Stern + Associates

JANUARY 26, 2023

How to Resist a “Race to the Bottom” When Bidding for Talent In a newly published Harvard Business Review piece “ Rethink Your Employee Value Proposition (EVP),” INSEAD Professor Mark Mortensen and Harvard Business School Professor Amy C.

Employee 111

Employee Company Marketing Case Study 111

Reputation Us

AUGUST 25, 2022

We all know how to properly wash our hands, avoid touching our face, and steer clear of coughing humans. It offers a read/write/own version of the web, where users have a financial stake in, and more control over the web communities they belong to. If the pandemic taught us anything, it’s good hygiene. Control Your Reputation.

Reputation 78

Reputation Web System Data 78

Waxing UnLyrical

APRIL 15, 2015

Regular WUL readers know that Shonali (a friend and former colleague at Socialmedia.biz ) showcases guest posts about how to build, engage and sustain an online community, among other things. so that others might gain insights for their own community efforts. Building a New Kind of Cruise Community. Guest Post by J.D.

Community 40

Community Travel Pinterest Mobile 40

Waxing UnLyrical

NOVEMBER 22, 2010

Because if there’s one thing I believe takes public relations from good to great, it’s when your audiences start becoming your community through the relationships you develop with them. But I was curious to see how Maddie and Lindy perceived not just Open Community , but its juxtaposition with public relations.

Community 82

Community Publicity Web Social Media 82

Solo PR Pro

AUGUST 7, 2018

In the business context, there are five big buckets: business development, billable work, networking/community building, professional development and administrative. Because there is no unified system of time management, I thought I’d give you nine tips from my own experience. community building. Prioritize the big stuff.

System 143

System Case Study LinkedIn Community 143

Contently - Strategy

OCTOBER 18, 2022

Companies aren’t sure how to perform research, so they skip it altogether. Let’s look at five ways you can do customer research—as well as how you can mix and match them based on your business objectives. Writing killer landing page copy. Social media and niche communities like r/SkincareAddiction or r/nutrition.

B2B 137

B2B Company Survey Enterprise 137

Waxing UnLyrical

APRIL 17, 2015

You may have created great content, and you may have a good distribution plan, but shares and engagement are unlikely to come unless you have also focused on community building. In addition, dynamic comment systems like Livefyre (which is what we have here on WUL) can integrate shares/comments from Twitter & Facebook.

Content Marketing 40

Content Marketing Community Marketing Mobile 40

The Proactive Report

OCTOBER 12, 2015

Site Optimization : There is a lot more to this now than just keyword research and writing good content. Influencer Outreach: Google wants to know that you, the site owners and employees, and your community, your prospects, current, and past customers, are engaged in the success of the business. It’s worth it! You need to start now.

SEO 100

SEO Google Pinterest LinkedIn 100

Sword and the Script

APRIL 11, 2023

Most executives from the PR tech space don’t see it replacing PR pros and I don’t either, but you might be replaced by someone who learns how to use it to get things done faster. While PR probably isn’t writing public communications about trade secrets, you should be cognizant of obvious dangers. There are some risks too.

Software 78

Software Company Pitching Training 78

MaccaPR

APRIL 18, 2017

So Muck Rack indexes every article that the reporter writes and uses big data to make it quickly searchable.”. But even better, many journalists post a URL to their personal websites on their LinkedIn profiles – which either promote their freelance writing or a book they’ve published. Twitter A journalist’s. For example, here’s senior.

How To 121

How To YouTube Pitching LinkedIn 121

Solo PR Pro

NOVEMBER 8, 2016

You don’t have to write a 30-page plan, it can be as simple as one page that outlines your short and term goals and what you need to do to reach them. Many in our solo PR PRO community, plan an annual business retreat to allow time to reflect, brainstorm and plan for their business. Do a life audit. Conduct a business retreat.

How To 59

How To Hotels System Conference 59

Sword and the Script

AUGUST 4, 2020

Over time, the digital community warmed to the term again. PR tech mentions Here is a glance at some of the other announcements from the PR tech community in the last month: Notified is offering a 30-minute on-demand product demonstration. Back then, communication was just one of the ways to achieve that.”

