The Proactive Report

JANUARY 4, 2023

When your company provides Google’s definitive answer to a question, that makes a powerful statement. Comparisons. The post Search Engine Optimization – Position Zero and Featured Snippets appeared first on Social Media Strategy | Online PR | Proactive Report | Sally Falkow. Aim to include: Instructions.

Engineering 147

Engineering SEO Google Comparison 147

NewsWhip

JULY 12, 2022

Rogers is Canada’s biggest telecommunications company and has 11 million subscribers. Companies only have so much banked goodwill. This current outage came on the heels of another in April of this year, which coincided with the company raising prices for most of its services. Companies can’t go mute.

Communications 158

Communications Telecommunications Banking Crisis 158

MaccaPR

APRIL 20, 2016

That place is Social Media Marketing World. I can attest that everything there is to know about social media can be learned within the walls of the San Diego Convention Center, where the conference took place this week over the course of two days with 100+ sessions. The Year Of (Live) Video for Social Media Marketers.

Social Media 48

Social Media Trends Media Facebook 48

Cision

JUNE 29, 2015

The increased ingesting of media via smartphones and other portable devices coinciding with the increase of social media apps being downloaded on smartphones has led to a more socialized media distribution. Social media has moved from just being platforms to now being publishers.

Comparison 120

Comparison Television Print Social Media 120

Onclusive

APRIL 5, 2018

Thankfully, there are companies who are devoted to sharing the user experience of software services such as G2 Crowd, the Yelp of business solutions. With more than 380,000 user reviews, communications and marketing professionals can check out a product before contacting the software company. How much does it cost?

Software 199

Software Analytics Customer Service Comparison 199

NewsWhip

OCTOBER 13, 2022

Top brands like Canadian Tire, Nike, Imperial Oil, Sobey’s national grocery chain, TELUS telecommunications company, Skip the Dishes food delivery app, Chevrolet Canada, Pepsi, Scotia Bank, and most significantly, the iconic Canadian coffee brand started by a hockey player, Tim Hortons, did not hesitate to drop the organization.

Brand 148

Brand Branding Sports Crisis 148

Waxing UnLyrical

MAY 20, 2012

The biggest news in the history of social media took place Friday when Facebook had its IPO, becoming the biggest social name ever to join the public market. Its $108 Billion offering came in as the 3rd largest ever (behind Visa and Enel), so the day was significant not only for social media types but also for market watchers.

Facebook 105

Facebook Social Media Media Google 105

Sword and the Script

JANUARY 7, 2020

A few months back, Agility PR Solutions announced it updated its media monitoring tool. As I noted then, the company indicated the new release focused on improving the workflow, search and sharing abilities in the platform. The company reached out to me and offered me complimentary access in exchange for an independent product review.

Tools 83

Tools Comparison Media System 83

Prohibition

MARCH 2, 2023

Our first one will be in Newcastle, at The Biscuit Factory on the 26th of April on the ‘Future of Social Video 2023’ The talks will be presented by our award-winning consultants Chris Norton and Will Ockenden that have more than 45 years of social media and PR industry experience between them.

Comparison 62

Comparison Video B2C Case Study 62

PRSay

JULY 13, 2022

After two-plus years of the pandemic, many companies and organizations are looking to return their workforces to the office. Virtual office culture, by comparison, can seem codified and forced. Many elements of company culture, such as traditions for celebrating good work, can’t be done remotely. Share This Too.”.

Employee 156

Employee Handbook Comparison Meeting 156

Bianchi Biz Blog

AUGUST 18, 2022

But early indications look to be positive, especially for automotive and mobility companies, as travel begins to return to more normal levels. The audited data from the CES 2022 show is one source of information that can provide some useful data points to the automotive and mobility technology companies looking to engage in CES 2023.

Automotive 65

Automotive Mobile Data Comparison 65

5W PR

JANUARY 25, 2022

This could be because companies in the B2C industry have shown that their consumers matter to them, or because those companies need to stand out from the competitors and become memorable. That’s why companies in the B2B industry should be investing in establishing a unique brand image. Social Media.

