Stephen Waddington

DECEMBER 30, 2019

Public service media is failing the public Thank you My thanks to the following communities and individuals. The project has brought me into contact with a new community of more than 50 thinkers and doers. The #FuturePRoof community goes from strength-to-strength. It’s pushed me to read more widely and think more critically.

Government 103

Government Education Print Ethics 103

Critical Mention

MAY 10, 2019

You need to incentivize your audience to engage with your content by providing educational, topical pieces that address their needs. They generate web traffic and leads by keeping your content fresh and top of mind when your audience is choosing their solution to address their pain points. Until next time! Critical Mention.

Marketing 68

Marketing eBook Case Study Measurement 68

Critical Mention

MAY 10, 2019

You need to incentivize your audience to engage with your content by providing educational, topical pieces that address their needs. They generate web traffic and leads by keeping your content fresh and top of mind when your audience is choosing their solution to address their pain points. Until next time! Critical Mention.

Marketing 60

Marketing eBook Case Study Measurement 60

Sword and the Script

JUNE 23, 2020

It’s hard to reconcile that level of effort into measurement with the finding that proving value is the top challenge facing the community. On the upside, some portion of communicators could make immediate strides to improving measurement simply by stepping up their activity.

Measurement 93

Measurement Communications Survey B2B 93

Sword and the Script

DECEMBER 26, 2023

Performance marketing has led the community to this wild notion that B2B marketing should only engage in measurable tactics. The consumer is going to be more educated when it comes to editorial media, including bias and the use of AI. ” ~ Khaner Walker , Senior Director, Corporate Communications, Syneos Health 16. .”

Writing 194

Writing Communications Marketing B2B 194

PR 20/20

SEPTEMBER 8, 2021

Blue Cypress is also the lead investor in our sister company, Marketing AI Institute , which raised a $1M seed round earlier this year to help advance the understanding and adoption of artificial intelligence within the marketing industry and broader business community. We all get to write our own story of how AI will impact us.

Financial 52

Financial Conference Agency Resources 52

Beyond PR

JUNE 27, 2017

What this means to PR professionals and content marketers is that Instagram can be an important platform to engage with and to educate your customers. Last month, Instagram introduced a feature allowing users to post to Instagram from mobile web browsers. What are the attributes of a good Instagram image? Fill the frame.

Instagram 69

Instagram How To Mobile Community 69

PR Conversations

OCTOBER 27, 2023

Toni Muzi Falconi writes: Regular readers of this blog are aware of my long-term, personal relationship with the Grunigs, yet I confess surprise when I read Jim Grunig’s first comment on this earlier blog post. With the advent of Web 2.0, The growing significance of the “social web” (or web 2.0,

Reputation 52

Reputation Social Media Internal International 52

Sword and the Script

NOVEMBER 26, 2019

They provided me with a presentation outlining the product, a web demonstration, and answered my questions about it. Many PR professionals rely on circulation numbers (impressions) or web traffic estimates to provide some sense of reach. At the time of this writing, there are no reviews of Cision Impact on the review site G2.

Publicity 90

Publicity Media Advertising Advertising 90

Waxing UnLyrical

MARCH 2, 2015

Why: “When you’re in a bind to create a high-quality blog post that generates brand awareness, educates your potential audience and draws in qualified leads, you can’t expect to come up with an idea for the perfect topic in one sitting,” explains Kelsey Meyer in this Entrepreneur post. Captivate your audience.

Web 40

Web Small Business Creativity Content Marketing 40

Sword and the Script

APRIL 19, 2016

The reporter got his story and the client got his interview – and it came with an education. Yet today, with millions of “channels” on the web, it’s just the beginning. If you write a good blog post and it grows legs – this presents an opportunity also employ audience saturation again on the post. Here are two such ways: 1.

Media Relations 60

Media Relations Media Interviews Pitching 60

Waxing UnLyrical

JUNE 13, 2016

Why: “Whether it’s a new social media network, advertising platform or technique, we need to spot it, understand it and adapt to it if we’re to reach the audiences who use it,” writes Stephen Hardwick , Director of Corporate Communications for Her Majesty’s Revenue and Customs, in this still relevant post. ” 2.

