Solo PR Pro

SEPTEMBER 26, 2023

For communications professionals, particularly independent consultants who often navigate diverse markets single-handedly, this means cultivating a deep sense of cultural intelligence or CQ. Possessing cultural intelligence can drastically impact how communication strategies are developed and how they resonate with different audiences.

Communications 68

Communications Pitching Internal International 68

Cision

SEPTEMBER 1, 2016

Here are four of the most valuable tips we can learn from communicators in Africa. Make friends with local influencers. For this reason, South African professionals in particular have become adept at making friends with local influencers. In rural parts of Africa, local influencers are often the village chiefs.

Local 216

Local Government Community Corporate 216

Stephen Waddington

FEBRUARY 21, 2022

Practitioners helped build audiences for research projects, spearheaded hackathons, led the NHS communication response, underpinned support for NHS workers, vaccine uptake, community engagement, and business support. Celebrities from minority ethnic backgrounds created powerful video messages. million hours of Zoom calls.

Publicity 131

Publicity Case Study Local Public Affairs 131

Landis PR

OCTOBER 11, 2021

As speakers and panels were confirmed, we distributed press releases to national, international and trade media. National and local media in attendance were from CNBC, CNET Roadshow, PBS Newshour, Mashable, Forbes and local TV stations, generating more than 120 editorial feature/news articles.

Local 98

Local Newspapers Sports Video 98

Presspage

DECEMBER 9, 2020

Their day-to-day activities also play a crucial role in the shaping of our communities and shouldn’t go unnoticed. Take academic years, for example, having a clear idea of what will be happening allows teams to be well prepared for what’s coming, which questions might pop up and what kind of content fits each topic better.

Education 78

Education Publicity Community Healthcare 78

Presspage

DECEMBER 9, 2020

Their day-to-day activities also play a crucial role in the shaping of our communities and shouldn’t go unnoticed. Take academic years, for example, having a clear idea of what will be happening allows teams to be well prepared for what’s coming, which questions might pop up and what kind of content fits each topic better.

Education 78

Education Publicity Community Healthcare 78

Sword and the Script

APRIL 21, 2020

Public Relations Society of America: [link] Also, keep an eye out for listings and events from your local chapter. For example, the PRSA Chapter of Georgia has a careers page. American Marketing Association: [link] The AMA also maintains a board for academics and has local chapters such as the Atlanta AMA. Paladin: [link] 26.

Publicity 106

Publicity Communications Local Resources 106

5W PR

JANUARY 31, 2024

Internal Communications: Ensures effective communication within the company, keeping employees informed about company developments and fostering a positive internal culture. Employee Advocacy Encourage employees to be brand ambassadors, fostering a positive internal culture and promoting the company’s values.

Technology 78

Technology Product Launch Crisis Management Case Study 78

PR Conversations

JULY 20, 2015

It’s understood that the play’s the thing; however, it was the vibrant community found around each performance that proved an unexpected volunteer adventure at The Toronto Fringe festival 2015. Many of the Fringe community stakeholders are clear: the artists (actors, writers, directors, stage managers, etc.);

Community 40

Community Print Twitter Creativity 40

Shift Communications

SEPTEMBER 22, 2017

I also spent time a significant amount of time reading national, local, and industry news to better understand what the media covers and what pieces meld together to create an impactful story. Get active and give back to your community. Find a local organization with ties to a personal passion of yours. Look Past Daily To-Dos.

Local 79

Local Healthcare Community Training 79

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. Internal comms takes center comms stage in hybrid work.

Marketing 190

Marketing Content Marketing Data Social Media 190

Shift Communications

FEBRUARY 8, 2022

It can include a set of requirements the situation must have to warrant your organization’s involvement, for example: Direct impact on your company and/or its people Impact on your customers/target audience — Your brand likely works with many stakeholders, from investors and employees to customers, business partners and local communities.

Employee 78

Employee Leadership Consumer Internal 78

Mindful Marketing

JUNE 27, 2020

By interacting intentionally with their surrounding communities, businesses can help heal broken relationships, including those that cross racial lines. I believe businesses are uniquely equipped to propel entire communities forward, thereby closing the wealth gap and making a lasting difference for people of color.

