Sword and the Script

OCTOBER 3, 2023

I’ve been writing this monthly column about PR technology companies for nearly five years – and I’m still continuously reminded that while these companies make software for communicators, they are not typically communication experts. Meltwater gamifies customer community. Content picks PR ethics. Trust but verify.

Analysis 145

Analysis Tools Software SMB 145

Waxing UnLyrical

MAY 24, 2018

The great Brian Solis, who I had the pleasure of seeing live in 2013 as keynote speaker at the PRSA’s International Conference, recently published this article on LinkedIn about creative storytelling. ” So not only do we have to be creative, but we also must prove our value – each and every time. (Oh, Are you one of them?

Creativity 96

Creativity Storytelling LinkedIn System 96

PRSay

NOVEMBER 8, 2023

Ebanks is the vice president of communications at Essence Ventures, overseeing all executive, external and internal communications for the private equity company that aims to empower, connect and give ownership to Black communities. Here, she offers a variety of career advice for communicators, including insights on mentoring.

Creativity 77

Creativity Writing Agency Internal 77

PR for Anyone

JANUARY 3, 2024

The emphasis was on navigating emotional and ambiguous environments, making substantial investments, and swiftly bringing advancements to market for the betterment of patients and communities. The basketball analogy beautifully illustrates the harmony needed between structure and creativity in both sports and business.

Corporate 130

Corporate Sports Creativity Internal 130

Solo PR Pro

MAY 24, 2022

And there’s a bit of an art to writing a submission that not only meets the judging criteria but also stands out in a sea of other outstanding work. Kelly adds that the process of writing an award submission can be a learning experience all on its own. More tips and tricks for writing great award submissions.

How To 52

How To Groups Writing Local 52

The Proactive Report

APRIL 15, 2023

And once again the PR community is wary of this new technology and hesitant to adopt it. AI-powered tools can help generate headlines, craft social media posts, and even write news articles. However, the person who learns how to use AI effectively may certainly take your job. AI will not take your job -.

Social Media 130

Social Media Measurement Tools Data 130

wiredPRworks

MAY 23, 2022

Before I looked at the other entries, I decided to write up a Top 10 Ways to Quickly Become a LinkedIn Expert entry that won second place, and became a popular post on Wired PR Works. Get recommended as an expert resource by asking those who value your insights to write a recommendation that promotes you [and them!]. OVER TO YOU.

LinkedIn 52

LinkedIn How To B2B Social Media 52

Burrelles Fresh Ideas

MAY 30, 2023

More creative content marketing methods help you reach a variety of audiences while also meeting the various accessibility needs of your demographics. Not to mention that it’s a PR activity in itself to show you’re genuinely enthusiastic about investing in professionals that represent a range of communities.

How To 40

How To Ethics Education Creativity 40

Communications Conversations

NOVEMBER 16, 2022

Yes, social media pros do need to understand how to manage social ad campaigns. Creativity – the ability to think outside the box and quickly for those time sensitive opportunities. Community management. Social media managers will need to be able to write on the fly with accuracy and the ability to distill down complex ideas.

Social Media 174

Social Media Media Analytics Data 174

Reputation Us

AUGUST 28, 2023

Pinto *Love this slogan as it conveys a look ahead and a community of future leaders. Pinto “Learn to be adaptable, resilient, collaborative, creative, innovative. Pinto “We need to get communities involved and tell better stories.” It’s up to us to to figure out how to harness the tools.”

System 78

System Technology Banking Community 78

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. Pop Culture/Creativity Blogs. This blog is full of content to help teams be more creative. Better Writing Blogs. Want to boost your public relations acumen?

Blogging 170

Blogging Writing Creativity Storytelling 170

Rock the Status Quo

DECEMBER 10, 2015

So how do I plan to fill the pipeline with editorial once the frenzy is past, when my major publications just aren’t interested in money articles? Get Creative With WHO You Pitch. The PR community has growing dialog around the importance of a custom pitch. Put on that creative storyteller hat and let ‘er rip.