Education 40

Education Measurement Government Interviews 40

MaccaPR

APRIL 18, 2017

So Muck Rack indexes every article that the reporter writes and uses big data to make it quickly searchable.”. You expect that a journalist’s LinkedIn profile to reveal background on the reporter’s career, educational background, and awards. Twitter A journalist’s. Loves Philip Roth and Ghostface Killah. clippings.me. Here’s the.

How To 121

How To YouTube Pitching LinkedIn 121

Stephen Waddington

MAY 23, 2018

My thanks to Canadian practitioner Jean Valin for leading this research project and writing the report on behalf of the CIPR #AIinPR panel. In time we plan to share the database in a Creative Commons format and develop a web app to interrogate the data. Organisations that are quick to adapt new technology gain competitive advantage.

Analysis 60

Analysis Technology Tools Exercises 60

Waxing UnLyrical

JUNE 27, 2016

” That’s just one tip from Brandi Boatner , digital experience manager for IBM, in this write-up by Mark Renfree for PRNews. Why: “…It’s not uncommon for practitioners to still think of social media strategy as something that is separate from the greater communication or PR strategy. ” 4.

Banking 42

Banking Writing Social Media Strategy 42

Sword and the Script

NOVEMBER 1, 2016

Today I spend most of my waking hours building similar platforms for clients, and many evenings reading, studying or writing about the subject. My ideas are sometimes syndicated or shared in a variety of places around the web. We set out to educate the market on the shift, but also to clarify misnomers about the term.

Marketing 60

Marketing Study Survey Content Marketing 60

Waxing UnLyrical

NOVEMBER 9, 2015

Why: “Technology advances faster than government can adapt, so laws that were enacted before social media existed often determine its lawful use,” writes Eric Schwartzman as he explains why “everyone needs social media compliance training.” How to Prevent a Social Media Crisis. Based in the Washington, D.C.,

Conference 40

Conference Internal International Leadership 40

Sword and the Script

FEBRUARY 11, 2017

Listeners are increasingly affluent, educated and most importantly, habitual. Audio in marketing doesn’t just mean podcasts writes David Kirkpatrick for Marketing Dive – The call for audio content marketing gets louder. If audio search isn’t enough of a new twist on an old web habit, welcome to visual search.

Tools 60

Tools Pinterest Marketing Media 60

Maxim Behar

OCTOBER 15, 2023

And that's why I decided to write this book because I saw these huge changes happening in our business. And that's why I decided to write the book "The Global PR Revolution.” The Shumen Theatre was the first theatre in Bulgaria, the Shumen Symphony Orchestra was the first, and the Shumen Community Center was the first in Bulgaria.

Newspapers 59

Newspapers Meeting Ethics Social Media 59

MaccaPR

OCTOBER 14, 2015

T he industries that generate the highest demand : Technology, financial services and higher education. Now’s the time for you, as a business professional and a professional communicator, to leverage the power of LinkedIn Pulse. 2) Influence and educate people in your network. Be authentic and let your voice show when writing.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

Where the Fishermen Ain't

OCTOBER 27, 2015

” In August 2001, I started blogging and writing about these and other developments. Of course, a lot of innovation on the social web has happened since, to say nothing of the new and different ways companies continue to adapt, leverage, and at times struggle with it. Doing My Thinking In Public: As before, I’m writing.

Web 20

Web Government Technology Corporate 20

Where the Fishermen Ain't

OCTOBER 27, 2015

” In August 2001, I started blogging and writing about these and other developments. Of course, a lot of innovation on the social web has happened since, to say nothing of the new and different ways companies continue to adapt, leverage, and at times struggle with it. Doing My Thinking In Public: As before, I’m writing.

Web 20

Web Government Technology Corporate 20

Waxing UnLyrical

JANUARY 24, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Four Free Digital Marketing Tools for Non-Profits January 24th, 2011 Tweet Guest post by Erica Holt These are frugal days, and everyone loves getting and writing about free stuff. Why do I like it?

Tools 99

Tools Marketing Nonprofit Mobile 99

Waxing UnLyrical

AUGUST 3, 2015

Why: “PR’s credibility and influence will only be widely accepted once we can prove its contribution to strategic business decision-making and organisational success,” writes Sarah Hall for CIPR. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™.

Measurement 40

Measurement Strategy Social Media Analytics 40

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. Strengthening community-building and connections.

