Cision

JULY 14, 2015

It’s no secret that more and more companies and individuals are seeking recognition as thought leaders in their industries. But there’s another cause, in The Economist’s view: “Perhaps the biggest enemy of guru renewal is the development of a ‘thought leadership’ industry.” The Economist thinks so.

Leadership 120

Leadership Television Resources Energy 120

The Proactive Report

NOVEMBER 3, 2022

Online reputation management (sometimes abbreviated as ORM) focuses on the management of search engine results, the building of thought leadership campaigns, media visibility, and several other aspects that influence what the public sees when they look for you. Mike Falkow is the Creative Director of Meritus Media Inc.

Digital PR 246

Digital PR Reputation Employee Energy 246

Stern + Associates

FEBRUARY 13, 2024

It means having uncomfortable conversations like educating other peers that the practices we take for granted in the workplace today – like salary negotiations, the hiring process, how pay and promotions – are determined and often riddled with biases. Making meaningful change means challenging the status quo.

Internal 108

Internal International Groups Employee 108

ImPRessions - Crenshaw Communications

OCTOBER 8, 2020

The sector’s accelerated growth, however, makes it hard for companies to stand out. That means cybersecurity PR pros must be savvy, creative and tactical to ensure their companies are noticed by target audiences. . Knowing where a company fits into the ecosystem is essential to differentiation.

Enterprise 261

Enterprise Privacy Government Software 261

Maxim Behar

MARCH 28, 2024

I graduated “International Trade” in Prague and received leadership training at Harvard Kennedy School. I began my higher education at the University of National and World Economy in Sofia, where I have been the chairman of the Board of Trustees since March of this year. What would motivate you to be loyal to a company?

Journalism 64

Journalism Newspapers Training Education 64

Communications Conversations

NOVEMBER 16, 2022

Creativity – the ability to think outside the box and quickly for those time sensitive opportunities. Communication Skills – Social touches to many teams these days (PR, Creative, etc), it’s important to be able to communicate and work as a team even with those not on your team. Creative Eye/Design/Photography/Video.

Social Media 174

Social Media Media Analytics Data 174

Remote PR Jobs

SEPTEMBER 25, 2023

The power of technology and social media has created a platform for spreading a message far and wide, while also ensuring that a single misstep could leave a negative digital footprint that will follow your company around forever. The role is no longer to simply generate attention and positive press coverage for the company.

Communications 100

Communications Publicity Employee Reputation 100

PRSay

APRIL 25, 2024

Our professional brands are not dissimilar from the brands of companies or products. Looking at the SWOT, find the key areas where you need to develop further through life, work or educational experiences. As a creative or technical wunderkind? What are your brand attributes? Do you need to be perceived as a strategist?

Strategy 87

Strategy Brand Branding Leadership 87

ImPRessions - Crenshaw Communications

OCTOBER 30, 2019

They drive SEO ranking and educate prospects, thus pushing them down the funnel. This kind of organic brand awareness is particularly valuable for new companies or challenger brands. For a larger brand, it can support a leadership position within a business category. PR content offers depth, credibility.

Storytelling 233

Storytelling Education Software LinkedIn 233

ImPRessions - Crenshaw Communications

JULY 10, 2019

It’s not the most creative PR product, but the news release is still essential for announcements – and don’t forget the power of SEO. Clearly they aren’t designed for home runs, but they’re PR’s utility player, useful for building a record of company progress. The long game. Making your case to hoist the trophy.

Case Study 231

Case Study Writing Pitching SEO 231

Stern + Associates

MAY 6, 2024

I started my professional journey as a writing and language arts tutor with a degree in education, discovering my passion for digital marketing by implementing content marketing and SEO best practices to grow my business—catching the marketing bug and never looking back. Why do companies approach Stern for website optimization services?

Strategy 71

Strategy Marketing SEO B2B 71

PRSay

JULY 9, 2021

Companies that institute informal, reverse-mentoring programs can benefit in numerous ways. On an organization-wide scale, such programs open the gates to a new breed of creative ideas and innovation. The programs help younger employees elevate their profiles within their companies’ ranks, too. The possibilities are endless.

