28, 2024

Today Photo courtesy of Pixabay Denmark is particularly strong in information technology, renewable energy, sustainability, and life sciences – and also has a vibrant creative industry, encompassing design, fashion, architecture and media. Focus is strong on work-life balance, with quite a high degree of personal freedom for employees.

Energy 59

Energy Technology Biotechnology Pharmaceuticals 59

PR Job Coach

NOVEMBER 26, 2020

From 2008-2014, Scott was the first global head of social media and digital communications at Ford Motor Company, where he helped turn the company around. He served as a strategic adviser across a variety of business functions, leading the company's global social media strategy. Hitachi, Loral, ASARCO, Gould Inc.,

Corporate 274

Corporate Leadership Advertising Advertising 274

Reputation Us

APRIL 22, 2020

The more engaged a company is on the Internet, the easier it is to manage an online reputation. Your “relationships” can be laid bare in an instant, with a single consumer complaint threatening the core of your company or nonprofit’s reputation. What are your staff, board and executives saying about you internally?

Publicity 97

Publicity Reputation Internal International 97

The Hoffman Agency

OCTOBER 2, 2017

If it weren’t for our international offices, the business of communications wouldn’t be nearly as interesting. But this international mentality runs deeper than flying overseas. But this international mentality runs deeper than flying overseas. An international dimension feeds this curiosity. Forget business for a minute.

Internal 28

Internal International Fashion Storytelling 28

ImPRessions - Crenshaw Communications

JULY 12, 2017

The company’s advocacy on environmental issues is a core value. But for most mainstream products and companies, the decision to embrace politics – or a politicized issue – is fraught. The position was fully consistent with the brand’s values and that of its customer base of sophisticated international travelers.

Brand 174

Brand Branding Fashion Advertising 174

Prohibition

APRIL 12, 2022

Fast-food chain Burger King took to Twitter to promote International Women’s Day. What was intended to be a unique, eye-brow raising take on raising awareness for International Women’s Day, by promoting female opportunities within the fast-food industry, truly backfired for all of social media to witness.

Advertising 62

Advertising Advertising Social Media Brand 62

PR for Anyone

MARCH 31, 2020

David Meerman Scott is a marketing strategist, entrepreneur, advisor to emerging companies, VC strategic partner, and bestselling author of 10 books, including "The New Rules of Marketing & PR." and as an international speaker in over 40 countries and on all seven continents.

Real Estate 214

Real Estate Video Report Twitter 214

PRSay

JANUARY 6, 2021

The company posted , “Speaking out is worth it. This post sparked outrage as trans model Munroe Bergdorf took to the internet, accusing the company of gaslighting. It led the company to apologize and to agree to donate to a charity that helps trans and gender-diverse youth and to U.K. Take L’Oréal, for example. Black Pride.

Communications 197

Communications Viral Fashion Public Affairs 197

Sword and the Script

SEPTEMBER 19, 2022

CEOs and business leaders are increasingly recognizing the value of corporate communications; investors say comms can increase company valuations. Companies should be investing in the story behind their quarterly or annual results to resonate with the investment community and positively influence valuation.” How will that be measured?

Survey 81

Survey Corporate Communications Financial 81

ImPRessions - Crenshaw Communications

DECEMBER 26, 2019

. “If it ain’t Boeing, I ain’t going,” was how one pilot summed up the company’s onetime reputation among his peers. What’s more, the company’s handling of the tragedies also crashed its credibility. Even post-IPO companies like Uber and Lyft saw significant drops in their market cap.

Real Estate 156

Real Estate Reputation System Sports 156

Maxim Behar

APRIL 2, 2024

Radio and television, the electronic media that came after the press, were constituted in the same fashion as print media — they had different channels for delivering their messages. Below, you will find the most pertinent quotes from CEOs of top-notch PR companies around the globe. No dialogue. I would be told, “We do traditional PR.

Print 64

Print Social Media Web Television 64

ImPRessions - Crenshaw Communications

JANUARY 9, 2019

Here are some things to keep in mind for companies looking to bring on an outside PR agency for the first time. Top PR companies choose their clients with the same care as they do their employees. Occasionally companies think that once they’ve signed the PR team, their work is done. They’re sizing you up, too.

Agency 224

Agency Construction Fashion Pitching 224

Sword and the Script

JUNE 6, 2020

That means riding the wave of memes and random topics that sustain social-media chatter, posting in the same formats as everyone else, often acting more like a friend than a company – even in times of tragedy.” Aina said that she did not expect all companies to weigh in. How about now? Hsu paraphrases Ms. Aina: “…Ms.

Brand 92

Brand Branding Fashion YouTube 92

ImPRessions - Crenshaw Communications

MARCH 15, 2018

Fashion trend insights? Lock in interns and other talent. Summer interns are already pounding the pavement looking for interesting work. Best to assign an intern manager early on to analyze needs, draft the plan and oversee the interviewing and hiring process. Special event or entertaining tips?

Analytics 130

Analytics Pitching Internal International 130

Sword and the Script

MARCH 1, 2022

It’s doing this through a partnership with an adtech company called Nativo, which as the brand name suggests, is a native advertising platform. For example, if your press release lands on MarketWatch or Yahoo Finance, that tends to get visibility, especially if your company is publicly traded. What to make of it? It spent $40.5

Software 126

Software Case Study Advertising Advertising 126

Sword and the Script

JUNE 13, 2023

The company polled 3,132 journalists in 17 countries across North America, Europe and Asia for this year’s report. Companies that do this will get more opportunities – those that don’t won’t – and you might just burn a bridge. This company makes the key cards that many corporations use to give employees office access.

