Technology special feature for communicators

PR Daily

Communicators must continue to adapt to the changing needs of the workplace—from communicating to a dispersed workforce to fostering collaboration—and measuring your efforts. Arm yourself with the most effective technology suited to your needs to reach your communications goals in 2021.

How employee communications technologies are enabling ‘continuous listening’

PR Daily

Dramatically increased interaction on real-time connectivity platforms lets communicators collect vital data on the workforce’s state of mind. COVID-19 and the rise of remote work has forced the rapid adoption of these workgroup-communications technologies.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Can Technology Companies Achieve Diversity?

ImPRessions - Crenshaw Communications

One glaring example is the technology sector. But six years after their first diversity reports, a string of technology players have seen only marginal increases in the number of black employees. Starting with startups is a real key to building a more diverse technology sector and community. The post Can Technology Companies Achieve Diversity? appeared first on Crenshaw Communications.

Why Your Technology Company Needs PR

ImPRessions - Crenshaw Communications

A high-impact PR program can be a technology company’s greatest asset – provided it’s well conceived and skillfully executed. For a more mature technology business, they can help build a competitive advantage. The typical B2B technology customer is an educated buyer who may research his purchase for weeks or months. The post Why Your Technology Company Needs PR appeared first on Crenshaw Communications.

Worst PR Technology Nightmares

ImPRessions - Crenshaw Communications

Most are used for internal and external communications, and they work well. If anything, technology tools allow mistakes to travel faster and further then ever before. Here are some of the worst technology “horror stories” experienced by our team or by colleagues who wish to remain anonymous. The post Worst PR Technology Nightmares appeared first on Crenshaw Communications.

Technology Makes Us Lazy Communicators

Waxing UnLyrical

When Shonali reached out to me to ask if I’d write a guest post on technology in communication, I immediately jumped at the chance. Chances are if you’re reading this you are a professional communicator of some kind. I wouldn’t be writing for this website if I didn’t believe in the power of technology. Technology in communication is crucial. The post Technology Makes Us Lazy Communicators appeared first on Shonali Burke Consulting.

PR For The “New” Technology CEO

ImPRessions - Crenshaw Communications

For CEOs of technology companies, arrogance is out and humility is in. “Boring is the new black,” proclaims New York Times tech columnist Farhad Manjoo in a piece about the latest trend for technology company chiefs. So how is a technology leader to stand out as the face of a company? The good news is that CEO “thought leadership” is easier to achieve in periods of rapid social and technology change.

Critical Mention Names Vishal Padhye Chief Technology Officer

Critical Mention

NEW YORK — Critical Mention, the leading earned media platform, has announced the promotion of Vishal Padhye to Chief Technology Officer. Vishal has been integral in every aspect of improving our platform and back-end technology infrastructure since he joined the Critical Mention team.

PR And Communications Trends For 2021

ImPRessions - Crenshaw Communications

The year of COVID-19, Black Lives Matter, assorted climate disasters, and a historically divisive presidential contest has accelerated existing trends and opened up new ones for professional communicators. Marketing and corporate communications will overlap.

Trends 300

Consumer brands must tap technology to stay relevant post-pandemic

PR Daily

One way to do so is by tapping into technology, and we already are seeing this success exemplified through brands that have developed a hybrid approach that mixes traditional with digital. FREE DOWNLOAD: 2019 Internal Communications Measurement Survey Results ]. For those of us in Communications, these examples present a couple important lessons to apply to our day-to-day as we also adapt to the new normal: 1.

PR Tips For A High-Impact Technology Launch

ImPRessions - Crenshaw Communications

Technology companies gearing up for a new product launches know full well they’re adding to a crowded marketplace. The post PR Tips For A High-Impact Technology Launch appeared first on Crenshaw Communications. Crenshaw Communications PR Fish Bowl public relations product launch tech pr technology launchIt can be particularly challenging for B2B startups offering SaaS or other tech services to generate visibility when the category isn’t new.

PR and Technology 2019 Trends

Solo PR Pro

There’s no doubt that technology continues to have an impact on the PR industry. So much so that the USC Annenberg School for Communication and Journalism issues an annual Global Communications Report based on survey results from PR professionals and students and, new this year, CEOs of small, mid-size, and large organizations. Let’s look at the trends discovered in the 2019 edition of this report — PR: Tech – The Future of Technology in Communication.

How voice technology could transform PR and marketing

PR Daily

Alexa, will technology change the public relations industry? “It’s RELATED: Join us for our Leadership and Executive Communications Conference ]. This isn’t new technology, of course, but it has only recently become reliable enough to reach a tipping point in consumer adoption. After all, it’s the easiest form of human narrative, and now that technology has caught up with creativity, the sky’s the limit. Dorothy Crenshaw is CEO of Crenshaw Communications.

