Cision

NOVEMBER 8, 2015

Q: What tactics help to make a campaign go viral? Viral means something is shared, and we share things that create emotional connections somehow. That said, trying to be viral usually means that you won’t be viral. Q: Is there any community out there just for social media tools? Cision can help with that.

Viral 120

Viral Nonprofit Software Social Media 120

ImPRessions - Crenshaw Communications

MARCH 11, 2020

The coronavirus pandemic will pass eventually, but it’s a good reminder to everyone that direct communication helps people feel like part of the team and go about their routine in a relatively normal way. Nature hates a vacuum, and so does a “viral” news story like the COVID-19 outbreak. Out of sight can’t mean out of mind.

Employee 156

Employee Leadership Viral Small Business 156

The Hoyt Organization

APRIL 11, 2024

The Power Of Influencers For PR Influencers are seen as trusted sources of information and recommendations by their followers, making them valuable for brands looking to expand their reach and credibility. Hashtags and social campaigns : Engages communities through creative social media initiatives like challenges and contests.

Social Media 63

Social Media Video Viral Brand 63

Contently - Strategy

SEPTEMBER 20, 2022

.” While many top-performing pages in the report were re-sharing sensationalized content or misinformation related to political issues, the lack of consequences faced by those page admins demonstrated the ease—and potential value—of plagiarizing viral content to reach a larger social audience. Look at the optics.

Social Media 126

Social Media Ethics Trends Viral 126

Cision

AUGUST 23, 2017

People have started to react much more strongly to different types of information. Fractl, a digital marketing firm, carried out a surveyed of 400 people asking them to record their emotional responses to 100 of the top images from Reddit’s r/pics community. The company is active in their community.

Digital PR 251

Digital PR How To Small Business Analysis 251

Remote PR Jobs

OCTOBER 11, 2022

Checking out their accounts will give you better insight into what type of content they specialize in, what they may have covered recently, and thus how valuable their contact information is on your media list. You never know what post or comment might skyrocket your company into internet virality. Build Customer Connections.

Social Media 130

Social Media Media Product Launch LinkedIn 130

PRSay

DECEMBER 10, 2020

This work-from-home revolution has given way to another revolution in corporate and organizational communications: “informal everything.”. Our shared experiences deflated traditionally held beliefs that informality and productivity are mutually exclusive. Remember the BBC dad?

Communications 158

Communications Nonprofit Employee Film 158

Prohibition

SEPTEMBER 13, 2022

Influencers have taken their time to build their community which provides niche content to their target audience and their opinions are seen to come from an authoritative figure. Utilising short form, relatable content can present the audience with digestible information. billion globally this year! Bigger engagement rate.

Brand 118

Brand Branding Video Social Media 118

Cision

NOVEMBER 21, 2017

With the media landscape evolving at the speed of technology, communicators need to be able to listen dynamically to their audiences across multiple media channels. With social media and access to this information being so easy, anybody with a smartphone and an idea can become a viral source of news.

How To 149

How To Social Media B2C Television 149

Reputation Us

MARCH 16, 2022

A 2016 study that analyzed 376 million Facebook users’ interactions with more than 900 news outlets found that people seek information that aligns with their views. However, he didn’t realize someone filmed him and posted it online, which quickly became viral. community, partners, media, social influencers). Wake up America!

Reputation 78

Reputation Government Film Viral 78

Waxing UnLyrical

FEBRUARY 26, 2013

A Harvard marketing professor named Thales Texeira has done some recent studies of content virality and sharing. In his research on viral advertising videos , he found that a very small percentage of advertising videos (0.1%) actually go “viral.” His findings are pretty illuminating. Why we share.

Viral 102

Viral Advertising Advertising Facebook 102

Burrelles Fresh Ideas

JULY 11, 2023

Social media has provided dadfluencers a platform to connect with fellow dads, creating a supportive community that celebrates and encourages fatherhood. These communities offer a space for dads to share advice, seek support, and learn from one another’s experiences.

Brand 56

Brand Branding Instagram Community 56

PRSay

JANUARY 6, 2021

In fact, according to Dr. Vincent Covello of the Center for Risk Communication, stress can decrease people’s ability to process information by up to 80 percent. L’Oréal Paris stands in solidarity with the Black community, and against injustice of any kind. Awe is the second most viral emotion. Take L’Oréal, for example.

