Stern + Associates

MARCH 5, 2024

A compelling corporate innovation story represents a valuable opportunity to differentiate from competitors, educate investors, galvanize employees and attract prospective new talent. Your company may be a powerhouse of innovation, but getting that story told effectively requires a sound plan. Ask: Who contributed?

How To 99

How To Corporate Storytelling Conference 99

ImPRessions - Crenshaw Communications

DECEMBER 6, 2019

Corporate America is stepping up. This comes as a happy sign for public relations professionals who preach corporate responsibility or even strategic activism to clients. Yet the need here is not mere public relations messaging, but leadership and action. ” 2020 Brings A Leadership Test. But there is some good news.

Leadership 156

Leadership Corporate Energy Government 156

PRSay

APRIL 15, 2021

Companies and organizations of all sizes today are increasingly under pressure — from activists to employees — to speak out on high-profile political and social issues. In this tumultuous past year, stakeholders want to know where companies and CEOs stand. ” — Dave Samson, Global Vice Chairman, Corporate Affairs, Edelman .

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Company Employee Internal International 189

PRSay

MARCH 22, 2023

In the communications profession, they are now several years into their careers and earning supervisor, manager and leadership roles at agencies, corporations, brands and organizations of all sizes. Fittingly, a post on leadership appeared from Patrice Sutherland. The youngest members of Gen Z turn 11 in 2023.

How To 162

How To Employee Leadership Nonprofit 162

ImPRessions - Crenshaw Communications

MAY 24, 2022

Those “boring” categories require research, education, and commitment by buyers. B2B PR educates customers. That’s where B2B brands have an opportunity to educate their market. Thought leadership events, too, can support an expert positioning. A strategic PR campaign can influence the buying decision.

B2B 170

B2B Brand Branding Education 170

Stephen Waddington

MAY 4, 2021

As society emerges from the pandemic, the need to measure corporate performance against broader metrics is an issue rising up the corporate agenda. Research published by Vuelio highlights the growing awareness of ESG as a corporate issue but also the opportunity for further education.

Publicity 197

Publicity Government Corporate Financial 197

PRSay

MARCH 23, 2018

As a corporate communicator who, like others, nervously and helplessly watched the water rise, I learned about the parallels that can be drawn between the historic flood and how companies respond to their own crises. Similarly, companies can anticipate many of the resources they’ll need if a crisis strikes. Find your allies.

Corporate 108

Corporate Communications Crisis Management Crisis 108

PRSay

MARCH 21, 2023

In the communications profession, they are now several years into their careers and earning supervisor, manager and leadership roles at agencies, corporations, brands and organizations of all sizes. Fittingly, a post on leadership appeared from Patrice Sutherland. The youngest members of Gen Z turn 11 in 2023.

How To 139

How To Employee Leadership Nonprofit 139

Shift Communications

AUGUST 29, 2023

Now, in an emerging market, is the time for AI startups to kickstart a strategic AI-PR program, and mind the gap between industry and consumer awareness From mainstream media to trade press and corporate blogs, artificial intelligence (AI) and generative AI (genAI), in particular, seems to be everywhere. In fact, it is.

Survey 60

Survey How To Storytelling Corporate 60

Onclusive

DECEMBER 6, 2019

It’s critical to keep up with the latest trends, technologies, and methodologies so that your company doesn’t miss opportunities and get left behind. . Or attend classes on both topics for an education that is “twice as nice.” The world of marketing and PR evolves rapidly. PRWeek Awards. Dates: March 19, 2020. Location: New York, NY.

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Conference Marketing Case Study Measurement 329

PRSay

JULY 10, 2023

Just a few months ago, companies could stay above the political fray. As recent controversies surrounding Bud Light and Target have demonstrated, gone are the days when a company could get by with issuing a belated, carefully neutral statement in response to a political issue. Now, that is no longer true. Ron DeSantis in March 2022.

Brand 145

Brand Branding Nonprofit Government 145

PR for Anyone

DECEMBER 5, 2023

Despite her initial pursuit of higher education and a career in IT and academia, the world of pest management was always present in Robiar’s life. RB Pest Solutions, her company, has swiftly grown to become one of the fastest-growing woman-owned pest control firms.

