Ethical Voices

APRIL 22, 2024

We’ve been working with a nonprofit that we’ve done work on and off for about 12 years. Are you working with XYZ nonprofit?” It was at the nonprofit CEO’s request that we include her in the first round of outreach. It felt very personal for this nonprofit. Our community can be very small.

Report 90

Report How To Ethics Nonprofit 90

Reputation Us

APRIL 4, 2019

Consumers, employees and investors made strong, quantitative statements that reputation plays a critical role in their decisions to purchase, engage and invest in a company,” said Casey Boggs, president of ReputationUs, a firm specializing in enhancing and safeguarding reputations for businesses and nonprofits. A bout ReputationUs.

Reputation 60

Reputation Study Consumer Banking 60

PRSay

JANUARY 8, 2019

Whether you serve a large corporation, small nonprofit, major research university or municipal government, at some point your boss has probably said, “We need more media attention. Having worked in communications for a top-tier university, a regional nonprofit foundation and as a consultant, I’ve heard this question myself.

Storytelling 163

Storytelling Media Nonprofit Government 163

PRSay

JANUARY 9, 2020

However, now that influencers have become commonplace and the FCC is cracking down on disclosures , consumers aren’t as easily captivated by celebrity promotions for hair regimens and face creams. Especially if you’re communicating with millennials and Gen Zers, social awareness should be a top priority in the coming year.

Trends 165

Trends Nonprofit Consumer Newspapers 165

5W PR

FEBRUARY 28, 2020

Regardless of why the cause is adopted, consumers love to give back. 5W’s 2020 Consumer Culture Report revealed 67% of Millennials believe it’s important a brand they purchase from has a charitable component, and 71% are willing to pay more money for a product or service, when they know a portion of it will be given to a good cause.

Company 88

Company Apparel Nonprofit Consumer 88

PRSay

OCTOBER 29, 2021

She also volunteers with several nonprofit organizations. Are [brands just] slapping a rainbow pride flag on their products, but not sincerely investing in the LGBTQ+ community (internally and externally)? Consumers can smell it a mile away when it’s not real. How can we keep that awareness alive and continue to evolve it?

Case Study 156

Case Study Nonprofit Corporate Tools 156

Mindful Marketing

NOVEMBER 28, 2019

GivingTuesday’s website describes the initiative, which began in 2012, as “a global generosity movement” that “inspires hundreds of millions of people to give, collaborate, and celebrate generosity,” “unleashing the power of people and organizations to transform their communities and the world.”

Marketing 93

Marketing Nonprofit Case Study Small Business 93

PRSay

DECEMBER 15, 2017

Consider obtaining your MBA, or at the very least consume books and articles, watch videos, go to seminars, participate in webinars and meet with other communications professionals on a regular basis. If you want to accelerate your career growth, then you’ll need to fill up your well with new insights and information.

Nonprofit 160

Nonprofit Local LinkedIn Big Data 160

prTini

NOVEMBER 17, 2016

While this varies from company to company, I think a brand has to be really careful if its community outreach lives within the marketing department. But should we big-hearted consumers trust at face value that our dollars are being spent as virtuously as we’re led to believe by a marketing campaign? Is it the CMO? Does it fall on HR?

Community 28

Community Marketing Retail Measurement 28

Reputation Us

APRIL 2, 2019

New Study Reveals 93% of Consumers Believe a Strong Reputation is Paramount When Making Purchases, Investing and Accepting Employment. The quality of products and services, along with a workplace culture that treats employees with respect, environmentally conscious and community involvement all proved essential to enhance a reputation.”. “The

Reputation 60

Reputation Apparel Nonprofit Banking 60

PRSay

APRIL 15, 2019

Pursuing the APR was challenging, consuming and often stressful. She oversees communications strategy, planning and execution, and guides critical partnerships that elevate the Verizon brand in local communities. April is APR Month at PRSA. I call it my one-year intensive.

Nonprofit 117

Nonprofit Conference Study Retail 117

PRSay

MARCH 23, 2018

Nonprofit groups and volunteers came with tools and know-how. Fortunately, nonprofits and religious communities helped organize relief efforts and connected volunteers with families in need. At first they ripped out drywall and moved their waterlogged belongings to the curb, but then what?

