5W PR

JANUARY 17, 2025

For example, a destination known for its stunning natural beauty could create a targeted campaign for hikers and outdoor enthusiasts, showcasing challenging trails, scenic viewpoints, and opportunities for wildlife viewing. Partner with travel publications, blogs, and online communities that cater to the target audience.

Tourism 78

Tourism Travel Marketing Local 78

Cision

SEPTEMBER 1, 2016

Here are four of the most valuable tips we can learn from communicators in Africa. Make friends with local influencers. For this reason, South African professionals in particular have become adept at making friends with local influencers. In rural parts of Africa, local influencers are often the village chiefs.

Local 216

Local Government Community Corporate 216

ImPRessions - Crenshaw Communications

JULY 13, 2022

Consider The Impact on Local Communities. Any corporate event attendance or sponsorship should consider its impact on the local town or community, particularly if it’s an international gathering. Taking time to maintain an organized system of scheduling and information-sharing will make a good impression.

Media 294

Media Trade Shows Travel Interviews 294

Cision

JUNE 23, 2016

I am excited about being part of an evolving industry where local influence is growing in importance. It is a lot more integrated, targeted and localized. and in local communities. Also, local news continues to be relevant. nearly nine in 10 residents follow local news closely – and about half do so very closely.

Public Affairs 227

Public Affairs Local Education Policies 227

Contently - Strategy

MAY 11, 2024

Naturally, we turned to our go-to expert on all things local and delicious: Google. As a frequent traveler, I type in Google searches like this all the time, whether I’m looking for a satisfying slice or a sweaty HIIT class (I’ve got two speeds) — and this is precisely why local SEO content strategy is so critical for businesses.

Local 93

Local SEO Strategy How To 93

5W PR

NOVEMBER 7, 2024

” Singapore Another notable example is Marina Bay Sands in Singapore. Local officials have focused on improving infrastructure, attracting new businesses, and promoting family-friendly entertainment to revitalize the city. Atlantic City Closer to home, Atlantic City has been undergoing a renaissance in recent years.

Marketing 78

Marketing Fashion Sports Reputation 78

PR Fuel

JANUARY 14, 2018

However, you are struggling getting your company’s news in the local paper. Let’s take for example that you own a local hair salon and you have recently had your staff undergo training in order to provide a new color service that isn’t widely available in your area. Have you had success getting your news in your local paper?

Local 77

Local Company How To Writing 77

5W PR

MARCH 22, 2025

For example, when Whistler Blackcomb expanded its adaptive program in 2019, they issued detailed press releases explaining how new equipment would benefit different types of skiers. These collaborations provide valuable expertise, resources, and connections to the disability community.

Strategy 78

Strategy Sports Training Transportation 78

Stephen Waddington

MAY 9, 2020

COVID-19 has led to a massive upheaval in how organisations communicate. Here are some of my favourite examples from my network. Organisations typically have one of two responses to a crisis: they either go silent or they over communicate. You’ll have observed examples for yourself during the COVID-19 crisis.

Brand 210

Brand Branding Travel Government 210

Cision

MAY 18, 2017

Not all of those people were necessarily looking for a hotel, but if they mentioned planning a trip and had a bio located outside of the region, similar to the LinkedIn Group discussion example above, there was enough context to initiate a targeted conversation that could generate a lead. Social signals are a good example of this.

How To 198

How To Instagram Social Media LinkedIn 198

NewsWhip

FEBRUARY 25, 2025

Like many problems for online publishers, it starts with understanding the communities involved. “Gone are the days of your local football team only being a community that lives within a certain town or certain postcode,” explains Jon Birchall, LADbible’s Director of Editorial Strategy. Enter NewsWhip.

Reddit 78

Reddit Community Film Sports 78

The Proactive Report

JUNE 18, 2021

That depends on whether you are a local business or have clients and customers all over. Local business networking still thrives on personal connections – Join the Chamber of Commerce and other relevant groups. Alignable has local groups you can connect with. Look for local groups on MeetUp. What are some networking tips.

Small Business 213

Small Business Fashion Groups Local 213

PR for Anyone

JULY 27, 2024

For example, a fitness brand could highlight gear that supports Olympic-level training, or a tech company could showcase apps that track athletic performance. Local Connections : Is there a local athlete from your area competing in the Olympics? Highlighting hometown heroes can create a strong local interest story.

