Onclusive

JULY 13, 2021

Company, brand and spokespersons: Track soundbites for a company, brand or spokesperson based on what is resonating with the media, customers and other stakeholders to shape marketing, thought leadership and PR strategies for greater impact Create earned, owned and paid media campaigns based on soundbite performance.

How To 370

How To Biotechnology Case Study Leadership 370

Sword and the Script

APRIL 20, 2021

True thought leadership is hard to achieve, not because it’s hard, but because some in B2B just can’t get out of their own way. She works for a B2B tech company that “doesn’t believe marketing” but she knows they need it desperately. For example, the company’s reputation was lackluster among media and influencers when I started.

B2B 108

B2B Leadership Marketing Blogging 108

Reputation Us

JUNE 14, 2021

The actions a credit union takes – or doesn’t take – may affect its reputation with its staff, members and community. We created a GED scholarship for “For Oak Cliff,” a charity that focuses on overcoming systemic oppression through education. Schaefer: We are a purpose driven credit union, and we want to earn that reputation.

Reputation 148

Reputation Financial Community Employee 148

5W PR

JANUARY 15, 2024

Building a positive reputation One of the primary impacts of strategic communications is the ability to shape and maintain a positive reputation. The ability to respond swiftly, transparently, and with empathy can mitigate reputational damage and build resilience.

Communications 78

Communications Policies Product Launch Reputation 78

Onclusive

MAY 4, 2020

That is why PR is the one function within the marketing organization that is positioned to step up, take a leadership position and have the greatest impact on company reputation during this period. They need to be educated, entertained and enlightened. Somewhat paradoxically, it is also the most cost-effective.

Crisis 464

Crisis Publicity Exercises Trends 464

Karen Freberg

JUNE 24, 2019

This past week attending and working at the Cannes Lions Festival of Creativity was one of the most rewarding, inspiring, and educational professional and personal experiences I have ever had. It was this trip back in 2017 that sparked the idea of creating and launching an Educators Summit at Cannes Lions. How cool is that?!

Education 64

Education Creativity Pinterest Facebook 64

PRSay

APRIL 15, 2021

Companies and organizations of all sizes today are increasingly under pressure — from activists to employees — to speak out on high-profile political and social issues. In this tumultuous past year, stakeholders want to know where companies and CEOs stand. In the era of accountability, accountability is the crucible of trust.

Company 189

Company Employee Internal International 189

ImPRessions - Crenshaw Communications

MAY 24, 2022

Those “boring” categories require research, education, and commitment by buyers. B2B PR educates customers. That’s where B2B brands have an opportunity to educate their market. Thought leadership events, too, can support an expert positioning. A strategic PR campaign can influence the buying decision.

B2B 170

B2B Brand Branding Education 170

Stern + Associates

FEBRUARY 16, 2023

Despite having a bad reputation for spamming recipients with information overload, email newsletters are an opportunity for businesses to tactfully send curated content that communicates company values to key audiences. With a direct line of communication, email newsletters offer a unique way to engage and interact with readers.

B2C 104

B2C Leadership B2B Education 104

ImPRessions - Crenshaw Communications

APRIL 12, 2016

Once an established company decides to engage in public relations activities , the decision presents some wonderful opportunities to burnish, refresh and create anew – much like what a start-up does as it enters the marketplace. Here are some ways that strategic PR planning can help leaders regain that “new company smell.”

Company 120

Company Guidelines Leadership Financial 120

PRSay

JULY 10, 2023

Just a few months ago, companies could stay above the political fray. As recent controversies surrounding Bud Light and Target have demonstrated, gone are the days when a company could get by with issuing a belated, carefully neutral statement in response to a political issue. Now, that is no longer true. Ron DeSantis in March 2022.

Brand 145

Brand Branding Nonprofit Government 145

The Hoyt Organization

APRIL 23, 2024

Incorporate Thought Leadership As part of your non-profit PR strategy, it’s essential to position yourself as a thought leader in its field. Thought leadership involves showcasing your organization’s expertise and perspectives on relevant issues and current events.

