Sword and the Script

JUNE 13, 2023

A survey of 3,000+ finds 75% of journalists say the top action any PR person can take is to understand a reporter’s target audience and what they find relevant; journalism statistics show reporters worry about accuracy, credibility and keeping pace amid more work and fewer resources Most PR professionals say media relations is getting harder.

Journalism 127

Journalism Media Relations Report Media 127

Reputation Us

JUNE 21, 2021

Last month, ReputationUs connected with six executives from across the country and asked them five questions regarding social justice, DEI and other community plights and how taking a stance may affect their organization’s reputation. Editor’s note: Below you’ll find responses from three of the executives who were interviewed.

Financial 78

Financial Education Community Employee 78

Reputation Us

JUNE 21, 2021

Last month, ReputationUs connected with six executives from across the country and asked them five questions regarding social justice, DEI and other community plights and how taking a stance may affect their organization’s reputation. Editor’s note: Below you’ll find responses from three of the executives who were interviewed.

Financial 78

Financial Education Community Employee 78

Ethical Voices

JULY 31, 2023

As the senior vice president for multicultural communications at C+C, I bring more than 20 years of experience in this field, engaging with multicultural audiences, helping clients to communicate in ways that are the most relevant and appropriate for the communities they are trying to reach. I have an example.

Ethics 72

Ethics Communications Community Education 72

Waxing UnLyrical

NOVEMBER 22, 2010

Because if there’s one thing I believe takes public relations from good to great, it’s when your audiences start becoming your community through the relationships you develop with them. But I was curious to see how Maddie and Lindy perceived not just Open Community , but its juxtaposition with public relations.

Community 82

Community Publicity Web Social Media 82

Deirdre Breakenridge

NOVEMBER 3, 2016

Are you a professional who is willing to give back to the academic community? ET , the monthly #PRStudChat Twitter Chat Community will gather to discuss how students can prepare themselves to enter the workplace — not as fresh graduates, but as emerging professionals. How do you stand out during and after job interviews?

Trade Shows 150

Trade Shows Community Social Media Resources 150

wiredPRworks

APRIL 20, 2022

An international bestseller with nearly half a million copies sold in twenty-nine languages, this revolutionary guide gives you a proven, step-by-step plan for leveraging the power of technology to get your message seen and heard by the right people at the right time. Your life is already AI-assisted. How did they meet?

Marketing 118

Marketing Social Media Trends Instagram 118

PRSay

MAY 7, 2021

At our International Conference that year, the Committee met with the PRSA Board of Directors for lunch. If you think you bring a different perspective than what’s represented on the Board, then be sure to highlight that in your interview. Except, then, we called it “internships and jobs.”) Advance diversity and advocacy.

Education 122

Education Technology Policies Leadership 122

Melissa Agnes

JUNE 19, 2014

Q: How do you communicate with those people in your community who do not have the means or refuse to use social media? A: Although we serve a very tech-savvy community, we understand that digital media channels are only part of our overall department efforts to reach our community.

Crisis Communications 197

Crisis Communications Crisis Communications Community 197

Deirdre Breakenridge

AUGUST 26, 2014

In that case, your journey might lead you towards a job in internal communications working for a corporation where you promote the company’s various products, services and experts. And keep in mind that internal communication departments often provide room for growth as you develop your skills. Consider joining PRSA.

Industry 316

Industry Fashion Travel Tourism 316

Cision

MAY 19, 2016

Meghan Gross, executive vice president at Grayling, says a successful communication strategy starts with a strong internal foundation. In this interview, Meghan discusses the process of developing solid communication, driving authentic content through employees and keeping all stakeholders informed and engaged.

Employee 174

Employee Reputation Internal International 174

PRSay

FEBRUARY 5, 2019

By the very nature of the PR profession, we don’t always have time to plan for everything, but we have time to build really strong ties internally so we can quickly assess what we have and figure out what to make of everything available to us. There were all kinds of opportunities SDHS had when we worked across internal boundaries.

Case Study 98

Case Study Study Guidelines Internal 98

Communications Conversations

JUNE 28, 2018

This is what led me, in some ways, to interview our Rock Star today: Kirsten Wenker. I am the Senior Corporate Communications Manager for both teams, which means I handle all “off court” communications. As far as what I was most proud of, I’d have to say it was the new community relations program.

