Fixing the broken web

Stephen Waddington

A new #FuturePRoof guide highlights the ills of the web. It’s the start of an important conversation about how communicators tackle disinformation and fix the broken web. The web and the internet have enabled communities to form around an organisation, topic or issue.

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Connect your hospital blog with your community

PR Daily

Blogs connect your community hospital with the online health care community. You need to establish a plan and a niche to expand your hospital’s presence on the Web. Blogs are a great way to direct traffic to your community hospital’s website and social media accounts.

A Community Manager’s Toolbox

Shift Communications

Being a community manager may sound like a cool, trendy job filled with fun and creativity. Whether you’re managing a community of thousands or one of 100, you are the eyes and the ears of the company on platforms like Twitter and Facebook.

Monday Roundup: Celebrating Your Community

Waxing UnLyrical

” Talk about a religious celebration that’s gone mainstream… and one that engenders a feeling of community among those who celebrate the day. How to Build Creativity and Self-Expression with Your Community. As you read this, you might be gearing up to celebrate St.

Community for Career Development: A Look Inside One NAVUG Community Member’s Journey

Presspage

I’m a member of NAVUG , an online community that is the epitome of Margaret Mead's statement. If you will humor me and enjoy the story I am about to share, you too can build a thriving and successful online community in your sphere of influence. I joined two communities while at home.

Monday Roundup: Caring Through Community

Waxing UnLyrical

How do we meaningfully build and celebrate communities? An energized community can give your cause (or campaign) just the right amount fuel to make a difference, no matter how large or small it is. But when done right, community building efforts don’t just pay off for your community, but for your organization as well. So: how can you harness the power of community to do good as well as make good this quarter? How do you bring your community together?

How the New York Public Library’s Blog Mobilizes Communities

Cision

And for nonprofit organizations on a budget, blogging can often be the most effective way to engage and mobilize communities. Centrally, we have a cross-departmental weekly engagement meeting—representatives from marketing, homepage, media, web, programs—to plan what content to promote.

Will 'sponsored comments' make the Web uglier?

PR Daily

If you run a blog and you want to build community, which inevitably leads to more referrals, more leads, and more customers, you must allow comments, and not sponsored comments so you can make money to hire more people to manage the comments.

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Around the Web in 59 Days

Waxing UnLyrical

So much has been going on/is coming up, I thought I’d pull together where we have been/will be around the web, so that you could either mark your calendars, add to your reading list… or both! Around the Web in 59 Days is a post from: Shonali Burke Consulting, Inc.

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How To Grow Your Facebook Community

Waxing UnLyrical

One that could have a vibrant Facebook community, if they could just get to that point. The truth is, to grow a Facebook community you must bring people from outside Facebook into your Page. How To Grow Your Facebook Community is a post from: Waxing UnLyrical.

Building a New Kind of Cruise Community

Waxing UnLyrical

Regular WUL readers know that Shonali (a friend and former colleague at Socialmedia.biz ) showcases guest posts about how to build, engage and sustain an online community, among other things. so that others might gain insights for their own community efforts. Most travel ecommerce sites are old school with big toll-free numbers plastered everywhere and butt-ugly web pages crammed with banner ads and deals-deals-deals. Building a New Kind of Cruise Community.

Fans swarm the web to save Spider-Man, SFO and Hasbro are getting rid of plastic, and more online fans equals less engagement

PR Daily

I appreciate the support of our SFO business community in making this bold move for our environment.”. The post Fans swarm the web to save Spider-Man, SFO and Hasbro are getting rid of plastic, and more online fans equals less engagement appeared first on PR Daily.

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Bringing Open Community To Public Relations

Waxing UnLyrical

Because if there’s one thing I believe takes public relations from good to great, it’s when your audiences start becoming your community through the relationships you develop with them. Why did you write Open Community ? So, what is “Open Community&# ?

How to Grow Your B2B Facebook Community

Waxing UnLyrical

But like any other marketing strategy, growing your B2B Facebook community simply requires an investment of time and genuine engagement. Below I’ll highlight a couple of simple and effective methods that’ll help grow a B2B Facebook community through engaging content curation.

Monday Roundup: With Love, the Social Media Spotlight

Waxing UnLyrical

area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Around the Web Community Shonali Burke adam toporek bess winston jodi echakowitz joel don ken jacobs kristie aylett lorraine schuchart

Monday Roundup: Making Your Business a Valentine

Waxing UnLyrical

“Go steady” with your audiences via these creative ideas that illustrate how you can show some love to your community. What You Can Learn from the Star Wars Community. How to Build a Social Community: 4 Tips. How to Build Stronger Bonds With Your Community.

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Monday Roundup: Being of Service

Waxing UnLyrical

Why: By now you know that community is at the core of my Social PR philosophy. Improve an Entire Community through Fundraising. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™.

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3 Powerful Ways to Link Your Business to a Social Cause

Cision

There’s no time to be wasted in unifying your business, marketing and community with a content management system. Build a community. Your goal in this venture should be to build a strong community centered around the greater good of your business.