Strategy 102

Strategy Nonprofit Social Media Leadership 102

ImPRessions - Crenshaw Communications

JULY 22, 2020

It’s no coincidence that executives at market-leading companies consistently show up on hot-topic panels. Taking the stage in front of the right audiences has tangible business benefits, because it helps position both executive and company as an authority in its space. Educate, don’t sell. No pressure!

How To 232

How To Conference B2B Advertising 232

Bianchi Biz Blog

JANUARY 7, 2021

As the business development director for a growing services firm ( we’ll call it Company B ), he is charged with expanding Company B’s presence and business in the Detroit automotive market. Fortunately, though, Company B has recently done some credible work for an Asian-based automaker. Mark has a problem. Enter the PR Firm.

Agency 96

Agency Automotive Company Mobile 96

PRSay

APRIL 25, 2024

Our professional brands are not dissimilar from the brands of companies or products. Looking at the SWOT, find the key areas where you need to develop further through life, work or educational experiences. Over time, your brand may come to speak for you and, as they say, your reputation will precede you.

Strategy 87

Strategy Brand Branding Leadership 87

ImPRessions - Crenshaw Communications

MAY 22, 2017

Some say the goal of a great PR program should be to build brand reputation, while sales and marketing actually drive sales. Earned coverage offers a credibility that can’t be matched by paid media like ads or “owned” content like company blog posts or creative social videos. Educating prospective customers.

Brand 185

Brand Branding Marketing Wireless 185

B2B PR Sense

JANUARY 5, 2018

B2B PR in particular creates a patina of thought leadership and generates interest and awareness. Expert public relations tactics and strategy from an experienced PR person have the power to bolster your reputation and draw people to your brand. When companies try to do their own PR, it often falls through the cracks CLICK TO TWEET.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

PRSay

APRIL 26, 2022

For businesses, societal discord presents risks to corporate reputation, employee recruitment and organizational morale. Not every professional communicator agrees that corporate activism is the right strategy for their company, but 93 percent of respondents said they expect the amount of time they devote to such subjects will increase.

Corporate 144

Corporate Report Survey Employee 144

Tribe Builder Media

JUNE 26, 2019

Achieving massive brand recognition and managing your online reputation go hand-in-hand. Lucky for you and your business, you do not have to just sit back and let others dictate your online reputation. Lucky for you and your business, you do not have to just sit back and let others dictate your online reputation.

Reputation 40

Reputation Media B2B Web 40

Tribe Builder Media

JUNE 26, 2019

Achieving massive brand recognition and managing your online reputation go hand-in-hand. Lucky for you and your business, you do not have to just sit back and let others dictate your online reputation. Lucky for you and your business, you do not have to just sit back and let others dictate your online reputation.

Reputation 40

Reputation Media B2B Web 40

Stephen Waddington

MAY 4, 2021

Research published by Vuelio highlights the growing awareness of ESG as a corporate issue but also the opportunity for further education. ESG frames of reference The paper tackles the emergence of ESG and its implications for leadership, management, and communication. Meaningful metrics ESG is a strategic journey for companies.

Publicity 197

Publicity Government Corporate Financial 197

PRSay

JUNE 21, 2022

breaking the news to your parents) to ongoing market education (telling others). Not only does our muscle memory from PR start with many of us coming out, but we see similarities between queer people who are disrupting the status quo and technology companies disrupting legacy paradigms of doing business the old-fashioned way.

Crisis Communications 177

Crisis Communications Course Crisis Communications 177

PRSay

NOVEMBER 5, 2021

The traditional notion of “bad press” is negative coverage in a reputable journalism outlet that exposes legitimate complaints about a company — for example, coverage of a shareholder lawsuit, or a scandal about workplace conditions in a local or national newspaper. The article attacked Pizza Hut’s education-supporting initiatives.

Communications 189

Communications Journalism Advertising Advertising 189

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

If a company’s leadership isn’t willing to commit to a PR program, it may be challenged from the start. If a PR team or agency doesn’t work in collaboration with marketing, it may be spinning its wheels — or worse, working in opposition to company business objectives. There’s no buy-in at the top .

SEO 178

SEO Storytelling Product Launch Measurement 178

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

Thought leadership is a common term in most B2B public relations programs. We examine these questions on behalf of clients and have a blueprint of sorts for developing and supporting thought leadership in a company executive or expert. But what does it really mean, and which qualities make a successful thought leader?

