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Fashion Week Isn’t Just For Big Names in Big Cities Anymore

5W PR

Small fashion brands have a lot of competition to face during fashion week 2023, where the big household names in fashion steal the spotlight. Thanks to the digital age, small fashion brands can make their mark and promote themselves during this important event too. They can even live-stream a fashion show.

Fashion 88
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Three cardinal rules of PR that Adidas broke with Kanye West

NewsWhip

The story began way back in September, when Kanye (now known by the name “Ye”) criticized the German footwear company in interviews and on social media. Media really started paying attention on October 3, when the artist turned up at Paris Fashion Week alongside right-wing provocateur Candace Owens wearing “White Lives Matter” t-shirts.

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Guest Post: The PR Generalist vs. The Industry Specialist

Deirdre Breakenridge

Some PR professionals integrate their communications skills with specific vertical industries, pursuing jobs that focus on relevant sector subject areas. Techies, for example, might enjoy working with a mobile start-up, while fashion gurus would rather work at a boutique PR firm. If so, the agency route might be the best for you.

Industry 316
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PR Agencies Need To Be More Diverse And Inclusive. Here’s How To Start

Remote PR Jobs

In January, fashion retailer H&M came under fire for an advertisement featuring a young black boy in a green hoodie bearing the words “coolest monkey in the jungle.” And earlier this month WPP, the parent of Burson-Marsteller and Cohn & Wolfe, named Donna Imperato the CEO of the newly merged agencies, Burson Cohn & Wolfe.

Agency 100
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Ahead of the Academy Awards, Marketing Wisdom From the ‘Barbie’ Blockbuster

PRSay

For example, Barbie’s initial interviews with Margot Robbie, Ryan Gosling and Greta Gerwig revealed little about what the movie was about while galvanizing its intergenerational audience. Fashion and retail media included stories about brand partnerships such as Ruggable, Zara and Crocs.

Film 118
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Behind the Headlines With Adriana Stan

Cision

In this interview, Adriana discusses the nuances of promoting media brands, the evolving role of social media in media relations and how to adapt your public relations strategy to the changing media landscape. How do you approach public relations for fashion, luxury and entertainment brands versus other types of brands?

Fashion 120
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Should Social Media Influence Have an Age Limit?

Mindful Marketing

million) Chiara Ferragni – Fashion and Style (15.3 million) Highly successful influencers undoubtedly share many traits such as strong communication skills and great credibility. .” Who wants to hear music suggestions or take fashion tips from a 75-year-old? million) Chiara Ferragni – Fashion and Style (15.3