Brand 60

Brand Branding B2C B2B 60

Cision

MARCH 14, 2017

The narrative invited users to engage on multiple social media platforms, offering Snapchat filters of the dog, Twitter stickers, and a free week of behind-the-scenes footage on Sky. Between November 4 and 20, John Lewis received more than 203,000 mentions across social media for its Buster the Boxer spot. (In

Creativity 208

Creativity Comparison Construction Retail 208

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

This means creating and adhering to policies that dictate how employees use social media and particularly how they respond. The days are long gone when a social manager could let some time go by without addressing a negative tweet or post. There’s virtually no such thing as a traditional PR company anymore.

YouTube 136

YouTube Training Video Survey 136

PR 20/20

JANUARY 19, 2023

Use your website to filter out those customers and identify your ideal ones by creating comparison content for your products or services. If a customer requires a floor welder, your company may not be the best fit. Pro tip : Repurpose quotes and information from these interviews for simple and effective social media quote cards.

Analytics 81

Analytics Comparison Google Interviews 81

Cision

MAY 20, 2016

Rather than making a comparison to the company under fire, KitKat highlighted how it differs from the rest. When Ellen DeGeneres had Adele play a prank on Jamba Juice employees, the hilarity that ensued immediately made an impact across media sites and social media channels.

Brand 159

Brand Branding Comparison Viral 159

PR 20/20

JANUARY 9, 2023

Understanding your customer’s path to purchase, or buyer’s journey , will set your company apart from competitors. Blog posts, social media shares, white papers, ebooks, and videos. Comparison guides, case studies, testimonials, webinars, and pros and cons articles. What is a buyer’s journey?

Comparison 87

Comparison Resources eBook Case Study 87

Sword and the Script

JANUARY 28, 2020

Few in PR had ever heard or Notified or its parent company. So, it wasn’t surprising that few paid attention when a US-based company acquired Notified last April. Yet if the name rings a bell, the company has been working on its awareness. Notified allows you to monitor all the major social media sites and online news sources.

Software 117

Software Tools Publicity System 117

Polaris

DECEMBER 10, 2014

Facebook, Twitter, Instagram—these popular social media platforms all pale in comparison to the power of email and an email newsletter. It’s a mix of PR, social media and content marketing news designed to help marketers stay up to date on trends and best practices. Social Media'

Blogging 183

Blogging Comparison eBook Case Study 183

Sword and the Script

SEPTEMBER 1, 2020

The database indicates the company has raised $47 million (including debt) in five rounds from four investors. The announcement said, “financial backers Kohlberg Ventures and Arrowroot Capital will continue as significant investors in the company, alongside the founders and management.” SocialChorus last raised $12.5 year-over-year.

Internal 147

Internal International Tools Software 147

Cision

SEPTEMBER 21, 2016

Social Media. Managing your social media accounts is a breeze once you streamline the process. With the right social media scheduling tool, you can create all your updates and shares for the week (or longer) in minutes. Follow her on social media. Here’s where you should be putting your energy.

Marketing 120

Marketing Comparison eBook Social Media 120

PRSay

MAY 10, 2018

We tapped 400 leading micro-influencers in the United States, each with at least 25,000 followers on social media, to get their feedback on the state of the industry. Back in the early days of influencer marketing, bloggers and their blogs were all the rage, and social channels merely drove traffic.

Brand 127

Brand Branding Guidelines Creativity 127

The Resolution Blog

AUGUST 6, 2019

Social media measurement programmes can be complex. Perhaps your brand is active on several social channels; maybe you are reporting outputs and outcomes separately, using metrics and exports from those platforms’ native analytics/insights functions. What metrics are comparable? so it also had a 37% engagement rate.

How To 120

How To Media Comparison LinkedIn 120

Bianchi Biz Blog

SEPTEMBER 23, 2021

The following EV social media influencers can help you gain insight and a broader perspective on the ever-changing mobility sector. Munro has been involved in electric vehicle development since GM’s EV1 project in the early 1990’s, and his company has conducted teardowns and analysis on more EVs than any other company.

YouTube 63

YouTube Automotive Energy Mobile 63

Burrelles Fresh Ideas

MAY 9, 2023

In recent years, multi-channel communication has blurred the lines between paid, earned, shared and owned media (known as the PESO model). An integrated approach includes all aspects of communications — public relations, marketing, social media, advertising — for a 360-degree view of the planning and measurement process.