Media 130

Media Pitching Local Training 130

Deirdre Breakenridge

AUGUST 26, 2014

Some PR professionals integrate their communications skills with specific vertical industries, pursuing jobs that focus on relevant sector subject areas. Techies, for example, might enjoy working with a mobile start-up, while fashion gurus would rather work at a boutique PR firm. Consider joining PRSA.

Industry 316

Industry Fashion Travel Tourism 316

PRSay

FEBRUARY 8, 2021

We reinforce to stakeholders that our organizations believe Black Lives Matter and they should be represented and included in our workplaces and communities. Our audiences gain new insights and understanding about the Black experience in the United States. Then, March 1 arrives.

Media 158

Media Policies System Pitching 158

PRSay

JANUARY 8, 2019

For example, who are the people being helped by your nonprofit’s programs, and what are their stories? Which students at your local college or university are already making the world a better place, and how are they doing it? How is your local government benefitting the community? If so, how? Keep it ethical.

Storytelling 163

Storytelling Media Nonprofit Government 163

5W PR

MAY 1, 2025

For example, when Under Armour partners with athletes, their PR teams share stories about product development collaboration, showing how athlete feedback shapes innovation. This alignment of brand values with action creates credibility and resonates with environmentally conscious sports fans.

Sports 78

Sports Storytelling Measurement Journalism 78

PRSay

DECEMBER 15, 2017

Learn more about a specific area such as content marketing or big data by attending a local Meetup If you don’t see a Meetup meeting on a topic that you’d like to know more about, then start one yourself. For example, PRSA offers the Silver Anvils and the Bronze Anvils. Network outside your company. Network inside your company.

Nonprofit 160

Nonprofit Local LinkedIn Big Data 160

5W PR

JANUARY 22, 2025

For example, when United Airlines faced backlash over a passenger removal incident, their delayed response allowed negative sentiment to spread unchecked for hours. Internal communication is particularly critical – employees must understand the situation and their role in the response.

Crisis Management 78

Crisis Management Crisis Crisis Communications Training 78

PR Job Coach

MARCH 29, 2012

For example, if you spent summers during your college years touring the beer capitals of world, consider elaborating with both content and photos showing your itinerary, stops along the way and commentary about what you have learned and experienced. If there is coverage in your local newspaper, post the web link in your feed.

Facebook 164

Facebook How To Construction Insurance 164

PRSay

MAY 23, 2023

But even amid these sharp declines in volunteerism nationwide, the PRSA Colorado Chapter has seen an increase in volunteers for its community program called PR Paid Forward. The pro-bono initiative matches local nonprofit organizations with PRSA Colorado members who can provide the nonprofits with communications services.

Nonprofit 148

Nonprofit Local Training Media Training 148

Prowly

APRIL 11, 2025

For example, a high SOV with low brand trust means there's a reputation risk involved. Strengthening reputation with community engagement So many professionals either forget about this or don't care to put effort into it. Building a strong community around your company is key to positive brand reputation.

Reputation 104

Reputation Measurement Report Brand 104

Stephen Waddington

FEBRUARY 21, 2022

Practitioners helped build audiences for research projects, spearheaded hackathons, led the NHS communication response, underpinned support for NHS workers, vaccine uptake, community engagement, and business support. Celebrities from minority ethnic backgrounds created powerful video messages. million hours of Zoom calls.

Publicity 158

Publicity Case Study Local Public Affairs 158

Prowly

MARCH 12, 2025

There are still so many opportunities to earn mentions in paper publications on a national and local level. Example of a strategic dashboard in Prowly. Example: "Innovative breakthrough" vs. "Controversial approach." Part of a print monitoring mention. In Prowly, you can access full printed articles in the digital format.

Print 104

Print Strategy How To Newspapers 104

PRSay

DECEMBER 10, 2021

For example, this week, Ford Motor Co. In the PR community, agencies and in-house leaders have an opportunity to listen to their teams, lead with empathy and imagine a better future. As much as possible, make workplace decisions based on specific, widely available data such as a sustained rise or fall in local coronavirus infections.