Communications 199

Communications Viral Fashion Public Affairs 199

Cision

JULY 20, 2015

Once Shea developed his production process, he went back to his online communities to get the word out: “The backpacking, fishing, outdoors community has a very active and robust online community of blogs, forums, and review sites. We went to those online communities and announced our product and drummed up interest.

Energy 120

Energy Viral Storytelling Community 120

Cision

MAY 12, 2017

It was no official confirmation, but the impact of the update was felt across the SEO community. As we saw with the recent United Airlines fiasco , crisis news doesn’t take time to go viral. Be well-informed of the latest changes and make it a point to be in the know of the goings-on using the actionable tips in this post.

Google 259

Google Digital PR Mobile SEO 259

Melissa Agnes

JANUARY 11, 2015

Within this episode of The Crisis Intelligence Podcast, Dan and I dive into the specific strategies that the NWS uses to communicate with their community in times of emergency. The NWS’s strategy for dealing with doomsday photos that tend to go viral in natural disasters and put people in panic mode.

Crisis Communications 100

Crisis Communications Crisis Strategy Wireless 100

Presspage

AUGUST 24, 2023

With an overflow of information vying for the spotlight, brands must adapt their strategies to stand out amidst the noise. The principle categorizes content into three main types: ‘Hero’ content aims to create viral, high-impact (video) content, often tied to significant events or campaigns, to attract a massive audience.

Storytelling 78

Storytelling Data YouTube Strategy 78

Prohibition

JANUARY 17, 2022

And with social media moving at lightning speed, effective crisis management by your social team can be the difference between a few negative comments and a viral boycott. Facebook users spend an average of 20 minutes each day on the social networking site, making it potentially the most influential social network used by your community.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Cision

AUGUST 21, 2017

From then on, every decision she made was ultimately informed by this goal. You don’t need to create the next viral video, but you do need to make a genuine connection with your audience. However, you will naturally rise in the ranks if you authentically engage with your community and consistently deliver value.

Strategy 258

Strategy Trade Shows Case Study Course 258

ImPRessions - Crenshaw Communications

SEPTEMBER 8, 2016

There’s a vast amount of information accessible to shoppers today, which is part of why the traditional relationship between marketers and customers has been disrupted. I can find lots of information and opinions about the latest iPhone without looking at Apple’s website or walking into a store. Earn Credibility.

Education 120

Education Leadership Viral Consumer 120

Mindful Marketing

DECEMBER 20, 2023

The iconic magazine about all things athletic ran afoul of public opinion on a viral scale when it apparently used artificial intelligence to write articles that it attributed to human beings. If we were posing questions that were legitimate and providing truthful answers, I can see how it would benefit the community.

Ethics 94

Ethics Marketing Sports Education 94

Waxing UnLyrical

MARCH 30, 2015

5 Clever Social Media Marketing Campaigns that Went Viral. Most viral April Fools videos of 2014. What do you do to get your community buzzing? Author information Shonali Burke President & Grand Poobah at Shonali Burke Consulting, Inc. Around the Web Business Building Marketing buzz marketing viral marketing'

Viral 40

Viral Marketing Web Big Data 40

Karen Freberg

JANUARY 14, 2021

Each year brought forth new examples, best practices, cases, and insights that helped me be more informed and up-to-date as a professor. With the past few years – I’ve had to change and address items AS I AM IN THE CLASSROOM because of breaking news, new platform changes, and campaigns that went viral. Not consistently.

Social Media 88

Social Media Media Resources Creativity 88

Sword and the Script

MAY 12, 2020

The idea grew out a survey of communications professionals where I was struck by how little news and coverage there was about technology for the PR community. It’s a lot of work to gather up all the information – most of the good stuff isn’t being pitched – and the vendors don’t make it easy. It’s been an eye-opening experience.

Company 101

Company Survey Pitching Report 101

ImPRessions - Crenshaw Communications

JANUARY 28, 2018

Like a lit fuse, her post burned through the tech community and exploded into public consciousness. As images of the bloodied man being dragged from his seat by airport police went viral, the airline made things worse with a series of legalistic and tone-deaf public responses.

