Stephen Waddington

JULY 17, 2018

We’ve been helping Asda’s PR team with a strategic programme to showcase the uniquely warm relationship between Asda colleagues and customers – and Asda stores’ commitment to make a difference in their local communities. Community champions in Asda stores around the UK submit stories via a mobile phone app.

Storytelling 60

Storytelling Local Community Case Study 60

MaccaPR

FEBRUARY 19, 2018

One defender of the gym owner protested: "it was never intended to be posted to Facebook or go ‘viral.’" What about a local gym owner posting photos of members stretching upside down in their black spandex? Sure, you can trust your local managers to use Facebook, Instagram and Twitter responsibly.

Instagram 98

Instagram Crisis Local Privacy 98

Prohibition

JANUARY 17, 2022

And with social media moving at lightning speed, effective crisis management by your social team can be the difference between a few negative comments and a viral boycott. Facebook users spend an average of 20 minutes each day on the social networking site, making it potentially the most influential social network used by your community.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

PRSay

OCTOBER 25, 2017

When PR professionals target people in poor, rural communities, relying on stereotypes and misconceptions often hinders their campaigns, said Deana Rachelle Haworth, M.A., 10, titled “ Rural Reach: Strategic Communication With Rural and Low Income Audiences.” Meet people where they are.

Social Media 119

Social Media Conference Media Corporate 119

Cision

FEBRUARY 5, 2016

What are some best practices for pitching and working with this community of bloggers? I’ve had tons of local outreach through Twitter lately too. Example: “We love your Bow-ties with Parsley Garlic Butter Sauce Recipe , and think you would be a great fit for our new PASTA BRAND client.”

Pitching 120

Pitching Instagram Viral YouTube 120

ReimaginePR

JUNE 18, 2015

In the places where your organization works, profile the local people at their best, having fun, going to work, and engaged in cultural activities. Get that footage on file, because if and when disaster strikes, it will help you (and the media you’re reaching out to) tell the whole, human story of the community. Trend or die.

Airlines 120

Airlines Viral Government Local 120

Sword and the Script

APRIL 5, 2016

Here are three examples: 1. There seems to be this general consensus that a brand presence on social media inevitably leads to viral appeal. Facebook has a bit of this now – the 20% rule about text on images is one example – but marketers can expect a whole lot more as traditional spend transitions to digital.

Mobile 60

Mobile Survey Marketing B2B 60

Beyond PR

MAY 12, 2017

Google search algorithm updates in 2016 , for example, included a number of integrated changes in order to unify mobile SEO and local SEO along with paid and organic results. It was no official confirmation, but the impact of the update was felt across the SEO community. Fred is a spam algorithm that works around links.

Google 64

Google Digital PR Mobile SEO 64

Mindful Marketing

MARCH 21, 2020

” Finally, a few firms have ascended to the highest level of corporate health and community consciousness by going above and beyond what might be expected even for “Mindful Marketing,” for instance: U-Haul is offering 30 days of free self-storage to students who need to move due to coronavirus.

Viral 75

Viral Marketing Retail Transportation 75

NewsWhip

SEPTEMBER 17, 2019

We’ve seen local stories go hyper-viral before, as the most shared story in Q1 was a warning about a suspected predator in an unspecified area in Texas. There were slightly fewer stories than normal from big, traditional publishers in the top fifteen stories this month, with a number of viral feel-good stories doing particularly well.

Viral 138

Viral Web Facebook Local 138

Buzzstream

AUGUST 28, 2019

Let’s look at NerdWallet’s 2018 American Household Credit Card Debt Study as an example of this: . For example, in this campaign for Superdrug Online Doctor, we took the hot topic of body image and visualized what different physical traits different countries consider beautiful in women. How did a trending topic explode on Twitter?

Survey 98

Survey Data Comparison Analysis 98

Sword and the Script

DECEMBER 10, 2019

Similar to the algorithms which drive many of our online purchases, brands will begin to communicate with their customers as if they have personal connections with them. Example: A favorite food brand that also knows what kind of vehicle you drive, where you stop for gas and your preference in podcasts.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Journalistics

MARCH 18, 2016

Our group selected six topics relevant to social media in PR and communications applications, but also based on audience feedback and the collective expertise and real-world experiences of each panelist. Crisis Communications – how to prepare for or manage crisis communications via social media.

Social Media 45

Social Media Media Storytelling Local 45

Journalistics

MARCH 18, 2016

Our group selected six topics relevant to social media in PR and communications applications, but also based on audience feedback and the collective expertise and real-world experiences of each panelist. Crisis Communications – how to prepare for or manage crisis communications via social media.

Social Media 40

Social Media Media Storytelling Local 40

NewsWhip

JUNE 23, 2021

Zach’s favorite examples of infrastructure projects | Jump to text. I mean, infrastructure is like the most local thing and the most global thing that you can imagine all at the same time. It’s local, because it literally becomes part of the world around you. News is the headline | Jump to text.

Data 78

Data Media Analytics Energy 78

Beyond PR

JULY 13, 2016

Here are a few newsworthy content themes and press release examples to help you become an all-star contributor when distributing election-related content to voting blocs, political media and policy makers. Take this pair of news releases from the National Alliance on Mental Illness as examples. The Economy. Social Advocacy.

Energy 40

Energy Healthcare Policies Agriculture 40

Prohibition

DECEMBER 17, 2021

Examples of a crisis include natural disasters, such as floods, earthquakes or fires; conflict or war; death or severe illness in the family; divorce or family breakup; sexual, physical or emotional abuse; losing your job; being involved in an accident; committing a crime you can’t remember. Crisis communication case studies.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

NewsWhip

AUGUST 11, 2021

For example, those who distrust the Covid vaccines will find those rare stories of deaths or health issues post-vaccination that confirm their beliefs. Marshall Manson of Brunswick Group talks about the importance of building community and having trusted spokespeople. “We And yet, misinformation persists.

Brand 78

Brand Branding Groups Data 78

Masters in Communications

FEBRUARY 12, 2022

It is not something often said about mass communication, but it is so integral to our lives - and always has been - that it is easy to take the dissemination of information and its associated methods and tools for granted. Mass communication aims to meet these needs. The earliest surviving example is dated to the 35 th century BC.

Ethics 52

Ethics Communications Print Television 52