Employee 192

Employee Policies Agency Study 192

Stephen Waddington

MAY 19, 2020

PR as a strategic management function is an issue that lies of the core of the #FuturePRoof community. It’s a good example of a data source and in this instance it serves insights directly. Invest in building communities, customer databases and influencer networks. Sneeze guards top the list. This is a big lesson for the future.

Government 174

Government Crisis Energy Community 174

NewsWhip

APRIL 30, 2025

Diving straight into niche communities without earning trust. Local newsrooms should take note Reddits decentralized nature makes it a powerful tool for community-driven journalism. The WSJ, for example, examined a viral cottage cheese trend and found that sales data confirmed its broader significance. Kellett Feat.

Reddit 78

Reddit Viral LinkedIn Journalism 78

Shift Communications

JUNE 28, 2022

How does it relate to the business, employees, clients, or community? For example, offer training, volunteer time or funds to local organizations, raise awareness by sharing resources, create space and amplify voices from underrepresented communities. Does the best path to action start in the public conversation?

Employee 124

Employee Local Community Policies 124

Prowly

APRIL 11, 2025

One of the benefits of reputation marketing is a reliable community and strong bonds with customers. Let's work on examples. Example 1 A private clinic fixes patient complaints (=protects reputation) and shares positive reviews on its website (=boosts sales). Focus on local reputation marketing and communities.

Reputation 104

Reputation Publicity How To Marketing 104

PR for Anyone

NOVEMBER 13, 2024

Hockey has long been seen as an exclusive sport, with barriers to entry that make it difficult for many communities to get involved. Kim emphasized the importance of creating pathways for children to get involved and build connections with their local communities. As Kim said, “If you see it, you believe you can be it.”

Sports 130

Sports Leadership Community Financial 130

PR for Anyone

AUGUST 11, 2021

Like you come up with a story idea and send it to your local ABC, NBC, CBS and FOX stations. This week I want to answer a question that I get asked all the time. Should you pitch the exact same story to the same or to different media outlets at the same time? The answer is, “No.” Unless you’re telling them that you’re doing that.

Pitching 223

Pitching Media Television How To 223

NewsWhip

SEPTEMBER 29, 2020

Today, we’re excited to introduce a partnership with Reddit that will enable our users to explore what’s happening across Reddit’s network of more than 130,000 active communities — and for the first time ever, provide them a way to search Reddit comments. Reddit’s communities are informed — often composed of experts and knowledgeable users.

Reddit 117

Reddit Viral Community Local 117

Cision

APRIL 2, 2015

This post is based on information in our “ Build & Evangelize Your Community With Word-Of-Mouth Marketing.”. Though these occurred offline, they’re textbook examples of triggers that lead to successful WOMM. One thing all grassroots marketing campaigns have, though, is an extremely engaged and hyperlocal community.

Airlines 120

Airlines Storytelling Local Travel 120

Waxing UnLyrical

APRIL 5, 2018

These are examples of two successful cause-related marketing and social responsibility platforms which are ingrained in our minds so much, we don’t hesitate to understand their connection with each other. To encourage social responsibility, create a culture of giving back to the larger community. Create an employee advocacy cohort.

Nonprofit 61

Nonprofit Community Employee Energy 61

Cision

OCTOBER 30, 2015

For example, LinkedIn limits personal profiles from seeing anything but long-form blog posts in their accounts, whereas Google+ allows businesses to start a conversation like any personal profile user. Facebook and LinkedIn only permit individual users to join, whereas Google+ communities permit brands to join.

Pinterest 120

Pinterest Privacy LinkedIn Instagram 120

Communications Conversations

NOVEMBER 24, 2014

It was a similar presentation to the one I gave at the Fort Worth PRSA meeting in October (I shortened and updated the deck with a bunch of new examples and case studies). Side benefit: Building community by highlighting your customers’ best stuff. ” #3: Instead: Amplify your customers’ best content. Please, God.

Case Study 166

Case Study Strategy Study Hotels 166

Stephen Waddington

JUNE 9, 2020

Daisy sent out a press release on 7 April to local media contacts and a JustGiving page was set up. For example, print has fallen off the cliff on which it was already teetering precariously. The story is linear – an idea to raise some money from friends and family grew in ambition to include the local community.

Skype 146

Skype Radio Print Local 146