article thumbnail

These Emerging Technologies Are Shaping Defense Tech PR

5W PR

In the rapidly evolving landscape of defense technology, public relations plays a crucial role in shaping perceptions, fostering collaboration, and navigating the complex narratives surrounding emerging technologies. Hypersonic missiles With their incredible speed and agility, hypersonic missiles represent a paradigm shift in warfare.

article thumbnail

The rise of technology in sport

PR in High Definition

There has been a huge shift in technological advancement which has made it easier for athletes to optimise their performance and improve the experience for spectators at sporting events. Fighting air resistance represents up to 90% of the energy spent by the athletes. The future of technology in sport. billion by 2026.

Sports 62
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Futurist Azeem Azhar Decodes the Evolving Tech Landscape

Stern + Associates

Understanding the impacts of emerging technologies on business and society isn’t just about becoming familiar with the latest gadgets or AI like generative programs ChatGPT and DALL-E. and he’s advised PwC on climate technologies. and he’s advised PwC on climate technologies.

Energy 62
article thumbnail

10 Tech Buzzwords PR Folk Should Avoid In 2021

ImPRessions - Crenshaw Communications

Disruptive – In a technology PR context, disruption is not only overused, but misused. Few of these technologies or products are actually disruptive. Technically it refers to a set of data so large that traditional technology is unable to analyze it. Very few products or technologies are truly groundbreaking. The problem?

Big Data 296
article thumbnail

The rise of FemTech

PR in High Definition

But, like every different flavour of technology, it did not just spawn out of thin air and its roots go back a long way. But today, we’re in the midst of a revolution – albeit a quiet one – of technology catered solely to women. The post The rise of FemTech appeared first on Firefly Communications.

Privacy 62
article thumbnail

Getting Executive Support on External Communications

Shift Communications

By Alan Dunton, Managing Director, Technology. You have revised the company’s strategic narrative and toiled away on an external communications plan. Step one is to triage why the executives are reluctant to participate in external communications. The Role of Executives in External Communications. One hiccup.

article thumbnail

Microsoft’s Bonnie McCracken on Navigating the AI Landscape

PRSay

In her role as director of innovation and CEO communications at Microsoft, Bonnie McCracken has a pivotal role in shaping the narrative for groundbreaking research and cutting-edge technologies, particularly with the company’s investments in AI. What are a few of the more positive aspects of AI for communicators to know?