Waxing UnLyrical

JULY 18, 2019

In 2017, my organization, Goodwill Industries International, then a 115-year-old social enterprise; one of the oldest 501 (c)(3) nonprofit brands; the leading workforce provider in North America; and the #1 brand doing the most good by enso and featured in Fast Company Magazine – faced a pretty significant challenge.

Nonprofit 84

Nonprofit Fashion Retail Enterprise 84

Cision

JULY 12, 2016

In this interview, Joanna discusses the ways television and entertainment brands have adapted to new audience consumption habits, what to do when a crisis hits and how to get started in the communication industry. It’s crucial to communicate with your executives and the appropriate people internally first, so no one is blindsided.

Television 120

Television Crisis Crisis Management Fashion 120

Maxim Behar

FEBRUARY 15, 2024

In 1999, in an interview with Bulgarian online media expert Justin Toms, I declared that print newspapers would be gone by 2025. A case demonstrating that mindset was the 2010 meeting of the International Press Institute in Bratislava, Slovakia. What followed was a tsunami of anger on behalf of many press professionals.

Newspapers 59

Newspapers Print Media Social Media 59

Stuart Bruce

SEPTEMBER 23, 2015

So not only is it too long, it’s also too American – you do see some international voices and brands, but not many. And some of those interviewed are just a bit too enthusiastic and OTT for many global audiences. There are also parts of it you might want to show as short clips to the sceptics.

Film 60

Film Content Marketing Case Study Marketing 60

Critical Mention

AUGUST 5, 2018

Founder of West Levy PR , New York-based Heather West knows the fashion and and non-profit spheres as they relate to PR inside and out. You can find out more in this interview with Deirdre or in her new book “ Answers for Modern Communicators ,” in which she dives into invaluable PR strategies that will further your PR career to new heights.

Twitter 77

Twitter Radio Social Media Print 77

Katie Paine's Measurement Blog

JANUARY 27, 2023

Whether or not humor and fun are part of your company culture, don’t let the suits talk you out of being funny whenever you can. It always amazes me when a company comes to me looking for help identifying the “influential authors” that they hope will cover them. Don’t be selfish or self-absorbed. Write once, use everywhere.

Communications 40

Communications Measurement Employee Course 40

Prohibition

MAY 15, 2020

A fashion fiasco: Oh Polly’s competition for NHS workers. To show appreciation for NHS frontline workers during the coronavirus pandemic, fashion brand Oh Polly launched a competition on social media for workers to be in with a chance of winning a care package, a new outfit and an invitation to a virtual party. Makes no sense.’.

Crisis 71

Crisis Government Social Media Reputation 71

Mark My Words

SEPTEMBER 22, 2022

While supportive of its star presenters, some within ITV have questioned internally why they needed to enter Westminster Hall at all. Willoughby and Schofield would not have been able to interview anyone and the only footage allowed was a camera feed used by all broadcasters.

Crisis 60

Crisis Comparison Reputation Film 60

Bianchi Biz Blog

NOVEMBER 12, 2021

It’s on everyone’s radar now, but I’m extremely interested in the shift to EVs and the way traditional automotive companies and start-ups are adapting to it. I started before that as a reporter and editor for my college newspaper and interned at Bloomberg News, where I got my first taste of automotive reporting.

Automotive 52

Automotive Meeting Report Media 52

Sword and the Script

FEBRUARY 17, 2018

It’s worth noting that this piece is considered commentary from a division of a company with a product that exists to crunch data – and yet it is acknowledging that marketing is still both an art and science. An executive search firm interviewed other leaders in the C-Suite for their view of the CMO – and they have good news and bad news.

Data 63

Data Technology Fashion Interviews 63

Prohibition

MAY 15, 2020

A fashion fiasco: Oh Polly’s competition for NHS workers. To show appreciation for NHS frontline workers during the coronavirus pandemic, fashion brand Oh Polly launched a competition on social media for workers to be in with a chance of winning a care package, a new outfit and an invitation to a virtual party. Makes no sense.’.

Crisis 62

Crisis Government Social Media Reputation 62

Communications Conversations

MARCH 29, 2019

I think about people like LeeAnn Rasachak and Sarah Reckard whom I met more than 10 years ago now (they were one of my first PR Rock Star interviews!). Back in Minnesota, Tess served as a Digital Production Intern with On Being, then moved into her latest role as Communications & Engagement Coordinator for Appetite for Change.

