Remove Company Remove Comparison Remove Social Media Remove Viral
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Brand Image and Chatbots

5W PR

When most people think about brand-building campaigns, viral videos, and PR stunts , they tend to think about the examples from businesses in the B2C industry. That’s why companies in the B2B industry should be investing in establishing a unique brand image. Social Media. Competitor Brand Images.

Brand 60
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3 Brands That Aced Real-Time Opportunities

Cision

When the media reported that Apple’s iPhone 6 was prone to bending, the news went viral on Twitter with the #Bendgate hashtag. Rather than making a comparison to the company under fire, KitKat highlighted how it differs from the rest. Jamba Juice took note and responded with a publicity stunt of its own.

Brand 159
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Paid vs organic social – what’s the difference?

Prohibition

Over the past few years, there has been a significant advancement in social media marketing. These days, customer acquisition, retargeting, retention, and support are all being carried out through social media channels across the whole consumer experience. Hence, the popularity of paid social. What is Paid Social?

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How brands monitor and manage live issues with NewsWhip Spike

NewsWhip

With 25% of a brand’s market value directly linked to its public reputation , as noted by the World Economic Forum, the stakes have never been higher for companies to actively monitor, measure, and manage emerging issues. Imagine waking up to a brewing storm on social media concerning your brand.

Brand 78
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55 tips, tools and articles that will super-charge your Public Relations knowledge in 2018

The Resolution Blog

We’ve added a new set of “comparison” terms into the mix to help develop data into insights that can help develop your ideas. Why Picture List Posts Are The Perfect Viral Content Formula Our clever friends over at Buzzsumo reviewed over 100m Facebook posts recently. Easy to use, great insights and all of my social metrics in one place.

Tools 136
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A Look at the Media Monitoring Tool Truescope is Bringing to the U.S. [PR Tech Briefing]

Sword and the Script

Based in Sydney, Australia, Truescope was founded as a SaaS company by Mr. Croll and Michael Bade who is the CTO. They previously worked together at iSentia – an all-in-one PR tech tool and publicly traded company focused on the APAC market. The company just raised $6.2 For now, the company is exclusively focused on monitoring.

Tools 160
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Marketing Must Fight Fakes

Mindful Marketing

In recent years, the growth of social media and advances in digital technology have helped deception proliferate like never before, both in volume and sophistication. While digital manipulations of static images have some potential to portray alternate realities, they pale in comparison to what deepfake video can do.