Stephen Waddington

MAY 9, 2020

The crisis has led to a massive shift to digital communications as organisations pile into email, social and web. Tourist destinations are having a tough crisis with no one travelling during lockdown but savvy destination marketing organisations have used the crisis as an opportunity to remind their community about the location.

Brand 157

Brand Branding Travel Crisis 157

Cision

MAY 13, 2016

And when you find a niche blogging community, like the dad blogging communities across the Web, tailoring your pitches to their preferences is that more important. It’s no secret that bloggers often hold more influence power than traditional media contacts, so pitching them the right way is crucial.

Pitching 120

Pitching How To Sports Web 120

Stephen Waddington

DECEMBER 30, 2019

Public service media is failing the public Thank you My thanks to the following communities and individuals. The project has brought me into contact with a new community of more than 50 thinkers and doers. The #FuturePRoof community goes from strength-to-strength. It’s pushed me to read more widely and think more critically.

Government 103

Government Education Print Ethics 103

Stephen Waddington

MAY 19, 2020

In the public sector, communicators have never been busier, as energy is directed to public education and information. PR as a strategic management function is an issue that lies of the core of the #FuturePRoof community. Invest in building communities, customer databases and influencer networks.

Crisis 151

Crisis Government Energy Community 151

PR 20/20

JANUARY 19, 2023

So how can you maximize your web content to reap positive business results? While Hynes only offers one of the two processes, the post (still one of its most popular today) both educates readers and establishes it as a thought leader in the metal fabrication space. We dive into several helpful tips below. Source: Hynes Industries ?

Analytics 81

Analytics Comparison Google Interviews 81

PR 20/20

SEPTEMBER 8, 2021

Blue Cypress is also the lead investor in our sister company, Marketing AI Institute , which raised a $1M seed round earlier this year to help advance the understanding and adoption of artificial intelligence within the marketing industry and broader business community. We will, in large part, continue to function independently.

Financial 98

Financial Conference Agency Resources 98

Flack's Revenge

OCTOBER 18, 2016

Flack’s Revenge has covered tech in PR extensively, and my companion blog Hack the Feed covers algorithms in communications. But there are implications well beyond PR – technology increasingly determines not only the news we read, but has a role in everything from banking to education, transportation, healthcare and beyond.

Groups 120

Groups Study Transportation Technology 120

Sword and the Script

MAY 31, 2016

The problem is this content is scattered all over the web; it’s on microsites, landing pages and URLs long since forgotten. Shot-gunning content all over the web it’s not the same thing as being consistent. Consistency Conditions the Community. For generations, people picked up the newspaper from their doorsteps every morning.

Content Marketing 60

Content Marketing Marketing Newspapers Web 60

PR 20/20

MARCH 7, 2023

“T raditional, structured education is very important, yet much success is derived from highly motivated individuals that have dedicated their lives to the concept of lifelong learning. These individuals prioritize the creation of time in their busy lives each day to educate themselves on new concepts and ideas.

Course 52

Course Marketing Analytics Google 52

Sword and the Script

JUNE 23, 2020

It’s hard to reconcile that level of effort into measurement with the finding that proving value is the top challenge facing the community. On the upside, some portion of communicators could make immediate strides to improving measurement simply by stepping up their activity.

Measurement 93

Measurement Communications Survey B2B 93

Cision

JUNE 26, 2017

What this means to PR professionals and content marketers is that Instagram can be an important platform to engage with and to educate your customers. Last month, Instagram introduced a feature allowing users to post to Instagram from mobile web browsers. Branded hashtags are unique hashtags to a brand.

Instagram 109

Instagram How To Mobile Community 109

Communications Conversations

DECEMBER 7, 2021

How much traffic are you driving from social to your web site? 3: Get a handle on your existing social communities. Review social demographic info on your existing communities. For example, how is promotional content performing vs. more education-focused content? How large are their social media communities?