Social Media 128

Social Media Agriculture Marketing Media 128

OnePitch

JUNE 16, 2022

Read below for the entire interview with Desiree: 1.) Of course, the day wouldn’t be complete without a steady drumbeat of client calls and internal meetings to hash out priorities and deliverables. As part of my job at the time, I managed our company’s showroom in addition to leading the PR strategy for this client.

Pitching 63

Pitching Consumer How To Meeting 63

PR Conversations

NOVEMBER 20, 2014

Personally I feel the tendency to state that public relations practice (including internal communications) is better today than in the past is a mistake as much earlier wisdom seems to have not only been lost, but denied by this stance. As such it enables consideration of this specialism across a period of 65 years.

Employee 77

Employee How To Internal International 77

Prohibition

FEBRUARY 14, 2023

Role of Tech PR in promoting technology companies Tech PR plays a vital role in promoting technology companies. Tech PR can also help to differentiate a technology company from competitors, position them as a thought leader, and create a positive brand image.

Strategy 62

Strategy Brand Branding Technology 62

Prohibition

MAY 4, 2017

Back in 2016, Bale joined over 150 fellow players in joining a new football related social media network, Dugout.com, a site dedicated to offering exclusive content, interviews and behind the scenes footage to news hungry fans. Our clients range from major international companies and well-known brands through to smaller specialist businesses.

Sports 54

Sports Social Media Instagram Media 54

Beyond PR

JUNE 12, 2018

When it comes to businesses with clearly visible superfans, companies like Apple spring to mind. But all companies can have superfans. International music sensation Lady Gaga refers to her superfans as her “Little Monsters.” Lady Gaga often ends an interview by saying, “Paws up!”

Brand 49

Brand Branding Groups Fashion 49

PR Job Coach

NOVEMBER 26, 2020

From 2008-2014, Scott was the first global head of social media and digital communications at Ford Motor Company, where he helped turn the company around. He served as a strategic adviser across a variety of business functions, leading the company's global social media strategy. The network is the way in.

Corporate 274

Corporate Leadership Advertising Advertising 274

wiredPRworks

AUGUST 2, 2016

AMA CEO Russ Klein Marketer’s Confidence Interview. Some people are cynical of mobile games as a fashion. I’m honored to have interviewed him and am delighted to introduce Russ to you!! It has more than 70 professional chapters and over 350 collegiate chapters throughout North America and select international locations.

Leadership 40

Leadership Survey Enterprise Conference 40

PR Conversations

MAY 1, 2017

One of the problems for me, though, with this focus is that it is almost entirely on individuals’ ability to adapt and their ‘internal local of control’ Public relations seems to reflect a largely individualistic perspective with little attention on systemic or structural factors and forces.

Crisis 63

Crisis Crisis Management Leadership Training 63

Maxim Behar

APRIL 2, 2024

Radio and television, the electronic media that came after the press, were constituted in the same fashion as print media — they had different channels for delivering their messages. Dozens of leading global PR experts have contributed to this book by agreeing to be interviewed on the topic of a social media revolution. No dialogue.

Print 64

Print Social Media Web Television 64

Sword and the Script

DECEMBER 10, 2019

Data and analytics capabilities will mature to allow companies to predict the best possible experience and communication touchpoints throughout the entire customer journey. 3) Brands blur the lines between company and friend. Note: see my interview with Tom here – Marketing has Gotten Better as a Profession; Off Script No.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Deirdre Breakenridge

APRIL 6, 2015

As someone who’s seen Deirdre on stage in London, I know that her appeal and reach is truly international. I thought that might be an old fashioned view, but it’s not. regions to help create a resource that could help international marketers in considering their approach to North American PR. and European audiences in this post.

Local 150

Local Internal International Pitching 150

ImPRessions - Crenshaw Communications

DECEMBER 31, 2018

They knew the press would want fresh faces for interviews, so they organized a deep bench of media-savvy spokespersons and messages for journalists and news crews. Twitter critics jeered when it followed with the “news” that it was rebranding as International House of Burgers, of course. Starbucks walks the talk.