Pitching 100

Pitching Real Estate Banking How To 100

Stern + Associates

JANUARY 26, 2023

How to Resist a “Race to the Bottom” When Bidding for Talent In a newly published Harvard Business Review piece “ Rethink Your Employee Value Proposition (EVP),” INSEAD Professor Mark Mortensen and Harvard Business School Professor Amy C.

Employee 111

Employee Company Marketing Case Study 111

5W PR

SEPTEMBER 11, 2019

News & World Report recently ranked public relations specialists #4 for Best Creative and Media Jobs in its 2019 ranking of best jobs. It was a natural transition since they already knew how to write appealing pieces and had established relationships with other colleagues in the media.

Nonprofit 83

Nonprofit Publicity How To Small Business 83

Sword and the Script

MARCH 28, 2017

Have a skilled PR professional with good interviewing and writing skills interview a customer about trends in the industry or problems they face. A professional will know how to build rapport and ask questions that elicit responses worth writing. Is your PR agency bringing creative ideas to the table? Talk to Us!

B2B 60

B2B Blogging How To Media 60

Communications Conversations

OCTOBER 13, 2015

Instead of posting photos and stories like we see above, community relations folks should be asking themselves one simple question: What do I want from our social media activity? More volunteers? Employee engagement? Enhanced brand reputation? Of course, the answer is probably “all three.” More likes, comments and shares.

Corporate 60

Corporate Creativity Employee Instagram 60

Prohibition

FEBRUARY 25, 2021

Since removing the ad, Jeep has said, “message of community and unity is as relevant as ever, as is the message that drinking and driving can never be condoned”. Anytime you work with an influencer you should, write a clear brief outlining everything you need the influencer to do and have a contract with clauses that protect the partnership.

Crisis 62

Crisis Marketing How To Advertising 62

Business Wire

JUNE 28, 2017

First, that journalists must today master editorial and technology techniques, social media specifics and creativity. 3/ Be creative - Innovate when preparing your news release. 5/ Think social media - Write pertinent and quality content; it will drive sharing and engagement. What does it say?

Mobile 152

Mobile SEO Web Training 152

Deirdre Breakenridge

DECEMBER 4, 2018

Similarly, many nonprofits today aim to develop relationships with young people and benefit from their creative minds. Unfortunately, not every nonprofit organization understands how to reach out to youth. You need to think about how and why young people might be interested in your projects. And, what do you want them to do?

Nonprofit 240

Nonprofit Storytelling Instagram Social Media 240

PRSay

JULY 6, 2020

For many years, offices with open floor plans helped generate creativity for PR professionals. But we can be just as creative during virtual meetings as we are when together in the same room. Open up communication further. Encourage community service. Wear cloth face covers. Hold virtual meetings.

Employee 187

Employee Skype Meeting Nonprofit 187

PRSay

MARCH 26, 2021

The PRSA Diversity & Inclusion Committee spoke with Nathalie Santa Maria, APR, owner and chief communications officer at Sunnyside Communications , to discuss how diversity, equity and inclusion (DE&I) work is impacting women in public relations and potentially opening more doors for honest dialogue.

Publicity 170

Publicity Nonprofit Customer Service Writing 170

Waxing UnLyrical

MARCH 12, 2014

They have a history of using memes not only correctly but thoughtfully, showcasing their humane animal trapping products in action or just appealing to their community of animal lovers. How to Get Started. She also writes for Muck Rack, Socialnomics, and SiteProNews. Memejacking: How to Get Started Marketing with Memes.

How To 76

How To Marketing Viral Community 76

wiredPRworks

JULY 25, 2016

The creative industry can be an exciting and challenging landscape to work in, and the path you take is totally up to you. SheSays Chicago has assembled some of the top women and men in creative for the sole purpose of helping YOU. MENTORS: Dan Fiestam , Chief Creative Officer at Laughlin Constable. Will you be there?

Conference 40

Conference How To Creativity Energy 40

Cision

OCTOBER 3, 2015

The dependent variable in this case is your writing, the independent variable whom you are pitching. Influencers’ pitching preferences, on the other hand, depend largely on how they communicate with their community. Read Cision’s “HARO Best Practices” to learn how to make your pitches stand out! Stick to Structure.

