Sword and the Script

FEBRUARY 20, 2024

The vendor community that serves PR has published a handful of reports over the last few months. It’s interesting to me that the PR software community has put so much effort into natural language processing (NLP, which is a precursor to generative AI ) to evaluate sentiment – and yet it’s dead last on this list of metrics.

Report 106

Report Publicity Marketing Pitching 106

Waxing UnLyrical

MARCH 23, 2016

While most of my friends and family are on Facebook and “addicted” to this social network, I choose to meet and interact with new people on Twitter. And what’s better than e-meeting new people from across the globe and learning from their experiences? Regularly interacting with these communities helped me gain immense knowledge.

Meeting 40

Meeting Communications Marketing Community 40

Shift Communications

JUNE 14, 2023

In every call, strategy meeting and brainstorm, nearly every client (AI startup or not) asked how we, their PR team, can tie them to the genAI discussion. Customers, prospects, investors and the business community want a clear business strategy, compelling narrative and product differentiation that addresses pain points.

Company 78

Company Strategy Marketing Technology 78

Shift Communications

JUNE 14, 2023

In every call, strategy meeting and brainstorm, nearly every client (AI startup or not) asked how we, their PR team, can tie them to the genAI discussion. Customers, prospects, investors and the business community want a clear business strategy, compelling narrative and product differentiation that addresses pain points.

Company 78

Company Strategy Marketing Technology 78

Shift Communications

OCTOBER 26, 2022

It uses many of the same tactics — from media relations to buzzy social media campaigns, meaningful thought leadership, executive visibility, valuable content and so much more — but built specifically to support business priorities such as increased valuation, community connection, breaking into a new market, category creation, or lead gen.

Communications 78

Communications Analysis Leadership SEO 78

Stephen Waddington

OCTOBER 20, 2020

I caught up with 12 founders this week in the PR Class of 2020 community on Guild and invited them to share their stories. The main challenge for agency founders is onboarding new team members when it is not possible to meet in person. It’s a group created by Hard Numbers’ founder Daryl Sparey. He’s about to make his first hire.

Agency 117

Agency SEO Groups Energy 117

Waxing UnLyrical

APRIL 20, 2015

If your site isn’t mobile-friendly, your SEO probably won’t be as high… or may even drop. The Definitive Guide to Mobile SEO. ” The title is a little too SEO-ish for me, but it’s still a good post. Twitter Facebook Google+ LinkedIn Monday Roundup: Meeting Google’s Mobile-Friendly Standards.

Mobile 40

Mobile Meeting Google SEO 40

Rock the Status Quo

DECEMBER 23, 2014

Thank you from the bottom of my heart for a successful year – and a warm welcome out to the hundreds of new subscribers that have recently joined our blog community! You’ll help guide content that will be included in the book, meet some very smart people, and learn a lot! THANK YOU x 100. It should be very fun.

eBook 172

eBook Pitching How To Media 172

Buzzstream

MARCH 31, 2020

It was the classic process with SEOs – we find a technique that works very well to help us meet our objectives, we then scale it to hell and reap the rewards. . Unfortunately, as many of us know, a thing called Penguin came along in 2012 and aggressively targeted SEO techniques which were designed to manipulate search results.

SEO 124

SEO Google Hotels Strategy 124

The Hoyt Organization

OCTOBER 9, 2023

Aside from meeting the needs of their growing audience, some other factors have contributed to the platform’s changes. Lastly, because captions contain relevant keywords, their presence could improve the SEO ranking of your video. These include alterations in work processes and the increasing diversity of the global workforce.

LinkedIn 92

LinkedIn Video B2B System 92

wiredPRworks

JANUARY 3, 2020

Best for college students and new career professionals who want to enter the workforce with a strong professional brand, the StartUp package includes: Profile Review with a 21 Point Success Audit WIRED in 3D recommendations Search Engine Optimization [SEO] Summary and Specialties. CMO, Director- Search Engine Optimization.

LinkedIn 52

LinkedIn Engineering SEO Training 52

PR 20/20

OCTOBER 23, 2018

Hear us out: a conversational marketing approach allows you to meet your customers where they are and provide individualized recommendations. Marketers are lacking in this key area, according to CMI: Only 23% of content marketers said their organization is actively building a community with or initiating conversations with their audience.

