Critical Mention

OCTOBER 1, 2018

Unless you are one of the “big boys” with an internationally recognized logo like Coca-Cola or McDonald’s, you’ll need to localize your logo for the foreign audience you seek. A classic example is “color” versus “colour.” For example, in western cultures, the owls are a symbol of wisdom.

Local 65

Local How To Internal International 65

ImPRessions - Crenshaw Communications

OCTOBER 31, 2023

Voice searches also often have a strong local intent, such as finding nearby businesses or services. PR pros should prioritize local SEO efforts to ensure their clients’ businesses are discoverable through voice search. FAQ pages, for example, are very useful.

SEO 339

SEO Reputation Local Consumer 339

ImPRessions - Crenshaw Communications

MARCH 18, 2022

In B2B PR, we draft press releases for new products, new hires, acquisitions or partnerships, or funding, for example. Or, it may well be a local announcement, or a highly visual one, so plan accordingly. For example, a media alert can be sent to the local broadcast outlets, weekly magazines and daily newspapers. .

Media 296

Media Local Product Launch Newspapers 296

ImPRessions - Crenshaw Communications

DECEMBER 29, 2020

From national outlets like CNN, Fox Business or the Today show to local affiliates, a solid broadcast segment can make a lasting impact. Local vs. national. Are you pitching local news or national? For local affiliates, it’s best to tie the story into a local angle, as that’s what local outlets cover.

Local 323

Local Pitching Print Interviews 323

HMA Public Relations

JUNE 3, 2020

The post Leadership by Example appeared first on HMA Public Relations. Intelligence, courage and excellence are just a few of the many skills great leaders embody. During these uncertain times, we turn to those leaders to advise us on what to do. Follow the link to read more!

Examples 41

Examples Leadership Publicity Local 41

5W PR

SEPTEMBER 3, 2024

Local focus Consider local radio and TV for targeted campaigns. For example, promote social media content through TV commercials or vice versa. Email marketing Build an email list and nurture relationships with subscribers. Email marketing often offers a high ROI compared to other channels.

Brand 78

Brand Branding Media Print 78

Onclusive

AUGUST 10, 2021

A good example of implementing this tactic is Monster, who conducts surveys amongst job seekers and employers and then tells its stories using data and insights from these surveys. Another excellent example is Sophos, who consistently provides information on current hacking issues and some of their peers being the targets of cyberattacks.

Strategy 418

Strategy Survey Automotive Data 418

The Hoyt Organization

AUGUST 23, 2024

For example, using lighting alternatives with LED bulbs is a simple way to reduce energy consumption as these bulbs use significantly less energy than regular bulbs. You can still be sustainable by composting food waste or donating the leftover produce to local charities or food banks. Another big conservation area is energy.

Hotels 87

Hotels Industry Energy Local 87

PR for Anyone

MARCH 24, 2020

Be Newsworthy My biggest piece of advice when it comes to publicity is to start locally. Local media loves to cover stories about local businesses. Those are all topics that interest local media. An accountant can talk about new tax laws and what that means for local businesses. Make your business newsworthy.

Publicity 331

Publicity Television Local Pitching 331

5W PR

OCTOBER 9, 2023

However, effectively engaging in international public relations requires a strategic approach that considers cultural nuances, local preferences, and diverse media landscapes. Brands should identify market trends, consumer behavior, local competitors, and regulatory requirements in each target country.

Strategy 78

Strategy Brand Branding How To 78

ImPRessions - Crenshaw Communications

AUGUST 23, 2022

For example, journalists who focus on privacy and data concerns on big tech platforms may be intrigued by a pitch about a data breach on a major social network. But they would not be interested (and may even be annoyed) by an inbound about a ransomware attack on a local energy supplier.

Privacy 294

Privacy Media Telecommunications Conference 294

Landis PR

MARCH 4, 2024

For example, if a trusted blogger writes that this product is really great – do you believe that writer or the marketing-speak on a company’s website? Example: pitch a story on a newly opened hiking trail to an outdoors editor at a local newspaper who also has a following on social media. His/her audience is your target.

