Cision

OCTOBER 3, 2016

Simply identify terms people may use when they’re in the different stages of the buying journey : Awareness, Research, Consideration, Comparison, Purchase, Advocacy, and input those as searches. Consideration: “Just found out about [Cosmetic company name]. Advocacy: “like” “love” “happy” “great” “glad” etc. + [company name].

Software 0

Software Comparison Media System 0

Cision

APRIL 29, 2015

These are companies making life saving and pain relieving drugs that cost millions to research and require years of willpower to navigate process and safety requirements to get drugs on the market. Yet, when an article like The Wall Street Journal’s Pharmaceutical Companies Buy Rivals’ Drugs, Then Jack Up the Prices by Jonathan D.

Pharmaceuticals 120

Pharmaceuticals Company Comparison Healthcare 120

5W PR

JANUARY 13, 2020

In looking ahead, one of the areas to pay close attention to is the health of the company’s digital marketing for 2020. The first place to start is an honest assessment of how well the entire company is in tune with marketing’s digital marketing strategy. How much of the company’s website utilizes video?

Marketing 78

Marketing Comparison Video Survey 78

Onclusive

DECEMBER 10, 2020

While companies can spend time understanding things like Total Cost of Ownership or metrics that they’ve created specific to their sector, the number that provides the most insight is ROI (Return on Investment). Our head of marketing asked us to package PR data on a quarterly basis for all regional executives. Lona Therrien.

Media 195

Media Software Analytics Measurement 195

Sword and the Script

MARCH 24, 2020

Product launches and marketing campaigns are getting delayed. For comparison, £50 million is worth about $58 million USD at today’s rates. It’s an open-ended question and if you guessed marketing, you’d be correct. We are all in that same room, but everyone stops talking because the marketing budget got slashed.

Marketing 91

Marketing Comparison Product Launch Survey 91

5W PR

APRIL 10, 2023

Conducting Market Research To update brand values, start by conducting market research. Assessing Current Brand Values Brands must analyze their current brand values in comparison to the values important to consumers today. Brands must align values with ethical practices. Any gaps or inconsistencies should be identified.

Consumer 88

Consumer Brand Branding Ethics 88

5W PR

DECEMBER 8, 2022

When it comes to public relations efforts and campaigns, companies have to keep track of a lot of different metrics to better understand the performance of their efforts. Through great public relations campaigns, companies can promote themselves and their solutions effectively. Brand impact. Media reach.

Measurement 88

Measurement Comparison Reputation Industry 88

The Proactive Report

NOVEMBER 21, 2022

Back in 1999 The Cluetrain Manifesto stated that markets are conversations, and that the Internet is enabling conversations that were simply not possible in the era of mass media. You start by listening and gathering information about your brand/s, your company, and your competitors. That has certainly proven to be the case.

Social Media 162

Social Media Media Analysis Data 162

PR in High Definition

FEBRUARY 27, 2023

There are many tools and methodologies to help PRs and marketing folk calculate the impact of PR. A very familiar metric is share of voice, which measures a company’s presence in comparison to a set of competitors. To make this measurement a fair comparison, you need to look at universal reputation metrics.

Reputation 62

Reputation Comparison Measurement Engineering 62

Burrelles Fresh Ideas

DECEMBER 5, 2023

Consistent communication is a powerful tool to fortify your company’s culture and uphold its values, fostering transparency throughout the workplace. Part of the problem is that companies still see internal communications as an expenditure rather than recognizing its potential as a revenue driver.

Internal 97

Internal International Communications Employee 97

Onclusive

APRIL 5, 2018

When shopping for software, there are a few elements that stick out to a communications or marketing professional. Thankfully, there are companies who are devoted to sharing the user experience of software services such as G2 Crowd, the Yelp of business solutions. Great company and customer service.” – Collin D.

Software 199

Software Analytics Customer Service Comparison 199

Cision

SEPTEMBER 21, 2016

There’s a misconception that marketing a business is always time-consuming. If you know where to put your efforts, it’s completely possible to handle the essential marketing tactics in five hours or less a week. Aim for a mix of shared content (yours and others), company updates and thought-provoking questions. Social Media.

