5W PR

JUNE 2, 2023

Sustainability in Fashion Sustainability in fashion refers to the use of environmentally friendly materials, ethical production practices, and responsible waste management. Using Visuals Visuals can be a powerful way to communicate sustainable practices. But it is an important part of building a loyal customer base.

Fashion 88

Fashion Communications Brand Branding 88

5W PR

MAY 15, 2023

Brands can use social media platforms like Instagram to showcase the brand story through photos, videos, and behind-the-scenes glimpses. Brands can also communicate their social responsibility practices to customers, such as fair labor practices, ethical sourcing, and community involvement.

Consumer 88

Consumer Brand Branding Agriculture 88

Burrelles Fresh Ideas

MAY 28, 2024

This article explores leveraging the power of storytelling in marketing and PR, sharing strategies and best practices to build trust, enhance patient experiences, and nurture a supportive community. Video narratives: Engaging and visually compelling, fostering emotional connections.

Healthcare 82

Healthcare Storytelling Marketing Social Media 82

5W PR

SEPTEMBER 20, 2023

PR professionals should emphasize the importance of responsible tourism and encourage travelers to engage with the destination’s culture in a respectful and ethical manner. PR professionals can design initiatives that connect travelers with local families, schools, or community organizations.

Travel 78

Travel Strategy How To Local 78

Reputation Us

AUGUST 28, 2023

Pinto *Love this slogan as it conveys a look ahead and a community of future leaders. Pinto “We need to get communities involved and tell better stories.” ” David London “Clear, concise communication will lead to further understanding of innovation.” ” –Hope for technology to be ethical.

System 78

System Technology Banking Community 78

PRSay

JANUARY 8, 2019

How is your local government benefitting the community? Keeping in mind desired business outcomes to advance your organization, think about stories that will move stakeholders, community members, prospective students and potential donors to action. Keep it ethical. If so, how? Look closely and you’ll find plenty of stories.

Storytelling 163

Storytelling Media Nonprofit Government 163

Deirdre Breakenridge

JULY 22, 2019

In August of 2018, 99 Firms reported that Instagram supports approximately 100 million images and videos each day. According to MerchDope , in June of 2019, there were approximately 300 hours of video uploaded to YouTube every minute. Share videos with subtitles, which can be powerful and long posts have meaning too.

Social Media 177

Social Media Media Interviews Instagram 177

Critical Mention

JANUARY 3, 2019

From going to prison after being convicted for violating the FCPA (the US foreign anti-bribery law) to founding Front-Line Anti-Bribery LLC, and educating multinationals on current issues and challenges with respect to compliance, ethics and anti-bribery, Richard Bistrong has come a long way. I never imagined I would be Twitter verified!

Interviews 105

Interviews Ethics Government Internal 105

Stephen Waddington

OCTOBER 12, 2018

As someone with a senior communications role, if I wasn't off work at the moment suffering from stress and anxiety issues, I'd have been the one penning our contribution to the thousands of blogs, videos and media released which we’ve all seen pumped out this week. I've seen something on Facebook." Not in my experience.

Ethics 84

Ethics Employee Policies Video 84

Karen Freberg

JANUARY 18, 2021

The app is growing in popularity and momentum, which is good, but it is still in its infancy and there is still a lot to discover and discuss within the community. The possibilities here for showing impact on community here and branching out to other platforms is key to show the overall presence here for Clubhouse. Also, privacy (ex.

Groups 96

Groups Social Media Ethics Meeting 96

Newsfile

FEBRUARY 28, 2024

A User-generated content (UGC) is any content—text, videos, images, reviews, or testimonials—created by people, rather than brands. Generative AI refers to artificial intelligence capable of creating new content , such as text, images, music, or video, by learning from existing data. What is User-Generated Content (UGC)?

Viral 52

Viral Crisis Communications SEO Reputation 52

Burrelles Fresh Ideas

MAY 30, 2023

Designing your content to be used by everyone who wants to serves your ethical duty to inclusivity and extends your potential engagement reach. It is respectful, ethical, and more effective to put effort and consideration into each of your content types.

How To 40

How To Ethics Education Creativity 40

Stern + Associates

AUGUST 15, 2022

Applied futurist and social systems strategist Ari Wallach , founder and executive director of Longpath Labs , helps organizations and individuals discover and leverage a new version of “why” for their work that leads to deeper and more meaningful motivations for all stakeholders – employees, customers, communities and future generations.