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How Digital PR Pros Can Cope with Recent Google Search Updates

Cision

The updates mainly affect web traffic, conversions and content, leading to SEO and PR professionals scurrying for changing their existing strategies. This includes tracking minor changes in keyword rankings and web traffic. It was no official confirmation, but the impact of the update was felt across the SEO community. Featured Best Practices web distributionThe PR industry and SEO no longer live in two separate worlds.

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Monday Roundup: Collaboration

Waxing UnLyrical

But at the same time, it’s also possible to build connections, camaraderie, and community, if we really make an effort to do so,” I wrote in this recent WUL post. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™.

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Scale Content Marketing: Employees are the Secret

Sword and the Script

Content not only has to be engaging, relevant and customized to the channel but it also must increasingly be timely,” the paper says, citing Chris Lorence , CMO with the Independent Community Bankers of America. Marketing content marketing dynamic web gated content marketing strategy surveys

How I Want to Pay for News (and Why No-One Wants to Take My Money)

Doctor Spin

I don’t mind paywalls as long as I, as a paying member of the community, can share each and every news item at no additional cost — while allowing my followers to click and consume what I share without having to pay or register. Commenters above a certain approval score from the community should also be allowed to add external links in their comments. These outbound links should be visible (and considered an included service) to the paying community.

How I Want to Pay for News (and Why No-One Wants to Take My Money)

Doctor Spin

I don’t mind paywalls as long as I, as a paying member of the community, can share each and every news item at no additional cost — while allowing my followers to click and consume what I share without having to pay or register. Commenters above a certain approval score from the community should also be allowed to add external links in their comments. These outbound links should be visible (and considered an included service) to the paying community.

Celebrating & Sustaining the History of African-American Media

PRSay

Since as early as the 1820s, African-American media has provided a forum for minorities to communicate pertinent views on the social, political and economic issues that impact the community. And as our nation celebrates the achievements and contributions of African Americans during Black History Month, black media counts revered leaders such as Frederick Douglass, W.E.B. Diversity African-American Media Balck History Frederick Douglass Langston Hughes PRDiversity W.E.B.

7 creative ways to promote your company’s corporate volunteer efforts

Communications Conversations

Driving traffic to the web site. Instead of posting photos and stories like we see above, community relations folks should be asking themselves one simple question: What do I want from our social media activity?

Monday Roundup: Social PR Case Studies

Waxing UnLyrical

What I call “social PR” goes far beyond traditional PR, adding in a strong dose of community, as well as atypical influence. He spoke with Barry Feldman via Business 2 Community about how Earth Rated has built a community of engaged customers.

Monday Roundup: Best Practices for Social Media Metrics

Waxing UnLyrical

area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Around the Web Measurement & Metrics Strategy social media metrics

Monday Roundup: Compelling Storytelling

Waxing UnLyrical

area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Around the Web Content Marketing compelling storytellingWhen it comes to storytelling, quality over quantity is a pretty standard rule of thumb.

Monday Roundup: Email Metrics

Waxing UnLyrical

Why: “The single factor that determined that email’s destiny was probably the part that involved the least amount of time and effort: the subject line,” says Annie Zelm in this Business 2 Community post that takes a deeper look at this critical component of email (and content) marketing.

Social Sharing: What Makes It Tick?

Waxing UnLyrical

At the heart of the social web is what we call social sharing: literally sharing other people’s content because you think it will benefit others. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™.

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Monday Roundup: PRSA Counselors Academy 2015

Waxing UnLyrical

Why: “I think ‘community’ was just becoming a social media buzzword at the time. Content Marketing: Without Community, It’s Only Half the Equation. Around the Web Events Public Relations Speaking & Presenting #CAprsa Abbie Fink Dana Hughens David C.

Monday Roundup: Classic Measurement Strategy

Waxing UnLyrical

area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Around the Web Measurement & Metrics Public Relations Strategy AMEC CIPR cprs iabc IPR katie paine prsa richard bagnall

Weekly Roundup: Reputation

Waxing UnLyrical

So this week’s roundup features seven posts from around the web that focus on building a great reputation online and beyond. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™.

Monday Roundup: Influencer Relationships

Waxing UnLyrical

area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Around the Web Influencer Marketing Public Relations Influencer marketing influencer relationships

Monday Roundup: Measuring Storytelling

Waxing UnLyrical

area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Around the Web Content Marketing Measurement & Metrics Measuring StorytellingEvery PR pro knows the importance of storytelling.

Monday Roundup: the Measurati Meet #measurePR

Waxing UnLyrical

area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Next Tuesday, for the first time in #measurePR history we’ll hear from 11 stellar guests. Are we crazy? Will we break the Internet?

Monday Roundup: Content Creation Ideas

Waxing UnLyrical

Why: “Creative web content is all the rage in the marketing world. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™.

How Pink Panties Heralded India's Social Media Movement

Waxing UnLyrical

In the Indian context, the web has begun to move beyond a media genre that was no different in terms of interruption when compared to conventional media like television and radio. billion, the expandability of the social web is only limited by imagination.

Monday Roundup: Nonprofit Storytelling

Waxing UnLyrical

area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Around the Web Strategy nonprofit storytelling

Monday Roundup: New Beginnings

Waxing UnLyrical

To help you avoid that trap, this week’s roundup features seven posts from around the web that might help you craft new beginnings for old issues, as it were. Why: How does one start from scratch after building a successful blog and community?