ImPRessions - Crenshaw Communications

JUNE 28, 2017

” In my experience it works best in tandem with other, more controllable or scalable elements of the marketing mix – like email marketing, SEO, and sales promotion. The best programs work to create brand advocates through special offers and incentives, but also by building social communities of regular customers.

Publicity 255

Publicity Storytelling Automotive Software 255

The Hoyt Organization

OCTOBER 9, 2023

Lastly, because captions contain relevant keywords, their presence could improve the SEO ranking of your video. To cater to this group, LinkedIn has introduced a new functionality that enables these users to discover personalized job collections. As such, they can help attract more views and engagement.

LinkedIn 95

LinkedIn Video B2B System 95

Solo PR Pro

JUNE 8, 2021

Along the way, Nicole took on both full-time and consulting positions in community health, digital media and education where she has learned a lot, made plenty of mistakes and ultimately come to understand what is most valuable to her as a PR professional. That's when I finally connected with the Solo PR Pro group,” she said.

Meeting 110

Meeting Public Affairs Trade Shows Journalism 110

Newsfile

FEBRUARY 28, 2024

Stakeholder engagement involves building and maintaining positive relationships and trust with various groups connected to an organization, including employees, investors, customers, and the community. What is SEO PR? SEO PR combines public relations efforts with search engine optimization (SEO) techniques.

Viral 52

Viral Crisis Communications SEO Reputation 52

PR 20/20

OCTOBER 23, 2018

To quantify the trends among this group, each year, Content Marketing Institute and MarketingProfs gather up their extensive survey findings for a B2B content marketing report. Instagram, Twitter, Facebook and LinkedIn are natural gathering places for your audience—so why not create a community where your audience already is?

Content Marketing 81

Content Marketing B2B Trends Marketing 81

Sword and the Script

SEPTEMBER 8, 2020

Some of the studies are surveys I’ve helped field, like the annual JOTW survey , however, most are by contributors or organizations from around the community. That’s according to an academic study by Julie O’Neil , a professor in strategic communication, and other researchers. The results?

Survey 98

Survey Industry Leadership Study 98

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

PR and SEO are joined. If PR is all about content, it stands to reason that PR and SEO must work together, and that PR professionals should have more than a passing familiarity with SEO and web analytics. ” Penguin penalized shady backlinks, keyword stuffing, and other black-hat SEO strategies in favor of quality content.

Trends 124

Trends SEO Leadership Print 124

wiredPRworks

JANUARY 3, 2020

Best for college students and new career professionals who want to enter the workforce with a strong professional brand, the StartUp package includes: Profile Review with a 21 Point Success Audit WIRED in 3D recommendations Search Engine Optimization [SEO] Summary and Specialties. CMO, Director- Search Engine Optimization.

LinkedIn 52

LinkedIn Engineering SEO Training 52

Burrelles Fresh Ideas

JUNE 13, 2023

Broadening contact lists and building even more robust connections can be accomplished through active participation in numerous community events, such as workshops, seminars, or conferences within specific industries. Sometimes, it just takes a little community spirit.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

The Hoyt Organization

MAY 10, 2024

Helpful content is information crafted by individuals with in-depth knowledge or expertise in a particular area, targeted toward a specific group of readers. The content becomes more dynamic and fosters a sense of community by allowing readers to leave their thoughts and opinions. So What Is Helpful Content?

Google 79

Google Engineering Infographics Policies 79

Cision

SEPTEMBER 26, 2016

On a weekly basis, I get a platform to the communications and marketing communities and need to write effectively for them. Triberr is a formalized type of blog-sharing group, yet for many businesses “grassroots” promotion like this may not be an option. Tools to improve your SEO. Conclusion.

Tools 120

Tools How To SEO Writing 120

wiredPRworks

JANUARY 3, 2020

Best for college students and new career professionals who want to enter the workforce with a strong professional brand, the StartUp package includes: Profile Review with a 21 Point Success Audit WIRED in 3D recommendations Search Engine Optimization [SEO] Summary and Specialties. CMO, Director- Search Engine Optimization.

LinkedIn 52

LinkedIn Engineering SEO Training 52

Sword and the Script

DECEMBER 21, 2021

As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. Products and services would have to become affordable as they would have to target an increasingly larger middle-income group. You’ll find my own prognostication at the very bottom.