Nonprofit 218

Nonprofit Employee Internal International 218

PR 20/20

APRIL 16, 2019

For our most recent book club, the PR 20/20 team read Built to Last: Successful Habits of Visionary Companies by Jim Collins ( @level5leaders ) and Jerry I. Below, you’ll find key takeaways from Collins and Porras that marketers can use to set their company up for greatness. Learn the criteria for visionary companies.

Company 66

Company Marketing Leadership Enterprise 66

Maxim Behar

JANUARY 31, 2024

Having couples of university educations, writing numerous of interesting business books, some of them bestsellers in the USA, accumulating huge experience in strategic consulting an crisis management, managing many international communications organization, Behar with no doubt now is one of the global leaders in Public Relations business.

Publicity 59

Publicity Crisis Management Leadership Hotels 59

Landis PR

JUNE 21, 2022

The most influential tech event in the world , CES brings together companies, manufacturers, developers and suppliers of consumer technology, content, technology delivery systems and more to showcase what the industry has to offer and what the future will look like. 5-8, 2023, with Media Days in January. Here are our top six suggestions: 1.

Company 52

Company Technology Hotels Meeting 52

ImPRessions - Crenshaw Communications

OCTOBER 23, 2020

Those more specific keywords like “price optimization software” or “ad tech companies NY” get fewer searches but have a high conversion value. Industry thought leadership is a differentiator. Company stability and reputation are also key to a business purchase. The B2B world is a bit more democratic.

B2B 242

B2B B2C Software Consumer 242

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

If a company’s leadership isn’t willing to commit to a PR program, it may be challenged from the start. If a PR team or agency doesn’t work in collaboration with marketing, it may be spinning its wheels — or worse, working in opposition to company business objectives. No creative spark .

SEO 178

SEO Storytelling Product Launch Measurement 178

Sword and the Script

DECEMBER 26, 2023

Smart SaaS has renewed focus on customer marketing “As we are currently in an extended macroeconomic downtown, companies will need to continue to focus more on the customer to ensure long-term retention to help bear the weight of new sales slowing down. ” ~ Jason Brown , PublicCity PR, Principal PublicCity PR 9.

Writing 194

Writing Communications Marketing B2B 194

Communications Conversations

DECEMBER 8, 2022

A few weeks ago, Ad 2 hosted a great event (led by former Tommie, Chloe Lewis)–a Women’s Leadership Panel. Other leadership roles: LeeAnn was involved with MN PRSA earlier in her career as the co-chair of the student relations committee. She’s had six different jobs at Polaris in her 10+ years with the company.

Marketing 60

Marketing Leadership Creativity Internal 60

ImPRessions - Crenshaw Communications

MAY 22, 2017

Earned coverage offers a credibility that can’t be matched by paid media like ads or “owned” content like company blog posts or creative social videos. Today’s buyers are more educated than ever, with vast informational resources at their fingertips. Educating prospective customers.

Brand 185

Brand Branding Marketing Wireless 185

PRSay

MAY 7, 2021

As a Board member, you will have an opportunity to influence industry awards, education, professional certifications, learning and development, and more. Similarly, those in leadership need people that will challenge them (positively) and provide strategic counsel. It’s an incredibly rewarding experience.

Education 122

Education Technology Policies Leadership 122

Stern + Associates

SEPTEMBER 22, 2022

A renowned expert on leadership and dialogue, Hult International Business School Professor Megan Reitz teaches leaders that having a psychologically safe culture requires them to notice their own habits and be mindful of the signals they’re sending which may be deliberately or inadvertently silencing others.

Employee 62

Employee Leadership Exercises Mobile 62

PRSay

MARCH 7, 2024

This goal aimed not only to redefine the positioning of the Barbie brand as a valuable intellectual property but also to chart a new trajectory for Mattel in the realm of integrated movie campaigns, underscoring the company’s intent to be a contender in pre-awareness IP. No category was left untouched.

Film 129

Film Marketing Sports Hotels 129

Deirdre Breakenridge

JANUARY 27, 2020

We were in an uphill battle when it came to educating the public that gender issues still existed. Our PR intern, Lauren McDonald , stepped forward to suggest creative ways of building awareness for the movie and educate the public as we do it. The word “bias” was not a term associated with women. What’s Next?

Film 252

Film Marketing Nonprofit Education 252

ImPRessions - Crenshaw Communications

SEPTEMBER 27, 2018

Still, companies are dragging their feet in this aspect of corporate communications. In 2017 McKinsey found that only 17% of companies report investing in some form internal communications technology. The days of leadership announcing new policies with a memo or email are over. 5 ways to raise internal PR standards.

