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Social Media Intelligence Can Boost the Bottom Line

The Proactive Report

Social media intelligence is the art and science of gathering data about online conversations so that you can use that information to improve your content creation and deliver more value to your audience. . Map where conversations about your brand, product, or topics of interest are taking place in social media platforms.

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Choosing the best media database, campaign management and reporting tools

Onclusive

The good news is that with pre-built reporting tools, you can free yourself to focus on what you do best – communications strategy, media relations and managing brand reputation. Next week, we’ll conclude our 2021 media monitoring vendor comparison with a discussion around product direction and customer support.

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7 Social Media Trends that came into play in January 2021

Prohibition

If there’s one thing to learn from the first month of 2021, other than how hard it is to stick to Dry January during lockdown, it’s that despite the feeling like the world’s come to complete a stand-still, the land of social media never stops evolving. The latest social media updates to help social media marketers stay up to date.

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Comparing top 2021 media monitoring vendors

Onclusive

Media monitoring must be comprehensive. Just having media monitoring in place is no longer sufficient for PR and communications success. Our customers agree that Onclusive provides the most comprehensive media monitoring available, including digital, newswire, print, broadcast, radio and social coverage. Stacey Hedman.

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Enhance PR Through These Simple Social Media Tips

ImPRessions - Crenshaw Communications

Our public relations clients are always looking for ways to leverage traditional media on social channels in a relevant, traffic-building way. We observed how well some organizations and businesses are using social media to amplify other efforts and want to pass on a few current tips. Rethink the 70-30 rule.

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How to get the return on investment (ROI) from media monitoring

Onclusive

In our final blog series of the year, we take a closer look at 2021 G2 Crowd ratings and spotlight the key criteria for choosing the unified earned, owned and social media monitoring, media relations and PR analytics platform that best suits your needs as a modern communicator. Why technology ROI matters.

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Decoding Mental Health Challenges: A Deep Dive with Dr. Gail Saltz

PR for Anyone

Dr. Saltz suggests limiting exposure to constant news alerts and social media updates, opting instead for a trusted news source at specific times of the day. The Impact of Social Media on Mental Health The impact of social media on our mental health, particularly on younger generations, is another factor that cannot be ignored.

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