Marketing 215

Marketing Content Marketing Social Media Employee 215

MaccaPR

OCTOBER 10, 2022

While sitting in on a panel hosted by a group of micro and macro-level influencers See above: A photo taken from The Grit & Polish Blog, where they highlight a mistake they made in their bathroom remodel. Blog posts and the power of SEO. Tap into the infinite communities of followers through the world of social media.

Conference 62

Conference Marketing Instagram YouTube 62

Landis PR

SEPTEMBER 18, 2023

Photo courtesy of Pixabay Note: This is a reposted blog by our Public Relations Global Network Partner, Danielle Dickinson – The Castle Group. For the original blog, please visit here. Event sustainability starts with a plan to outline priorities, define performance indicators, and specify what metrics are needed to measure success.

Government 69

Government Measurement Groups Corporate 69

Stephen Waddington

JANUARY 27, 2019

Community teaching and newsjacking tools, Edelman on trust, putting the paid in PESO, a how-to book for 2019, Amazon data driven brands, Instagram marketing offline, and more. Community based learning and the application of technology in learning were strong themes. There are powerful insights for internal and corporate communication.

Handbook 60

Handbook Instagram Government Community 60

Sword and the Script

JANUARY 17, 2023

If you are striving to build your short list of PR and communications technology vendors, this long but neatly organized list of companies and resources might prove helpful . My last PR tech sum went up in November of last year – and very little in the way of substantive news has happened in the PR technology community since.

Technology 93

Technology Software Resources Pitching 93

Stephen Waddington

MAY 5, 2019

Land a media relations pitch with SEO and social audience data If you want to improve your media relations game I recommend reading the 2019 Cision Global State of Media Report. Adding SEO and social data to pitches adds huge value for time pressed journalists. Passion, purpose, community and stories drive engagement.

Privacy 60

Privacy SEO Pitching Instagram 60

ISEBOX

FEBRUARY 23, 2017

Pinterest: A platform that enables you to curate visual content that you’ve found online and would like to share with your community. Instagram: A platform that enables you to capture visual content that you find engaging and would like to share with your community. So, it’s curate versus capture. But when you dig a little deeper….

Pinterest 70

Pinterest Pharmaceuticals Instagram Marketing 70

Sword and the Script

OCTOBER 25, 2022

A vast increase in demand and 24/7 availability to address: Actual and perceived crises or emergencies and inquires and requests made by all elected officials and community members.”. Being asked to do more internal communications and business communications usually left to other departments like HR, finance.”. Broader remit.

Communications 126

Communications Crisis Internal International 126

Contently - Strategy

APRIL 10, 2019

Rodman started commenting publicly on international politics, and both Congress and human rights groups began to investigate whether the lavish gifts he brought Kim Jong-un were a breach in diplomatic law. The company threw parties for winners in their communities, which accomplished two things.

Company 105

Company Marketing Education Data 105

wiredPRworks

SEPTEMBER 30, 2020

Optimize: target recommended SEO keywords and messaging. Diligent Data Measure: turn up online presence and connections to create your own communities. * Diligent Data Measure: turn up online presence and connections to create your own communities. * Community Voice: What to say every day and in crisis mode. .

LinkedIn 52

LinkedIn Storytelling Facebook Measurement 52

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. Strengthening community-building and connections.

Marketing 196

Marketing Content Marketing Data Social Media 196

Shift Communications

JANUARY 5, 2015

When marketers think about SEO, many think about random link building, spamming webmasters, stuffing words and phrases onto a page repeatedly. That SEO is dead and buried. The new SEO is earning links from credible sources, powered by great content and high engagement with your niche’s influencers. Journalism isn’t dead.

Marketing 60

Marketing SEO Advertising Advertising 60

Contently - Strategy

AUGUST 19, 2020

She discussed topics like what barriers people with IBD face and why, which ones are still affecting patients, and which ones have already been addressed by different patient groups and charities. Reaching a new community. Clients typically offer extra support during these meetings to work around conditions or disabilities.

Healthcare 141

Healthcare Content Marketing Marketing Instagram 141

Landis PR

SEPTEMBER 27, 2021

For 8 years, we even represented a chain of national cemeteries, Northstar Memorial Group – and yes, PR can even help that business effectively. More than twenty years ago, I learned about SEO (search engine optimization) and instituted it to great success for both our agency and our clients.