Corporate 107

Corporate Communications Crisis Management Crisis 107

5W PR

SEPTEMBER 13, 2018

With over 240 participating brands , 500+ media and influencer attendees (including media from New York Times, Good Morning America and Well + Good), 500+ beauty industry buyers and 1,500+ consumers at the event, IBE 2018 showcased the latest in indie beauty innovation to a broad audience.

Trends 94

Trends Trade Shows Community Instagram 94

Waxing UnLyrical

JULY 18, 2019

Which makes sense given that influencers bridge communications with your publics and help define the public’s attitude and behavior toward your organization’s mission and purpose. As a solution, I partnered with the University of Maryland undergrad communication classes to create a mid-term exam focused on this situational analysis.

Nonprofit 84

Nonprofit Fashion Retail Enterprise 84

Karen Freberg

JUNE 26, 2022

Just waiting to see if the lightening bolts from the academic community will come down. However, one of the biggest news that came out from the festival was the launch of The Creative Ladder , a nonprofit dedicated to helping underrepresented audience members get the opportunities in the creative industry. Yep, I said it.

Conference 97

Conference Pinterest Hotels Nonprofit 97

Solo PR Pro

SEPTEMBER 21, 2021

When Carson Stoga’s work in the tech startup space began to slow down, they pivoted focus to other direct-to-consumer clients. Together with six other founding members, Susan helped create Let It Be Us , a nonprofit organization dedicated to changing the landscape of foster care and adoption in Illinois.

Meeting 91

Meeting Retail Groups Hotels 91

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Once upon a time, many moons ago, I worked at a large PR agency as part of the consumer technology team. I didn’t get into the public relations and communications industry through a traditional career route. It’s not just the boss of the firm who should be out in the community to find clients, it’s a team effort.

Agency 88

Agency Energy Crisis Management Industry 88

5W PR

DECEMBER 30, 2021

3) Promoting civic involvement – College students are keen to immerse themselves in causes and community service. Nonprofits can also target college students to champion their causes.For instance, students can book local artists for events as promotion for a brand that sells art supplies.

Marketing 60

Marketing Nonprofit Small Business Local 60

Solo PR Pro

MAY 24, 2022

For us, just going through the time-consuming process of applying for a PRSA award made us stop, think through, reflect on and write about a project in a way we wouldn’t have taken the time to do,” she says. While working within a client’s community or industry is a great place to start, don’t be afraid to get creative. “We

How To 52

How To Groups Writing Local 52

Beyond PR

JUNE 29, 2016

Strip away labels like business-to-consumer, business-to-business, government, nonprofit, etc., and you’ll find the same thing on the other side of the content you create and conversations you have: Communities. And to connect with these communities, you need trust. Without trust, your content won’t be noticed.

Media 75

Media B2C B2B Nonprofit 75

Mindful Marketing

AUGUST 23, 2019

based nonprofit comprised of “chief executive officers of America’s leading companies ,” issued a Statement on the Purpose of a Corporation. These modernized principles reflect the business community’s unwavering commitment to continue to push for an economy that serves all Americans.”

Corporate 50

Corporate Community Nonprofit Banking 50

Solo PR Pro

AUGUST 2, 2022

Courses may be as broad as Principles of PR or PR Campaigns, or as focused as Working with Influencers, Crisis Communications or Nonprofit PR.” Courses taught: Introduction to Public Relations, Public Relations and Advertising Writing, Health Communications, Non-profit Communications, Special Topics: Bateman PR Campaigns.

Education 107

Education Course Nonprofit Resources 107

Beyond PR

JULY 7, 2016

More consumers are mobile, more brands are re-focusing on relationship marketing and more location-based technology is making it easier to connect the two. With 88% of consumers trusting online reviews as much as personal recommendations , monitoring what’s being said about you on review sites and in local media is very important.

Small Business 74

Small Business Local Marketing Guidelines 74

Waxing UnLyrical

DECEMBER 4, 2018

Big consumer brands can rely on big-name celebrities for promoting their brands because they can afford the high-dollar cost and, also, because it works. Her expertise encompasses public affairs, media relations, community relations, social media and digital communications. Backpack Boy is a macro-influencer.

Trends 77

Trends Marketing Real Estate Public Affairs 77

Cision

DECEMBER 21, 2015

Facebook Professional Services recently did a soft-launch and the resulting product is currently more akin to Google reviews than to the robust reviewing community of Yelp. Along with Snapchat, Apple News and others, communication professionals need to understand that content may be consumed entirely on a third-party platform.