Journalism 134

Journalism Media Relations Report Media 134

Solo PR Pro

APRIL 5, 2022

For me, I knew B2B communication and creative agency work was something that interested me and I was already beginning to build up a client base, so I let what I didn’t know – like PR planning and internal communications – help guide me. Jessica Lawlor, Jessica Lawlor & Company. Bottom line?

How To 104

How To Fashion Banking Industry 104

ImPRessions - Crenshaw Communications

DECEMBER 31, 2018

Twitter critics jeered when it followed with the “news” that it was rebranding as International House of Burgers, of course. This year a regional ad campaign created as a customer apology after the UK unit of KFC ran out of chicken made international news. It also worked as a tweak of fashion influencer culture.

Fashion 255

Fashion Reputation Social Media Brand 255

Maxim Behar

MAY 18, 2023

From the very beginning of his business, back almost 30 years ago he knew this, and despite all the difficulties and all the shaking times his company was always fair and ethical. Leading with Empathy As the founder, Maxim dons’ multiple hats at his company. And this is 365 days a year project to be exact.

Ethics 52

Ethics Internal International Groups 52

Remote PR Jobs

SEPTEMBER 25, 2023

In January, fashion retailer H&M came under fire for an advertisement featuring a young black boy in a green hoodie bearing the words “coolest monkey in the jungle.” As companies in the U.S. are investing more in diversity and inclusion, the spotlight is now on PR agencies to keep up.

Agency 100

Agency How To Survey Employee 100

Deirdre Breakenridge

APRIL 29, 2019

That particular company grew a reputation for manufacturing controversy. To be clear, this may not unfold in such a calculated or nefarious fashion. A high profile blog was “tipped off” to the feigned outrage and the rest of the media then picked up on it and duly reported the incident as controversy.

Survey 377

Survey Media Relations Media Ethics 377

Ethical Voices

NOVEMBER 21, 2022

Companies are responding appropriately to employee reports… …Unless you are Twitter. Fashion, Cultural Appropriate and Stupidity . How companies can address their historical transgressions. Is it ever right to sabotage your company? Misinformation is an international threat. Blue Check. Conflicts of interest.

Ethics 73

Ethics Sports Employee Privacy 73

Deirdre Breakenridge

MAY 16, 2017

A senior marketer, Gail Nelson has held positions at B2B companies ranging from start-ups to Fortune 500 firms in the technology, Internet, financial services, consulting and marketing services sectors. Amanda’s passions include politics, music and fashion. SYZYGY is a Pure Performance Communications Consulting Client. Gail Nelson.

Marketing 119

Marketing Fashion Technology Study 119

PR in High Definition

MARCH 24, 2020

March also marks Women’s History month and ahead of International Women’s Day on 8th March, a few Fireflies attended an event with inspirational female founders in tech. Our own Hollie Abbott suggests that it may be time to call quits on International Women’s Day and focus on gender equality every day. Read the full story on City A.M.

Fashion 48

Fashion Financial LinkedIn Internal 48

ImPRessions - Crenshaw Communications

NOVEMBER 20, 2017

Most Americans say they’ll buy a product because a company advocates for an issue important to them, but millennials are more likely to actively research a company’s positions, and to exclude brands that don’t pass muster. Enlightened companies are well aware of the giving power of millennials.

Corporate 168

Corporate How To Employee Nonprofit 168

Cision

MAY 18, 2016

Transmedia is one of the nation’s most influential multilingual communications companies serving clients all over the world. We are winning more and more international clients, and our presence in other countries grows rapidly. Global companies have diverse audiences. What will this role entail?

Corporate 159

Corporate Groups Local Enterprise 159

Waxing UnLyrical

JULY 18, 2019

In 2017, my organization, Goodwill Industries International, then a 115-year-old social enterprise; one of the oldest 501 (c)(3) nonprofit brands; the leading workforce provider in North America; and the #1 brand doing the most good by enso and featured in Fast Company Magazine – faced a pretty significant challenge.

Nonprofit 84

Nonprofit Fashion Retail Enterprise 84

ImPRessions - Crenshaw Communications

JUNE 12, 2018

He helped Pennsylvania Railroad Company manage the press’s coverage of a fatal 1906 railway accident by using a document called a press release. the concept of two-way internal communications to improve the company’s image after a mine strike massacre. Rockefeller Jr.

Corporate 178

Corporate Mobile Energy Public Affairs 178

PRSay

OCTOBER 14, 2019

RockDove Solutions is a proud sponsor of the PRSA 2019 International Conference in San Diego on Oct. To replace the old-fashioned bulky plan in a three-ring binder, create smart response protocols to implement right now. As the context and speed in which crises unfold in the digital age shifts, so does the task of crisis preparedness.

Crisis 85

Crisis Crisis Management Training Mobile 85

Konnect Agency

MARCH 1, 2021

Noodles & Company. Noodles & Company announces multi-unit franchise growth initiative to increase its presence in South and Southwestern markets. Cybex announces its newest collection, Petticoat, a bow-topped, feminine collaboration with famed fashion designer, Jeremy Scott. Stratford School. NYSE: SBG.U). Regalo Baby.

Fashion 52

Fashion Retail Education Creativity 52

Mindful Marketing

JANUARY 29, 2023

In addition, one of the worlds most successful companies, Amazon, has supposedly warned its employees about the dangers of sharing code and other confidential information with the chatbot for fear it will mimic internal data. Their fashion taste is not good. Questions are in bold; the bot’s responses, in italics.

Ethics 98

Ethics Guidelines Fashion Transportation 98

ImPRessions - Crenshaw Communications

JANUARY 4, 2016

Whether syncing our own teams internally through quality time together, getting face time with partners and clients, or meeting ‘F2F’ with key journalists, we realize the importance of human interaction to foster strong relationships. Solid writing skills never go out of fashion when it comes to media and public relations.

Fashion 149

Fashion Writing Pitching Internal 149