Media Relations 107

Media Relations Media SEO Newspapers 107

Shift Communications

SEPTEMBER 26, 2016

On the premises, we see comparatively few people talking about local occurrences, other than local bands and festivals. We know, for example, that they are there to work remotely or study, but we don’t know whether or not they successfully did so. Acts : what do the actors say they’re doing? Working remotely. Christopher S.

Study 60

Study Examples Local Television 60

PR for Anyone

OCTOBER 19, 2021

This tactic is one of the easiest ways to get media exposure for your business by taking what is already in the news and bringing it home (to your local market) and/or establishing yourself as the expert on that topic. . If it’s a national study, use that and bring it home as to what it means for your local real estate market?

Real Estate 130

Real Estate How To Publicity Insurance 130

PR in High Definition

FEBRUARY 22, 2024

And what about local cultural context? So, how can tech companies build upon translation with a full-scale pan-European PR programme that truly delivers on local needs? Directly translating content from English into a target language is rarely enough; linguistic subtleties and local context are crucial.

Local 62

Local Leadership Viral Creativity 62

PRSay

APRIL 29, 2024

So, I signed up for the OCPRSA APR preparation program, a weekly meeting in the evening for several weeks where we learned about different elements of accreditation, discussed what campaign or project examples we would use for our panel presentations, worked on those presentations, practiced for them and the test.

Telecommunications 88

Telecommunications Publicity Local Ethics 88

Onclusive

AUGUST 3, 2021

For example, if one of your organizational goals is to be “first in the market,” you must clearly define your market, e.g. if there are any specific parts of the market you’re focusing on. For example, a boutique hotel would want to focus on the local market instead of striving to achieve global coverage.

Brand 370

Brand Branding Media Measurement 370

PRSay

MAY 23, 2023

The pro-bono initiative matches local nonprofit organizations with PRSA Colorado members who can provide the nonprofits with communications services. How PR Paid Forward works Through the PRSA Colorado website , local nonprofit organizations are invited to submit their most pressing current communications challenges.

Nonprofit 148

Nonprofit Local Training Media Training 148

ImPRessions - Crenshaw Communications

JULY 13, 2022

Consider The Impact on Local Communities. Any corporate event attendance or sponsorship should consider its impact on the local town or community, particularly if it’s an international gathering. Taking time to maintain an organized system of scheduling and information-sharing will make a good impression.

Media 294

Media Trade Shows Travel Interviews 294

5W PR

JUNE 29, 2023

When a product gains popularity locally, brands consider expanding their market. By Nature from New Zealand is an example of a brand that has successfully expanded its beauty products to every market across the globe. Localization involves adapting a product for a specific market, which goes beyond language translation.

Local 78

Local Resources Analytics Employee 78

Solo PR Pro

NOVEMBER 28, 2023

Offering an experience — like tickets to a sought-after event, a reservation at a renowned restaurant, or a voucher for a unique local experience — can create memorable moments for your client. For example, a nice microphone can be a great gift for a client starting a podcast in 2024.

Local 96

Local Travel Print Groups 96

The Proactive Report

JUNE 18, 2021

That depends on whether you are a local business or have clients and customers all over. Local business networking still thrives on personal connections – Join the Chamber of Commerce and other relevant groups. Alignable has local groups you can connect with. Look for local groups on MeetUp. What are some networking tips.

Small Business 213

Small Business Fashion Groups Local 213

Cision

MARCH 7, 2017

For example, AKA Media’s first outreach was scheduled well before the event took place and included a video of the All-American Soap Box Derby Championship Race from the previous year to showcase a tangible example of what influencers could expect to see this year. This was the first step of a well-planned outreach strategy.

Case Study 197

Case Study Sports Pitching Local 197

Shift Communications

JUNE 28, 2022

For example, offer training, volunteer time or funds to local organizations, raise awareness by sharing resources, create space and amplify voices from underrepresented communities. The past few years have offered good and bad examples of best practices, and the traps that await organizations who try to take shortcuts.

Employee 124

Employee Local Community Policies 124

5W PR

APRIL 29, 2023

For example, on national burger day, restaurants can offer a discount on all burgers. Look for local food bloggers and invite them to try limited-edition menu items. Partnering With Local Food Festivals or Events To capitalize on national food days, partnering with local food festivals or events is a viable option.

