PRSay

AUGUST 24, 2020

The COVID-19 crisis has changed how organizations market and consumers react. The “new norm” is far from normal though, and a new future — a new way of staying in touch with customers or, in the case of nonprofits, with donors — is quickly emerging. By speaking their language, we instill confidence, and they listen.

Communications 156

Communications Nonprofit Consumer Travel 156

Agility PR Solutions

FEBRUARY 18, 2020

It’s long been understood that word of mouth is the most powerful form of marketing, driving up to 50 percent of consumer sales. New research from nonprofit broadcast trade association TVB, in partnership with word-of-mouth specialist Engagement Labs, assesses and quantifies the role media platforms have […].

Nonprofit 135

Nonprofit Media Consumer Marketing 135

Reputation Us

OCTOBER 6, 2019

Consumers trust banks/credit unions, private companies and health care providers most to handle personal information; Organizations face adverse consequences if a cyber incident is mishandled. Consumers are increasingly anxious to know what companies are doing to protect their personal information. PORTLAND, Ore., PORTLAND, Ore.,

Reputation 60

Reputation Corporate Study Consumer 60

Deirdre Breakenridge

APRIL 30, 2018

The Hispanic community is quickly becoming one of the most important consumer markets. With the community’s growing influence, how can businesses target and win over Hispanic consumers? Doing research about traditionalists’ values and the media they consumed in their home country can help narrow down what businesses can target.

Marketing 184

Marketing Nonprofit Community Mobile 184

Cision

AUGUST 18, 2016

But how will you send the right message if you don’t know what consumers want? Imelda Suriato, vice president of Cone Communications, says the consumer needs to be the focus, not the brand. At Cone, my expertise in uncovering these consumer insights will further enhance the agency’s creative campaigns and initiatives.

Nonprofit 120

Nonprofit Analytics Consumer Creativity 120

Reputation Us

APRIL 4, 2019

Consumers, employees and investors made strong, quantitative statements that reputation plays a critical role in their decisions to purchase, engage and invest in a company,” said Casey Boggs, president of ReputationUs, a firm specializing in enhancing and safeguarding reputations for businesses and nonprofits. A bout ReputationUs.

Reputation 60

Reputation Study Consumer Banking 60

5W PR

SEPTEMBER 27, 2019

You can find public relations specialists working in government, nonprofits, as well as small to large companies. It usually means working closely with the nonprofit’s fundraising staff to create a more donor-centric publication. Due to budget constraints at most nonprofits, the role can be extremely broad.

Publicity 114

Publicity Nonprofit Public Affairs Government 114

5W PR

JULY 13, 2023

In recent years, a notable cultural change has occurred among consumers with many adopting a more mindful approach to their well-being. Brands like Abstinence Spirits and For Bitter For Worse provide alternatives for those who decide not to consume any alcohol or prefer low-alcohol options. Here’s what stood out to us.

Trends 78

Trends Trade Shows Nonprofit Consumer 78

PRSay

OCTOBER 1, 2020

Curated from informed nonpartisan, nonprofit sources, here is some practical information about voting and voter registration: USA.Gov , an official website of United States government: Voting and elections , How to register to vote , How to vote. Consumer Reports: “ Your Guide to Voting During the Pandemic ”.

Publicity 109

Publicity Nonprofit Government Policies 109

NewsWhip

OCTOBER 11, 2023

In a time where a company’s every move is being thoroughly watched by both the media and consumers, even the most successful brands can find themselves in hot water. As such, brands must be cognizant of how their reputation is perceived — and this can extend beyond the industry in which the company directly operates.

Reputation 78

Reputation Retail Nonprofit Viral 78

PRSay

JANUARY 9, 2020

However, now that influencers have become commonplace and the FCC is cracking down on disclosures , consumers aren’t as easily captivated by celebrity promotions for hair regimens and face creams. According to recent studies , it’s been proven that consumers feel more loyalty to brands that make a positive social impact.

Trends 157

Trends Nonprofit Consumer Newspapers 157

5W PR

FEBRUARY 16, 2021

Education, sports media, software, nonprofits, professional associations, finance, fast-moving consumer goods, beverages, and of course, healthcare, all saw big spikes in average engagement rates per post in 2020. Facebook too, saw decreases in 14 of the 35 industries, including healthcare.

