Sword and the Script

NOVEMBER 12, 2016

If B2B marketing isn’t careful with how these are sourced and created, then interest could plateau or decline. These are fundamental building blocks of effective marketing. And so buyer personas are the theme of this week’s Unscripted Marketing links (UML). Market Research Mistake: Falling in Love with an Idea.

B2B 115

B2B Marketing How To Survey 115

Cision

SEPTEMBER 21, 2016

There’s a misconception that marketing a business is always time-consuming. If you know where to put your efforts, it’s completely possible to handle the essential marketing tactics in five hours or less a week. Aim for a mix of shared content (yours and others), company updates and thought-provoking questions.

Marketing 120

Marketing Comparison eBook Social Media 120

Burrelles Fresh Ideas

DECEMBER 5, 2023

Consistent communication is a powerful tool to fortify your company’s culture and uphold its values, fostering transparency throughout the workplace. Part of the problem is that companies still see internal communications as an expenditure rather than recognizing its potential as a revenue driver.

Internal 96

Internal International Communications Employee 96

Contently - Strategy

MARCH 30, 2022

Over 60 percent of all buyers have already done their own research on your company, your products, and your competitors before they even speak to you. And one way to produce more relevant and powerful battlecards is by repurposing marketing content. Target customers, markets, segments, and opportunities.

Data 137

Data Comparison Case Study Marketing 137

Sword and the Script

SEPTEMBER 15, 2015

Mack Collier recently published a well-written blog post that reminded me of this exchange: 5 Reasons Why You Need to Stop Marketing and Start Teaching. This notion isn’t new, but it’s earned a second life with the seismic shift in marketing towards content marketing. Relevance is the content marketing commandment.

Marketing 60

Marketing Pharmaceuticals Content Marketing Comparison 60

Sword and the Script

OCTOBER 24, 2017

That’s my take on some of the data from the 2018 Chief Marketer B2B lead gen report. Analysis: B2B marketing must develop its market. A different study that Chief Marketer reported found B2B organizations are slow to follow up with leads. He tells a tale of two companies at polar opposites. 27% say first click.

B2B 64

B2B Report Marketing Survey 64

PR 20/20

OCTOBER 18, 2021

You may already be familiar with this quote (it’s also the title of Marcus’ renowned book), but it so eloquently sums up the point of content marketing, doesn’t it? As marketers, we must listen to the questions our customers are asking and answer those questions —those pain points—through optimized and truthful content.

Industry 87

Industry How To Comparison Leadership 87

Contently - Strategy

MARCH 22, 2022

SEO-driven content can and does work, but only when you don’t shed the human-ness while writing to meet a content grade on Clearscope. Here are three ways to produce original, clear, and engaging SEO articles instead of publishing doppelgangers on your company’s website: 1. Conduct a content gap analysis.

SEO 144

SEO Strategy Brand Branding 144

PR 20/20

JANUARY 9, 2023

Understanding your customer’s path to purchase, or buyer’s journey , will set your company apart from competitors. You can align your marketing activities and messages with each stage of the buyer’s journey. How to create a marketing plan using the buyer’s journey. How well does your marketing plan align today?

Comparison 87

Comparison Resources eBook Case Study 87

Sword and the Script

MAY 8, 2018

Marketers are relatively upbeat about the economy and growth prospects over the next 12 months or so. It’s a survey I’ve followed for several years as I usually find the benchmarks, particularly around marketing budgets, useful. Here are five points I think are relevant for B2B marketing leaders. of revenue in marketing.

Survey 62

Survey B2B Marketing Mobile 62

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

We know they are rare in comparison and that is what makes them so important to acknowledge. The research continues to reinforce that video is king and smart marketers will continue to find innovative ways to incorporate it into their programming. More video content is uploaded in 30 days than the major U.S.

YouTube 136

YouTube Training Video Survey 136

Sword and the Script

FEBRUARY 11, 2017

Avid podcast listeners consume an average of five a week – listening for four hours and 10 minutes (chart nearby used with permission by The Marketing Companion ). Not only is this a significant amount of time – but it’s quality time and so marketing has joined the crowd. 1) Marketing Audibles for Audio Search.

Tools 60

Tools Pinterest Marketing Media 60

Polaris

DECEMBER 10, 2014

Facebook, Twitter, Instagram—these popular social media platforms all pale in comparison to the power of email and an email newsletter. Consider the stats: Close to two-thirds of consumers have made a purchase online as a result of receiving an email marketing message ( Direct Marketing Association ).

Blogging 183

Blogging Comparison eBook Case Study 183

PR 20/20

OCTOBER 18, 2021

You may already be familiar with this quote (it’s also the title of Marcus’ renowned book), but it so eloquently sums up the point of content marketing, doesn’t it? As marketers, we must listen to the questions our customers are asking and answer those questions —those pain points—through optimized and truthful content.

Industry 52

Industry How To Comparison Leadership 52

Sword and the Script

APRIL 2, 2019

It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. For example, there have been numerous surveys and a pile of anecdotal evidence that CMOs are bringing more marketing work in-house. The in-housing trend in PR isn’t entirely surprising. The In-House Effects on Law Firms.