Study Reveals Gaps Between the CEO and PR in Communications Goals, Issues and Technology

Sword and the Script

But a new survey out of the Center for Public Relations at USC Annenberg shows that isn’t happening among some PR pros and corporate communicators. The annual survey polled 210 CEOs, 1,583 PR professionals and 378 students with an eclectic mix of questions to develop the 2019 Global Communications Report. Three question areas in particular – about goals, issues and technology – stood out to me. 1) A Difference in Communications Goals.

Study 123

Communication at the Speed of Technology

Waxing UnLyrical

Warning: This post is not going to give you some brilliant insight into some new lightning speed piece of technology. What it will give you is some questions to ask yourself about communicating at the speed of technology. There is no question that technology has had a huge impact on the ways and the speed at which we communicate. This interaction made me slow down and take a look at how I was communicating. Communication gloria bell Technology

Is technology killing employee communications?

Communications Conversations

Two-fifths (42 percent) report missing critical information necessary to do their job caused by ineffective communication tools, with nearly half saying this was at least a weekly frustration. I believe a big reason employees are using words like this to describe corporate communications is simple: There’s simply much technology. And, the technology they are using isn’t easy to use. There’s too much technology.

These were the top technology publishers in 2020

NewsWhip

We looked at the top technology publishers for the last year, ranking them by overall Facebook engagement. . We are going to begin with technology publishers. The top technology publishers of the last year. It is unsurprising to see a number of technology-focused publishers dominating the list, with The Verge and Gizmodo the top two. Top technology content. The post These were the top technology publishers in 2020 appeared first on Newswhip.

VPNs: The Crisis Communication Plan for Technology Failure

HMA Public Relations

Yesterday at HMA World Headquarters, our technology decided to take the day off. The post VPNs: The Crisis Communication Plan for Technology Failure appeared first on HMA Public Relations. Crisis Communications Featured Crisis Crisis Communication Plan Technology Failure VPN Working From HomeThese are the moments we turn to our VPNs. Click below for more].

How voice technology is reshaping PR

PR Daily

Since Apple introduced voice technology with Siri in 2011, the tech trend has exploded and become relatively mainstream. The applications for voice technology are growing every day. However, what does voice technology mean for PR and marketers’ content strategies? RELATED: Join us at Disney World for our Social Media Conference for PR, Marketing and Corporate Communications.]. Now, with technology like Google Speakable.

Top 2021 internal communication trends

PR Daily

And yet the prospect of a new year—even with a frightening pandemic still very much in high gear—offers a bit of hope for communicators around the world. 2021 should be centered on employee health and wellness—but how well you communicate offerings can make or break your efforts.

How technology powers Gini Dietrich’s workday

PR Daily

Gini Dietrich, co-founder of Arment Dietrich and the author of “Spin Sucks,” relies on technology to get though her day. FREE DOWNLOAD: 9 ways communicators can spark culture change ]. What trend or change is the next big thing in communications and/or your industry? The post How technology powers Gini Dietrich’s workday appeared first on PR Daily.

Hoffman Asia Pacific Named “Best Technology Agency” in the Region

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. The post Hoffman Asia Pacific Named “Best Technology Agency” in the Region appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. I rarely use this real estate to talk about the Agency, much less brag about the Agency. As we coach our clients, no one likes the person who comes off as “OK, enough about me.

Agency 106

Latest Technologies Every Traveler Needs

5W PR

Technological advancements have made a world of difference for the modern-day traveler. With this knowledge, it only makes sense that new technologies are being dreamt-up and created daily, supporting those looking to travel, helping them plan, save, stay safe, and ensuring they can truly have the world at their fingertips. These five travel platforms and technologies are necessary for anyone planning to take a trip.

Voice search, AI and beyond: Why marketers must embrace technology

PR Daily

As digital campaigns touch all aspects of communications, marketers must have a handle on current best practices. Whether you’re creating a branded experience to delight consumers, increasing loyalty and brand awareness by boosting online engagement, or crafting compelling content, you must have a handle on current social media and technology tools to stand out against the competition and reach your marketing goals.

All the absolutely awesome PR tools for communications professionals

Stuart Bruce

public relations CIPR PRCA PRtech Technology

Tools 146

How Digital Marketing Technology has Affected PR

Shift Communications

In the past few years, PR has been able to leverage digital marketing technology tools and techniques. That’s where the digital marketing technology tools come in. Digital marketing technology tools can help you understand the most optimal ways to reach your client’s customer base and help you edge out your peers. Second, lean on your digital marketing technology team. Access to digital marketing technology tools are becoming more common by the day.

How internal communications will change again in 2021

PR Daily

Given the trends, we may expect more weirdness and continued challenges for corporate communicators and employees alike. Evolving crises, changing plans, and executive decisions will have to be made, coordinated and communicated quickly. Think multi-channel and measured.