Social Media 88

Social Media Healthcare Brand Branding 88

PRSay

JANUARY 8, 2019

Whether you serve a large corporation, small nonprofit, major research university or municipal government, at some point your boss has probably said, “We need more media attention. Having worked in communications for a top-tier university, a regional nonprofit foundation and as a consultant, I’ve heard this question myself.

Storytelling 163

Storytelling Media Nonprofit Government 163

ImPRessions - Crenshaw Communications

MARCH 19, 2019

Businesses from tech startups to nonprofits have come to recognize the value of a strategic PR campaign executed by a talented team. The way we consumer news and other content has changed drastically, so successful promotion of earned media is essential to success. Public relations is hot. It can’t replace marketing.

Nonprofit 271

Nonprofit Crisis Management Fashion Advertising 271

PRSay

JULY 9, 2021

Combined, millennials and Gen-Z employees now constitute the largest segment of the workforce and a burgeoning consumer market. Adnan Bashir is a communications executive, C-Suite adviser, strategist and former journalist, who has advised CEOs, government officials and nonprofits alike on communications strategy and messaging.

Nonprofit 218

Nonprofit Employee Leadership Internal 218

Cision

MAY 5, 2017

I cut my teeth in PR working for two different nonprofits. Consumers have so many messages coming at them on multiple channels that some brands can get lost in the shuffle. Consumers have so many messages coming at them on multiple channels that some brands can get lost in the shuffle. How can they overcome them?

Nonprofit 149

Nonprofit Sports Consumer Journalism 149

Mindful Marketing

NOVEMBER 28, 2019

Meanwhile, having a specific date, the first Tuesday after Thanksgiving, helps build consistency, as well as create some sense of urgency, which is often needed in order to encourage consumers to act. Among nonprofit participants who seem to find the program productive are World Vision , the American Red Cross , and St.

Marketing 93

Marketing Nonprofit Case Study Small Business 93

Onclusive

DECEMBER 6, 2019

This awards event celebrates the best of the best corporate, agency, nonprofit, and education teams, and the work they produced during the entry period. Consumers are increasingly looking to the companies they do business with to make an impact on social and economic issues. Location: New York, NY. Dates: March 13 – 22, 2020.

Conference 329

Conference Marketing Case Study Measurement 329

PRSay

OCTOBER 29, 2021

She also volunteers with several nonprofit organizations. Consumers can smell it a mile away when it’s not real. She has worked with clients such as Bojangles, Sherwin-Williams, Girls on the Run, Blue Cross NC, Samsung, MasterCard, SAP, Office Depot and Latin GRAMMYs. How can we keep that awareness alive and continue to evolve it?

Nonprofit 156

Nonprofit Case Study Corporate Tools 156

PRSay

DECEMBER 15, 2017

Consider obtaining your MBA, or at the very least consume books and articles, watch videos, go to seminars, participate in webinars and meet with other communications professionals on a regular basis. If you want to accelerate your career growth, then you’ll need to fill up your well with new insights and information.

Nonprofit 160

Nonprofit Local LinkedIn Big Data 160

5W PR

FEBRUARY 28, 2020

Regardless of why the cause is adopted, consumers love to give back. 5W’s 2020 Consumer Culture Report revealed 67% of Millennials believe it’s important a brand they purchase from has a charitable component, and 71% are willing to pay more money for a product or service, when they know a portion of it will be given to a good cause.

Company 88

Company Apparel Nonprofit Consumer 88

PRSay

APRIL 1, 2016

Name Patrice Tanaka Employer Joyful Planet LLC Title Chief Joy Officer Self identification (race/ethnicity) Asian-American PR/MarCom field (agency/healthcare/consumer/nonprofit/etc) My background is largely in consumer PR, which I love. Years of experience 35+ years Why […].

Nonprofit 60

Nonprofit Healthcare Consumer Agency 60

PRSay

DECEMBER 27, 2022

Most agencies know nonprofit organizations that could benefit from some initial pro-bono PR or social media assistance. When consumers are ready to spend again, they will spend on brands that stuck with them. It won’t matter how great your pitch is — your firm won’t get the contract if your team’s diversity isn’t authentic.

Trends 125

Trends Pitching Twitter Nonprofit 125

Reputation Us

APRIL 2, 2019

New Study Reveals 93% of Consumers Believe a Strong Reputation is Paramount When Making Purchases, Investing and Accepting Employment. ReputationUs is a firm specializing in helping mid- to large-sized businesses and nonprofits enhance, advance and protect their valuable reputations. o 77.5 – Treat employees respectfully.