Social Media 104

Social Media Media LinkedIn Facebook 104

wiredPRworks

AUGUST 20, 2017

You can watch the feeds via the Total Solar Eclipse App or visiting the Exploratorium’s Eclipse Web Page. A one-hour Spanish language educational eclipse program with scientific explanations by Exploratorium scientists 1-hour english language educational program (based in oregon, featuring wyoming).

Education 45

Education Video Community Web 45

Critical Mention

MAY 10, 2019

You need to incentivize your audience to engage with your content by providing educational, topical pieces that address their needs. They generate web traffic and leads by keeping your content fresh and top of mind when your audience is choosing their solution to address their pain points. Until next time! Critical Mention.

Marketing 75

Marketing eBook Case Study Measurement 75

Newsfile

JANUARY 30, 2024

Examples of AI Prompts for PR Research Rank the top five best practices for crisis communication in the context of a healthcare industry scandal? Create community-focused events or initiatives. Develop content that educates and adds value to the customer’s life. Support causes and values important to their audience.

Trends 105

Trends YouTube Video Social Media 105

Solo PR Pro

JANUARY 17, 2023

I also saw a niche for solo PR consultants with my specialties — media relations, crisis communications and community outreach — in my area. I knew there was an opportunity to work with medium to large businesses and community development organizations who may not want to hire a full agency team. So, I had an office set up.

Agency 108

Agency Travel Groups Community 108

Critical Mention

MAY 10, 2019

You need to incentivize your audience to engage with your content by providing educational, topical pieces that address their needs. They generate web traffic and leads by keeping your content fresh and top of mind when your audience is choosing their solution to address their pain points. Until next time! Critical Mention.

Marketing 68

Marketing eBook Case Study Measurement 68

PR Conversations

OCTOBER 27, 2023

I have long had an interest in the potential of cyber media (including discussion groups, listservs, web pages, blogs, and the new social media) for use in public relations. Page conference three weeks ago, a panel on the new media suggested that Google should be the home page for an organization rather than its own web page.

Reputation 52

Reputation Social Media Internal International 52

PR Job Coach

MAY 16, 2010

Take control of third party web-based databases. You can include your resume, links and URLs to your web content, expanded accomplishments, academic credentials, professional photos and video, publications and other career information that help you tell a compelling story about you as a brand and as a professional. Well don’t.

Engineering 158

Engineering How To Google Web 158

PR Job Coach

MARCH 29, 2012

Use your resume as the basis for the “Work and Education” section of the “About” tab. Insure that the content of the “Work and Education” section is consistent with your resume and your LinkedIn profile. If there is coverage in your local newspaper, post the web link in your feed. Consistency is important.

Facebook 160

Facebook How To Construction Insurance 160

PR 20/20

SEPTEMBER 17, 2019

It has been reborn for 2020 with some “major enhancements to provide you with deeper, highly-specialized, and more advanced education that's role and industry-specific, and tailored just for you.”. Session topics include digital strategy, web experience management, mobile marketing and retargeting, user acquisition, and more.

Conference 97

Conference Marketing Case Study Content Marketing 97

Critical Mention

MAY 10, 2019

You need to incentivize your audience to engage with your content by providing educational, topical pieces that address their needs. They generate web traffic and leads by keeping your content fresh and top of mind when your audience is choosing their solution to address their pain points. Until next time! Critical Mention.

Marketing 60

Marketing eBook Case Study Measurement 60

PR 20/20

SEPTEMBER 8, 2021

Blue Cypress is also the lead investor in our sister company, Marketing AI Institute , which raised a $1M seed round earlier this year to help advance the understanding and adoption of artificial intelligence within the marketing industry and broader business community. We will, in large part, continue to function independently.

Financial 52

Financial Conference Agency Resources 52

Stephen Waddington

NOVEMBER 19, 2017

It’s an issue that she’s sought to promote over the past two years through the #FuturePRoof community. Finally, there’s a growing community of practice between academics, teachers and practitioners, around issues such as diversity, gender and fake news. 10 Communities as media. Action: Participate in an online community.

Publicity 164

Publicity Ethics Data Community 164

PR 20/20

NOVEMBER 10, 2022

And the ecosystem they’ve built by merging software, education, and community is what makes HubSpot so unique. With HubSpot’s website activity tracking, your business can track how a lead interacts with each of your web pages. HubSpot believes what's good for the bottom line should also be good for customers.