Internal 147

Internal International Employee Mobile 147

Bianchi Biz Blog

FEBRUARY 1, 2024

Business environment in Tokyo and Japan Beyond business, Tokyo’s cultural influence resonates globally, contributing to a thriving creative industry. Commitment to a high quality of life, safety, healthcare, and education establishes an ideal environment for businesses and residents alike. of Japan’s population uses LinkedIn.

Marketing 106

Marketing Newspapers Print Local 106

Karen Freberg

OCTOBER 20, 2017

This conference captured not only attention, but my creative soul, and that is a first. This is my third Creative Campus event by Adobe, but my second MAX. However, I was invited as a Creative Campus Thought Leader, one honor I will truly treasure. You may be asking what conference is this and where do I sign up.

Creativity 40

Creativity Social Media Education Conference 40

Mindful Marketing

JANUARY 23, 2021

But, at a station known for transportation, is the art’s creator paying homage to higher education or throwing a college degree under the bus? Irony #1: Most Anheuser-Busch executives hold one or more higher education diplomas. leadership team members and their degrees: Nick Caton, U.S. million on average over a lifetime.

Education 126

Education Financial Transportation Engineering 126

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. In addition to crafting one’s personal brand, long-form content also enhances the credibility of the executive and the company.

Case Study 178

Case Study SEO Film Video 178

PR Job Coach

FEBRUARY 24, 2014

Casting aside the importance of GPA and test scores, Mr. Friedman’s piece cites leadership, humility, collaboration, adaptability and a love of learning or relearning as critical metrics to assess success. On the other axis, list the factors of leadership, humility, collaboration, adaptability and a love of learning. Leadership.

How To 185

How To Leadership Interviews Google 185

Stern + Associates

MARCH 15, 2023

Read on to learn about the pioneers who are on the cutting edge of how organizations can better understand and leverage LLMs to save costs and boost creativity today. He then uses vivid examples to demonstrate how to leverage this technology to transform operations, pursue newfound innovation and influence customer behavior.

Technology 96

Technology Ethics Tools Creativity 96

Sword and the Script

DECEMBER 20, 2022

c) More companies create their own content and channels to reach audiences instead of traditional media channels. d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”. “I see a few things. b) More pay-to-play opportunities to participate in national media relations opportunities.

Marketing 190

Marketing Content Marketing Data Social Media 190

Stern + Associates

JUNE 5, 2023

Read Part 1 of Our Series on Generative AI The Surprises of Generative AI GenAI is transforming jobs and industries and delivering unprecedented creativity and productivity boosts, says Andrew McAfee , bestselling technology author and principal research scientist at the MIT Sloan School of Management.

Technology 100

Technology Ethics Leadership Groups 100

B2B PR Sense

JANUARY 5, 2018

B2B PR in particular creates a patina of thought leadership and generates interest and awareness. When companies try to do their own PR, it often lacks a strategy and falls through the cracks. When companies try to do their own PR, it often falls through the cracks CLICK TO TWEET. Thought leadership strategy.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

PR 20/20

SEPTEMBER 8, 2021

31, 2021, I sold PR 20/20 to Blue Cypress , a family of companies owned and led by Amith Nagarajan that is dedicated to building purpose-driven businesses. Note: Marketing AI Institute, which I split off as a separate company in January 2019, is not part of this acquisition. ). The Next Phase of Growth.

Financial 98

Financial Conference Agency Resources 98

ImPRessions - Crenshaw Communications

JUNE 28, 2017

What about signed clients for a B2B company, or product sales racked up as a result of the investment? In fact, it’s at its best when a company or brand is truly innovative, or a category creator – think Starbucks, which relied on its own storefronts, and plenty of earned media coverage, rather than advertising in its early years.

Publicity 255

Publicity Storytelling Automotive Software 255

PRSay

AUGUST 10, 2023

In addition to the neon movie trailers, there have been tie-in promotions with companies as varied as the short term-rental behemoth Airbnb, Cold Stone Creamery ice cream and Zara clothing. In Greta Gerwig’s near-perfect creative endeavor, isn’t that what Barbie would have done? .’ mega marketing campaign.

Marketing 113

Marketing Film Study Engineering 113