Deirdre Breakenridge

DECEMBER 22, 2015

Now that I’m 25+ years into my career, I’ve experienced leadership as both a part of an individual’s personality and natural ability, as well as what he or she learns through education, mentoring and training. For me, leadership is not about what you say you’re going to do or your process to get there. … Read more.

Leadership 150

Leadership Twitter Interviews Training 150

Sword and the Script

APRIL 20, 2021

True thought leadership is hard to achieve, not because it’s hard, but because some in B2B just can’t get out of their own way. She works for a B2B tech company that “doesn’t believe marketing” but she knows they need it desperately. The company had achieved a true thought leadership status. But you can’t bring that back.

B2B 105

B2B Leadership Marketing Blogging 105

PRSay

APRIL 5, 2021

Companies are facing ever-greater scrutiny of their political activities, with some of America’s biggest businesses still grappling with a response to January’s Capitol riot. companies, hosted by The Conference Board ESG Center in the wake of the 2020 U.S. That is not realistic, however, for many companies.

Report 164

Report Company Government Conference 164

Stern + Associates

APRIL 27, 2023

Even in times of recovery, companies may unintentionally hamper their progress in a rush to get to a “new normal.” His research was sparked by a curiosity to understand how a few small and large companies can leverage purpose in fundamental ways to transform themselves and drive performance.

Company 103

Company Employee Case Study Strategy 103

Onclusive

JULY 13, 2021

Company, brand and spokespersons: Track soundbites for a company, brand or spokesperson based on what is resonating with the media, customers and other stakeholders to shape marketing, thought leadership and PR strategies for greater impact Create earned, owned and paid media campaigns based on soundbite performance.

How To 370

How To Biotechnology Case Study Leadership 370

Maxim Behar

JANUARY 11, 2024

Today we will focus on Leadership. But you just must convince the people that you are managing, leading, and guiding in your thoughts and that is inherent in leadership. Nowadays it's very important to make a distinction between management and leadership. However, there is leadership. and our speaker is Maxim Behar.

Leadership 59

Leadership Social Media Creativity Ethics 59

ImPRessions - Crenshaw Communications

OCTOBER 11, 2023

SOCi offered insights on Threads’ implications for social media marketing, showcasing their expertise and thought leadership. MediaRadar’s CNN Ad Spend Insight Following Chris Licht’s departure from CNN, advertising intelligence company MediaRadar analyzed ad spend data for the network.

Brand 323

Brand Branding eBook Advertising 323

ImPRessions - Crenshaw Communications

NOVEMBER 17, 2021

Every business leader has a strategy to share, and there’s a story behind nearly every company, young or old. . They are easy resources for listeners to reference as they are starting their own company or need inspiration on what they can do to propel an idea into a successful business. How I Built This . This Week in StartUps.

Agency 401

Agency Interviews Education Television 401

ImPRessions - Crenshaw Communications

SEPTEMBER 9, 2020

The moves were part of a plan to sell the company and deliver a robust return for its investors and key officers. Recognizing that a “marketing technology” identity would help grow its business and strengthen the perception of its value, the company and our team worked to create an updated, technology-focused positioning.

Banking 327

Banking Financial Employee Technology 327

Karen Freberg

JUNE 24, 2019

This past week attending and working at the Cannes Lions Festival of Creativity was one of the most rewarding, inspiring, and educational professional and personal experiences I have ever had. It was this trip back in 2017 that sparked the idea of creating and launching an Educators Summit at Cannes Lions. How cool is that?!

Education 64

Education Creativity Pinterest Facebook 64

ImPRessions - Crenshaw Communications

APRIL 13, 2023

People of color are particularly underrepresented in leadership positions, but diversity is lacking at nearly every level. How we can be the change As a person of color, I am drawn to companies with a diverse employee base. As I proceeded in the interview process, I noticed more people in the company like me.

Employee 156

Employee Community Groups Interviews 156

PRSay

JULY 20, 2021

In surveys of more than 10,000 consumers in the United States, the United Kingdom, Germany, China and Brazil, less than half (45 percent) of respondents said they’re willing to let companies collect their personal information in exchange for more convenience. Illustration credit: jozefmicic ].