Media Relations 152

Media Relations Media Print Software 152

Public Relations Sydney

JULY 20, 2014

A comprehensive, step-by-step framework that will skyrocket you into the spotlight using the Unknown To Expert 5 Star System. Catriona Pollard, author of From Unknown to Expert captures 20 years of PR and social media know-how into a practical guide to help you gain more exposure, increase sales and enable new career opportunities.

Social Media 53

Social Media Brand Branding How To 53

Waxing UnLyrical

OCTOBER 27, 2011

When we talk about how to pitch or not to pitch, we often focus on the media/blogger pitches we receive/hear about. But the truth is that the ability to write a good pitch is a skill that everyone in your business needs to develop. Focus on building community. How to Fail in Business Without Really Trying. Be patient.

How To 90

How To Pitching Writing Fashion 90

Waxing UnLyrical

JUNE 4, 2014

I used to write here all the time. It’s a landslide: Community creates results. The Harlem Shake depended on community. User-generated content is far better at creating that community. Long ago, before the rise of e-commerce, the question of how to reach users was more difficult because of the barriers to access.

Mobile 101

Mobile Community System Social Media 101

Sword and the Script

DECEMBER 21, 2021

I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. Brad Marley , Chief Storyteller, Yelram Media .

Marketing 215

Marketing Content Marketing Social Media Employee 215

Sword and the Script

JULY 14, 2020

If you don’t have a system for measurement , create one that captures effort, engagement and outcomes. If you have such a system already, continuously seek to improve it. Too many businesses (especially in the technology community) look the same , sound the same, and talk the same; it’s a sea of sameness. So, what can you do?

Survey 140

Survey Measurement System Education 140

Bianchi Biz Blog

NOVEMBER 16, 2020

Every part of the industry has had to recalibrate and figure out how to design, build, sell and advertise vehicles in this new environment. I recently did a piece that gave a behind-the-scenes look at how FCA’s user-experience team has had to fine-tune the new Uconnect 5 infotainment system during the pandemic while everyone works from home.

Automotive 92

Automotive Meeting Report Media 92

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

When someone like Elon Musk says that Tesla batteries could be used to replace Puerto Rico’s electrical system, there’s a grain of thought leadership there. Leadership reputation can be increased substantially by sharing information with colleagues and community. Be open to recommendations. Invite others onto the stage.

Leadership 149

Leadership Trade Shows Healthcare Education 149

Cision

OCTOBER 24, 2016

It wouldn’t quite be accurate for me to write that “earned media is back,” because to many communicators, it never actually left. From engaging with an influential blogger, to rallying a community of brand advocates, communicators need to target and build relationships with the key influencers and decision-makers that matter most.

Communications 120

Communications Media Technology Data 120

Stern + Associates

AUGUST 10, 2022

As she writes in the bestselling “ Inclusion on Purpose: An Intersectional Approach to Creating a Culture of Belonging at Work ” (MIT Press, March 2022), a culture of belonging doesn’t just happen; we have to work at it. Inclusion on Purpose’ shows how to build an inclusive workplace and culture through storytelling and practical frameworks.

Leadership 62

Leadership Storytelling Policies Groups 62

Konnect Agency

MARCH 31, 2020

So, in writing this message, I’m not here to give you more advice on how to handle the current challenges of this pandemic situation (there are plenty of people doing that) or get into a rah-rah “we will get past this” message (tons of people doing that as well). Next, our sense of community has shifted – for good.

Community 52

Community Education Video Local 52

Bianchi Biz Blog

FEBRUARY 22, 2021

Additionally, I still write, and will take on event coverage or feature assignments. Trends in advanced safety systems and more efficient equipment technology. How data collection and utilization are streamlining fleet communication between departments like drivers and maintenance, or drivers and dispatch.

Groups 55

Groups Meeting Transportation Media 55

Critical Mention

JANUARY 3, 2019

While I started engaging on social media channels, I realized that blogging and writing about my experiences would be central to sharing my story. I was just enjoying the opportunity to write and speak about my experiences. was returned in January 2017—making it a ten-year process through the US and UK criminal justice systems.

Interviews 105

Interviews Ethics Government Internal 105

Sword and the Script

NOVEMBER 14, 2023

I’m going to address how to fix those top three challenges here. How do you fix this? Everybody on the marketing team writes. If you can’t write, you do audio or video or graphics – or you carve out a little bit of your budget to contribute to the content budget. click image for higher resolution) 1.To Hire freelancers.