Marketing 120

Marketing Comparison eBook Social Media 120

Prohibition

MARCH 2, 2023

These have also been really well attended, with last year’s webinars selling out – sharing our expertise to 1000’s of marketers. What to expect from our Prohibition event As any marketer will know, from a content perspective video is an integral part of any strategy. Creative Content – Showcasing C4 to the UK market

Comparison 62

Comparison Video B2C Case Study 62

Polaris

DECEMBER 13, 2014

Using a fictional company called Potter Paralegal Inc., I demonstrated how marketers can use buyer personas to put a human face on customer information and bring their ideal customers to life. Top-of-the-funnel content options the company should consider include: eBooks—e.g., Content Marketing' Instructional videos—e.g.,

Small Business 162

Small Business Marketing eBook Comparison 162

Mindful Marketing

MARCH 11, 2022

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing What worried you as a child? Of course, they pale in comparison to adult anxieties, like deciding who to marry or how to make the next mortgage payment. For kids, those are real concerns.

Comparison 89

Comparison Corporate Company Employee 89

Onclusive

JULY 18, 2017

Most marketers are obsessed with attribution—and with good reason: not only are they being held accountable for campaign performance, but they’re also on a mission to continually optimize that performance. PR is playing an increasingly integral role in the marketing mix. Those marketers are going to want to know it’s money well spent.

Comparison 294

Comparison Advertising Advertising Analytics 294

Contently - Strategy

OCTOBER 9, 2019

I believe that empathy for your audience is the foundation of good marketing. But your brand will be forgotten in the landfill of marketing buzzspeak that people have to race past as they go about their day. The reason for this, it turns out, is super simple: Most marketers don’t ever talk to their prospects and clients.

Marketing 82

Marketing How To B2B Exercises 82

Sword and the Script

NOVEMBER 12, 2016

If B2B marketing isn’t careful with how these are sourced and created, then interest could plateau or decline. These are fundamental building blocks of effective marketing. And so buyer personas are the theme of this week’s Unscripted Marketing links (UML). Market Research Mistake: Falling in Love with an Idea.

B2B 115

B2B Marketing How To Survey 115

PR 20/20

JANUARY 9, 2023

Understanding your customer’s path to purchase, or buyer’s journey , will set your company apart from competitors. You can align your marketing activities and messages with each stage of the buyer’s journey. How to create a marketing plan using the buyer’s journey. How well does your marketing plan align today?

Comparison 87

Comparison Resources eBook Case Study 87

Public Relations Sydney

SEPTEMBER 21, 2014

As PR professionals we are often asked how public relations (PR) differs from marketing. Target audiences : Marketing aims to reach current and potential customers, whereas public relations is all about maintaining positive relationships with anyone who has an interest in the organisation or brand.

Marketing 99

Marketing Advertising Advertising Comparison 99

NewsWhip

OCTOBER 13, 2022

Top brands like Canadian Tire, Nike, Imperial Oil, Sobey’s national grocery chain, TELUS telecommunications company, Skip the Dishes food delivery app, Chevrolet Canada, Pepsi, Scotia Bank, and most significantly, the iconic Canadian coffee brand started by a hockey player, Tim Hortons, did not hesitate to drop the organization.

Brand 148

Brand Branding Sports Crisis 148

PR 20/20

JANUARY 19, 2023

According to Marcus Sheridan in his book, They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer , it’s key to create a content strategy based on what your customers are thinking. If a customer requires a floor welder, your company may not be the best fit. So why not help them?

Analytics 81

Analytics Comparison Google Interviews 81

Sword and the Script

MAY 8, 2018

Marketers are relatively upbeat about the economy and growth prospects over the next 12 months or so. It’s a survey I’ve followed for several years as I usually find the benchmarks, particularly around marketing budgets, useful. Here are five points I think are relevant for B2B marketing leaders. of revenue in marketing.

Survey 62

Survey B2B Marketing Mobile 62

PRSay

JULY 13, 2022

After two-plus years of the pandemic, many companies and organizations are looking to return their workforces to the office. A hybrid model that combines remote work with in-person office work has the potential to improve how you run your business, whether it’s in PR, marketing or any other sector.