Pitching 120

Pitching Report Social Media Measurement 120

Burrelles Fresh Ideas

NOVEMBER 7, 2023

How to get agency-ready During the pandemic, the PR Council launched an agency-ready certificate program. Without this research, targeting, and communication strategies in place, it would be even harder for these companies to implement their renewable energy project in new areas across the United States.

Agency 89

Agency Energy Crisis Management Industry 89

Cision

NOVEMBER 2, 2015

Find out how to improve your pitching strategy at Ian Greenleigh’s “Switch Your Pitch: The Keys to Engaging Journalists on Social” webinar. When you write for the greatest possible audience, you lose the ability to narrow a focus and reach people who are truly interested in what you have to offer. Register today!

B2B 120

B2B Marketing Content Marketing Technology 120

Karen Freberg

JANUARY 14, 2021

However, universities are realizing the industry – those in the community where the university is located and beyond – need professionals with these skills – and are looking for new talent to recruit and hire. When I started teaching social media, I would cover broad areas like strategy, research, planning, and creativity.

Social Media 88

Social Media Media Resources Creativity 88

Sword and the Script

DECEMBER 21, 2021

I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. Dorothy Crenshaw , CEO, Crenshaw Communications .

Marketing 215

Marketing Content Marketing Social Media Employee 215

wiredPRworks

APRIL 20, 2022

Thanks to David for writing the book, including me in the first one – such an honor!, Each edition covers the modern approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertising. And, he even added links to their sites. Facebook [link].

Marketing 118

Marketing Social Media Trends Instagram 118

Cision

JULY 26, 2016

(LCI), stresses the importance of an integrated campaign where all communication channels support each other. In this interview, David discusses the importance of good writing skills, how technology has transformed the industry and how to stand out in today’s crowded marketplace. How did you get your start in PR?

Writing 120

Writing Engineering Journalism Analytics 120

Remote PR Jobs

OCTOBER 11, 2022

Here are three ways to incorporate social media into your PR plan, along with how to get the most bang for your buck out of these online platforms. #1 Keep It Creative. When writing content for socials, maintaining brand voice and tone for your target audience is key. 1 Social Media Allows you to Easily Track Results.

Social Media 130

Social Media Media Product Launch LinkedIn 130

Beyond PR

DECEMBER 5, 2016

While a topic may seem positive at one point, it can quickly take a turn for the worst if misinterpreted, hijacked by trolls or commented on by an unhappy segment of the community. Write a blog with lessons learned from the trend. Timeliness is key when it comes to utilizing trending content in your communications strategy.

Trends 40

Trends Strategy How To Resources 40

Waxing UnLyrical

FEBRUARY 8, 2016

. “Go steady” with your audiences via these creative ideas that illustrate how you can show some love to your community. What You Can Learn from the Star Wars Community. How to Build a Social Community: 4 Tips. How Arena Stage Uses Initiators to Grow its Audience. ” 2.

Community 40

Community Viral Web Creativity 40

Doctor Spin

APRIL 17, 2023

Going the extra mile can be a long-term PR strategy if you can figure out how to do things that don’t scale. Here’s a list of creative PR activities that can help your organisation stand out, engage customers, and encourage them to share their positive experiences with others. The 1-page strategy focuses on how to win.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Karen Freberg

JANUARY 18, 2021

The app is growing in popularity and momentum, which is good, but it is still in its infancy and there is still a lot to discover and discuss within the community. There are some good best practices and guides on how to use the app for sure. So, how can we use Clubhouse strategically for our work? Here are some of my ideas.

Groups 96

Groups Social Media Ethics Meeting 96

Waxing UnLyrical

DECEMBER 14, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Become A Public Relations Star December 14th, 2010 Tweet Guest post by Mike Doman I recently had the pleasure of sitting on the admissions panel for a PR course. Applying creatively.

Publicity 90

Publicity How To Course Facebook 90

Cision

APRIL 26, 2016

Ashley Simmons, director of communications at the Telecommunications Industry Association, says you must first develop a plan for how you will achieve your goals. What drew you to the field of public relations and communication? What drew you to the field of public relations and communication? Rapid Fire Round.

Telecommunications 120

Telecommunications Public Affairs Newspapers Transportation 120