Sports 113

Sports Travel Television Agency 113

Sword and the Script

SEPTEMBER 18, 2018

Today, she works for ALM Media , a publisher which grew its roots in trade publications for the legal community, but now owns titles beyond just legal including financial services, insurance, and consulting. I balance a lot of hats internally and externally but it’s a challenge and I enjoy learning each day. 31: Nicole Wojno of UserIQ.

Media Relations 68

Media Relations Media Insurance Insurance 68

Solo PR Pro

DECEMBER 14, 2021

While studying journalism at UW Madison, Bob started out working as a student state reporter and had the opportunity to interview and write about several big-time politicians. “I I remember I was this close to interviewing Barack Obama when he was a state senator,” Bob recalls. “I

Meeting 100

Meeting Journalism Interviews Employee 100

Communications Conversations

DECEMBER 13, 2019

So, I thought it was worth commemorating since the MN PR Blog has been an instrumental part of the local PR community for 15+ years. Ryan posted interviews with key PR leaders. ” Joel Swanson, vice president-marketing & communications, Affinity Plus Federal Credit Union. This is a pretty big moment.

Blogging 78

Blogging Agency Community Local 78

Stephen Waddington

APRIL 29, 2020

Catherine Arrow responded in a community of practice with a beautiful, thoughtful comment that she developed into an essay about what comes next. What we had did nothing for the planet although the planet’s resources were, again, used exhaustively by some. I wrote last week about the journey from lockdown. If not, we’re dinosaur bones.

Leadership 96

Leadership Construction Resources Community 96

wiredPRworks

MAY 18, 2022

” In the latest episode of “ Growing Social Now ,” I interviewed Barry about his book, social media, and the challenges small businesses are facing. Barry’s sixth book “Small Business Hacks: 100 Shortcuts to Your Success” with Rieva Lesonsky gives small business owners the key resources to be successful.

Small Business 52

Small Business Social Media Radio Media 52

Solo PR Pro

APRIL 5, 2022

There’s a whole community of like minded people you can lean on. In this monthly series, we ask five Solo PR Pro members to share their best tips, tricks and resources for managing their solo business. Just because you’re a solo PR pro doesn’t mean you’re in this alone. to your advantage to break into a new niche.

How To 104

How To Fashion Banking Industry 104

Cision

AUGUST 11, 2016

To communicate effectively with your audience, you not only need to ensure your message is heard, but also understood. Howard Stutz, vice president of corporate communications at Golden Entertainment, says brands’ messages need to be clear and comprehensible. How did you get your start in corporate communications?

Corporate 0

Corporate Airlines Financial Journalism 0

Waxing UnLyrical

JULY 18, 2019

Which makes sense given that influencers bridge communications with your publics and help define the public’s attitude and behavior toward your organization’s mission and purpose. Influencers are a critical component of an effective communications campaign. Your community, your influencers and your customers define your brand.

Nonprofit 84

Nonprofit Fashion Retail Enterprise 84

Solo PR Pro

JULY 16, 2019

Today, he leads editorial operations for three leading international business publications. In fact, nano influencers and micro influencers are often sought out because they tend to focus on a specific niche and have strong engagement from their communities. I was grateful for the lesson and kept in touch with him.

Pitching 45

Pitching Resources Interviews Internal 45

Communications Conversations

MARCH 29, 2019

I think about people like LeeAnn Rasachak and Sarah Reckard whom I met more than 10 years ago now (they were one of my first PR Rock Star interviews!). I’ve watched them both grow into fabulous communicators and leaders! And, they have been for a while now.

Social Media 128

Social Media Agriculture Marketing Media 128

PR 20/20

SEPTEMBER 29, 2020

The strategy: Fill the content gap to address this market need, and create a frictionless experience to consume content and purchase additional resources. Workflows : Internal and external workflows were used to run all marketing campaigns. The goal: Build an audience and nurture relationships.

Case Study 92

Case Study Study Brand Branding 92

Stephen Waddington

JULY 17, 2018

We’ve been helping Asda’s PR team with a strategic programme to showcase the uniquely warm relationship between Asda colleagues and customers – and Asda stores’ commitment to make a difference in their local communities. Community champions in Asda stores around the UK submit stories via a mobile phone app.