Reputation 60

Reputation Apparel Nonprofit Banking 60

Solo PR Pro

APRIL 12, 2022

But what happens when your activity on email and social media consumes an inordinate amount of your time and attention? Create a separate email account for retailers and nonprofit groups. In fact, you may be managing your clients’ social media accounts. A recent article in The New York Times caught my eye: I’m Addicted to My Phone.

Nonprofit 58

Nonprofit Social Media Exercises Retail 58

ImPRessions - Crenshaw Communications

NOVEMBER 20, 2017

Whether you’re a nonprofit targeting donors or a corporation trying to build customer and employee engagement through a giving program, there is one group of consumers who stand out — millennials. And consider campaigns that don’t constantly ask for donations from cause-fatigued consumers.

Corporate 168

Corporate How To Nonprofit Employee 168

Reputation Us

SEPTEMBER 11, 2019

The study will also explore the variables of trust and confidence consumers have after a result of a cyber incident. ReputationUs is a firm specializing in helping mid- to large-sized businesses and nonprofits enhance, advance and protect their valuable reputations. Stay tuned for the results! A bout ReputationUs.

Survey 74

Survey Reputation Corporate Banking 74

Karen Freberg

JUNE 26, 2022

However, one of the biggest news that came out from the festival was the launch of The Creative Ladder , a nonprofit dedicated to helping underrepresented audience members get the opportunities in the creative industry. This is SO needed in our field, and I am excited to see what happens next with this nonprofit!

Conference 97

Conference Hotels Pinterest Nonprofit 97

Critical Mention

FEBRUARY 4, 2020

Powell Tate partners with organizations across sectors — global corporations, advocacy groups, nonprofits and foundations, coalitions, national trade associations and government agencies. Mission: We join forces with clients to bring critical issues to the forefront of conversation and mobilize audiences when it matters most.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

PRSay

APRIL 15, 2019

Pursuing the APR was challenging, consuming and often stressful. Throughout her career, she has managed several high-profile brands in the technology, retail, hospitality and nonprofit sectors. April is APR Month at PRSA. Visit this link for more information about the Accreditation in Public Relations process.

Nonprofit 113

Nonprofit Conference Study Retail 113

Konnect Agency

NOVEMBER 16, 2022

With infinite digital space coupled with dwindling consumer attention spans, a PR agency’s greatest task is to cut through the content clutter and help brands attract, capture, and retain consumers by way of the media’s reporting. One of the most succinct and successful ways to do this?

Video 52

Video Agency Viral Nonprofit 52

Cision

AUGUST 11, 2016

Though marketing pros have been telling stories for a long time, consumers are looking for increasingly short, visual and engaging tales in order to hold their attention and build a connection. Nonprofit Tech for Good. Nonprofit Fundraising Blog. Sprout Blog. Social Media Explorer. Duct Tape Marketing Blog. PR News Online.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Deirdre Breakenridge

FEBRUARY 13, 2015

We’ll be exploring topics that include how healthcare organizations are creating quality content and marketing best practices, managing healthcare privacy online, understanding the social life of health information and consumer behavior, as well as the role that social media plays in educating patients.

Healthcare 150

Healthcare Community Twitter Communications 150

Cision

JANUARY 15, 2016

So where do consumers place their trust? Nonprofits will be more likely to focus on beneficiary stories to establish credibility. Buyers no longer pay attention to traditional advertisements. A study released by Elite Daily found that only 1 percent of millennials would trust a brand after seeing a compelling ad.

Journalism 120

Journalism Strategy Brand Branding 120

PRSay

JULY 1, 2020

Measuring PR campaigns can be daunting and time-consuming, but resources are available to help professionals work smarter, not harder. “True behavior change doesn’t happen overnight,” Grant said.

Measurement 170

Measurement Communications Banking Survey 170

Mindful Marketing

JULY 17, 2021

So, is consumer space travel worth its astronomical price? Although those are professional astronauts not tourists, the potential payoff from a large end-consumer market has often encouraged companies in certain industries to invest more of their expertise and resources to develop technology and perfect products that benefit others.

Tourism 115

Tourism Travel Nonprofit Banking 115

Cision

JANUARY 7, 2016

Left to their own devices, they’re consumed by them—ahem, the Human Torch. Is it for commercial profit or for nonprofit educational reasons? The Fantastic Four succeed because they work together. They each have unique talents and personalities. Together, they cohere. No one goes rogue. Fair use works similarly.

Nonprofit 120

Nonprofit Instagram Education Consumer 120