Training 62

Training Public Affairs Ethics Groups 62

PRSay

JULY 14, 2020

Here are some of the ways transparency plays a major role, whether you’re a PR or marketing organization, a major conglomerate or a community business: Transparency within your team. Even communications-based organizations like social media giants Facebook and Twitter are grappling with issues around transparency.

System 158

System Community Social Media Employee 158

Ethical Voices

OCTOBER 24, 2022

She has spent her career in PR agencies with a penchant for crisis communications. Sandy discusses a number of important ethics issues, including: What to do ethically when a reporter wants to showcase a vulnerable person. The ethics of how we are covering Kanye West. How to handle PR with asylum seekers.

Ethics 51

Ethics Interviews Advertising Advertising 51

Polaris

DECEMBER 18, 2014

‘Tis the season when brands release heart-warming Christmas videos and marketing bloggers write about the best holiday gift ideas , new year’s resolutions and marketing trends for 2015. Technology (think: wearables) will outpace our ability to understand the ethical implications of adopting them. Wishful thinking? I hope not.

Trends 135

Trends Marketing Pinterest Social Media 135

Cision

AUGUST 21, 2017

Despite not being in an official leadership role, her work ethic, laser focus and aptitude for learning enable her to do anything she puts her mind to. You don’t need to create the next viral video, but you do need to make a genuine connection with your audience.

Strategy 258

Strategy Trade Shows Case Study Course 258

PRSay

NOVEMBER 2, 2017

Nearly a decade ago, the PRSA Foundation sponsored research that found only 23 percent of graduate business schools consistently provide instruction in reputation management, corporate communications and related ethical dimensions. That’s a huge shift in the way we think about communications.”.

Communications 121

Communications Case Study Training Reputation 121

Karen Freberg

FEBRUARY 1, 2019

Whether it is a trending campaign that is utilizing them for word of mouth communication efforts (we are already seeing this ahead of this weekend’s Super Bowl ). Or, the latest we are seeing is instead of focusing on celebrity or mega influencers, we are looking more niche and focused in their communities, like nano-influencers.

Marketing 51

Marketing Ethics Guidelines Community 51

Sword and the Script

JANUARY 18, 2020

The concern here isn’t just for the ethics of data and psychology in business persuasion – but also the ability to recognize when it’s being used against you. promoting false information in healthcare that leads to mistrust of the medical community. 1) The risks of disinformation in business.

Film 87

Film Ethics Employee Data 87

Stuart Bruce

MARCH 18, 2015

Ethics is a new compulsory module where you must log at least 5 points. Given the international nature of my work the best way I can record points here is to contribute to the development of ethical best practice for the PR profession globally. Use video more often and improve my own video shooting and editing skills.

Training 60

Training Ethics Course Analytics 60

Stephen Waddington

DECEMBER 30, 2019

Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice 6. Public service media is failing the public Thank you My thanks to the following communities and individuals. The project has brought me into contact with a new community of more than 50 thinkers and doers. Progress is slow.

Government 103

Government Education Print Ethics 103

Polaris

MARCH 6, 2015

Did you ever wonder why one YouTube sensation is able to turn a viral video into a sustainable business while most flame out after a one-hit wonder? Snow first started writing about “smartcuts” (although he hadn’t coined the term yet) as a budding reporter in New York when that city’s tech community was just beginning.

Airlines 100

Airlines Viral Sports Ethics 100

Solo PR Pro

FEBRUARY 2, 2021

While the APR’s four-step PR process helped Aylett defend her ideas and better understand PR ethics, the credential gave Falkenthal the foundation she needed. Managing relationships, ethics and law and issues and crisis communications are 15% of the exam. The four-step process is 30% of the exam. Leadership is 20% of the exam.

Study 96

Study Ethics Education Groups 96

Karen Freberg

NOVEMBER 30, 2018

It was a vibrant community of rising thought leaders coming together to brainstorm ideas, perspectives, and take initiative in a once-in-a-lifetime experience. The right tools for not just creating content, but analyzing the content and be able to talk about the strategic implications this has for the future of the brand and their community.