Industry 130

Industry Travel Education Employee 130

Shift Communications

DECEMBER 9, 2021

But do we know the man or woman leading that company? But for the companies we most identity with or see a clear brand identity for, we likely do. Think: Marc Benioff at Salesforce.com, Jessica Alba at The Honest Company, Elon Musk at Tesla, Satya Nadella at Microsoft, or Mary Barra at General Motors. In some cases, no.

Social Media 113

Social Media Communications Media Leadership 113

Bianchi Biz Blog

JANUARY 7, 2021

As the business development director for a growing services firm ( we’ll call it Company B ), he is charged with expanding Company B’s presence and business in the Detroit automotive market. Fortunately, though, Company B has recently done some credible work for an Asian-based automaker. Mark has a problem. Enter the PR Firm.

Agency 96

Agency Automotive Company Mobile 96

Bianchi Biz Blog

FEBRUARY 1, 2024

Commitment to a high quality of life, safety, healthcare, and education establishes an ideal environment for businesses and residents alike. Key expertise of Integrate Communications We have branding, B2B and corporate PR as major expertise in tech, automobile and food industries. We are one of very few agencies to offer this service.

Marketing 106

Marketing Newspapers Print Local 106

PRSay

JUNE 15, 2021

And we have a new President and new leadership in Congress. For corporate communicators, Pride in 2021 can seem confusing and challenging. If you’re tempted to post a rainbow flag photo on your company’s social media feeds and call it a day, don’t. Well, COVID-19 of course. Seek communications help.

Employee 201

Employee Community Leadership Enterprise 201

Bianchi Biz Blog

OCTOBER 14, 2021

3% related to Education. 1% related to Leadership / Governance. 76% did not cover Education. 92% did not cover Leadership / Corporate Governance. Many of today’s employees want to work for companies they can believe in, for companies who are good corporate citizens and are working to make the world a better place.

Report 78

Report Automotive Government Energy 78

PRSay

JULY 9, 2021

Companies that institute informal, reverse-mentoring programs can benefit in numerous ways. The programs help younger employees elevate their profiles within their companies’ ranks, too. Leaders might need some degree of education themselves. Strong leadership is crucial, but knowing when to follow is equally important.

Nonprofit 218

Nonprofit Employee Internal International 218

Sword and the Script

OCTOBER 14, 2017

How do you find a good corporate story? One way to approach it is striving to think differently, aiming to digging a little deeper and for marketing leadership, to consider shifting roles to support the first two ideas. He provides this education on Slide 34 which I’ve embedded it nearby (see his earlier rendition here ).

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Corporate Storytelling B2B Facebook 63

Landis PR

APRIL 29, 2024

It also provides information on key economic indicators, government initiatives, and advice for foreign companies looking to navigate Finland’s media environment. It should be pointed out that many large companies have found Finland a lucrative country to invest in. For the original blog, please visit here.

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Radio Pinterest Television Government 64

ImPRessions - Crenshaw Communications

APRIL 2, 2019

PR is one of the best ways to build visibility for a corporate brand while getting the word out about a given product or service. These days, business leaders can’t afford to sit on the sidelines and simply run their company with the expectation that their PR team will do the heavy lifting. Finding a voice in the media.

Conference 160

Conference Leadership LinkedIn Social Media 160

Stern + Associates

OCTOBER 17, 2023

Distributed quantum computing and connected quantum devices are starting to arrive on the market, and even companies that are traditionally viewed as risk-averse will say they have a team looking at quantum technologies. I think we’ve only scratched the surface, and there’s still so much to do,” says Professor Prineha Narang , Ph.D.,

Technology 120

Technology System Government Groups 120

ImPRessions - Crenshaw Communications

MAY 22, 2017

Earned coverage offers a credibility that can’t be matched by paid media like ads or “owned” content like company blog posts or creative social videos. Today’s buyers are more educated than ever, with vast informational resources at their fingertips. Educating prospective customers. Promoting leadership.

Brand 185

Brand Branding Marketing Wireless 185

PRSay

OCTOBER 8, 2018

The PRSA Foundation has the singular mission of increasing diversity and inclusion in the communications profession, educating and empowering rising diverse talent with the potential to become the next generation of leaders. PR industry, including agency and corporate professionals, is roughly 81 percent white,” she said.

