Shift Communications

MAY 17, 2023

By Leslie Clavin, VP, Editorial Services For two decades, SHIFT has guided clients through communications challenges as automation and artificial intelligence entered, disrupted and transformed their markets, from healthcare to manufacturing to transportation and beyond. Now, it has finally come for us: AI in public relations is here.

Publicity 78

Publicity Guidelines Training Transportation 78

Cision

NOVEMBER 30, 2017

When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. Our audience is diverse, ranging from communications, PR and marketing professionals to technology professionals of all types. Guidelines for Submitting.

How To 177

How To Guidelines Content Marketing Video 177

Maxim Behar

NOVEMBER 22, 2023

There must be some guidelines. Maxim: There could be some guidelines, although I cannot imagine it happening from a practical point of view. This is regulated by international conventions and laws. There is the war with tanks, missiles, and guns, the other is the communication war. How do you imagine it?

Ethics 64

Ethics Guidelines Comparison Creativity 64

Ishmael's Corner

JUNE 8, 2015

Surrounded by crystal waters, a sea of yachts and the lingering aroma of freshly baked bread, I never anticipated entering an intellectual coliseum during my time at the International Cannes Film Festival in France. However, in order to generate interest in an idea, it’s vital to know how to communicate that idea well.

Communications 60

Communications Film Guidelines Pitching 60

Sword and the Script

JULY 14, 2020

According to the Annual JOTW Communications Survey for 2020, the top PR challenges are: 1. You’re not alone; that’s the sentiment that came through in the “challenges” section of the 2020 JOTW Communications Survey. Budget was replaced as the top challenge facing communicators with proving value and return on investment (ROI).

Survey 141

Survey Measurement System Education 141

ImPRessions - Crenshaw Communications

JULY 6, 2016

A PR agency employee starting in the business today will be creating programs, telling stories, and reporting to clients in ways very different from just a few years ago, in part due to the rise of digital technology and the blurring of lines between paid, earned, and owned media. Thought leadership isn’t just for B2B brands.

SEO 204

SEO Analytics Measurement B2B 204

The Hoffman Agency

DECEMBER 13, 2023

The events of the last few weeks demonstrate how critical communications planning is to safeguard your reputation and win in the court of public opinion. Though there are several lessons to be gleaned from this, perhaps the most important is how critical communications planning is to mitigate risk in situations like this.

Crisis 36

Crisis How To Guidelines Reputation 36

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Once upon a time, many moons ago, I worked at a large PR agency as part of the consumer technology team. I didn’t get into the public relations and communications industry through a traditional career route. During the summer, I had the opportunity to work as a public relations intern in the clean energy space.

Agency 89

Agency Energy Crisis Management Industry 89

wiredPRworks

APRIL 13, 2022

With tight regulations and even tighter internal compliance guidelines, there’s no free and easy posting. An expert in marketing and promotions, Chris is frequently quoted in trade publications and is a featured guest on podcasts offering insights into how technologies impact consumer interactions with brands.

Financial 52

Financial Social Media Banking Media 52

Critical Mention

JUNE 24, 2018

The path to gaining a following and making an impact on the community is a little different for everybody. But PR pros can follow some important guidelines for becoming an established voice in the PR world. It can include communications consulting, speaking at events, training sessions, etc. My workday extends far beyond a 9-5.

Storytelling 106

Storytelling Technology Course Privacy 106

Sword and the Script

APRIL 30, 2019

There isn’t a whole lot of coverage about PR technology. Vocus owned or acquired brands like PRWeb, Help A Reporter Out (HARO), iContact, and several lesser-known social media technologies. c) PR Tech Reviews based on my review of the technology (1-2 per year). And with that, here’s a go at the first PR Tech Sum….

Industry 91

Industry Media Technology Employee 91

Cision

AUGUST 11, 2016

To communicate effectively with your audience, you not only need to ensure your message is heard, but also understood. Howard Stutz, vice president of corporate communications at Golden Entertainment, says brands’ messages need to be clear and comprehensible. How did you get your start in corporate communications?

