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How Public Relations Impacts Finance Companies

5W PR

But it’s not just about the cost, strategic financial PR is an investment that directly cushions the financial health of companies in the finance arena. Media relations PR pros cozy up with journalists and media outlets, ensuring the company’s story gets told right in the public view.

Company 78
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Post Affirmative Action: Navigating PR Education and Equity

PRSay

The latest in PRSA’s “ Diverse Dialogues ” series explored how communicators and PR educators should proceed in the wake of the U.S. Some companies, he said, are “fearful of doing things that will make this an equitable and just country.” Oftentimes, the images that companies use don’t align with what they’re trying to accomplish.”

Education 100
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Do marketers lack the education & training to effectively adopt AI?

Agility PR Solutions

Marketers know AI is essential to their success this year, but lack of education and training is holding the industry back, according to new research from revenue acceleration platform Drift and Marketing AI Institute. The two companies […]. The post Do marketers lack the education & training to effectively adopt AI?

Education 155
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In Praise of Trade PR For B2B Companies

ImPRessions - Crenshaw Communications

And at companies where trade news content is relevant, those subscriptions are generally covered as a business expense. Over the past couple of years, many large publications have stopped accepting bylined articles and thought leadership pieces from outside companies. Further, they often focus on larger companies and brands.

B2B 319
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How customer education delivers performance improvements across the customer lifecycle

Agility PR Solutions

Companies across multiple industries are attributing double-digit improvements in KPIs such as time to value, product adoption, customer satisfaction and customer lifetime value to the impact of their customer education programs, according to a newly published infobrief from market intelligence firm IDC.

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Why Your Technology Company Needs PR

ImPRessions - Crenshaw Communications

A high-impact PR program can be a technology company’s greatest asset – provided it’s well conceived and skillfully executed. Mark Cuban famously advised against it for most early-stage companies, and for some it’s simply premature. Here’s how any tech company can benefit from the right PR campaign.

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Corporate citizenship in America: Companies take a variety of approaches, but measurement and reporting need improvement

Agility PR Solutions

Corporate citizenship activities—which include corporate grants, employee volunteerism, education and community engagement, disaster aid, and racial injustice and equality support—are great ways to accomplish good things for US companies.

Corporate 108