Software 54

Software System B2C Tools 54

Sword and the Script

DECEMBER 15, 2020

Dozens of marketing and PR professionals express aspirations for 2020 along with educated guesses about the future . On the racial justice front, advocates enticed listeners to adopt an anti-racist mindset by sharing individual stories—what others experience and the toll it takes on them and their communities.

Marketing 168

Marketing Employee Content Marketing Training 168

Sword and the Script

JUNE 25, 2019

This goes beyond crisis communications. It can range from the technology tools marketing uses – to measures aimed at prevention and user education around the products sold. There has also been a massive change in the influence of web-based outlets. The 24-hour news cycle has changed the PR game and greatly upped the stakes.

Brand 107

Brand Branding Reputation Corporate 107

Rock the Status Quo

MARCH 9, 2015

She’s simply fantastic – and has an authentic ability to build community that just blows my mind. I’m naturally very curious and believe very strongly in continuing one’s education. I mean, seriously, who can resist a mind that comes up with a fire ant funeral? Where does she find time to do it all?

SEO 100

SEO Web Education Digital PR 100

Communications Conversations

FEBRUARY 17, 2015

I mean, these kids are learning how to use the web at a very early age now (for my kids, that was about age 3). But, are they really LEARNING how to use the web? Maybe most importantly, why aren’t we teaching our kids how to CREATE on the web? . Isn’t that a big part of what education is supposed to do?

How To 60

How To Web Social Media Privacy 60

ReimaginePR

SEPTEMBER 5, 2016

Your audience can be defined by gender, age group, location, education, pain point, behavior and more. You’re writing for the web, which means that it’s okay to be relaxed, conversational and even funny, if you can pull it off! This way, you’ll start to build your community where it counts: on your blog. Use a Human Voice.

Blogging 120

Blogging How To Infographics Writing 120

Burrelles Fresh Ideas

JUNE 13, 2023

Whether seeking heightened brand visibility or driving more web traffic, success requires focusing on measurable targets upfront throughout execution. Sometimes, it just takes a little community spirit. Tip 4: Utilize content marketing for PR On a budget, content marketing is a potent tool for enhancing PR efforts.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Stephen Waddington

DECEMBER 15, 2021

We’ve used some of the noisiest conversations in our community of practice as our guide. Government (41%) and religious leaders (42%) are least trusted while local communities (62%), employers (63%) and scientists (73%) are the most trusted. We’ve used some of the noisiest conversations in our community of practice as our guide.

Publicity 128

Publicity Government Guidelines Facebook 128

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. Strengthening community-building and connections.

Marketing 189

Marketing Content Marketing Data Social Media 189

Katie Paine's Measurement Blog

JULY 20, 2023

They want to know what everyone else knows, especially if the topic is a community-based risk, like a chemical plant or a pipeline. Nuclear Regulatory Commission guidelines on risk communication suggest prioritizing audiences based on vulnerability. They list nearly 50 specific stakeholder categories to reflect changing demographics.

Chemicals 52

Chemicals Brand Branding Survey 52

Beyond PR

JULY 7, 2016

Provide information that will help customers connect with you, including your physical and web addresses, phone number, business email address, and photos. Optimizing your overall web presence is also important. When planning your marketing, don’t overlook your relationships with other businesses in your community.

Small Business 74

Small Business Local Marketing Guidelines 74

Solo PR Pro

OCTOBER 18, 2022

Here's how the Public Relations Society of America defines public relations : “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”. I didn’t want to box myself in to just one area of communications when I launched my company.

Media Relations 97

Media Relations Media Social Media Internal 97

Beyond PR

JUNE 27, 2017

What this means to PR professionals and content marketers is that Instagram can be an important platform to engage with and to educate your customers. Last month, Instagram introduced a feature allowing users to post to Instagram from mobile web browsers. Branded hashtags are unique hashtags to a brand.

Instagram 69

Instagram How To Mobile Community 69