Onclusive

AUGUST 22, 2017

Depending on the stage of the business, communications professionals are often tasked with creating messaging cards and positioning statements for the companies they represent. Internal communicators must be savvy enough to turn dry content like company policies into info employees actually want to read. Internal Communications.

Media Training 397

Media Training Crisis Communications Conference Training 397

PR in High Definition

JUNE 25, 2020

I’ve missed sharing problems and giving and receiving those tidbits of information that will help shape my own opinions and perhaps help me make some good decisions throughout the day. Guessing what sort of reputation you, your product/service or business might have based on a few recent interactions is very dangerous.

Reputation 48

Reputation Employee Leadership Product Launch 48

David PR Group

DECEMBER 2, 2016

As an old-school public relations consultant, I remember the days when “reputation management” was strictly a PR term. But then sometime in the past few years, reputation management was stolen from us by the search engine optimization world. Online reputation is much more than search results. Ouch, right?

Reputation 40

Reputation Wikipedia Customer Service Engineering 40

Communications Conversations

MARCH 19, 2015

Fairly damning, and pretty much the exact opposite of what PR folks paid to build positive reputations for brands want to see. How could a brand like Spirit have SUCH a negative brand reputation and still be in business? Pretty much any company in the history of business would take those results. Conclusion: Do not fly Spirit.

Airlines 60

Airlines Reputation Brand Branding 60

Prohibition

DECEMBER 9, 2021

Brands and businesses know how important it is to protect their reputation. In the midst of a crisis, reputations that have been so hard to build can be easily destroyed and the effects can be hard to undo. And not every company has an appropriate response to that specific crisis. How to prepare and fix a PR crisis.

Crisis 62

Crisis Crisis Management Reputation Crisis Communications 62

Newsfile

OCTOBER 24, 2023

As a PR professional, you are most likely focusing on trying to enhance your company’s reputation. 4 Common PR Communication Mistakes (+ How to Avoid) As a PR pro, avoiding PR communication mistakes can help you build a positive corporate reputation and reap the benefits.

Communications 52

Communications How To Corporate Training 52

Flack's Revenge

NOVEMBER 23, 2016

Here, I thought I’d take the opposite approach – cite atypical PR missteps by brands that generally enjoy good reputations. The company botched one of the first rules of crisis response: avoid the drip, drip, drip of piecemeal information. The Times piece said that the company did not fully cooperate with the U.S.

Wikipedia 120

Wikipedia Crisis Management Customer Service Crisis 120

Beyond PR

SEPTEMBER 12, 2016

Put more simply, branding is the way in which companies produce a feeling in their customers –a reaction, intuition. Today, 48 percent of global consumers expect brands to know and help them discover new products and services that fit their needs. So, how can companies manage and meet these expectations? Listen and adapt.

Measurement 40

Measurement Reputation Brand Branding 40

Sword and the Script

NOVEMBER 3, 2020

Many of the media monitoring tools are the market offer podcast monitoring through a third-party partnership with the company. The new feature will allow customers to monitor brand mentions on thousands of the most popular podcasts,” according to a press release. The company has been working to expand beyond media monitoring too.

Instagram 141

Instagram Technology Resources Employee 141

ImPRessions - Crenshaw Communications

JANUARY 28, 2018

Here’s a look at those who came out on top, and others who took a reputation beating last year. After “Today” show star Matt Lauer was abruptly fired following allegations of sexual misconduct, it seemed that NBC would take a terrible blow to its reputation. The Winners. Tired of hearing about Uber?

Airlines 180

Airlines Reputation Journalism Crisis 180

David PR Group

MARCH 16, 2020

Upon reaching VRBO on the phone, the customer service representative reminded me that I would normally have forfeited the entire cost of my trip, but the platform was encouraging its property owners to give full refunds for rentals impacted by COVID-19. We also need to walk the line between informing and selling. –John.

Communications 106

Communications Brand Branding Policies 106

Melissa Agnes

NOVEMBER 10, 2014

And hey, this can be an informal luncheon brainstorm session that takes place every quarter. An absurd amount of businesses, of all different industries and sizes, are losing reputation and major revenue from well planned and highly impactful defamation attacks. Do you have a cyber-investigation company on speed dial?