Content Marketing 81

Content Marketing B2B Trends Marketing 81

The Resolution Blog

JANUARY 8, 2018

First client meeting fear? Do you or one of your team members have their first client meeting coming up? Here ex-PR consultant and CoverageBook team member Laura Joint shares her best tips in how to ace your first meeting. Here he outlines a talk from Yext’s Duane Forrester on what a future SEO job description.

Tools 136

Tools Publicity SEO Measurement 136

wiredPRworks

JANUARY 3, 2020

Best for college students and new career professionals who want to enter the workforce with a strong professional brand, the StartUp package includes: Profile Review with a 21 Point Success Audit WIRED in 3D recommendations Search Engine Optimization [SEO] Summary and Specialties. CMO, Director- Search Engine Optimization.

LinkedIn 52

LinkedIn Engineering SEO Training 52

Critical Mention

FEBRUARY 22, 2019

AI has the capacity to create richer, more personalized digital experiences for consumers, and meet customers’ increasingly high brand expectations.” Community building (27%). . “In the era of big data, we have the need to mine all of that information, and humans can no longer do it alone. CRM enhancement (11%).

Marketing 118

Marketing Data B2C Big Data 118

Sword and the Script

SEPTEMBER 19, 2017

The question was always the same and has a lot in common with the greater B2B community. The top challenge for marketers today is disregarding the latest sparkly things (social media, SEO, paying for leads,law domains ) and focusing instead on real techniques that generate new business. SEO is snake oil. – SEO.

Marketing 62

Marketing SEO Pharmaceuticals Google 62

Stephen Waddington

JANUARY 27, 2019

Community teaching and newsjacking tools, Edelman on trust, putting the paid in PESO, a how-to book for 2019, Amazon data driven brands, Instagram marketing offline, and more. Community based learning and the application of technology in learning were strong themes. There are powerful insights for internal and corporate communication.

Handbook 60

Handbook Instagram Government Community 60

Landis PR

SEPTEMBER 18, 2023

World events and spending nearly two years in virtual meetings caused many businesses to rethink their priorities. Until recently, the execution of these strategies has not been a top priority for many corporate event clients. The shift really seemed to happen on the other side of the pandemic.

Government 69

Government Measurement Groups Corporate 69

Sword and the Script

OCTOBER 25, 2022

A vast increase in demand and 24/7 availability to address: Actual and perceived crises or emergencies and inquires and requests made by all elected officials and community members.”. Being asked to do more internal communications and business communications usually left to other departments like HR, finance.”. Broader remit.

Communications 122

Communications Crisis Internal International 122

Cision

JUNE 13, 2016

These influencers take action on their own and likely are active on issues important to them in their own communities both online and offline. They send the emails to targeted legislators when asked, attend meetings when asked, etc. Q: In what ways can organizations improve their content strategy to meet their supporters’ needs?

Communications 120

Communications Social Media Meeting Public Affairs 120

Landis PR

JANUARY 16, 2024

This is a community where they can openly talk about that. The idea of PRGN started with a few agency owners in 1992 enjoying just getting together for in-person meetings and tell each other about how their businesses were doing and how they could help each other. To date those in-person meetings form the backbone of our network.

Agency 59

Agency Internal International Meeting 59

Waxing UnLyrical

SEPTEMBER 19, 2012

But to the world at large, it’s not just about Facebook (or the related movie), but a community that has been built over the years around a common interest or topic. So I’m using this post to showcase such a community that has been actively working around sustainability. What are we doing to bring about that social change?

Social Media 83

Social Media Media Community Local 83

Stephen Waddington

MARCH 31, 2019

Comms School: personal branding In the next week’s Comms School session Marcel Klebba and I will cover personal branding, SEO and the benefit of creating a strong digital footprint. More than 500 people have joined the Comms School Facebook community. Join our live session on Tuesday, 2 April, 6:30pm BST. You’ll be very welcome. ??

Survey 68

Survey Enterprise SEO Web 68

Prohibition

MAY 10, 2023

Increasing Engagement seo efforts, brand reputation , audience excited There exists a number of benefits to using UGC content, but one of the primary benefits of using customers own content in your social media strategy is that it increases engagement. Instead, they want accounts from real people to build confidence in your brand.

Social Media 62

Social Media Strategy Media B2C 62

Solo PR Pro

APRIL 6, 2021

There’s a whole community of like minded people you can lean on. I have the app on my phone and can customize notifications, make calls and even join meetings, although the interface for mobile isn't as user-friendly as the web app. Bill Threlkeld, Threlkeld Communications, Inc. 5 solo PR pros share their most-used tools.