Real Estate 111

Real Estate Community Employee Education 111

Deirdre Breakenridge

AUGUST 26, 2014

Some PR professionals integrate their communications skills with specific vertical industries, pursuing jobs that focus on relevant sector subject areas. Techies, for example, might enjoy working with a mobile start-up, while fashion gurus would rather work at a boutique PR firm. Consider joining PRSA. Guest Post Mentoring PR 2.0

Industry 316

Industry Fashion Travel Tourism 316

MaccaPR

AUGUST 26, 2015

Corporate histories are important to customers, employees, business partners, and community members. Although 17-minutes-long, the Lego brand video is a shining example of how engaging the medium of video can be in communicating a corporate history story that's true to its brand. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Brand 48

The Hoffman Agency

MARCH 6, 2024

As the world approaches another International Women’s Day, we reflect on this year’s theme — #InspireInclusion — and whether it stands up to scrutiny. For example, HR materials, employee handbooks? A prime example would be the importance of supporting women from BIPOC communities in the U.S. Localization is key.

Handbook 36

Handbook Trade Shows Employee Local 36

Stephen Waddington

JULY 28, 2019

It’s an issue that has been attracting heat among public relations communities on social media over the past week. It would be unusual for a journalist to be able to walk into a senior role, for example, and deliver a public consultation or a crisis management plan. There are more prospects in public relations and salaries are higher.

Journalism 74

Journalism Publicity Crisis Management Training 74

PR 20/20

MARCH 26, 2020

The impact of COVID-19 is still uneven in communities across the country and around the world. Brands are showing up in unprecedented ways to support their employees, customers and communities. Glossier, for example. We particularly loved this example from our own Cleveland Indians: Source: Instagram. In the U.S.,

Crisis 92

Crisis Marketing Healthcare Resources 92

5W PR

OCTOBER 20, 2020

What’s important is that the brand leaders, starting with the CEO and its board, lead by example. An encouraging finding during the survey was what the study called “believers,” internal influencers who embraced the company’s brand purpose and held the vision of how that purpose could speed up both societal and business impact.

Brand 88

Brand Branding Survey Study 88

Presspage

AUGUST 24, 2023

By implementing this strategy, content creators and brands can achieve a balance between reaching a broad audience, nurturing a dedicated community, and consistently delivering valuable, discoverable content on the platform. Local micro-influencers, like Eva Cleven, were leveraged to engage the target audience through podcasts.

Storytelling 78

Storytelling Data YouTube Strategy 78

Stephen Waddington

JULY 13, 2018

Wiltshire Council crisis communications team Laurie Bell and her communication team at Wiltshire Council became the centre of the communication response effort, working with Downing Street, the military, police, NHS and local stakeholders. It’s an example of an unintended consequence of managing communication.

Crisis 60

Crisis Government Local Crisis Communications 60

NewsWhip

AUGUST 11, 2021

For example, those who distrust the Covid vaccines will find those rare stories of deaths or health issues post-vaccination that confirm their beliefs. Based on the practices of international organizations and NGOs, we see four key areas of activity for those setting out to combat misinformation. And yet, misinformation persists.

Brand 78

Brand Branding Groups Data 78

PRSay

OCTOBER 25, 2017

Here are some highlights from three professional development sessions at the PRSA 2017 International Conference in Boston on Oct. 8–10: Breaking Misconceptions About Communicating With Rural Americans. 10, titled “ Rural Reach: Strategic Communication With Rural and Low Income Audiences.” Meet people where they are.

Social Media 119

Social Media Conference Media Corporate 119

PRSay

MAY 16, 2017

An example of an outcome is a customer loving your product so much, they not only buy it — they have no interest in checking out a similar product from someone else. For example, if you want to tweet a press release, pull a quote and then link to the press release — don’t just drop a link without context and hope for the best.

Social Media 100

Social Media Government Community Local 100

Cision

MARCH 29, 2016

For example, a PR program for a multinational corporation (MNC) setting up a new retail chain in China is very different from working with a government department to promote a new destination within a city. Be locally relevant, build trust, be mindful of your tone of voice and don’t underestimate the power of relationships.