Groups 66

Groups Tools Video Storytelling 66

Sword and the Script

JANUARY 12, 2021

to include one video or image. for each additional video or image. to include one video or image. for each additional video or image. One embedded video and multiple images can be included at no cost. Do you really need images and videos in press releases? The information. here is current as of January 2021.

Financial 89

Financial Video Survey Google 89

Cision

SEPTEMBER 10, 2015

The FCC is investing in providing access to communities that do not have broadband. Approximately 60 percent of YouTube video viewers are not from the same country as the content creator , and as more countries expand internet usage, that proportion is certain to increase. What level of eye contact is best in video?

Trends 120

Trends Mobile Web System 120

Waxing UnLyrical

MARCH 23, 2016

Before I tell you more about it, I’d like to give a BIG shout out to the hosts of chats and the respective communities who helped me learn and increase knowledge over the years and yes, I have built strong relationships with them over time! Regularly interacting with these communities helped me gain immense knowledge.

Meeting 40

Meeting Communications Marketing Community 40

Sword and the Script

JUNE 6, 2020

it has never been clearer than right now that brands aren’t your friend, when social media is awash in videos of riots and humans being assaulted… American brands have rushed to show where they stand, but it’s still uncertain what they intend to offer – what they can offer – beyond greater awareness of their existence and a vague sense of virtue.”

Brand 92

Brand Branding Fashion YouTube 92

Mark My Words

DECEMBER 15, 2020

It came as Meghan and Harry signed an exclusive deal with Spotify for to ‘host and produce podcasts that build community through shared experience, narratives, and values.’ Along with a further plug, Miss Winfrey, 66, posted a video of her making a mug of turmeric-flavoured latte by adding water, declaring: ‘It’s delicious.’

Instagram 60

Instagram Brand Branding Publicity 60

Solo PR Pro

MAY 5, 2015

Case in point: One of my current clients, New York digital video communications firm D S Simon, recently released their 14 th annual “Media Influencers Report.” Whether you are an experienced solo professional or not, being trustworthy and ethical are two of the biggest traits you can have. How do I fix that? Let me know!

Ethics 40

Ethics Pitching Video Report 40

Burrelles Fresh Ideas

JUNE 20, 2023

To truly captivate their audience, they can incorporate eye-catching imagery and videos that showcase vibrant summer colors, refreshing drinks, and delicious seasonal ingredients. It could be as simple as a social media post, a review on Yelp, a podcast, or a video about their experience with your brand.

Brand 40

Brand Branding Local Instagram 40

Sword and the Script

SEPTEMBER 8, 2020

Some of the studies are surveys I’ve helped field, like the annual JOTW survey , however, most are by contributors or organizations from around the community. Over the past 12 months or so, I’ve easily reviewed and written about more than 20 such PR surveys from the PR sector (there many more about marketing). Give our services a try.

Survey 99

Survey Industry Leadership Study 99

Contently - Strategy

APRIL 10, 2019

Josem said some of these sites stretch the limits of ethical, legal gambling to the breaking point. The company threw parties for winners in their communities, which accomplished two things. .” Certain online video games have even added the appearance of a fun gamble to their in-game purchases.

Company 105

Company Marketing Education Data 105

Sword and the Script

MAY 14, 2019

This is an effort to illustrate some of the interesting innovations occurring within the PR vendor community – and provide an agnostic source of information on tools and technologies I believe PR professionals should have on their radar. 7) User reviews and community comments. It’s fresh thinking the PR community needs.

Case Study 119

Case Study Software Data Web 119

Solo PR Pro

AUGUST 2, 2022

Debra Bethard-Caplick (DBC): Adjunct Instructor, Loyola University School of Communications since January 2020. Courses taught: Principles of Public Relations, Public Relations Writing, Communications Ethics, Media Relations, Campaigns (graduate program). DePaul University College of Communications, 2011 – 2022.

Education 107

Education Course Nonprofit Resources 107

Maxim Behar

DECEMBER 20, 2022

Senior Communications Manager, EIT Urban Mobility. He is truly ahead of his time and an inspiration for the global PR community, which I’m very happy to be part of. Thank you from me and all of the community at large for all that you do to promote what we do and to encourage people to come to our profession. Ethics Chair, ICCO.

Energy 52

Energy Groups Internal International 52