Burrelles Fresh Ideas

MAY 9, 2023

Consumers engage with companies or brands in many different ways—across multiple platforms and channels. Briefings can be delivered very early in the day with mobile-friendly formats, giving employees and other stakeholders a comprehensive view of the day’s issues.

Measurement 40

Measurement Comparison Advertising Advertising 40

Sword and the Script

JULY 2, 2019

1) Business Wire partners with investor relations tech company Q4. The company has raised a total of $66.3 The company rolled out three new chat channels to provided 24/7 support to customers. Cision paid $225 million to buy the company and put the sales multiple at 7x forward earnings (~$32m). Here we go….

Trends 60

Trends Media Report Technology 60

PR Conversations

AUGUST 5, 2015

The 1980s was the boom period decade for the financial PR sector – making Chases’ chapter seem genteel in comparison: What should be the goals of a program for stockholder relations: Simply put, the aim should be to cultivate the investor’s friendliness and loyalty to his company.

Corporate 40

Corporate Financial Government Comparison 40

Sword and the Script

DECEMBER 20, 2022

c) More companies create their own content and channels to reach audiences instead of traditional media channels. d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”. Internal comms takes center comms stage in hybrid work. “I see a few things. PR has a bigger role in content. “I

Marketing 192

Marketing Content Marketing Data Social Media 192

Contently - Strategy

MAY 7, 2020

But there was one part that I had to learn how to master as I got more experience: the art of the internal sell. When you’re working in a larger organization that has dozens, hundreds, or even thousands of employees, you can develop a brilliant content marketing strategy that will absolutely delight your customers.

Content Marketing 145

Content Marketing Marketing Case Study Internal 145

PR 20/20

MARCH 6, 2023

Ask yourself what you and your company are trying to accomplish with a new solution, and don’t forget the desired end goal. Remember to take into account the size of your company. For example, if you’re an international business, you may need to find a solution that can scale to your needs. Number of employees.

Software 77

Software Marketing Comparison Enterprise 77

Sword and the Script

MARCH 15, 2022

Based in Sydney, Australia, Truescope was founded as a SaaS company by Mr. Croll and Michael Bade who is the CTO. They previously worked together at iSentia – an all-in-one PR tech tool and publicly traded company focused on the APAC market. The company just raised $6.2 Background on Truescope. All the searches are real-time.

Tools 160

Tools Media Software Analysis 160

Contently - Strategy

DECEMBER 5, 2019

There’s a common misconception that companies in conservative fields like finance, insurance, and healthcare have a harder time creating content. Companies in this space have a unique opportunity to build meaningful relationships with consumers. To capitalize on that opportunity, finserv companies allocated an average of $23.3

Financial 111

Financial Industry Report Insurance 111

Ethical Voices

OCTOBER 17, 2022

Joining me on this week’s episode is Ethan McCarty , the founder and CEO of Integral , an award-winning employee activation agency serving leaders of communications, HR, marketing, and technology. Ethical perils in personalizing employee communications. You’re creating that shared belief for 400,000 employees.

Ethics 78

Ethics Employee Communications System 78

Sword and the Script

DECEMBER 24, 2019

Read more: Would you Run Your Internal Data Through this Media Monitoring AI? For B2B product companies that number came in at 7.1% A survey of 300 leaders in businesses with more than 1,000 employees found about one third did not understand the duties of their communications shop – and even fewer saw the value.

Marketing 78

Marketing Publicity Survey Study 78

5W PR

JANUARY 21, 2020

My day to day was jam packed with on-site and off-site meetings, ranging from tours of LinkedIn and Daily Mail office to internal brainstorms and group meetings. In our down time we had the chance to meet and talk with a few of PHA’s amazing employees. In comparison, the U.S. which is home to hundreds of go-to publications.

Travel 88

Travel Groups Real Estate Newspapers 88

MaccaPR

OCTOBER 17, 2016

In my first post about Corporate Sustainability Reports on October 3, I laid out what I consider compelling data that shows how this valuable communications tool can bring bottom-line benefits to your company. Within each focus area is information about its process areas and their impacts, with year-over-year findings. Bottom-line?

Corporate 48

Corporate Report Infographics Pharmaceuticals 48

Katie Paine's Measurement Blog

MARCH 29, 2023

speed skating teams’ loss, but thanks to the company’s excellent communications and faithfulness to their mission and messages, the issue soon blew over. Not so much for any number of companies like Exxon, Duke Energy, Lululemon, Theranos, and dozens more that tried to deny, prevaricate, waffle, or bluster their way out.

Crisis 52

Crisis Pharmaceuticals Social Media Comparison 52