PR and the Marketing Technology Skills Gap

Shift Communications

Keeping pace with the rate of change in marketing technology has become a full time job. Heck, just keeping up with the news is a challenge, never mind closing the gap on technological skill sets you need to execute effectively. So, how in this wave of ever changing technology do we keep our heads above water here at SHIFT? We started to notice the move towards more widespread marketing technology adoption in our client base in the last 18 months.

How technology buzzwords are drowning your brand

PR Daily

It’s hard to read a business magazine or website today and not be inundated with news and commentary about the financial technology—or “fintech”—industry. If you’re like most people, you probably have a limited understanding of what some of these terms mean, and even less of an understanding of the real-world applications of these technologies. When considering your fintech communications strategy, consider the following: 1.

We Can Control Our Communications Technology Destiny

PRSay

Companies all around the world are met with the difficult task of effectively communicating with and engaging their employees, customers and other constituents. As technology has evolved and offered us as practitioners in the PR profession new ways of doing our work, communications should be getting easier and more engaging. We surveyed over 600 communications professionals to understand how they are using both new and older technologies in their work.

Unicorns, Upscaling and the State of Massachusetts Technology

Shift Communications

There are a few interrelated themes that have gotten a lot of play in technology press over the past few months. Although we see a heavy number of Silicon Valley representatives on the unicorn list (as expected), there are many technology unicorns here on the east coast (MongoDB, AppNexus, Actifio, MediaMath) along with rumored candidates like Rapid7, Dataminr and DataGravity. Massachusetts has the second highest average technology salary nation-wide. (2).

5 ways business communicators can use technology to their advantage

Agility PR Solutions

The post 5 ways business communicators can use technology to their advantage appeared first on Agility PR Solutions. Staying current with the latest business trends available is not merely helpful—it’s essential to the longevity of your business. Only 12 percent of Fortune 500 companies operating in 1955 survived to the year 2016. You can be sure that the ones that thrived were those that best adapted to their changing environment. To effectively raise […].

Will future employees be working with technology—or replaced by it?

Agility PR Solutions

The post Will future employees be working with technology—or replaced by it?

Impact of Technology on PR

Critical Mention

The impact of technology on public relations is accelerating. As such, PR pros must determine how they can best leverage technology to stay current. In the end, technology is at the heart of most organizations. To maintain a competitive edge companies need to effectively use technology that makes sense for their specific needs. We have insights into not only how technology is impacting the PR industry, but how to roll with the changes.

The Modern Communicator Builds Relationships that Last

PR Expanded

Modern Communications is about building lasting relationships. The modern communicator knows that to build a lasting relationship with anyone, you need to learn as much as possible about the people you’re trying to connect with. Here is how the modern communicator builds relationships that last. Deirdre Breakenridge beautifully sums it up in her latest book, “ Answers for Modern Communicators.”. A Guest Post by Corina Manea, Founder of NutsPR.

Book Launch: Answers for Modern Communicators

PR Expanded

Answers for Modern Communicators, A Guide to Effective Business Communication was published by Routledge and is available online in hard copy, soft cover and digital versions. My book offers students and professionals practical answers to important career and communication questions, helping them to communicate successfully in a business setting.

Adding storytelling to technology in developing ‘Innovation Relations’

PR Daily

From my own experience, I’ve observed that innovation is often linked with technology. Whether you are a built-to-innovate Goliath like Alphabet or Amazon, a legacy innovator like IBM or Johnson + Johnson, a new age disruptor like Peloton, or an entrepreneur with a patent and a dream, there is a common thread that is essential for sustainable growth: your ability to demonstrate your capabilities and communicate your innovation story so people become believers.

4 ways to get the most out of your communication technology

PR Daily

The technology that transforms our personal lives eventually finds its way into the workplace. Employees expect company communications to reflect the world they live in, and their employers, often begrudgingly at first, come to realize that these tools can help everyone be more productive and efficient. There’s no such thing as “set it and forget it” when it comes to company communication. Truly great employee communication still requires creativity and a human touch.

The office is still important for professional communicators

PR Daily

Thanks to advances in technology, companies have been able to withstand many of the impacts from the COVID-19 pandemic by pivoting to short-term mitigation strategies, like full-time remote work. Communication is easier in-person.

The Exciting Technology In Back to the Future No One Noticed

Shift Communications

The movie predicted a lot of real world technological advancements, such as video conferencing, hands-free gaming, giant flat screen TVs, and video glasses. But there’s one futuristic technology in the movie that should excite analytics gurus more. But while fingerprint technology isn’t anything new, its application in “Back to the Future” is. But technology that uses your unique biometric signature as your identification knows when it is you and when it is someone else.