Agency 105

Agency Travel SEO Nonprofit 105

Stephen Waddington

MARCH 31, 2019

Comms School: personal branding In the next week’s Comms School session Marcel Klebba and I will cover personal branding, SEO and the benefit of creating a strong digital footprint. More than 500 people have joined the Comms School Facebook community. Join our live session on Tuesday, 2 April, 6:30pm BST. You’ll be very welcome. ??

Survey 68

Survey Enterprise SEO Web 68

Solo PR Pro

APRIL 2, 2019

Our recent blog covering the relationship between SEO and PR shared the good news that content marketing remains a valid and successful method of supporting search engine ranking. For agencies, the key components of successful content marketing are storytelling and community-building. Putting it all together.

Content Marketing 45

Content Marketing Trends Report B2C 45

Beyond PR

MAY 12, 2017

The PR industry and SEO no longer live in two separate worlds. A strong reason for PR pros to start concentrating more on SEO. In the advanced digital landscape and a mobile-first world, digital PR is already closely integrated with SEO. Fred is a spam algorithm that works around links.

Google 64

Google Digital PR Mobile SEO 64

Cision

JUNE 13, 2016

ET Cision’s Mark Reilly and public affairs campaign strategist Mike Panetta of Beekeeper Group will discuss how to not only reach your audience, but motivate them to take action. Of course, there will likely be overlap between these groups as well. At their webinar, “ Are Your Grassroots Efforts Generating Enough Buzz? ”

Communications 120

Communications Social Media Meeting Public Affairs 120

Stephen Waddington

SEPTEMBER 18, 2020

Sarah Waddington has handed over #FuturePRoof to the BAME community for her latest book. Along the way she has published three books and created a vibrant community. I caught up with some of the contributors to talk about the future of our profession. FuturePRoof was founded by Sarah Waddington in 2015. The recruitment market is tough.

Public Affairs 145

Public Affairs Education Measurement LinkedIn 145

Presspage

SEPTEMBER 18, 2017

Emergency communications go social In order to be prepared for an emergency -- whether it is a fire, natural disaster or any other event -- many organizations have an emergency communications plan that often times does not yet include social channels. They organized rescue missions through Facebook groups.

Social Media 122

Social Media Communications Crisis Media 122

Landis PR

JANUARY 16, 2024

This is a community where they can openly talk about that. In an international group like PRGN, you can be successful only if you can also listen and understand the other party. What I mean by that is mostly openness to other cultures, openness to understand other people. Frankly, PR people tend to talk more than they listen.

Agency 59

Agency Internal International Meeting 59

Stephen Waddington

DECEMBER 30, 2019

Other disciplines, notably marketing, have encroached on PR practice in areas that lead with paid media, such as influencer marketing and search engine optimisation (SEO). Digital: investment in content and paid social, but cuts in SEO and social listening 8. The #FuturePRoof community goes from strength-to-strength.

Government 103

Government Education Print Ethics 103

MaccaPR

JULY 2, 2014

All jokes aside, Wikipedia does have a distinct influence on the business community. H ere are several reasons why your brand’s Wikipedia page is one of your biggest online marketing assets: The SEO Power of Wikipedia: Pages rank in the top 10 search results 95 percent of the time. Source: Alexa ). Tweet This. Source: Alexa ).

Wikipedia 101

Wikipedia Marketing Ethics Facebook 101

Rock the Status Quo

FEBRUARY 9, 2015

It is SEO-friendly and appropriate to be then shared on the LinkedIn Company Page and other corporate social assets. Help them identify and participate in a few relevant Facebook groups, LinkedIn groups and/or Google communities. Groups can be a fantastic way to learn while sharing expertise and building credibility.

Corporate 100

Corporate Leadership Brand Branding 100

Waxing UnLyrical

NOVEMBER 14, 2014

Alison Kenney asked this question yesterday in a Facebook group I belong to: “When it comes to your own website, do you think a blog is a must?” One of our colleagues in the group pointed out that no one is Googling “PR blog” for answers and finding us as potential agencies/consultants (I paraphrased her exact words).

Blogging 99

Blogging Leadership LinkedIn Google 99