Marketing 192

Marketing Content Marketing Data Social Media 192

The Hoyt Organization

MAY 10, 2024

In addition, it wants to be able to identify whether web pages were created for the purpose of ranking on search engines instead of being helpful to people. This means that authors should possess some level of expertise on the topic they are writing about, whether through personal experience, extensive research, or professional training.

Google 79

Google Engineering Infographics Policies 79

Sword and the Script

DECEMBER 28, 2022

Communicators found their influence grew with executives, even as the functions they performed evolved in 2022; PR and marketing alike battled to win trust amid clutter, noise and skepticism. Every year I read and write about dozens of reports on B2B marketing and PR. It takes an average of 4 hours to write in 2022.

B2B 118

B2B Marketing Survey Software 118

Newsfile

JANUARY 30, 2024

Writing copy for social media is the most popular use for AI, according to 64% of PR pros. Finkenstadt, Josh Folk, and Lokesh Venkataswamy, Harvard Business Review, 2023 How to generate ideas in ChatGPT To generate writing ideas in ChatGPT, you can input the subject area you wish to write about and ask it to generate ideas for you.

Trends 105

Trends YouTube Video Social Media 105

Solo PR Pro

OCTOBER 18, 2022

Here's how the Public Relations Society of America defines public relations : “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”. I’ve been successful in my business so far (going on four years) because I provide the writing in addition to the PR.

Media Relations 97

Media Relations Media Social Media Internal 97

Buzzstream

FEBRUARY 9, 2024

Before writing a press release, whether it’s your first or 100th time, it is essential to set clear expectations on what you want to achieve to understand better what you are writing. 5 Press Release Templates To Get You Started Ready to write your own press release? Press releases are announcements.

Examples 62

Examples Product Launch Data Report 62

Solo PR Pro

AUGUST 19, 2014

We only recommend products we use and love, and those in the Solo PR community have heard us recommend these tools for years. Most communications consultants don’t love dealing with the backend financial stuff. Wufoo - An online form builder, Wufoo forms can be embedded in a web page or blog for a seamless user experience.

Tools 78

Tools eBook Print System 78

Sword and the Script

DECEMBER 10, 2019

The early adopters have been educating the market in the last few years about the successes that can be had with integrating own, earned and paid media. ” Jo Detavernier , SCMP, APR | Detavernier Strategic Communication. 16) Social media fragments into niche communities. ” Scott Kaminski | Häfele America Co.

Marketing 102

Marketing Content Marketing Advertising Advertising 102

Sword and the Script

FEBRUARY 29, 2020

Something similar has happened in content marketing and blogging in the marketing community. That’s according to a data analysis of more than 700,000 articles by SEMrush , which makes a tool for analyzing web content. These markets included technology, financial series, higher education and legal services, among others.

Content Marketing 78

Content Marketing Study Analysis Marketing 78

Sword and the Script

MAY 2, 2017

Then over time, when I realized the entire process of communicating was really a big puzzle, and that if I could influence or partner across a larger community, my message could have an even bigger impact and be even more effective. If you weren’t doing what you do now you’d be: Writing books on a beach. * * *.

Corporate 61

Corporate Communications LinkedIn Agency 61

ZudePR

JUNE 6, 2016

I'm writing a blog post on how the best communicators "go deep" and get stuff done. Expert communicators (like you) who I know have prodigious outputs. Sometimes, I feel like it would be so much easier to stop writing my Weekly Marketing Skinnies, but I can't – it's addicting to be in the know :O). Here's the email.

Writing 114

Writing Social Media SEO Blogging 114

Sword and the Script

MAY 26, 2015

The web has fundamentally changed the overall approach driving many marketing programs — it’s forced marketing integration — and content marketing incorporates core PR principles that have long been the basis of effective media relations. PR firm capabilities . Process driven PR. Process must present a balance.

Corporate 60

Corporate Communications Web Creativity 60

ZudePR

MAY 31, 2015

“The lightbulb went off when I realised the blog was a great way to educate, raise awareness about pressing industry topics, and to collaborate with people I couldn’t normally reach. “The end result was a published manuscript, with the real life examples from communication pros willing to share their journey as well. .

Communications 81

Communications How To Blogging Content Marketing 81