Employee 155

Employee Handbook Comparison Meeting 155

ImPRessions - Crenshaw Communications

MAY 24, 2018

In today’s atmosphere of continuous communications from a multitude of channels, PR people (and their marketing peers) must come up with original approaches to storytelling to break through the noise. Creativity helps express company values in a distinct brand voice. A great idea aligns a company’s mission with its market.

Creativity 174

Creativity Small Business Storytelling Travel 174

Sword and the Script

JANUARY 7, 2020

As I noted then, the company indicated the new release focused on improving the workflow, search and sharing abilities in the platform. The company reached out to me and offered me complimentary access in exchange for an independent product review. A few months back, Agility PR Solutions announced it updated its media monitoring tool.

Tools 83

Tools Comparison Media System 83

Sword and the Script

SEPTEMBER 1, 2020

The database indicates the company has raised $47 million (including debt) in five rounds from four investors. The announcement said, “financial backers Kohlberg Ventures and Arrowroot Capital will continue as significant investors in the company, alongside the founders and management.” SocialChorus last raised $12.5 year-over-year.

Internal 147

Internal International Tools Software 147

Mindful Marketing

JUNE 19, 2022

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing We used to only have to worry about the feelings of people. At least that’s what an engineer from one of the world’s top tech companies suggests.

Comparison 65

Comparison Technology Google Engineering 65

Bianchi Biz Blog

MARCH 2, 2023

That kind of cost-savings can drive a company into bankruptcy. Smart companies are starting to do the same when procuring marketing services like PR. To start with, most corporate clients – marketing directors and procurement executives alike – don’t know many PR agencies … if any.

Agency 108

Agency Automotive Engineering Education 108

Presspage

JUNE 16, 2023

By analyzing vast amounts of data, such as financial reports, market trends, and news articles, AI can provide IROs with valuable information and recommendations for crafting engaging and informative press releases. This will place greater pressure on IROs to respond promptly and accurately to market developments.

Financial 78

Financial System Ethics Data 78

Cision

MARCH 14, 2017

To expedite the path to purchase, savvy marketers have pivoted to instead focus on constructing memorable campaigns through creative messaging. Its ad featuring Buster the Boxer , in which a slobbering dog bounces on a trampoline, was scored as the most engaging Christmas marketing campaign on a competitive list of 15 retailers.

Creativity 208

Creativity Comparison Construction Retail 208

Flack's Revenge

FEBRUARY 3, 2021

In my last post I explained the history and significance of secret sauce , or IP, in tech marketing. This almost magical ingredient has given bragging rights to scores of companies over decades. . The IP often reflects the company and team’s DNA. If the company has pivoted, then the original tech may be less relevant.

Technology 177

Technology Comparison Case Study Privacy 177

5W PR

JANUARY 25, 2022

This could be because companies in the B2C industry have shown that their consumers matter to them, or because those companies need to stand out from the competitors and become memorable. That’s why companies in the B2B industry should be investing in establishing a unique brand image. Competitor Brand Images. Social Media.

Brand 60

Brand Branding B2C B2B 60

Sword and the Script

SEPTEMBER 20, 2016

For example, the state of California stands out because Apple is based there and that company has been flirting with astronomical sales numbers in recent years. Teaching and Relevance: The Last Mile in Marketing. Yes, these are huge companies but this map is specifically looking at total revenue from the last fiscal year.

Content Marketing 60

Content Marketing Marketing Comparison Data 60

Contently - Strategy

MARCH 30, 2022

Over 60 percent of all buyers have already done their own research on your company, your products, and your competitors before they even speak to you. And one way to produce more relevant and powerful battlecards is by repurposing marketing content. Generally speaking, battlecards contain the following information: Market overviews.

Data 98

Data Comparison Case Study Marketing 98

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

We know they are rare in comparison and that is what makes them so important to acknowledge. The research continues to reinforce that video is king and smart marketers will continue to find innovative ways to incorporate it into their programming. There’s virtually no such thing as a traditional PR company anymore.

YouTube 136

YouTube Training Video Survey 136

Shift Communications

MAY 28, 2015

How can it benefit your marketing and communications program? If your brand or company falls into any of the categories above, such as B2C consumer purchases, then the information is an obvious home run. The greatest hidden power of Twitter Audience Insights, however, is comparison. Vice President, Marketing Technology.

Twitter 60

Twitter How To Marketing Wireless 60