Crisis 203

Crisis How To Exercises System 203

Prohibition

JANUARY 17, 2022

In fact, most experts agree that social media needs to be treated as a vital part of any company’s crisis communication plan. There are four additional reasons why your company should have a crisis management plan. Brands that want to develop trust should focus on reputation management using social media tools.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

ImPRessions - Crenshaw Communications

MAY 1, 2018

Bylined content helps establish a B2B executive as an industry expert or brand voice, and it’s also a strong way to boost SEO for an individual or company. This typically comes in the form of expertise unique to your executive, company, or industry. Some will be service pieces that offer tips or tools.

B2B 147

B2B Leadership Customer Service eBook 147

Sword and the Script

JANUARY 3, 2023

“Public relations is defined as the practice of intentionally managing the spread of information between an individual or organization and the public. The goal of PR is to influence how the public perceives an organization or individual, and to manage their reputation. What are some examples of public relations?

Interviews 101

Interviews Publicity Technology Social Media 101

Prohibition

APRIL 7, 2022

Facebook becomes the go to for customer services enquires and launches Facebook reels. For customer service, Facebook messenger is becoming the go-to for dealing with queries, with customers increasingly turning to Facebook to find out about brands and address queries on messenger.

Instagram 62

Instagram Social Media Trends Media 62

Prohibition

APRIL 7, 2022

Facebook becomes the go to for customer services enquires and launches Facebook reels. For customer service, Facebook messenger is becoming the go-to for dealing with queries, with customers increasingly turning to Facebook to find out about brands and address queries on messenger.

Social Media 62

Social Media Trends Media Instagram 62

Cision

AUGUST 9, 2016

I was captivated by the idea of people getting paid to tell a company’s story. ” Albeit different medium, it is amazing how much a theater skill set can inform a public relations career. What role does social media play in reputation and crisis management today? I was studying acting at the time.

Crisis 0

Crisis Reputation Study Social Media 0

Cision

JUNE 3, 2015

Unfortunately, in today’s age of rapid information sharing, probably not. It’s unlikely that you can do anything to avoid the instant virality of anything remotely salacious or damning to a company, its executives or its brand. Often times, we find ourselves more often the bullseye than the arrow. But all is not lost.

Crisis 120

Crisis Construction Viral Reputation 120

Prohibition

JANUARY 24, 2022

Key contacts, templates, and comprehensive protocols on how and when to exchange information, as well as with whom, should all be included in the strategy. The basics of good crisis communications are the same for every company. Some companies are prone to experiencing crises every now and then.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

5W PR

SEPTEMBER 21, 2020

Doing so increases the possibility of identifying possible issues well in advance and decreases the potential of the above problems, seriously damaging the brand’s reputation and community standing. If it helps, there are several team collaboration tools on the market to consider investing in that help to keep everyone engaged and informed.

Social Media 88

Social Media Media Case Study Construction 88

Cision

MAY 18, 2015

According to a paper published by the Semantic Technology Institute , social listening may encompass one or all of the following functions: Reputation management. Influencer detection and customer relationship management. Probably the least exciting aspect of social listening is customer service. Competitor analysis.

Customer Service 120

Customer Service Social Media Analysis Data 120

Polaris

JUNE 24, 2016

One-third of survey respondents claimed their company lost intellectual property due to a cyber attack and 36% of them believe the attack reduced their competitive advantage. Instead of coming clean about the hack when it happened in 2012, the company remained silent. How to Tell Your Customers about a Data Breach. #1

Communications 119

Communications How To Crisis Survey 119

Stephen Waddington

MAY 16, 2017

Journalists in almost every category have been augmented by so-called influencers that have built their own networks on reputation. You’ll experience this form of media whenever you use a travel app or website by companies such as British Airways or Virgin Trains. Media relations is making way for influencer relations.

