Sword and the Script

SEPTEMBER 1, 2020

The database indicates the company has raised $47 million (including debt) in five rounds from four investors. The announcement said, “financial backers Kohlberg Ventures and Arrowroot Capital will continue as significant investors in the company, alongside the founders and management.” SocialChorus last raised $12.5 year-over-year.

Internal 147

Internal International Tools Software 147

PR Job Coach

OCTOBER 24, 2014

Born from the recognition that employees were becoming a critical constituency, companies at the turn of the century began establishing internal communications departments to develop employee morale. Employees are Stakeholders Employees can influence the movement of shares as much as they can sway the effect on customers.

Internal 139

Internal International Communications Employee 139

PR 20/20

JANUARY 19, 2023

Use your website to filter out those customers and identify your ideal ones by creating comparison content for your products or services. If a customer requires a floor welder, your company may not be the best fit. Don’t silo these content opportunities, either.

Analytics 81

Analytics Comparison Google Interviews 81

Mindful Marketing

MARCH 11, 2022

Of course, they pale in comparison to adult anxieties, like deciding who to marry or how to make the next mortgage payment. For the largest organizations in the world, customers, employees, and shareholders number in the millions. Those percentages may seem small, but for companies with sales of $23.3 For instance, 4.5%

Comparison 89

Comparison Corporate Company Employee 89

Buzzstream

MAY 12, 2020

The Covid-19 pandemic has forced many companies to move significant proportions of their staff to remote working. . For many managers and employees, the last few weeks has been the first time in their careers that they have worked from home, or had to manage remote employees. There are a few key reasons for that.

Strategy 102

Strategy Employee System Tools 102

Cision

MAY 20, 2016

Rather than making a comparison to the company under fire, KitKat highlighted how it differs from the rest. When Ellen DeGeneres had Adele play a prank on Jamba Juice employees, the hilarity that ensued immediately made an impact across media sites and social media channels.

Brand 159

Brand Branding Comparison Viral 159

5W PR

JANUARY 13, 2020

The first place to start is an honest assessment of how well the entire company is in tune with marketing’s digital marketing strategy. What kind of ROI is digital marketing bringing to the company compared to companies of similar size and product line? In many companies, staff wear several hats. ANNUAL CHECK UP.

Marketing 78

Marketing Comparison Video Survey 78

Bianchi Biz Blog

MARCH 2, 2023

That kind of cost-savings can drive a company into bankruptcy. Smart companies are starting to do the same when procuring marketing services like PR. It’s a fast and easy way to make a comparison. All work stops, more time is wasted, while your company conducts an expensive and time-consuming process to try to replace them.

Agency 109

Agency Automotive Engineering Education 109

Bianchi Biz Blog

AUGUST 8, 2022

Ideally, I help these readers decide what technology initiatives to pursue at their companies and how to best set themselves up for success while doing so. I think it’s essential to make clear that technology initiatives are not the exclusive purview of huge companies with matching budgets. Concrete results.

Technology 94

Technology Meeting Media Analytics 94

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

This means creating and adhering to policies that dictate how employees use social media and particularly how they respond. We know they are rare in comparison and that is what makes them so important to acknowledge. There’s virtually no such thing as a traditional PR company anymore. Video is never, ever going away.

YouTube 136

YouTube Training Video Survey 136

Sword and the Script

JUNE 7, 2022

It said these deals were bad for customers, bad for employees, and often bad for investors (LPs, not the fund managers). The combined company later rebranded under the Onclusive name. The company “ proactively” severed a relationship with Cision in 2019 after enhancing its capabilities. Critical Mention vs. TVEyes.

Software 85

Software Pitching Internal International 85

Burrelles Fresh Ideas

MAY 9, 2023

Consumers engage with companies or brands in many different ways—across multiple platforms and channels. Briefings can be delivered very early in the day with mobile-friendly formats, giving employees and other stakeholders a comprehensive view of the day’s issues.

Measurement 40

Measurement Comparison Advertising Advertising 40

ImPRessions - Crenshaw Communications

JULY 5, 2017

But a recent New York Times feature points up the dilemma of established brands who struggle to appear “genuine” as younger, upstart companies move into their space. Innovation will come from the upstarts, because they have so little to lose by comparison. Goliath myth in a narrative about a company founder.