Corporate 0

Corporate Airlines Financial Journalism 0

Bianchi Biz Blog

JANUARY 21, 2021

Just as the COVID-19 pandemic abruptly halted most press events, tradeshows, customer events and news conferences many communicators rely upon to share news, one of Bianchi PR’s clients took a bold step in the virtual revolution. Sylca Kleiner. “We We can adapt this virtual space precisely to the needs of each user. Michael Scheuer.

Automotive 71

Automotive Training Travel Meeting 71

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 198

Writing Communications Marketing B2B 198

Burrelles Fresh Ideas

APRIL 16, 2024

Effective B2B influence often involves a blend of professional influencers, industry experts, internal advocates, and trusted experts such as your customers. Upon closer examination, the essence of influencer marketing holds undeniable appeal for both consumer and B2B marketers and communicators.

B2B 94

B2B Marketing Measurement Social Media 94

The Hoffman Agency

FEBRUARY 14, 2024

Unrelenting geopolitical tensions make business and communications even more challenging than usual. In the ever-changing landscape of global business, China remains a strategic hub for multinational tech companies despite challenges on both the business and communications fronts.

Local 36

Local Government Banking Policies 36

Shift Communications

MARCH 30, 2015

Finally, look at the hospital’s internal Internet range via filtering, especially if the hospital offers free WiFi to patients and families. All of this information can be gathered without violating HIPAA guidelines, as Google Analytics collects data only in aggregate. Vice President, Marketing Technology. Christopher S.

Healthcare 60

Healthcare Analytics Google Local 60

Scott Public Relations

SEPTEMBER 26, 2018

CAPP points out that when patients access their own doctors via telehealth, it’s possible to integrate the digital communications with the patient’s medical team and their electronic health record. Providers need access to evidence-based research on the best practices for telehealth technology.

Healthcare 40

Healthcare Insurance Insurance Guidelines 40

ImPRessions - Crenshaw Communications

SEPTEMBER 27, 2018

Earlier this week, we made the case for raising your internal PR game. The technological and social changes over the past few years have both made internal communications more important, and also opened up opportunities to revolutionize it. 5 ways to raise internal PR standards. Consider technology tools.

Internal 147

Internal International Employee Mobile 147

MaccaPR

MAY 23, 2016

After college I transitioned to a job at a life science marketing agency in Chicago and am now helping healthcare clients with their communications strategies here at Maccabee. Those of us who are healthcare marketers and communicators have a lot of work to do to gain consumer trust. lags all other sectors but one (financial).

Conference 80

Conference Healthcare Marketing Crisis 80

Communications Conversations

OCTOBER 14, 2014

They know the brand guidelines. Quick access to internal subject matter experts. That is, your internal resources may not always be the most qualified to handle content development. For example, your internal resource has a history with an internal SME we’ll call “Alex.”

Agency 133

Agency Resources Employee Internal 133

Buzzstream

MAY 16, 2024

Even with the very strict writer guidelines, the gates are still open to anyone, which makes it less likely to be very valuable, even if it’s a high-authority site. without nofollow, sponsored tags) is technically against Google’s guidelines and will be marked as spam. is the Head of Content Marketing & Communications.

Blogging 62

Blogging Google SEO Writing 62

Prohibition

JANUARY 7, 2022

Technological breakdowns. A technological crisis also called a technical failure or system crash is an unforeseen event that interrupts the normal function of a computer system. This normally happens in cases where the technology fails to work as planned, or when there is a delay in the scheduled arrival of a particular service/good.

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

Prohibition

DECEMBER 17, 2021

Crisis communications is an important aspect to tackle as a business owner. The role of crisis communication is therefore highly important in formulating an appropriate response as fast as possible and preventing further damage or financial loss. This guide is written to assist in every aspect of crisis communication.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Communications Conversations

DECEMBER 1, 2016

Having the opportunity to work on global hotel brands like Radisson Blu during my time at Carlson is something that will be ever valuable and applicable as I continue to work for national and international brands. How cool would it be to really push employee social advocacy to the seams (all while remaining within FTC guidelines)?