Content Marketing 185

Content Marketing B2B Marketing How To 185

Sword and the Script

JANUARY 31, 2023

Here’s this month’s summary of the news from the vendor community this month. Truescope acquires Universal Information Systems Truescope is acquiring Universal Information Services (UIS). Universal Information Systems pitches itself as a “concierge service” for all things media monitoring. Terms were not disclosed.

Software 78

Software Case Study Technology Tools 78

Waxing UnLyrical

MAY 24, 2018

“The goal is to talk to and through people and to build a community where the value of belonging is measured in how people feel and what they can do differently as a result of your engagement.” You have to be “engaging, useful and relatable,” he says. Connect with her on LinkedIn.

Creativity 96

Creativity Storytelling LinkedIn System 96

Karen Freberg

AUGUST 9, 2020

I have been thinking about writing this post for some time. How to phrase a key trend we are seeing right now happening in the industry, but doing so in a thoughtful, yet direct, manner. Adobe, Stukent (ProfCon), and Cannes Lions really showed how to do a virtual event effectively well and provided great content.

Conference 96

Conference Education Groups Community 96

Sword and the Script

OCTOBER 4, 2022

The equity owners wrote big checks for those transactions – and they aren’t inclined to write another. A company representative indicated they hope to add this to their online newsroom offering in the future, so when a journalist makes an inquiry, it’s already in the system. What makes them appear strong, is actually a weakness.

Technology 82

Technology Company Analytics Writing 82

Sword and the Script

MAY 11, 2019

Consider your audience – you know them better than anyone else – and write quality announcements about the things your company does that matter to them. Additional reading: PR Measurement: A Pulse Check on How Communicators Show Value. How to Generate Media Referenceable B2B Customers with a Blog. Be smart about it.

Study 140

Study Media Relations Media Measurement 140

Cision

JULY 13, 2015

In Grant’s book Give and Take: Why Helping Others Drives Our Success , he tells the story of venture capitalist David Hornik (you may be familiar with him from his site, ventureblog ) and how his nature as a giver made him a bit of a revolutionary within the VC community. Have a great system throughout the customer lifecycle.

Writing 120

Writing Social Media Community Course 120

Action PR

MARCH 26, 2020

Amidst all the devastating news, light comes in the form of kindness from individuals, communities and brands. The ‘Kindness Hormone’ Oxytocin is released into the system when kind acts are done. delivers to local communities. has been helping local communities by delivering a fridge-full of Gosh! Stay active.

Exercises 52

Exercises Training Local Crisis 52

Cision

JUNE 29, 2015

This is a guest post by Jeremy Bamidele , a brand strategist, publicist and adjunct professor at Rancho Santiago Community College District. Jeremy is also a nationally syndicated journalist and writes for Huffington Post. Going too far in any one direction will lead news organizations to suffer both in influence and commerce.

Comparison 120

Comparison Television Print Social Media 120

Stephen Waddington

MAY 8, 2018

The greatest challenge is not how the NHS is funded but how to have an honest conversation with the public about its future. Kerry Barron-Beadling, head of communications at SFH NHS Foundation Trust, is among numerous contributors calling on NHS communicators to attribute their campaigns to outcomes. #2

Communications 63

Communications Healthcare Print Community 63

Presspage

SEPTEMBER 5, 2017

Can you tell us a little about your old system of doing things before you built the OhioHealth newsroom? Our team was doing all the traditional things that media teams do – pitching stories and writing news releases. .” The mission truly was to start brand journalism at OhioHealth. Check back on September 26th for part 2.)

Healthcare 137

Healthcare Journalism Local System 137

Solo PR Pro

JANUARY 14, 2020

You know how to do your job, but what don’t you know about running a business? We asked our Solo PR Pro community what advice they would give to someone about to start their solo business. I would get your systems set up first! Know How to Find Business. – Carrie Zukoski , Owner, Open Road Communications.

Insurance 110

Insurance Insurance Banking Groups 110

Ethical Voices

JUNE 12, 2023

He is a physicist by trade, Rush Holt, who is known by his bumper sticker “in Princeton, My Congressman is a Rocket Scientist.” If you remember in 2017 when the Muslim ban was first announced, people flocked in droves to airports, to support the community, to provide legal support. Communications and social psychology go hand in hand.

Ethics 69

Ethics Storytelling Communications Training 69