Airlines 180

Airlines Reputation Journalism Crisis 180

Konnect Agency

APRIL 20, 2021

We live in a time where information is accessible 24-hours a day and there is an implied expectation of receiving information immediately. So what is crisis communication? It can be defined broadly as the collection, processing, and dissemination of information required to address a crisis situation.

Crisis 52

Crisis Brand Branding Crisis Communications 52

Waxing UnLyrical

FEBRUARY 8, 2016

“Go steady” with your audiences via these creative ideas that illustrate how you can show some love to your community. What You Can Learn from the Star Wars Community. How to Build a Social Community: 4 Tips. 5 Steps to Building an Engaged Brand Community (AKA Super Loyal Customers). ” 2. ” 5.

Community 40

Community Viral Web Creativity 40

Shift Communications

OCTOBER 1, 2014

The ALS Ice Bucket Challenge went viral and helped raise both awareness and more than $100 million dollars for the rare disease. The organization also encouraged patients to share their #GetNaked stories to build a community and connect to patients. What can we learn from these campaigns?

Healthcare 163

Healthcare Social Media Media Education 163

PRSay

OCTOBER 25, 2017

8–10: Breaking Misconceptions About Communicating With Rural Americans. When PR professionals target people in poor, rural communities, relying on stereotypes and misconceptions often hinders their campaigns, said Deana Rachelle Haworth, M.A., 10, titled “ Rural Reach: Strategic Communication With Rural and Low Income Audiences.”

Social Media 120

Social Media Conference Media Corporate 120

Waxing UnLyrical

JUNE 4, 2014

The Harlem Shake dance video craze largely took off based on the whims of students, employees and other everyday folk interested in making a funny viral video. It’s a landslide: Community creates results. The Harlem Shake depended on community. User-generated content is far better at creating that community.

Mobile 101

Mobile Community System Social Media 101

Stephen Waddington

JULY 17, 2018

We’ve been helping Asda’s PR team with a strategic programme to showcase the uniquely warm relationship between Asda colleagues and customers – and Asda stores’ commitment to make a difference in their local communities. Community champions in Asda stores around the UK submit stories via a mobile phone app.

Storytelling 60

Storytelling Local Community Case Study 60

Buzzstream

MARCH 31, 2020

There are still many good reasons to do some guest blogging (exposure, branding, increased reach, community, etc.). There are a number of ways to find these blogs and publishers, here are a few: Ask your audience where they get their information online. You don’t need viral campaigns, you need the right links from the right places. .

SEO 124

SEO Google Hotels Strategy 124

David PR Group

JUNE 8, 2017

The story broke in the Harvard Crimson and soon went viral. Nearly 40% found positive information like undisclosed leadership roles and community service. Work to gain control of the first page of search results for your name, which will make it easy for anyone researching you to find positive, authentic information about you.

Privacy 66

Privacy Reputation Google Engineering 66

Engage PR

JANUARY 6, 2018

Your target audience actually might be most active on Linkedin (*2) or if you’re a visually led brand like hotels, travel and leisure the most engaged communities maybe on Instagram or Pinterest. And with social media spend within marketing budgets expected to increase 128% to 21.4% Cue social backlash across the internet.

Social Media 60

Social Media Strategy Media Survey 60

Reputation Us

JANUARY 13, 2016

It’s no longer enough to protect and serve their communities; law enforcement agencies must now rebuild public trust. Law enforcement in major cities notorious for high levels of inner-city crime are not the only ones that need to communicate. Incoming information about an incident often becomes scattershot across the organization.

Communications 60

Communications Crisis Reputation Local 60

Scott Public Relations

AUGUST 27, 2019

In a digital age increasingly free of traditional informational gatekeepers, it often seems as if lies pilot a jet while the truth rides a scooter. Professor O’Connor highlighted three aspects of humans’ social natures that could affect how information spreads. Cailin O’Connor, Ph.D., Learn more about Professor O’Connor’s book here.

Insurance 45

Insurance Insurance Healthcare Communications 45

Waxing UnLyrical

FEBRUARY 29, 2016

5 Smart Strategies to Make Your Content Go Viral. ” He does say “viral,” which you and I both know is not all that easy… but it’s still a good read. Author information Shonali Burke President & Grand Poobah at Shonali Burke Consulting, Inc. Why: This post, by Nick Steeves at Wishpond, is gold.

Viral 40

Viral Google Writing Facebook 40