Storytelling 60

Storytelling Local Community Case Study 60

Cision

APRIL 13, 2016

Josh Culling, senior vice president at Dezenhall Resources, Ltd., says it’s more important to add value with your crisis communication than to try and spin the issue. You won’t have your messages ready yet, but you need to plot out your communicators. Second, take time to understand the facts of the matter at hand.

Crisis Communications 120

Crisis Communications Crisis Social Media Reputation 120

Contently - Strategy

NOVEMBER 29, 2023

This not only enhances the user experience by providing additional resources for deeper exploration but also boosts SEO by creating a tightly-knit topical relevance and internal linking structure. Engage in industry forums and communities to understand the ongoing discussions and concerns within your sector.

How To 52

How To SEO Content Marketing Engineering 52

PR Conversations

OCTOBER 27, 2023

Obviously, therefore, we should engage all publics—at least to the extent that the organization has the resources to engage them. If resources are insufficient, then we should prioritize publics according to the impact the organization has on them or the impact they have on the organization. MacManus, & D. Vercic (Eds.),

Reputation 52

Reputation Social Media Internal International 52

Solo PR Pro

JULY 11, 2017

Talk to Human Resources. The human resources department. Have any employees made a noteworthy contribution to a charitable cause or community initiative? Human resources directors or staff members should be eager to talk to you, as they will recognize the value of sharing this kind of news. Talk to Sales Management.

SEO 42

SEO How To Software Resources 42

PR Conversations

NOVEMBER 20, 2014

Personally I feel the tendency to state that public relations practice (including internal communications) is better today than in the past is a mistake as much earlier wisdom seems to have not only been lost, but denied by this stance. As such it enables consideration of this specialism across a period of 65 years.

Employee 77

Employee How To Internal International 77

Bianchi Biz Blog

APRIL 5, 2021

Several former interns emerged as key members of our staff in recent years. In fact, two of our current three “Detroit 3” reporters are former interns. We also successfully placed several other interns at other Crain organizations. As I tell my young reporters and interns, “conflict is the currency of good journalism.”.

Automotive 65

Automotive Web Meeting Media 65

Deirdre Breakenridge

JANUARY 7, 2016

In the spirit of transparency, Marketwired is a client of my company, Pure Performance Communications. In the interview, Lisa shares her insights on content marketing and discusses some of the interesting findings from the Marketwired survey results. budget and resource allocation; KPIs; etc.),

Survey 90

Survey Marketing Content Marketing Measurement 90

Critical Mention

APRIL 26, 2017

My favorite is when we outsourced our media rights to Learfield/International Sports Properties in 1999. However, we had 48 hours to create and host a championship celebration in the Carrier Dome to honor the team, and then, coordinate a major downtown parade, pep rally and community-wide tribute less than two days later.

Sports 60

Sports Internal International Enterprise 60

Presspage

SEPTEMBER 5, 2017

Finding traditional news media harder and harder to reach in the modern age, OhioHealth saw an opportunity to showcase their internal communications stories alongside their media relations efforts to truly create a one stop shop brand journalism website. They had fewer resources and the world was going to the digital side.

Healthcare 137

Healthcare Journalism Local System 137

Ethical Voices

DECEMBER 5, 2022

The best way for PR professionals to counter this is to start thinking about extraordinary acts of kindness that we can get going within our own organizations that will smother incivility in due course, or at least will reveal stories of extraordinary kindness among staff or among customers in our communities.

Ethics 78

Ethics Publicity Radio Local 78

MaccaPR

MAY 23, 2016

Example: RTI International undertook a study that examined Twitter posts about e-cigarettes between 2008 and 2013 to gain insight into how companies were selling and promoting the product, as well as the locations where people use e-cigs the most. Maintain Open Communication and Access – Providing the media with the resources they need (e.g.

Conference 80

Conference Healthcare Marketing Crisis 80

Stephen Waddington

DECEMBER 30, 2019

The PR 2020 project was based on interviews with PR practitioners throughout the UK and the outlook for the forthcoming decade. Public service media is failing the public Thank you My thanks to the following communities and individuals. The project has brought me into contact with a new community of more than 50 thinkers and doers.

Government 103

Government Education Print Ethics 103