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Conference Education Leadership Travel 128

ImPRessions - Crenshaw Communications

JULY 25, 2017

We brokered an arrangement between the company and the Society for Education Nutrition Education and Behavior. The SNEB works with schools and is dedicated to promoting effective nutrition education and healthy behavior. Treat partner companies as clients. That’s a true PR vision come to life.

Education 136

Education Leadership Agency Instagram 136

Onclusive

JUNE 21, 2017

Hosted by Deirdre Breakenridge of Pure Performance Communications , and joined by fellow panelists Shonali Burke and Shannon Furey , the panel covered emerging PR trends including how corporate storytelling has changed in recent years and what PR professionals must learn to sustain their careers. PR and marketing are converging.

Storytelling 329

Storytelling SEO Community Engineering 329

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

If a company’s leadership isn’t willing to commit to a PR program, it may be challenged from the start. If a PR team or agency doesn’t work in collaboration with marketing, it may be spinning its wheels — or worse, working in opposition to company business objectives. There’s no buy-in at the top .

SEO 178

SEO Storytelling Product Launch Measurement 178

Deirdre Breakenridge

JANUARY 27, 2020

We were in an uphill battle when it came to educating the public that gender issues still existed. Our PR intern, Lauren McDonald , stepped forward to suggest creative ways of building awareness for the movie and educate the public as we do it. The word “bias” was not a term associated with women. We were in a Catch-22 and needed help.

Film 252

Film Marketing Nonprofit Education 252

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

In addition to crafting one’s personal brand, long-form content also enhances the credibility of the executive and the company. E-books, white papers, bylines, books, films, and podcast guesting all make up a thought leadership arsenal to fortify authority as a subject-matter expert. Long-form content bolsters authority.

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Case Study SEO Film Video 178

Ethical Voices

OCTOBER 16, 2023

Joining me on this week’s episode of EthicalVoices is Kelsey Bohl , the Senior Manager of Corporate Communications Press Office at Walmart. Right out of grad school, I started working at a company called CenturyLink as a lead product manager, helping lead new product development for the company.

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Ethics Data Crisis Apparel 80

MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. Corporate histories are important to customers, employees, business partners, and community members. Legos' Corporate History Video. When customers get this rare glimpse, they tend to feel more connected to the company.".

Corporate 48

Corporate Examples Storytelling Brand 48

Stern + Associates

MAY 11, 2022

Artificial intelligence is changing the landscape of business and the nature of companies,” says Lakhani, co-founder and co-director of the Laboratory for Innovation Science at Harvard and Harvard Business Analytics Program. The fact is the AI-first business model is easily accessible to any company.

Case Study 62

Case Study Analytics Study Financial 62

Deirdre Breakenridge

FEBRUARY 13, 2015

We’ll be exploring topics that include how healthcare organizations are creating quality content and marketing best practices, managing healthcare privacy online, understanding the social life of health information and consumer behavior, as well as the role that social media plays in educating patients. Anneliz Hannan ( @AnnelizHannan ).

Healthcare 150

Healthcare Community Twitter Communications 150

Remote PR Jobs

SEPTEMBER 25, 2023

width="1/1" tablet_width_inherit="default" animation_type="default" bg_image_animation="none" border_type="simple" column_border_width="none" column_border_style="solid"][vc_column_text] Originally seen in Harvard Business Review Over the last year, there has been no shortage of avoidable PR nightmares for leading corporate brands.

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Agency How To Survey Employee 100

PRSay

OCTOBER 16, 2020

Communicators have “a lot of great partners out there” who can help provide their employees with local voting information, said panelist Kelly Mason, director of corporate communications at Levi Strauss & Co., which is one of many companies giving employees time off to vote.

Communications 201

Communications Nonprofit Employee Local 201

PRSay

APRIL 22, 2020

The survey of 403 communication leaders found that nearly two-thirds of respondents said employee engagement at their company had increased while 58 percent reported that employee collaboration had also improved. Overall productivity was mixed; 25 percent saw an increase, while 40 percent said productivity had decreased.

Employee 176

Employee Crisis Survey Study 176

Mindful Marketing

JULY 16, 2022

The company that found itself the focus of the humiliating headline was none other than Ernst & Young (EY)—one of the Big Four public accounting firms. ” “Corporate culture will be developed one way or another. It’s that last way that makes all of us moral leaders, regardless of any formal leadership title.

Ethics 89

Ethics Pharmaceuticals Corporate Financial 89