Measurement 40

Measurement Comparison Advertising Advertising 40

ImPRessions - Crenshaw Communications

JUNE 2, 2016

If you know who your main competitors are, there’s much to be learned about how to maximize PR for your own company or brand. Who are the media outlets and contacts covering your category? What content drives the most engagement on social media? All it takes is paying attention and knowing what to look for.

Conference 120

Conference Comparison Leadership Instagram 120

Public Relations Sydney

AUGUST 4, 2014

Social media evaluation. With many companies now using social media to reach a wider audience , it is important to evaluate the effectiveness of your social media platforms. It is important to remember that social media is not about the numbers.

Strategy 93

Strategy Publicity Comparison Social Media 93

ImPRessions - Crenshaw Communications

FEBRUARY 17, 2017

These might include specific stories in top-tier publications; speaking opportunities earned at key conferences; social media shares, and other indicators of progress against goals. The beauty of public relations, in comparison to traditional advertising and even some forms of direct marketing, is that it is built for flexibility.

Writing 130

Writing Comparison Product Launch Leadership 130

Mindful Marketing

JUNE 19, 2022

At least that’s what an engineer from one of the world’s top tech companies suggests. ” By comparison, LaMDA “can engage in a free-flowing way about a seemingly endless number of topics.” On the plus side, every company should want its customers to have a positive experience with its products.

Comparison 65

Comparison Technology Google Engineering 65

Prohibition

NOVEMBER 9, 2021

Over the past few years, there has been a significant advancement in social media marketing. These days, customer acquisition, retargeting, retention, and support are all being carried out through social media channels across the whole consumer experience. Hence, the popularity of paid social. What is Paid Social?

Advertising 62

Advertising Advertising Social Media Facebook 62

Mark My Words

SEPTEMBER 22, 2022

A blame game with ITV has resulted, after the claims spread on social media at the end of last week, accompanied by images of the masked pair solemnly walking past the coffin. She is said to blame ITV bosses for not setting the story straight earlier in the day after the visit began to attract a furious reaction on social media.

Crisis 60

Crisis Comparison Reputation Film 60

Sword and the Script

AUGUST 29, 2020

The study says media relations has been supplanted by other functions as the top services provided by public relations. According to the survey: social media management (77%) content marketing (77%) influencer marketing (67%); and link building for SEO (56%) Other statistics stood out for me in the report: Measurement. “PR

Media Relations 102

Media Relations Report Industry SEO 102

Katie Paine's Measurement Blog

MARCH 9, 2023

So first they eliminated all social media, arguing that their outreach efforts had all been focused on traditional media. Most outlets and reporting companies like Compete and Alexa use average unique visitors and calculate data on a monthly basis. But it wasn’t what the client expected or wanted to see.

Measurement 52

Measurement How To System Comparison 52

Sword and the Script

MAY 8, 2018

Marketers from B2B product companies say their budgets grew 6.2% As a percentage of budget , B2B product companies allocate 9.2% As a vertical, technology companies invest 9.7% 2) Social media spending high and rising. of the marketing budget on social media and expect to see this grow to 17.6%

Survey 62

Survey B2B Marketing Mobile 62

Sword and the Script

JUNE 7, 2022

I’ve experienced it from all sorts of angles – working for a company that was acquired, working for the acquiring company, and even had a little run with a divestiture, that coincidentally, I’d pick up again as a client years later. The combined company later rebranded under the Onclusive name. Critical Mention vs. TVEyes.

Software 85

Software Pitching Internal International 85

Contently - Strategy

MARCH 22, 2022

Here are three ways to produce original, clear, and engaging SEO articles instead of publishing doppelgangers on your company’s website: 1. It’s now common for companies to fixate on emulating the same H2s and H3s to beat the Google algorithm. Conduct a content gap analysis. Zapier is an excellent example.

SEO 144

SEO Strategy Brand Branding 144

Public Relations Sydney

SEPTEMBER 21, 2014

Here is our comparison between PR and marketing: Activities / tactics: Marketing generally covers promotional, direct marketing and advertising which seeks to return direct sales; whereas PR is focused on reputation management through generating positive media coverage and stakeholder communication. What does this mean for business?

Marketing 99

Marketing Advertising Advertising Comparison 99