Local 88

Local Social Media Print Agency 88

NewsWhip

AUGUST 22, 2024

These challenges can be global or local, depending on the team’s focus, and should be reassessed periodically as both the company and the landscape evolve. It identifies how a mix of company priorities dovetail and interact with the prevailing political, economic, and social environment at any given time.

Measurement 78

Measurement Data Privacy Product Launch 78

ReimaginePR

SEPTEMBER 9, 2021

For example, if your corporate video is about Home Remodeling, type this exact phrase in YouTube’s search bar. For example, Video SEO: Optimizing Your YouTube Video. In the example above, the keyword ‘Brand Your Channel’ has been used with a slight variation. 4 Location For Local SEO. 2 Video Transcripts & Captions.

YouTube 156

YouTube Video Corporate How To 156

ImPRessions - Crenshaw Communications

APRIL 20, 2020

It’s also increasing grants to small businesses, letting companies fundraise on their own pages, and introducing a place for people to discover digital gift cards for their favorite local restaurants and businesses. Intuit’s QuickBooks, for example, has teamed with GoFundMe for a small business relief fund.

Brand 284

Brand Branding Small Business Retail 284

Cision

AUGUST 23, 2017

Lendistry , a firm providing funding for small businesses located in southern California, is an excellent example of how to humanize a brand. During #RestaurantWeek, Lendistry team members shared their favorite restaurants, mostly locally-owned eateries as the company’s clientele is local small businesses.

Digital PR 251

Digital PR How To Small Business Analysis 251

ImPRessions - Crenshaw Communications

AUGUST 21, 2017

Take this week’s solar eclipse, for example. The eclipse was an example a super-competitive time with countless brands vying for a slice of the media pie. Leverage the local angle. Local hoteliers and restaurants offering tourist specials saw media coverage like never before. Press never seem to tire of this twist.

Hotels 200

Hotels Local Interviews Viral 200

PRSay

NOVEMBER 5, 2021

The traditional notion of “bad press” is negative coverage in a reputable journalism outlet that exposes legitimate complaints about a company — for example, coverage of a shareholder lawsuit, or a scandal about workplace conditions in a local or national newspaper. PR teams have been handling these kinds of events for years.

Communications 190

Communications Journalism Advertising Advertising 190

5W PR

JANUARY 26, 2024

For example, brands can sponsor local music festivals, where performers can compete for the whitest smiles and the song that most sounds like it’s “minty fresh” Another option would be to create edible toothpaste or edible toothpaste tablets in interesting flavors such as bubblegum or strawberry.

Creativity 78

Creativity How To Storytelling Consumer 78

NewsWhip

APRIL 6, 2023

There were six other articles about the pie, featuring on websites like Delish and some local outlets, but none saw nearly the amount of engagement as Today. This story spread across local media earning 56k engagements to six different articles. Coverage included articles from several Fox outlets such as Fox 5 New York , and Fox LA.

Retail 78

Retail Brand Branding Local 78

Landis PR

AUGUST 13, 2024

Local Policymakers: Present data-driven arguments and show how your initiatives align with policy goals or community benefits. General Consumers: Use relatable language and emphasize how your client’s actions directly benefit them, such as improving local air quality or preserving recreational spaces. Landis Communications Inc.

Policies 59

Policies Community Measurement Local 59

ImPRessions - Crenshaw Communications

AUGUST 9, 2022

For example, Street Fight covering local marketing, commerce and advertising may not generally be considered a top-tier outlet, but for our client Uberall , Street Fight is a very valuable trade and always gets the attention of audiences who count. .

Media 310

Media Retail B2B Journalism 310

Agility PR Solutions

JUNE 17, 2020

As an example of the former scenario, an angry online review could have your local […]. This could be about an incident or problem that negatively affects your reputation, or it could be something broader, like a point of confusion about your industry.

Publicity 103

Publicity How To Local Reputation 103

ImPRessions - Crenshaw Communications

NOVEMBER 14, 2017

Special and mid-term elections at the local level, like last week’s contests in Virginia and New Jersey offer more relevant lessons for PRs. PR lessons from local and regional elections. For example, what holidays and seasonal activities could impact campaign initiatives? Communicate early and often.

Local 159

Local Pitching Interviews B2B 159