Study 105

Study Consumer Company Privacy 105

PRSay

APRIL 15, 2021

Companies and organizations of all sizes today are increasingly under pressure — from activists to employees — to speak out on high-profile political and social issues. In this tumultuous past year, stakeholders want to know where companies and CEOs stand. In the era of accountability, accountability is the crucible of trust.

Company 187

Company Employee Internal International 187

Reputation Us

OCTOBER 23, 2023

On October 24, 2023, Casey Boggs, president of ReputationUs and Sameer Somal, CEO of Blue Ocean Global Technology , will be co-presenting a continued legal education (CLE) session to more than 70 attorneys of the Wyoming State Bar on the topic, “Law & Reputational Risks–Court of Law & Court of Public Opinion.”

Reputation 88

Reputation Publicity Education Corporate 88

ImPRessions - Crenshaw Communications

APRIL 12, 2016

Once an established company decides to engage in public relations activities , the decision presents some wonderful opportunities to burnish, refresh and create anew – much like what a start-up does as it enters the marketplace. Here are some ways that strategic PR planning can help leaders regain that “new company smell.”

Company 120

Company Guidelines Leadership Financial 120

ImPRessions - Crenshaw Communications

MAY 24, 2022

Those “boring” categories require research, education, and commitment by buyers. B2B PR educates customers. That’s where B2B brands have an opportunity to educate their market. Thought leadership events, too, can support an expert positioning. A strategic PR campaign can influence the buying decision.

B2B 170

B2B Brand Branding Education 170

PR for Anyone

MARCH 13, 2024

In this emotionally charged episode, Cheryl sits down with Christina to discuss her sentencing, time spent in the correctional system, her inspiration for completing her education and starting her company while incarcerated, and many other reflective topics.

Energy 130

Energy Education System Exercises 130

ImPRessions - Crenshaw Communications

AUGUST 18, 2021

Typically they’re articles or broadcast segments that feature a given company or brand in a positive way. Many publications and companies have their own podcasts, and there’s a show out there for basically any topic under the sun. Thought leadership events keep on giving. Customer case studies sell benefits.

Case Study 390

Case Study B2B Study Interviews 390

Bianchi Biz Blog

JANUARY 7, 2021

As the business development director for a growing services firm ( we’ll call it Company B ), he is charged with expanding Company B’s presence and business in the Detroit automotive market. Fortunately, though, Company B has recently done some credible work for an Asian-based automaker. Mark has a problem. Enter the PR Firm.

Agency 96

Agency Automotive Company Mobile 96

PR for Anyone

DECEMBER 5, 2023

Despite her initial pursuit of higher education and a career in IT and academia, the world of pest management was always present in Robiar’s life. RB Pest Solutions, her company, has swiftly grown to become one of the fastest-growing woman-owned pest control firms.

Industry 130

Industry Travel Education Employee 130

Stern + Associates

FEBRUARY 13, 2024

It means having uncomfortable conversations like educating other peers that the practices we take for granted in the workplace today – like salary negotiations, the hiring process, how pay and promotions – are determined and often riddled with biases. Making meaningful change means challenging the status quo.

Internal 107

Internal International Groups Employee 107

ImPRessions - Crenshaw Communications

DECEMBER 6, 2019

Yet the need here is not mere public relations messaging, but leadership and action. ” Increasingly, Americans expect companies to act on those issues they can impact. According to Fleishman Hilliard’s Authenticity Report , consumers care most about issues like affordable healthcare and education.

Leadership 156

Leadership Corporate Energy Government 156

Stern + Associates

JANUARY 22, 2024

An award-winning professor at the Wharton School of Business and a pioneering figure in work/life integration, Friedman’s insights are reshaping how organizations approach leadership in an era of remote work and evolving family structures.

Leadership 62

Leadership Employee Groups Education 62

Stern + Associates

FEBRUARY 16, 2023

Despite having a bad reputation for spamming recipients with information overload, email newsletters are an opportunity for businesses to tactfully send curated content that communicates company values to key audiences. The content should educate and inform to position your business and its executives as a go-to source for decision-makers.

B2C 103

B2C Leadership B2B Education 103

Stern + Associates

MARCH 5, 2024

A compelling corporate innovation story represents a valuable opportunity to differentiate from competitors, educate investors, galvanize employees and attract prospective new talent. Your company may be a powerhouse of innovation, but getting that story told effectively requires a sound plan. Ask: Who contributed?

