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Spotlight on a Solo PR Pro: Meet Nicole Castro

Solo PR Pro

Along the way, Nicole took on both full-time and consulting positions in community health, digital media and education where she has learned a lot, made plenty of mistakes and ultimately come to understand what is most valuable to her as a PR professional. “I I was really able to get my hands dirty and sink my teeth into creating the role.”.

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Controlled Chaos: 86 Comms Pros Explain How Communications Work Has Changed

Sword and the Script

The addition of marketing, analysis, trade show consultation, managing professional organizational memberships and everything else has made every day a whirlwind of tasks, to-do lists and semi-controlled chaos.”. Note: Sorry, Press Releases Do Not Help Your SEO Anymore. Much more attention on social media and SEO.

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7 Myths of Automotive Supplier and Vehicle Technology PR

Bianchi Biz Blog

Today, online success starts with search engine optimization (SEO). PR can help to enhance, support and amplify your advertising, digital, social media marketing, trade show and sales promotion activities. You might also be interested in: Meet the Media: John Irwin, Reporter at Automotive News.

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B2B Blog Metrics: 4 Effective Categories to Measure Success

Sword and the Script

Businesses that engage corporate blogging with professionalism and process can boost visibility, grow a community, and ultimately, have a meaningful influence on sales. To keep things simple, I tend to categorize metrics into broad buckets: visibility, community strength, quality and marketing or business impact. 2) Community Strength.

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