wiredPRworks

NOVEMBER 20, 2019

200 Steele Building at High Point Market in High Point, NC. What is the High Point Market ? High Point Furniture Market. My first show was Fall 2019. What a show! It’s kind of like a major city in miniature – that expands to supersize twice a year at High Point Market. source: wikipedia. source: wikipedia.

Marketing 40

Marketing Wikipedia Transportation Trade Shows 40

wiredPRworks

NOVEMBER 20, 2019

200 Steele Building at High Point Market in High Point, NC. What is the High Point Market ? High Point Furniture Market. My first show was Fall 2019. What a show! It’s kind of like a major city in miniature – that expands to supersize twice a year at High Point Market. source: wikipedia. source: wikipedia.

Marketing 40

Marketing Wikipedia Transportation Trade Shows 40

Sword and the Script

APRIL 25, 2017

In person events like trade shows and conferences usually rank high on the list of priorities for B2B marketing organizations. For example, the most recent B2B lead generation report by Chief Marketer listed live events as the second top source of leads. Are Trade Shows still a Good Place for PR Launches?

Trade Shows 86

Trade Shows B2B Conference Marketing 86

Sword and the Script

FEBRUARY 14, 2017

Businesses that engage corporate blogging with professionalism and process can boost visibility, grow a community, and ultimately, have a meaningful influence on sales. The first measure came from a business with a marketing automation system implemented. I’m convinced marketing automation would have been enlightening.

B2B 67

B2B Measurement Blogging Community 67

Sword and the Script

OCTOBER 25, 2022

“Now need to produce videos and podcasts in-house – something that used to be a once-in-a-while activity and was outsourced – in addition to providing content for every social media platform and continuing all other ‘old school’ communication duties.”. Jack of all trades. Communications is not the major focus. Broader remit.

Communications 124

Communications Crisis Internal International 124

Bianchi Biz Blog

DECEMBER 2, 2021

This shift is driving entirely new vehicle architectures and attracting a whole new range of software, sensor, electronics and technology suppliers into the automotive industry, as they seek emerging vehicle markets worth billions of dollars. Do the new automaker players that are moving into the market know you?

Automotive 68

Automotive Technology Engineering Trade Shows 68

Sword and the Script

JANUARY 8, 2019

Media references tend to take a back seat to the mad pace that is often B2B marketing. In addition, the account management model many B2B shops follow means marketing has to lobby an enterprise account manager (AM) who would really prefer not to spend a favor asking for something that doesn’t advance a specific deal.

B2B 79

B2B Media eBook Interviews 79

5W PR

JANUARY 31, 2024

Event PR: Manages public relations for tech-related events, conferences, and trade shows to maximize exposure and engagement. Internal Communications: Ensures effective communication within the company, keeping employees informed about company developments and fostering a positive internal culture.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Sword and the Script

NOVEMBER 30, 2021

Lots of other research has shown this to be true – but the Korn Ferry adds some detail: 79% wait to contact sales until after fully defined their needs, 57% wait until they’ve identified the products they think meets their needs, and. This could have a significant effect on lead conversion and the handoff between sales and marketing.

B2B 101

B2B Trade Shows Survey Study 101

Rock the Status Quo

MAY 18, 2015

If you spread out the work, it can be helpful to schedule the time and task just like you would for a meeting. Look for industry conferences, trade shows and associations. If your goal is to generate leads, look for vertical markets that might reach them more effectively. Find relevant speaking directories.

Publicity 100

Publicity Trade Shows Google Twitter 100

Solo PR Pro

JUNE 21, 2016

It can deepen your sense of community, reduce your need to travel and allow you to dominate your local market. All markets are not created equal. You may reside in a market with low price points for your services. Be strategic when expanding your service area by focusing on a single market or industry.

Local 41

Local How To Skype Trade Shows 41

Landis PR

JANUARY 3, 2022

Communicating will always be important, but now more than ever taking a role as communicators and advisers being conciliators, raising values such as the ability to listen to the other, the value for the environment and respect for the communities. Robert Bauer, Managing Partner, accelent communications , Vienna, Austria. “We

Trends 52

Trends Trade Shows Agency Communications 52

ReimaginePR

SEPTEMBER 5, 2016

” If the post you’re getting ready to write doesn’t meet that requirement, scrap it and start again. This way, you’ll start to build your community where it counts: on your blog. Before you pen every blog post, ask yourself, “Does this post help my audience and how?” Use a Human Voice. Diversify Your Blog Content.

Blogging 120

Blogging How To Infographics Writing 120

Sword and the Script

DECEMBER 15, 2020

Dozens of marketing and PR professionals express aspirations for 2020 along with educated guesses about the future . I’ve grouped all predictions this year into categories, which is an effort to make it easier to read: Marketing predictions. PR and communications predictions. Marketing predictions. Marketing be nimble.

Marketing 169

Marketing Employee Content Marketing Training 169