Sword and the Script

APRIL 19, 2016

The reporter got his story and the client got his interview – and it came with an education. Yet today, with millions of “channels” on the web, it’s just the beginning. A 20-minute call with a print reporter still might yield just one or two quotes in the final story. I couldn’t have been more disappointed.

Media Relations 60

Media Relations Media Interviews Pitching 60

Sword and the Script

FEBRUARY 11, 2017

However, other traditionally print new organizations – notably the Wall Street Journal and USA Today – got into the podcast game far earlier. Listeners are increasingly affluent, educated and most importantly, habitual. If audio search isn’t enough of a new twist on an old web habit, welcome to visual search.

Tools 60

Tools Pinterest Marketing Media 60

Sword and the Script

JUNE 25, 2019

This goes beyond crisis communications. It can range from the technology tools marketing uses – to measures aimed at prevention and user education around the products sold. There has also been a massive change in the influence of web-based outlets. The 24-hour news cycle has changed the PR game and greatly upped the stakes.

Brand 109

Brand Branding Reputation Corporate 109

Solo PR Pro

AUGUST 19, 2014

We only recommend products we use and love, and those in the Solo PR community have heard us recommend these tools for years. Most communications consultants don’t love dealing with the backend financial stuff. Wufoo - An online form builder, Wufoo forms can be embedded in a web page or blog for a seamless user experience.

Tools 78

Tools eBook Print System 78

Burrelles Fresh Ideas

JUNE 13, 2023

Whether seeking heightened brand visibility or driving more web traffic, success requires focusing on measurable targets upfront throughout execution. Sometimes, it just takes a little community spirit. Tip 4: Utilize content marketing for PR On a budget, content marketing is a potent tool for enhancing PR efforts.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Waxing UnLyrical

JUNE 17, 2011

A friend of mine, Doug Bard, a former Doubleclick colleague and current Web Marketing Consultant with Crexendo stated it best, “Social media allows companies to create, manage and distribute their own media in a way where they can connect one to one with customers, and potential customers. They can educate, listen, and connect.&#.

Advertising 87

Advertising Advertising Travel Social Media 87

Shift Communications

JULY 20, 2015

My hands touch all sorts of projects ranging from the development of infographics, web banners and print collateral to social content and animated Powerpoint presentations. One of our greatest challenges is educating SHIFTers about our creative services. It’s a gradual process that requires education and patience.

Agency 60

Agency Creativity Infographics eBook 60

Sword and the Script

DECEMBER 8, 2015

They are affluent, educated and maintain “listening habits dramatically different than the average American,” according to Edison Research. There are a handful of superior podcasts that I find broadly educational and consume habitually using iTunes on a regular basis. There’s several other important points about podcast listeners.

Radio 60

Radio Content Marketing Marketing Education 60

Norton's Notes

JUNE 12, 2015

Each month, a community of more than 100k followers rely on Crosby and PR Couture to provide fresh insight into public relations, marketing and social media as well as expert interviews, strategy and job leads. Bringing fashion communicators together to inspire, educate and celebrate one another.

Interviews 28

Interviews Fashion SEO Social Media 28

Waxing UnLyrical

JANUARY 26, 2011

First, because I rarely use Twitter’s web interface, and second, because the minute I see a “promoted tweet,&# even if it’s on HootSuite, I pretty much tune it out. Cheers, Sheldon, community manager for Sysomos ([link] Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)" Is this all Facebooks fault?

Facebook 107

Facebook Privacy Twitter Social Media 107

Stephen Waddington

MAY 9, 2020

The crisis has led to a massive shift to digital communications as organisations pile into email, social and web. Most outdoor, experiential, events, meetings and print simply don’t work. Jack Munroe, food writer, journalist and activist is helping her community cook its way through lockdown.

Brand 157

Brand Branding Travel Crisis 157

Stephen Waddington

DECEMBER 5, 2018

Goldman plots out the development of the profession from spin in the early-1900s to public education during the war, and latterly two-way engagement. Shortly after the publication of his book, the public relations profession spotted the opportunity to communicate with publics at scale via the media rather than direct public engagement.

Media Relations 115

Media Relations Media Print Newspapers 115

Frederik Vincx

DECEMBER 11, 2015

Now, the methods are used worldwide in numerous and diverse industries including education and social work. The right-brained communication industry is also slowly catching up. Raise the geek-factor of your experiment team and include technical colleagues like web developers or systems administrators. Learn by teaching.

How To 60

How To Software System Employee 60

Stephen Waddington

DECEMBER 15, 2021

We’ve used some of the noisiest conversations in our community of practice as our guide. Government (41%) and religious leaders (42%) are least trusted while local communities (62%), employers (63%) and scientists (73%) are the most trusted. We’ve used some of the noisiest conversations in our community of practice as our guide.

Publicity 128

Publicity Government Guidelines Facebook 128

Masters in Communications

FEBRUARY 12, 2022

Mass communication is a subarea of communications studies in the US, and social science with some elements of physical science - especially when designing systems and technology to transmit messages. Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising.

Ethics 52

Ethics Communications Print Television 52