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How To Score A Great Local News Story: 5 PR Tips

ImPRessions - Crenshaw Communications

It’s also important to determine whether a story has its best chance of being published as a local media item, or if it warrants a full national media outreach. For example, survey results or breaking news at a national company will be pitched to national media, whereas region-specific news will be offered to local reporters.

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How to Craft an Effective Local SEO Content Strategy

Contently - Strategy

Naturally, we turned to our go-to expert on all things local and delicious: Google. As a frequent traveler, I type in Google searches like this all the time, whether I’m looking for a satisfying slice or a sweaty HIIT class (I’ve got two speeds) — and this is precisely why local SEO content strategy is so critical for businesses.

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5 Benefits of Media Relations

Landis PR

The team at Landis is well-versed in understanding the benefits of a well-placed piece of content, but sometimes clients need a little more of an explanation on how this one tactic can move the needle on overall strategic communications. Then go ahead and get into a funny social media exchange with your competitors ( see an example here ).

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The Chicago Sun-Times’s Strategy May Save Newspapers

The Stalwart Blog

Regardless of your political leanings, this strategy of "don't be everything to everyone" could stand as a model for other newspapers to follow. . While understandable, this strategy will only accelerate the demise of newspapers. This approach is also playing out well in certain cities with hyper local or niche outlets.

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The Top PR Tips and Tricks for Small Businesses

PR Fuel

Utilizing public relations is a great way for your business to become more well-known in your community, boost your sales, and create better relationships with your current and future customers. Forming relationships with the people at your local radio, newspaper, and TV station can really help promote your business!

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Tips for Promoting Your Special Event

Landis PR

You may have noticed that the “calendar” section in your neighborhood newspaper, online newsletter or event site is starting to populate with things to do. National and local media in attendance were from CNBC, CNET Roadshow, PBS Newshour, Mashable, Forbes and local TV stations, generating more than 120 editorial feature/news articles.

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Increasing Your Media Coverage Through Storytelling

PRSay

For example, who are the people being helped by your nonprofit’s programs, and what are their stories? Which students at your local college or university are already making the world a better place, and how are they doing it? How is your local government benefitting the community? If so, how? Keep it ethical.