Fashion 255

Fashion Reputation Social Media Brand 255

Deirdre Breakenridge

APRIL 29, 2019

That particular company grew a reputation for manufacturing controversy. To be clear, this may not unfold in such a calculated or nefarious fashion. A high profile blog was “tipped off” to the feigned outrage and the rest of the media then picked up on it and duly reported the incident as controversy.

Survey 377

Survey Media Relations Media Ethics 377

PRSay

APRIL 19, 2016

Linking tactics means that you’re scheduling your tasks in a sequential fashion designed to achieve the best results. If I can get a conversation going with a provocative question on the right subReddit a day before the interview, I can drive more attention to my thought leader. It’s easy and it works to build reach fast.

Communications 79

Communications Pinterest Reddit Radio 79

Polaris

DECEMBER 6, 2014

All Things IC (internal communications) with Rachel Miller. Recent shows weighed in on native advertising, Jerry Seinfeld’s Clio award acceptance speech and Dolce & Gabbana’s fashion magazine website, Swide.com. Linked Conversations with Chuck Hester, a weekly conversation on how to leverage LinkedIn.

Marketing 147

Marketing Content Marketing Social Media Film 147

PR Conversations

JULY 5, 2017

Some companies allocate budgets for promotion on social media. They identify relevant publicity opportunities, organize interviews, land speaking engagements for CEOs. Noticed an interview with the rival’s CEO in a well-known magazine? Companies that were the first to embrace infographics! Communicators are busy people.

Infographics 63

Infographics Corporate Policies Reputation 63

Sword and the Script

DECEMBER 13, 2016

The company said in an impressive report earlier this year, that more registrants will view recorded content days after the actual webinar. 2) Interview your speaker before the webinar. Whether your primary speaker is internal or external, carve out time for a 30-minute interview. Use this sparingly.

B2B 60

B2B Infographics Interviews eBook 60

Waxing UnLyrical

MAY 31, 2018

We’re just trying to protect you from risks you might not even realize exist—the kinds of risks that can cost a client or your own company a lot of money. And there are risks arising from international law, too. In one recent case, clothing retailer Lord & Taylor paid fashion in?uencers Especially a celebrity.).

Creativity 71

Creativity Video Interviews Blogging 71

Waxing UnLyrical

SEPTEMBER 27, 2010

– complete interview with ATTFPR. I’m also in the entertainment industry and enjoy tweaking the nipple of large multi-national telecom companies that annoy me on a daily, if not hourly basis. I follow their company news, monitor the #ATTSUCKS hashtag on Twitter, and pay close attention to my own user experience.

Wireless 74

Wireless Twitter Writing Measurement 74

ImPRessions - Crenshaw Communications

DECEMBER 26, 2019

. “If it ain’t Boeing, I ain’t going,” was how one pilot summed up the company’s onetime reputation among his peers. What’s more, the company’s handling of the tragedies also crashed its credibility. Even post-IPO companies like Uber and Lyft saw significant drops in their market cap.

Real Estate 156

Real Estate Reputation System Sports 156

PR Conversations

APRIL 21, 2016

One would hope that a similar consciousness of respect is at the heart of most corporate communications functions , particularly when companies are large enough to commit resources not just to HR but also staff (or a team) dedicated to internal communications. Stage-managing communications to internal performers and audiences.

Employee 40

Employee Internal International Corporate 40

PR Fuel

OCTOBER 16, 2018

Not only did practically everything they attempted fail, the entire company has become a laughingstock. Do you think attempting to mislead the public as to what was really going on gave them a better shot at their next job interview? How much do we forget this when a crisis happens to our company or business? Say You’re Sorry.

Web 40

Web Pitching Local Report 40

MaccaPR

OCTOBER 17, 2016

In my first post about Corporate Sustainability Reports on October 3, I laid out what I consider compelling data that shows how this valuable communications tool can bring bottom-line benefits to your company. General Mills also produces a video overview and blog each year, with an audio interview this year as well. Bottom-line?

Corporate 48

Corporate Report Infographics Pharmaceuticals 48

ImPRessions - Crenshaw Communications

JULY 12, 2017

Just last month there was a storm of outrage over Megyn Kelly’s scheduled interview with conspiracy nut Alex Jones. The company’s advocacy on environmental issues is a core value. But for most mainstream products and companies, the decision to embrace politics – or a politicized issue – is fraught.

Brand 174

Brand Branding Fashion Advertising 174