Publicity 119

Publicity Customer Service Community Internal 119

Prohibition

JANUARY 14, 2022

A PR crisis is a negative story about your brand that threatens the reputation of your organisation, causes reputational damage, or negatively impacts sales or stock value. A PR crisis can destroy a reputation in an instant, so it’s crucial to have a plan in place. What is a PR Crisis? Or it could be an act of terrorism.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Prohibition

JANUARY 7, 2022

Crisis management is something every company needs to implement as part of its business processes. Don’t think for a second that your company couldn’t be at risk for such a thing happening – let alone what kind of damage would befall your brand should an unforeseen event occur. Without a documented plan, how would you handle a crisis?

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

PR and CX go hand in hand, since it’s PR’s role to burnish a brand reputation and the job can only be done when the customer experience lives up to expectations. Everyone loves a story of customer service that goes above and beyond. B2B content will become more customized. PR will embrace paid media.

B2B 120

B2B Customer Service Software Technology 120

ImPRessions - Crenshaw Communications

MAY 18, 2018

Some customers are initially attracted to certain brands because they like their ad message. Others are loyal because of a good experience with product quality or customer service. It is well documented that today’s rising generations value a company’s ethical stance and an authentic commitment to social responsibility.

Brand 149

Brand Branding Storytelling B2B 149

Stuart Bruce

SEPTEMBER 30, 2014

He also made the essential point that he hoped those that weren’t using Twitter had made an informed choice not to. The next important point was made by Stuart Jackson who spoke about who should ‘own’ social media as lots of people in a company or organisation want to claim ownership.

Social Media 150

Social Media Twitter Radio Sports 150

Melissa Agnes

NOVEMBER 10, 2014

And hey, this can be an informal luncheon brainstorm session that takes place every quarter. An absurd amount of businesses, of all different industries and sizes, are losing reputation and major revenue from well planned and highly impactful defamation attacks. Do you have a cyber-investigation company on speed dial?

Crisis 100

Crisis How To Crisis Management Exercises 100

Rock the Status Quo

MARCH 30, 2015

” “People will be able to have personal conversations with companies – specifically, customer service representatives – and be able to make requests, ask questions and get quick responses in an ongoing thread.” It could help customers by saving them a few mouse clicks. ” Okay. .”

Facebook 100

Facebook Customer Service YouTube Crisis Management 100

Critical Mention

APRIL 8, 2018

Without media monitoring, it is next to impossible to track real-time information, and companies are constantly missing out on critical information that can help them keep track of what clients and customers are saying about their brand, their products, and what their competitors are up to. Increased lead generation.

Media 64

Media Software Leadership Customer Service 64

Prohibition

AUGUST 4, 2021

Your reputation is the most critical aspect of your business. That means online business reputation management isn’t an optional extra anymore—it’s essential. To thrive in today’s digital marketplace, a company needs an online presence that reflects its values and product offerings.

Reputation 62

Reputation Company Engineering Banking 62

Burrelles Fresh Ideas

MAY 23, 2023

This trend is expected to continue, with more travel companies offering customized itineraries and immersive cultural experiences. Reputation management: PR helps manage the reputation of travel brands, including hotels, airlines, and tour operators. Their campaign indeed brings that to life!

Travel 40

Travel Tourism Airlines Hotels 40

ImPRessions - Crenshaw Communications

MAY 15, 2018

The tone of the language, the medium of the message, and its timing contribute to public perception of a company’s management of the situation. The company could easily have jumped the gun and responded defensively, given that the ship was in no danger. Instead, they spoke with action.

Crisis 136

Crisis Privacy Airlines Facebook 136

Sword and the Script

DECEMBER 3, 2019

Cision is working with adtech companies to allow PR (or their peers in digital marketing) to launch retargeting campaigns based on earned media. In other words, all of the information Cision learns about who is reading your coverage can be used to define a target audience for a paid campaign. Detailed briefing here. million; and.

Data 88

Data Enterprise Survey Instagram 88

Cision

NOVEMBER 20, 2015

Social Media Week 2015 concluded just as it started – with tons of great information and ideas. Each delved into how social intelligence can help you listen to conversations online to benefit your brand’s customer service, marketing, product development, sales and PR initiatives. Measurement. Use of high-quality images.

Media 120

Media Social Media Community Measurement 120