Facebook 48

Facebook Nonprofit Enterprise Google 48

Deirdre Breakenridge

OCTOBER 20, 2015

If you are looking for ways to improve your school’s PR program, here are several things that people like the most about their respective schools’ PR programs: community engagement, service-learning, active PRSSA chapters, guest speakers, group project, professor connections, and adjuncts. After all, PR folks are called pract itioners, right?

Education 150

Education Training Course Social Media 150

PRSay

MARCH 1, 2021

As the COVID-19 vaccine rollout continues across the country, the words that communicators use might influence public willingness to be vaccinated, a new study from nonprofit insurer EmblemHealth has found. Based on your company’s research, what are some communications best practices related to COVID-19 vaccines?

Communications 187

Communications Insurance Insurance Community 187

Sword and the Script

JUNE 18, 2019

” 69) “I communicate an accurate message to the appropriate audience in a cost-effective manner for my clients.”. 70) “Tell stories about a nonprofit organization and those it serves.”. 71) “I make sure our communications to employees are clear and that employees know what they need to know or do.”. 115) “Advertising.”.

Employee 148

Employee Print Writing Survey 148

Communications Conversations

JUNE 8, 2017

and partnerships with awesome nonprofits like Technovation[MN]. My first volunteer experience as a young adult as actually serving as a mentor with Bolder Options , led by great community organizer and friend Darrell Thompson (also a famous Gopher and Green Bay Packer!). Pretty awesome. What did you learn from that experience?

Banking 113

Banking Sports Financial Corporate 113

PR Conversations

AUGUST 18, 2011

Internal communications often say they are corporate storytellers. Marketers look to champion consumers…to tell their companies’ stories. .” If you ask a journalist what he or she does, likely they will say they tell stories. Same with documentary film makers. Do you see the problem? The term has a lot of competition.

Construction 40

Construction Internal International SEO 40

Waxing UnLyrical

JULY 30, 2014

There is a dangerous idea being shared in marketing, community management, and start-up circles in San Francisco – “Growth Hacking.”. Believing that “growth hacking” is the way to build your user base, community, or marketing program is a very dangerous idea. Image: daryjeki via Tumblr, CC 4.0.

Viral 100

Viral Community Nonprofit Social Media 100

Mindful Marketing

JUNE 4, 2022

Furthermore, during recent years filled with race-related violence, many consumers expect companies to show their support for racial justice. Todd Allen is Vice President for Diversity Affairs and Professor of Communication at Messiah University. Consequently, the approach often proves profitable.

Film 65

Film Retail Comparison Nonprofit 65

Reputation Us

SEPTEMBER 8, 2016

Credit unions value the communities they serve and love “doing good.” Every single one invests in their community and tries to tastefully promote its involvement and generate broader support for good causes. played virtually no discernible role in consumers’ choice of their financial institution. People helping people.

Banking 60

Banking Marketing Financial Community 60

Waxing UnLyrical

MAY 27, 2016

Strategic America is a proud supporter of Youth Emergency Services and Shelter , a central Iowa nonprofit organization that serves kids that are at risk or sometimes homeless. For eight years, YESS has held an annual fundraiser that is increasingly becoming part of the fabric of the Des Moines community. What a Duck Can Do.

Media Relations 50

Media Relations Social Media Media Real Estate 50

Beyond PR

NOVEMBER 21, 2016

73% of consumers say they are more likely to buy a product after trying it. Small Business Saturday is a great opportunity for small businesses to foster a sense of community, build relationships with new and existing customers and kick off a successful holiday sales season. Hand Out Product Samples.

Small Business 40

Small Business Marketing Local Nonprofit 40

The Stalwart Blog

APRIL 26, 2020

This show is basically focused on providing a voice to the small business community. In addition to that, I’m helping some retailers who are having to lay off staff and convert a lot of their business online, even more so than they had before and communicating that to the public.

Crisis 78

Crisis Local Facebook Social Media 78

Communications Conversations

MAY 13, 2015

With a focus on consumer goods and the beauty industry, she will strive to get products off the shelf and onto a magazine or television screen. In addition to prior service as the College Republicans’ public relations director, she’s interned with several campaigns and agencies and volunteers in the Athens community.

Groups 60

Groups Internal International Conference 60