Sword and the Script

FEBRUARY 20, 2024

The vendor community that serves PR has published a handful of reports over the last few months. Studies show the average email marketing campaign has a 20% open rate and 2% CTR. That’s according to a report by Muck Rack based on 193 survey responses from marketing and PR professionals late last year. Is that good?

Report 105

Report Publicity Marketing Pitching 105

Solo PR Pro

MARCH 28, 2023

After 40+ years in the public relations industry, Pennie Rorex, chief marketing consultant at Rorex Marketing Solutions , is preparing to close the book on this chapter of her life. Her work on healthcare legislation led to a PR and marketing career in the hospital industry.

Meeting 88

Meeting Healthcare Nonprofit Corporate 88

PRSay

SEPTEMBER 2, 2021

Current job title: Director of Marketing and Strategic Communication at Hillsborough Community College. The power of PRSA’s community has made me the PR professional I am today — smarter, better prepared and more connected throughout each stage of my career. Name: Angela Walters Eveillard, APR. Location: Tampa, Fla.

Meeting 148

Meeting Leadership Groups Community 148

Cision

JUNE 8, 2016

Now I want to step away from the importance of listening specifically to what’s being said about your brand and move toward paying attention to what’s happening on social media to grow your community. First, What do You Mean by Community? They’re part of your community. So let’s work on growing that community, shall we?

Community 120

Community Social Media Meeting Groups 120

Solo PR Pro

JUNE 8, 2021

Along the way, Nicole took on both full-time and consulting positions in community health, digital media and education where she has learned a lot, made plenty of mistakes and ultimately come to understand what is most valuable to her as a PR professional. “I I was really able to get my hands dirty and sink my teeth into creating the role.”.

Meeting 110

Meeting Public Affairs Trade Shows Journalism 110

Sword and the Script

SEPTEMBER 5, 2023

The largest PR and comms tech companies, along with many startups, are now controlled by PE firms; is this good for the PR community? This adds to a growing collection of private equity firms (PE) that have taken an ownership stake in software companies that provide tools to PR and communications professionals.

Software 162

Software Marketing Leadership B2B 162

Bianchi Biz Blog

OCTOBER 24, 2022

That was my first experience really using social media and the publication’s website to break news and keep residents in the community informed. I covered everything from town politics, police, fire, education, town budgets, and local happenings in the community. I covered Hurricane Sandy in Connecticut in 2012.

Meeting 59

Meeting Automotive Transportation Newspapers 59

Solo PR Pro

FEBRUARY 1, 2022

When he arrived on campus, however, he was amazed by the student-run broadcast stations, including radio and TV stations that would actually compete in the local market for ratings. “I When he graduated from the University of Florida, Stu was in the market for a full-time position in radio.

Meeting 131

Meeting Radio Sports Telecommunications 131

5W PR

MARCH 5, 2023

Food and beverage marketing agencies face a challenging task in today’s crowded market. Communication One way for brands to stand out is to clearly communicate the health benefits of their health drinks. There are a lot of beverages in the market that might seem healthy, but contain added sugars.

Marketing 88

Marketing Consumer Education System 88

ImPRessions - Crenshaw Communications

MARCH 3, 2022

B2B Sales & Marketing Exchange (August, Boston). B2B media outlet Demand Gen Report produces this and the winter B2B Marketing Exchange events annually. This is HubSpot’s annual event that unites thought leaders from over 161 countries across marketing, sales, customer success, revenue operations, and more.

Conference 304

Conference B2B Content Marketing Case Study 304

Solo PR Pro

AUGUST 9, 2022

Today, though, Ebony owns Above Promotions , a digital marketing and PR agency based in her native Tampa, Florida. Through Above Promotions, Ebony is able to combine her interests and has one key goal in mind: to be a leader in the market for implementing science and technology into storytelling and customer experiences.

Meeting 52

Meeting Real Estate Wireless Crisis Communications 52

Solo PR Pro

SEPTEMBER 21, 2021

It was in that role where she had her first experience owning crisis communications for a major brand, when the retailer came under fire on Black Friday by an anti-fur demonstration group. Having adopted both her son and daughter, Susan felt compelled to use her communication skills for good as an advocate for child welfare.

Meeting 91

Meeting Retail Groups Hotels 91

Sword and the Script

MAY 16, 2023

The heroes in these tales also had a tendency to go through three distinct stages: they would be separated from their communities, made to endure a series of difficult trials, and emerge as enlightened beings who then returned home to share their newfound wisdom and powers. Meeting with the Goddess.” The lesson for B2B marketing?