Agency 95

Agency Trends Marketing Survey 95

Sword and the Script

AUGUST 29, 2020

These three studies are the center of this week’s Unscripted Marketing Links. According to the survey: social media management (77%) content marketing (77%) influencer marketing (67%); and link building for SEO (56%) Other statistics stood out for me in the report: Measurement. “PR What are the new services?

Media Relations 100

Media Relations Report Industry SEO 100

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Pay to pay, content grows; influencer marketing cools. “I AI-written content adds more noise. “PR David Berkowitz , Founder, Serial Marketers.

Marketing 192

Marketing Content Marketing Data Social Media 192

Cision

JULY 29, 2015

Kerry O’Shea Gorgone , host of MarketingProfs’ Marketing Smarts podcast , recently sat down with us to answer a few questions on how to build a podcasting strategy and give us a glimpse at what she’ll cover at her Cision webinar. Q: Why is podcasting valuable for brands’ marketing strategies? Is it strictly content marketing?

Interviews 120

Interviews Comparison Video Exercises 120

Contently - Strategy

MAY 7, 2020

When you’re working in a larger organization that has dozens, hundreds, or even thousands of employees, you can develop a brilliant content marketing strategy that will absolutely delight your customers. But, if you fail to make an internal case for your content, your plan will never get the buy-in or budget it needs to succeed.

Content Marketing 145

Content Marketing Marketing Case Study Internal 145

The Resolution Blog

JANUARY 8, 2018

The future role of a search professional Last month 3500 digital marketers arrived in Brighton for the UK’s biggest Search marketing conference. We’ve added a new set of “comparison” terms into the mix to help develop data into insights that can help develop your ideas. What if what we know in marketing is holding us back?

Tools 136

Tools Publicity SEO Measurement 136

Shift Communications

MARCH 16, 2015

Last week, Reuters reported the following : A little-noticed change in the way Google selects search results has allowed company statements to top the list of news links shown when users search for information on businesses. Open up your company’s Google Analytics (or other web analytics software) reports. Keep it up.

Google 60

Google SEO Web Comparison 60

Buzzstream

MAY 16, 2024

And yet, according to uSERP’s State of Backlinks for SEO report , guest posting is the third most popular link-building method behind content marketing and digital PR. Some simply buy links on large guest posting directories, and others pitch quality content to get published on an external site. The approach will not work.

Blogging 62

Blogging Google SEO Writing 62

Sword and the Script

JULY 2, 2019

1) Business Wire partners with investor relations tech company Q4. Q4 sells customizable investor relations (IR) websites, webcasting, for quarterly earnings with analysts, and marketing intelligence. Business Wire sells press releases, including those large company’s issue to release earnings statements. Here we go….

Trends 60

Trends Media Report Technology 60

MaccaPR

APRIL 20, 2016

That place is Social Media Marketing World. Social Media Marketing World started with a captivating keynote from. Note: Statistics mentioned below come from the Social Media Examiner 2016 survey of 5,100 social media marketers. The Year Of (Live) Video for Social Media Marketers. Let’s dive in! More on that later.

Social Media 48

Social Media Trends Media Facebook 48

Communications Conversations

OCTOBER 18, 2016

Jamie Plesser, director-interactive marketing strategy & execution, Allianz. She now has former students who are ascending to leadership roles with large agencies and companies across town (too many to mention, really). Ryan Arnholt, director-content marketing, Optum. Amy Lewis, president, Renown Marketing.

Agency 60

Agency Groups Public Affairs B2B 60

Contently - Strategy

OCTOBER 25, 2023

For today’s marketers, maintaining a comprehensive content pipeline isn’t just a strategy—it’s a mandate. As the foundation of effective content marketing, it serves the critical role of linking content initiatives to tangible sales outcomes.

Content Marketing 52

Content Marketing Tools Analytics Agency 52

Contently - Strategy

DECEMBER 5, 2019

There’s a common misconception that companies in conservative fields like finance, insurance, and healthcare have a harder time creating content. Sure, marketers in these industries deal with more regulations and bureaucracy than someone who works for Red Bull. Brands spend large sums of money on content marketing.

Financial 111

Financial Industry Report Insurance 111

prTini

SEPTEMBER 24, 2014

Tools are constantly popping up to help communication professionals save time, easily connect with journalist and influencers, and produce better results for their company and clients. Top Content: Discover the most shared content—which can be filtered by date, type and social platform—from a specific company or on a particular topic.

Tools 72

Tools Viral Engineering Comparison 72

ISEBOX

JULY 24, 2015

Not news: Marketers have moved beyond the written word and blog post in our campaigns. Text was once sufficient to reach your target audience by appealing to their needs and interests, but they’ve become more sophisticated in filtering marketing messages. Need proof that multimedia is on the rise in content marketing?

Infographics 70

Infographics Storytelling Video YouTube 70

Sword and the Script

DECEMBER 24, 2019

I review a lot of marketing studies and surveys – and write about the one I think will be helpful for readers. It’s something of a readout on the year in PR and marketing. Read more: 3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]. 2) The average content marketing budget is $185,000.

Marketing 78

Marketing Publicity Survey Study 78

Contently - Strategy

MAY 12, 2024

For content marketers, dialed-in content calendars are even more critical. It’s a dynamic blueprint that guides content creation, publication, and management—often across multiple platforms. What Should a Content Calendar Track? Consideration: Here, content should showcase the value of your solutions.

How To 105

How To Resources Comparison Instagram 105