Brand 136

Brand Branding Comparison Storytelling 136

Sword and the Script

APRIL 23, 2019

The report broke out answers from CEOs and in-house communicators to some of those questions for comparison purposes which reveals gaps (the demographics section reported 760 of the PR respondents came from in-house communications teams – and the rest from agencies). 1) A Difference in Communications Goals.

Technology 134

Technology Study Communications Survey 134

Shift Communications

MARCH 13, 2015

If you run a company page for your business or brand, you may have noticed the little Analytics button on your page. LinkedIn provides a breakdown of your followers according to the following demographics: seniority, industry, company size, function and how many followers are employees vs. non-employees.

Analytics 60

Analytics LinkedIn How To Comparison 60

Sword and the Script

AUGUST 29, 2020

For example, you can take a share of voice comparison to the CFO and illustrate where you are, where the competition is, and what it will take in budget and resources to make up the difference. If there’s a business interest, of course a company should strive to play a role in shaping it. About the study. That seems obvious.

Media Relations 102

Media Relations Report Industry SEO 102

Cision

JULY 29, 2015

Q: What makes podcasting unique in comparison to other forms of content (blog posts, videos, etc.)? Even if your company is B2B and sells to a network of distributors, you could create a podcast to help distributers sell more effectively to end users. They’re also 17 percent more likely to follow a brand on social media.

Interviews 120

Interviews Comparison Video Exercises 120

Public Relations Sydney

SEPTEMBER 21, 2014

Here is our comparison between PR and marketing: Activities / tactics: Marketing generally covers promotional, direct marketing and advertising which seeks to return direct sales; whereas PR is focused on reputation management through generating positive media coverage and stakeholder communication.

Marketing 99

Marketing Advertising Advertising Comparison 99

PR Conversations

AUGUST 5, 2015

The 1980s was the boom period decade for the financial PR sector – making Chases’ chapter seem genteel in comparison: What should be the goals of a program for stockholder relations: Simply put, the aim should be to cultivate the investor’s friendliness and loyalty to his company.

Corporate 40

Corporate Financial Government Comparison 40

Sword and the Script

JULY 2, 2019

1) Business Wire partners with investor relations tech company Q4. The company has raised a total of $66.3 The company rolled out three new chat channels to provided 24/7 support to customers. Cision paid $225 million to buy the company and put the sales multiple at 7x forward earnings (~$32m). Here we go….

Trends 60

Trends Media Report Technology 60

Sword and the Script

DECEMBER 20, 2022

c) More companies create their own content and channels to reach audiences instead of traditional media channels. d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”. We’ll see more companies hire copywriters to ensure narratives remain consistent.”. “I see a few things.

Marketing 196

Marketing Content Marketing Data Social Media 196

The Resolution Blog

JANUARY 8, 2018

We’ve added a new set of “comparison” terms into the mix to help develop data into insights that can help develop your ideas. earlier) If you stay in the office late in your PR role then please look out for new book ‘Calm Company’ from Jason Fried, founder & CEO at Basecamp. It’s free, why not give it a go now?

Tools 136

Tools Publicity Measurement SEO 136

PR 20/20

MARCH 6, 2023

Ask yourself what you and your company are trying to accomplish with a new solution, and don’t forget the desired end goal. Remember to take into account the size of your company. Number of employees. When scouring the internet for insights, consider credible sources that offer a head-to-head comparison. Social following.

Software 77

Software Marketing Comparison Enterprise 77

Contently - Strategy

MAY 7, 2020

When you’re working in a larger organization that has dozens, hundreds, or even thousands of employees, you can develop a brilliant content marketing strategy that will absolutely delight your customers. Perhaps you work for a B2B tech company and content can improve sales enablement for your business.

Content Marketing 145

Content Marketing Marketing Case Study Internal 145

Sword and the Script

MARCH 15, 2022

Based in Sydney, Australia, Truescope was founded as a SaaS company by Mr. Croll and Michael Bade who is the CTO. They previously worked together at iSentia – an all-in-one PR tech tool and publicly traded company focused on the APAC market. The company just raised $6.2 Background on Truescope. All the searches are real-time.