Storytelling 107

Storytelling B2B Marketing Wikipedia 107

Stern + Associates

JANUARY 26, 2023

The reality is that these changing employee needs, alongside a highly competitive labor market and tightening economy, means leaders need a new approach to maintaining an engaged workforce while meeting strategic goals.

Employee 111

Employee Company Marketing Case Study 111

Deirdre Breakenridge

FEBRUARY 13, 2015

ET, the #PRStudChat community will participate in a Twitter chat discussion focused the state of healthcare communications. We’ve invited a few special guests to join our discussion who will share their expertise on healthcare issues and the many advancements that we’ve seen in communications.

Healthcare 150

Healthcare Community Twitter Communications 150

Shift Communications

JUNE 14, 2023

In every call, strategy meeting and brainstorm, nearly every client (AI startup or not) asked how we, their PR team, can tie them to the genAI discussion. For lots of organizations, an AI marketing strategy works. Exaggerating claims There are also communications guidelines to consider. It’s not baked into their products.

Company 78

Company Strategy Marketing Technology 78

Shift Communications

JUNE 14, 2023

In every call, strategy meeting and brainstorm, nearly every client (AI startup or not) asked how we, their PR team, can tie them to the genAI discussion. For lots of organizations, an AI marketing strategy works. Exaggerating claims There are also communications guidelines to consider. It’s not baked into their products.

Company 78

Company Strategy Marketing Technology 78

Bianchi Biz Blog

NOVEMBER 16, 2020

My other areas of focus are marketing and diversity-related issues, mainly around the development of the minority dealer base. I graduated from Michigan State in 2010 after transferring from Delta College, a community college in Saginaw. The post Meet the Media: Vince Bond, Reporter at Automotive News appeared first on Bianchi PR.

Automotive 92

Automotive Meeting Report Media 92

Solo PR Pro

AUGUST 31, 2021

Originally from Virginia Beach, VA, Meredith LeJeune got her start as a marketing and communications coordinator for Dominion Enterprises — a marketing services company serving the real estate, automotive and travel industries — doing a little bit of everything from traditional public relations to developing marketing and sales collateral.

Meeting 98

Meeting Real Estate Energy Agency 98

Waxing UnLyrical

MARCH 23, 2016

While most of my friends and family are on Facebook and “addicted” to this social network, I choose to meet and interact with new people on Twitter. And what’s better than e-meeting new people from across the globe and learning from their experiences? Regularly interacting with these communities helped me gain immense knowledge.

Meeting 40

Meeting Communications Marketing Community 40

Prohibition

AUGUST 25, 2022

This is great for social media marketers who adopt the same strategy across platforms, but if your strategy is differentiated then not so much we’re afraid! Top 3 Brands Utilising Virtual Influencer Marketing. TikTok infiltrates rival platforms. Get in contact today to find out how we could help you. Moving to the Metaverse?

Instagram 117

Instagram LinkedIn Social Media Facebook 117

Cision

APRIL 24, 2015

The term “content marketing” casts a wide net when it comes to ways to promote and publicize a brand or organization. However, blogging is one of the leading tools in any brand’s content marketing strategy. And for nonprofit organizations on a budget, blogging can often be the most effective way to engage and mobilize communities.

Community 120

Community Mobile Blogging Publicity 120

5W PR

APRIL 10, 2022

Holidays and days celebrating pets are great ways to reach pet-loving communities. Given below are some marketing strategies that can be used to reach pet owners on National Pet Day. Social media marketing can be extremely effective. Companies can rent pet-friendly settings in local parks to use for meet and greet events.

Marketing 78

Marketing Local Social Media Blogging 78

Shift Communications

FEBRUARY 10, 2022

Metaverse marketing opportunities for brands. Its real-world viability aside, brands around the globe will consider what their Metaverse marketing play should be. Actual living and breathing humans will even meet, fall in love and get married within its virtual setting. . The post Metaverse for Marketing: Twice the Hype?

Marketing 78

Marketing Social Media Meeting Groups 78

Bianchi Biz Blog

APRIL 19, 2021

My journalism career actually started in high school in Saline, Michigan, when I joined the school paper and concurrently began working for the community weekly. You may also be interested a few of Nathan’s recent articles: Volkswagen won’t be ‘Voltswagen’ after all: Misleading marketing is risky, especially for VW.