How To 98

How To Corporate Storytelling Conference 98

PRSay

OCTOBER 8, 2020

We have developed strong community and professional networks, and possess the resourcefulness and leadership abilities to help give others a voice. Her passion is to empower others through education and mentoring. As PR professionals, we have cultivated our voices through our communication and writing skills, and our creativity.

Education 211

Education Writing Leadership Resources 211

Bianchi Biz Blog

APRIL 3, 2024

Powered by SAE International®, the global leader in connecting and educating engineers, WCX provides an unmatched opportunity to see all the moving parts in today’s mobility industry and the groundbreaking innovations that are shaping the next phase. of Energy, the U.S. Dept of Transportation and more.

Automotive 97

Automotive Mobile Trade Shows Engineering 97

Flack's Revenge

DECEMBER 12, 2022

It has only been a year since Mark Zuckerberg announced Facebook’s rebranding to Meta, and his vision for how the company will lead us into an immersive, virtual world. This means seeking to become synonymous with the category, waving its banner through education, shaping standards, and influencing industry analysts’ reports on the space.

Real Estate 156

Real Estate Case Study Technology Education 156

Communications Conversations

JUNE 15, 2020

The last couple weeks, amidst the marches and protests, we started to see companies put speaking up racial injustice–with their pocketbooks. ” To be fair, some companies, like Ben & Jerrys, have been speaking up for years, and making a difference with their investments. Jack Salzwedel with American Family Insurance.

Company 88

Company Insurance Insurance Local 88

Sword and the Script

JULY 13, 2021

Top communications challenges are 1) too many priorities 2) cutting through the noise and 3) working with “leaders that don’t understand comms” (36%) – educating execs is “superpower” . Business leaders who think great comms can solve poor leadership.”. Educating execs on comms is a “superpower”. social media, content, etc.).

Communications 161

Communications Survey Education Leadership 161

PRSay

MARCH 22, 2023

In the communications profession, they are now several years into their careers and earning supervisor, manager and leadership roles at agencies, corporations, brands and organizations of all sizes. Fittingly, a post on leadership appeared from Patrice Sutherland. The youngest members of Gen Z turn 11 in 2023.

How To 150

How To Employee Leadership Nonprofit 150

PRSay

OCTOBER 28, 2022

Cookie Cart allows Twin Cities teens to develop the foundational skills and tools they need to succeed in their educations and careers. Its programs combine hands-on work experiences, classroom-work-readiness curricula, customer service education, leadership training and financial literacy classes.

Conference 163

Conference Nonprofit Education Newspapers 163

The Proactive Report

NOVEMBER 3, 2022

Online reputation management (sometimes abbreviated as ORM) focuses on the management of search engine results, the building of thought leadership campaigns, media visibility, and several other aspects that influence what the public sees when they look for you. The difference between PR and Marketing.

Digital PR 246

Digital PR Reputation Employee Energy 246

Stephen Waddington

NOVEMBER 10, 2021

The PRCA has provided much needed industry leadership and support. We’ve set out a vision to build an executive education programme for the public relations industry. We both went to comprehensive schools and benefited from council grants to fund our university education. Sarah and I are both from a working class background.

Mobile 143

Mobile Community Education Government 143

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

B2B companies can engage and attract followers through educational and entertaining content. Social content is most effective when it offers something not directly related to the company in question. It pays to engage them over the long term, and where it makes sense, form business relationships for customer education.

B2B 170

B2B Social Media Media Education 170

5W PR

OCTOBER 31, 2023

Counselors to Higher Education (CHE): The CHE celebrates its 25th anniversary and explores the “Power of Voice” in higher education communications and marketing. Educators Academy: Co-located with ICON 2023, this event offers insights into PR learning and industry trends.

Conference 78

Conference Nonprofit Education Healthcare 78

Stephen Waddington

OCTOBER 21, 2021

Education and workplace practices are critical to change according to Creative Industries Policy & Evidence Centre. These include early life experiences, unlocking the potential of education, improving job quality and business practices, and accelerating progression of diverse talent and promoting inclusive leadership.

Creativity 149

Creativity Industry Policies Mobile 149