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7 takeaways from a study on B2B thought leadership; why it works or doesn’t

Sword and the Script

Thought leadership benefits B2B marketing in so many ways – awareness, consideration and even customer retention – but it can have adverse effects when it’s under-resourced and turns out to be light on substance The social media platform LinkedIn and the PR firm Edelman routinely team up to conduct surveys.

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Really bad bosses: 6 hard-learned leadership lessons to remember

Agility PR Solutions

The mistake is that we waste the leadership education that a bad boss brings. The collective experience of a bad boss is filled with fantastic leadership lessons […]. The post Really bad bosses: 6 hard-learned leadership lessons to remember appeared first on Agility PR Solutions.

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Why Educating Employees on Inclusive Language Matters

PRSay

How do you communicate the importance of taking action on inclusive language internally with employees and create an ongoing effort to educate and gain employee acceptance? How do you integrate more inclusive language into your organization? Here are some suggestions for starting this process. Create a DE&I style guide.

Education 217
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The Thought Leadership PR Strategy: Rule Your Domain

Doctor Spin

Thought leadership might be the right PR strategy for you. What does thought leadership entail? In this blog post, I’ll explore the principles of thought leadership as a PR strategy. As such, thought leadership could be considered a tall order. What does it take to become a thought leader? Exhibit resilience.

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The #PRStudChat Community Joins Together for “Ethics – The Heart of Leadership” Twitter Discussion on September 13th

Deirdre Breakenridge

Our community of PR students, educators and pros will join together for a dynamic Twitter chat on “Ethics – The Heart of Leadership.” Kirk will engage students, professionals and educators in a community chat session focusing on the importance of ethics in our professional communication.

Ethics 268
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Early stage B2B tech startups don’t invest enough in marketing [peer-reviewed study]

Sword and the Script

To sell them you need to educate prospects. Marketing in B2B is largely about education. To sell them you need to educate prospects. Marketing in B2B is largely about education. You get really intimate with customers and prospects – which sets up your positioning, ideal customer profile and messaging.

B2B 155
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Make #Leadership a Priority in 2016

Deirdre Breakenridge

Now that I’m 25+ years into my career, I’ve experienced leadership as both a part of an individual’s personality and natural ability, as well as what he or she learns through education, mentoring and training. For me, leadership is not about what you say you’re going to do or your process to get there. … Read more.