Local 120

Local Newspapers Retail Sports 120

Presspage

FEBRUARY 28, 2019

Leverage Local Expertise. Odds are a brand journalist in France will better communicate with a French audience than a writer in the United States or even Canada. Each country and region have unique languages and dialects that must be considered if a newsroom has been charged with reaching an international audience.

How To 90

How To Local Analytics Social Media 90

Communications Conversations

DECEMBER 13, 2019

So, I thought it was worth commemorating since the MN PR Blog has been an instrumental part of the local PR community for 15+ years. I wanted to get some additional flavor for what the MN PR Blog meant to people in our industry, so I asked some colleagues and leaders in local Minneapolis/St. This is a pretty big moment.

Blogging 78

Blogging Agency Community Local 78

Communications Conversations

AUGUST 5, 2019

And, it has more to do with community-building than it does thought leadership. Now, take that same example and apply it to vendors, or customers. Sure, all sorts of stuff internally at HRB would impact that ranking, too. Internal surveys. Look back at the HRB intern post above. That’s leadership.

LinkedIn 92

LinkedIn Employee Leadership Internal 92

Communications Conversations

DECEMBER 6, 2022

Manage social communities on a daily basis (definitely). Keep in mind, many of these responsibilities are public-facing, so screwing up and making mistakes has bigger consequences than some other similar roles (internal comms, for example). Manage social ad budgets and programs (again, sometimes). I could go on.

Transportation 74

Transportation Social Media Exercises Energy 74

Stephen Waddington

JULY 17, 2018

We’ve been helping Asda’s PR team with a strategic programme to showcase the uniquely warm relationship between Asda colleagues and customers – and Asda stores’ commitment to make a difference in their local communities. Community champions in Asda stores around the UK submit stories via a mobile phone app.

Storytelling 60

Storytelling Local Community Case Study 60

Solo PR Pro

JULY 26, 2022

After school, Jennifer made her home in San Francisco and cultivated a successful 25-year career in PR and communications. She has remained active in online communities and looks for opportunities to send business to her connections in the U.S. Jennifer Donovan always knew she wanted to live abroad. “I Look toward the future.

How To 52

How To Travel Insurance Insurance 52

5W PR

AUGUST 12, 2019

Cite examples of other companies that weren’t prepared and met a different fate. Embrace and implement trust-based marketing internally and externally, a strategy whose foundation is rooted in openness and honesty. And as previously mentioned, internal and external trust-based marketing is also critical to this success.

Corporate 68

Corporate Reputation Marketing Employee 68

Deirdre Breakenridge

NOVEMBER 23, 2016

I remember sitting with a college student at a local Starbucks. She was asking me about different careers in PR … what type of PR would suit her best and whether she should pursue agency or in-house communications work. I look forward to the PRSA International Conference every year for so many reasons. The Shout-Out.

Skype 150

Skype Industry Storytelling Interviews 150

Maxim Behar

JULY 2, 2023

He is a past president of the International Communications Consultancy Organization, also known as, ICCO, which is the largest and most influential global organization of PR professionals and practitioners. And now is a president of The World Communications Forum Association, registered in Davos, Switzerland.

Ethics 52

Ethics Internal International Course 52

Stephen Waddington

AUGUST 29, 2019

I valued Mandy’s counsel on CIPR Governance issues and engagement with public sector communications communities during my time as President in 2014. As an MBA holder she’s among a group of practitioners that have been driving communications at board level for more than two decades. Real stuff affecting people’s lives.

Meeting 96

Meeting Training Ethics Government 96

Reputation Us

JANUARY 7, 2019

That is, get a pulse on what’s being discussed and felt internally by the credit union’s board, executives, staff, branch managers, frontline member representatives, HR, recruits and vendor partners. Reputation Action 3: Demonstrate Community Relevancy. When it comes to reputation management, start inside the credit union first.

Reputation 60

Reputation Nonprofit Policies Financial 60

PR 20/20

JUNE 22, 2022

If you’re unfamiliar with HUGs, we’re communities of local HubSpot users and industry experts who regularly meet for learning and discussion opportunities. For example, if your team uses Gmail, add the Chrome extension to HubSpot and then demonstrate how features like templates or meeting links will save them time.

Mobile 75

Mobile Trade Shows Knowledge Base Tools 75