Tools 89

Tools Google LinkedIn Leadership 89

Sword and the Script

SEPTEMBER 8, 2020

Some of the studies are surveys I’ve helped field, like the annual JOTW survey , however, most are by contributors or organizations from around the community. At the bottom of the list: oral communications and presentation time and meeting management, and technical aptitude, such as coding and SEO.

Survey 95

Survey Industry Leadership Study 95

Communications Conversations

DECEMBER 13, 2019

So, I thought it was worth commemorating since the MN PR Blog has been an instrumental part of the local PR community for 15+ years. Ryan was active in PRSA at the time and took the initiative to create a blog – no one really knew what one was – that would inform, engage and connect our PR community.

Blogging 78

Blogging Agency Community Local 78

Contently - Strategy

AUGUST 19, 2020

Clients typically offer extra support during these meetings to work around conditions or disabilities. This could be as simple as remote working or things like adapted meeting rooms or flexible working hours. Reaching a new community. ” Not sure how to get started? .” ” Not sure how to get started?

Healthcare 110

Healthcare Content Marketing Marketing Instagram 110

Waxing UnLyrical

AUGUST 4, 2014

Google Analytics is Dead as We Know It: Meet Universal Analytics. How SEO and Inbound Marketing Can Grow Your B2B Marketing Performance. Lee Odden shares some best practices for SEO and Inbound marketing. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™.

Analytics 75

Analytics SEO Google Facebook 75

The Resolution Blog

NOVEMBER 25, 2015

Swarmwise eBook: Building a community. Ask yourself; Are all of your meetings today really necessary? PR pros don’t need to know about SEO. PR, SEO and analytics expert Andrew Smith reveals the hidden impact your press coverage is having in Search results. How about a movement? Feel guilty. Read 3 mins). Or do they?

eBook 120

eBook Google Tools Analytics 120

Burrelles Fresh Ideas

AUGUST 8, 2023

In order to stay ahead, it is crucial to prioritize creating valuable content and focus on channels that drive traffic and engagement, such as social media platforms and user-generated content communities. In the realm of content marketing, personalization has emerged as a pivotal strategy for success.

Communications 52

Communications Marketing Analytics Resources 52

Sword and the Script

FEBRUARY 14, 2017

Businesses that engage corporate blogging with professionalism and process can boost visibility, grow a community, and ultimately, have a meaningful influence on sales. To keep things simple, I tend to categorize metrics into broad buckets: visibility, community strength, quality and marketing or business impact. 2) Community Strength.

B2B 67

B2B Measurement Blogging Community 67

Solo PR Pro

MARCH 12, 2015

On the second Wednesday in March, we held one of our traditional Q&A chats, where top independent communication professionals shared thought leadership, tips and advice in response to questions submitted by the community ( learn how to join us here ). How much attention do you pay to SEO when writing a press release?

Social Media 40

Social Media Media SEO Leadership 40

Business Wire

JANUARY 19, 2017

Pushed to media and investors, and SEO friendly on the web, virtually anyone can easily find Business Wire content and move on it, from reporter to consumer, from investor to blogger. Further, all information is distributed in full text, ensuring full disclosure of all the information an issuer wishes to convey.

Financial 164

Financial Video Consumer Data 164

Bianchi Biz Blog

DECEMBER 2, 2021

Today, online success starts with search engine optimization (SEO). Beyond that, as added benefits, good PR can also help you attract desperately needed talent, build community support where you do business and enhance shareholder value. You might also be interested in: Meet the Media: John Irwin, Reporter at Automotive News.

Automotive 68

Automotive Technology Engineering Trade Shows 68

Sword and the Script

OCTOBER 6, 2020

As I’ve done for the last couple of years, on the first Tuesday of the month, I summarize all of the news I’ve seen from the PR technology community. SEMrush acquires Prowly A software company that has traditionally made tools for SEOs is moving into PR. Here’s your monthly PR Tech Sum. SEMrush has acquired the Warsaw-based Prowly.

Software 176

Software SEO Company Tools 176

ZudePR

JULY 20, 2016

It spokes off a coworking space, and has communal areas where the businesses meet. 4: Get Involved in Communities I’m a runner. Since flying solo, I’ve made friends from around the world, virtual and physical, by getting involved on communities/forums etc. This support network was invaluable for me, and still is.

Digital PR 60

Digital PR SEO Small Business Blogging 60