Leadership 149

Leadership Trade Shows Healthcare Education 149

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

In addition to crafting one’s personal brand, long-form content also enhances the credibility of the executive and the company. E-books, white papers, bylines, books, films, and podcast guesting all make up a thought leadership arsenal to fortify authority as a subject-matter expert. Long-form content bolsters authority.

Case Study 178

Case Study SEO Film Video 178

PRSay

MARCH 31, 2021

Research proves that DE&I is critical to the success, profitability, employee retention, client satisfaction and overall longevity of any organization, and companies everywhere are establishing best practices that go well beyond an EEO statement on a job description. You have to look at leadership and restructure as needed.

Resources 104

Resources Education Leadership Employee 104

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. Role of Tech PR in promoting technology companies Tech PR plays a vital role in promoting technology companies.

Strategy 62

Strategy Brand Branding Technology 62

Presspage

AUGUST 14, 2017

2: Online Reputation Management is a must-have Whether it’s in real life or on Twitter or other social media, PR’s main goal is still getting people to talk about you. When you send a story to a journalist, you can assume they’ll look up who you are and what your company does.

Trends 118

Trends Leadership Measurement B2C 118

ImPRessions - Crenshaw Communications

OCTOBER 22, 2019

Whether it’s a B2C company that needs a high volume of sales or a B2B with a slower selling cycle, every high-growth business invests heavily in customer acquisition. First, let’s address some common myths about public relations for technology and other startup companies. That’s a recipe for reputation disaster.

B2C 120

B2C Product Launch SEO Storytelling 120

Burrelles Fresh Ideas

APRIL 16, 2024

By associating with influencers, B2B brands can leverage their credibility to enhance their own reputation and gain the trust of potential buyers. Content marketing lies at the heart of B2B marketing strategies, providing educational resources, thought leadership, and solution-oriented content to potential buyers.

B2B 95

B2B Marketing Measurement Social Media 95

Remote PR Jobs

SEPTEMBER 25, 2023

One of the biggest risks to a company’s reputation is a tone-deaf advertising campaign. As companies in the U.S. Last year Pepsi faced criticism for its ad featuring Kendall Jenner and imagery from the Black Lives Matter movement, as did Dove for an ad on Facebook that depicted a black woman turning into a white woman.

Agency 100

Agency How To Survey Employee 100

Ethical Voices

OCTOBER 16, 2023

Right out of grad school, I started working at a company called CenturyLink as a lead product manager, helping lead new product development for the company. We are the liaison between the company and external media, do lots of crisis communications, media relations, and that’s where I am today.

Ethics 80

Ethics Data Crisis Apparel 80

Buzzstream

JANUARY 22, 2024

As a general insight, companies’ websites (vs. When identifying guest post opportunities, you are trying to both choose quality, relevant sites, but at the same time, trying to safeguard the longevity and strength of your post. publications) are much more likely to be quality backlinks.

Analysis 91

Analysis SEO Guidelines Google 91

ImPRessions - Crenshaw Communications

SEPTEMBER 13, 2018

Public relations isn’t just for publicity, awareness, and reputation management. A company’s sales and marketing teams should consider PR as a lead-generation tool that can work in tandem with business development and paid advertising. Here are some things to consider when planning your next campaign. Earned media boosts SEO.

SEO 125

SEO Case Study Conference Retail 125

PRSay

NOVEMBER 8, 2022

26, two days before he became Twitter’s new owner and CEO, Elon Musk demonstrated the communications power of a good prop when he strode into the company’s headquarters carrying a porcelain sink and wearing a grin. The prop suggested Musk would remake the company, throwing everything at it, including the kitchen sink.

Comparison 155

Comparison Twitter Newspapers Communications 155

Sword and the Script

JUNE 18, 2019

In the B2B technology world, which is the lenses through which I example things, I’ve found PR usually reports to marketing – but supports the whole business – when a company is small or young. 1) “Make sure that employees, customers and the market understand our company, its services and goals.”. click image for higher resolution).

Employee 150

Employee Print Writing Survey 150