Tools 161

Tools Media Software Analysis 161

Sword and the Script

OCTOBER 27, 2020

That gets to the heart of the Muck Rack value proposition: every product the company has brought to market has been of their own making and is a natural extension of the existing platform. The pair provided an overview of the company and a web demonstration of the product which is the basis for this PR tech briefing.

Pitching 87

Pitching Media System Tools 87

Mindful Marketing

APRIL 23, 2023

Insurance companies like Aflac, Geico, and Progressive are well-known for luring consumers with levity via advertising slapstick, usually at the expense of their own corporate characters: Duck, Gecko, and Flo. One such company is the global consumer goods producer Unilever.

Insurance 99

Insurance Insurance Social Media Comparison 99

Mindful Marketing

JUNE 4, 2022

However, it wasn’t long after the company launched its Juneteenth line that social media began to skewer it , as shown in these sample tweets : “Walmart needs to do better. Furthermore, during recent years filled with race-related violence, many consumers expect companies to show their support for racial justice. .”

Film 65

Film Retail Comparison Nonprofit 65

Sword and the Script

MARCH 5, 2019

For a savvy company with smart relationship driven marketers, there’s an opportunity to cut through a very big problem today: noise and clutter. 2) What types of companies are using influencers? The Talkwalker survey put the sweet spot for company size at somewhere between 10 and 500 employees.

Survey 60

Survey Trends Marketing B2B 60

Contently - Strategy

DECEMBER 5, 2019

There’s a common misconception that companies in conservative fields like finance, insurance, and healthcare have a harder time creating content. Companies in this space have a unique opportunity to build meaningful relationships with consumers. To capitalize on that opportunity, finserv companies allocated an average of $23.3

Financial 111

Financial Industry Report Insurance 111

Ethical Voices

OCTOBER 17, 2022

Joining me on this week’s episode is Ethan McCarty , the founder and CEO of Integral , an award-winning employee activation agency serving leaders of communications, HR, marketing, and technology. Ethical perils in personalizing employee communications. You’re creating that shared belief for 400,000 employees.

Ethics 80

Ethics Employee Communications System 80

Mindful Marketing

JULY 12, 2019

So, why would a company create a business model based on that situation? ” At the same time, the news made me wonder if there are other ride-sharing companies that don’t hold the same convictions and, instead, are willing to put kids into cars with whomever might be driving them.

Transportation 51

Transportation Policies Mobile Comparison 51

Stephen Waddington

MAY 2, 2019

A guest post by Seth Bridges, the founder and Head of Product and Marketing at Rival IQ , a social media analytics software company in Seattle, Washington. As a point of comparison, the median brand in our study published only six tweets a week.

Social Media 70

Social Media Industry Report Nonprofit 70

Sword and the Script

DECEMBER 24, 2019

For B2B product companies that number came in at 7.1% A survey of 300 leaders in businesses with more than 1,000 employees found about one third did not understand the duties of their communications shop – and even fewer saw the value. For B2B companies, earned media and branded content ranked as the most effective digital tactics.

Marketing 78

Marketing Publicity Survey Study 78

MaccaPR

OCTOBER 17, 2016

In my first post about Corporate Sustainability Reports on October 3, I laid out what I consider compelling data that shows how this valuable communications tool can bring bottom-line benefits to your company. Within each focus area is information about its process areas and their impacts, with year-over-year findings. Bottom-line?

Corporate 48

Corporate Report Infographics Pharmaceuticals 48

5W PR

JANUARY 21, 2020

In our down time we had the chance to meet and talk with a few of PHA’s amazing employees. In comparison, the U.S. Along with working at The PHA Group for the week, we spent our nights testing out interesting cuisines like fish and chips and meat pies and checking out the night life while enjoying each other’s company.

Travel 88

Travel Groups Real Estate Newspapers 88

Katie Paine's Measurement Blog

MARCH 29, 2023

speed skating teams’ loss, but thanks to the company’s excellent communications and faithfulness to their mission and messages, the issue soon blew over. Not so much for any number of companies like Exxon, Duke Energy, Lululemon, Theranos, and dozens more that tried to deny, prevaricate, waffle, or bluster their way out.

Crisis 52

Crisis Pharmaceuticals Social Media Comparison 52