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The Snowball Effect: How Your Company Culture Affects Your Customer Service and Informs Your Communications Strategy

Barokas

How do you define company culture? It goes beyond perks like free snacks or quarterly company outings. Company culture rests on the values every employee brings with them to the office each day. It’s also the foundation for customer service, which in turn shapes the company’s brand and communications strategies.

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How Speaking Opportunities Support B2B Companies

ImPRessions - Crenshaw Communications

Some companies in the B2B tech space who have just begun to use strategic public relations may not be know the full value that conference speaking engagements and industry awards offer. Young companies need to find ways to earn endorsements from a reputable third-party. The B2B buyers’ journey is famously long-tailed and competitive.

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5 Social Customer Service Best Practices

Cision

Twitter introduced a feature that allows customers to send you direct messages directly from your site. Late last year, Facebook improved pages’ customer service tools and integrated customer service bots into its Messenger app. You should have resources to support your customer service.

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The Power of Emerging AI Technology in PR- and How to Use It

Remote PR Jobs

But the power of AI goes beyond content generation, and can assist PR teams with tasks like data analysis and customer service. More and more companies are relying on automated software to handle tedious tasks. Zapier, a competitor, offers similar services for small businesses.

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Friday Roundup: Customer Service

Waxing UnLyrical

Today’s roundup focuses on one of the most important aspects of any business, customer service. When it’s good, it’s great; but when it’s bad, it can spell T-R-O-U-B-L-E for your company. Here are five posts looking at the importance of customer service (including its importance in public relations).

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The Power of Emerging AI Technology in PR- and How to Use It

Remote PR Jobs

But the power of AI goes beyond content generation, and can assist PR teams with tasks like data analysis and customer service. More and more companies are relying on automated software to handle tedious tasks. Zapier, a competitor, offers similar services for small businesses.

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How To Spot The Story: A PR Primer

ImPRessions - Crenshaw Communications

That task typically starts with an information session, often before the letter of agreement is signed. We download information and ask questions, probing for the key points of the narrative we envision will make the company stand out. ” “We offer great customer service/value/reliability.”

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