Public Affairs 60

Public Affairs Social Media Employee Hotels 60

ImPRessions - Crenshaw Communications

JULY 15, 2020

Office employees have been thrust into remote work, and many are using personal devices for business communications. We’re all spending far more time online than we were before, and it’s easy to be lax about digital security, social media activity, and communications with colleagues in virtual meetings. Know SEO basics.

Reputation 221

Reputation How To SEO Guidelines 221

Waxing UnLyrical

JANUARY 13, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Get Your Blog Project Approved January 13th, 2011 Tweet Guest post by Shanan Sorochynski Okay, you’ve had nearly half a month to sink into 2011. You’ve reflected. You’ve steadied your nerves.

Blogging 68

Blogging How To Print Facebook 68

Doctor Spin

DECEMBER 4, 2023

In this blog post, social media logic refers to the media effects that social media platforms have on communication and content dissemination. Media logic is defined as a form of communication, and the process through which media transmit and communicate information. Writing Technologies eJournal. Media Logic.

Social Media 52

Social Media Media eBook Technology 52

PRSay

APRIL 19, 2016

Bonnie Harris is delivering her luncheon keynote , “Behavior Is the New Black: Why Communicators Are Dumping Demographics in Favor of Influencing Audience Behavior” on Tuesday, May 24. Consciously creating strong, linked tactics can infuse any communications campaign with some IMC flavor. Register by April 22 and save $100. .

Communications 79

Communications Pinterest Reddit Radio 79

Sword and the Script

DECEMBER 28, 2022

Communicators found their influence grew with executives, even as the functions they performed evolved in 2022; PR and marketing alike battled to win trust amid clutter, noise and skepticism. Communications Influence with the C-Suite Grew. Read more: Communications Influence with C-Suite Grows [Gartner Survey]. billion in 2021.

B2B 122

B2B Marketing Survey Software 122

Tribe Builder Media

FEBRUARY 11, 2019

Making contacts is great, yet too many businesses still neglect the larger scope of marketing and PR, either because they lack time, expertise or technology, and often all three. Not to mention, PR agencies are drastically underutilized when creating internal sales pitches, marketing collateral or campaign objectives.

Internal 40

Internal International Agency Pitching 40

Sword and the Script

DECEMBER 22, 2020

It’s worth pointing out, that even while these statistics were published in 2020, many will have utility as benchmarks and best practice guidelines for years to come. Some 67% of customers rely on email to communicate in the B2B space, but vendors are mucking up the channel with irrelevancy, according to a report. “Of

Survey 178

Survey Marketing B2B Study 178

Mindful Marketing

JANUARY 29, 2023

In addition, one of the worlds most successful companies, Amazon, has supposedly warned its employees about the dangers of sharing code and other confidential information with the chatbot for fear it will mimic internal data. It is important to be mindful of the potential audience and the message that the commercial is communicating.

Ethics 98

Ethics Guidelines Fashion Transportation 98

PR Conversations

OCTOBER 9, 2015

Aaron Shardey gained a first class honours degree in public relations at London College of Communications this Summer with his undergraduate dissertation offering case study research into crisis management in the automotive industry. We can now add VW to this list.

Crisis Management 40

Crisis Management Crisis Industry Automotive 40

Contently - Strategy

JUNE 11, 2020

Over 2,400 years later, technology, science, and medicine have evolved exponentially, but many words in the oath are still remarkably relevant: “I will remember that there is art to medicine as well as science, and that warmth, sympathy, and understanding may outweigh the surgeon’s knife or the chemist’s drug.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

PRSay

JULY 26, 2022

Deeptie Sethi is a global brand and communications specialist helping businesses leverage the power of public relations and communications-leading strategic planning, media relations, brand and reputation management, crisis management and effective advocacy programs. Learn more about the programming here.

Local 133

Local Crisis Management Internal International 133

Waxing UnLyrical

JANUARY 27, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali 15 Reasons Your PR Pitches Suck January 27th, 2011 Tweet In the genes? Im sure there are corporate guidelines and personal preferences at play, I was just surprised by the terse reaction.

Pitching 111

Pitching Facebook Interviews Twitter 111