Report 84

Report Meeting Automotive Media 84

Stephen Waddington

JUNE 22, 2020

A recent discussion in Stephen’s Marketing, media and PR Facebook community raised the issue of negative mental health implications of AI apps. The data market is simply too valuable. Sometimes I wonder if Second Life taught us nothing. Then again, people will be falling in love with these self reflections en masse.

Meeting 93

Meeting Big Data Data Banking 93

5W PR

OCTOBER 11, 2023

These networking events are fertile ground for meeting like-minded professionals and expanding a PR network. Following up After meeting someone, follow up with a personalized message or email. They understand the nuances of diverse markets, languages, and cultures. Editors are more likely to consider stories from familiar faces.

Publicity 103

Publicity Internal International Resources 103

Solo PR Pro

AUGUST 3, 2021

Over the course of 35 years in the PR industry, Michael Ares has worked with some of the biggest agencies out there, building and expanding investor relations and corporate communication teams at the likes of Edelman and Ketchum in Dallas and FleishmanHillard in Atlanta. I’ve always been a client guy’. Listening builds trust.

Meeting 58

Meeting Agency Corporate Education 58

PRSay

MARCH 31, 2023

Perhaps best known for the fasting that takes place from sunup to sundown and the nightly “iftar,” or evening meals with family and friends, Ramadan is a time for atonement, rejuvenation, reflection and community. During Ramadan, consider moving meetings to the morning, when someone who is fasting will have more energy.

Energy 156

Energy Meeting Course Community 156

wiredPRworks

APRIL 20, 2022

In 2007, David mentioned my fledgling blog wiredPRworks in his book, “ The New Rules of Marketing and PR.”. In a stroke of marketing brilliance, David included over 160 bloggers/contributors in the first edition. When I found David’s work and read his first book, I knew I’d found the roadmap to the future of marketing and PR.

Marketing 118

Marketing Social Media Trends Instagram 118

5W PR

OCTOBER 6, 2023

In the dynamic landscape of modern business, success hinges on the ability to connect with customers and deliver products that meet their needs. By actively listening to customer opinions, pain points, and desires, businesses can identify gaps in the market and develop products that resonate with their target audience.

Consumer 88

Consumer Strategy Case Study Survey 88

Bianchi Biz Blog

OCTOBER 19, 2020

Electric battery technology, vehicle light weighting, laboratory plastics innovations and processors’ shift to the medical market due to COVID-19. Now I sail community races on Lake St. The post Meet the Media, Sarah Kominek, Automotive & Medical Reporter at Plastics News appeared first on Bianchi PR.

Automotive 68

Automotive Report Meeting Insurance 68

Prohibition

JUNE 27, 2023

However, as the platform continues to grow and its user base skews towards the younger generation, luxury brands are starting to recognise the potential of TikTok as a marketing tool to connect with their target audience. Magical green meets blue Teal 01 + oaty White 05 on your ceiling and woodwork. million users in 2021.

Brand 71

Brand Branding Marketing Fashion 71

Karen Freberg

JULY 25, 2018

In many ways, I owe a lot to social media since it has allowed me to establish myself in my role as a professor while giving me the opportunity to meet some incredible people in the industry over the years. I am a big believer of in person meetings. The meet up was a huge success! Yes – I am perfectly fine.

Meeting 49

Meeting Social Media Media Nonprofit 49

5W PR

MARCH 8, 2024

Showcase a commitment to social responsibility and community support. Show the brand’s ability to innovate and meet evolving consumer needs. Community Foster a strong sense of community around the brand. Show them the brand values them as individuals, not just part of a mass market.

Consumer 78

Consumer How To Customer Service Policies 78

Solo PR Pro

SEPTEMBER 28, 2022

“Whether as a Sunday school teacher or a Red Cross volunteer in high school, a leader in my fraternity in college or member of the many nonprofit boards I’ve served, my focus has always been on improving community,” Mary says. “I The post Spotlight on a Solo PR Pro: Meet Mary Deming Barber, APR, Fellow PRSA appeared first on Solo PR Pro.

Meeting 52

Meeting Nonprofit Groups Advertising 52

ImPRessions - Crenshaw Communications

NOVEMBER 18, 2020

From Silicon Valley to New York’s own “Silicon Alley,” PR people tend to use these tech buzzwords in press releases and marketing materials. They wind up in pitch decks, tech journalists’ inboxes, and in business meetings. And, that’s because not many actually create a new market where none existed. The problem?

Big Data 296

Big Data Technology Data Energy 296