ImPRessions - Crenshaw Communications

JANUARY 14, 2021

Often your spokesperson will review the briefing document during the interview, so creating an easy-to-scan guide they can review and absorb in real time is critical. As helpful as a thorough briefing document might be, it’s also essential for any media spokesperson to have real and relevant expertise on the subject at hand.

Interviews 360

Interviews Government Report Pitching 360

OnePitch

SEPTEMBER 8, 2022

In this month’s profile, we are talking with Megan Garbe , the Vice President and Director of Consumer Media Relations at Fahlgren Mortine. Tell us a bit about your day-to-day and your role as the VP, Director of Consumer Media Relations. What information do you always make sure to include in a pitch?

Pitching 98

Pitching Consumer How To Education 98

Onclusive

OCTOBER 12, 2021

If you’re a communicator tasked with getting budget approval for the PR department, read on to learn how to develop a business case that you can use to get the resources and support you need to achieve your goals. Think of it as a sales pitch with robust data and justification. The key question to ask is: what do you need?

Resources 195

Resources Technology Data Tools 195

ImPRessions - Crenshaw Communications

MARCH 23, 2022

Set workflow and communications processes right away. We like to sync with clients even before an engagement “officially” begins to hammer out how they like to work, preferred communication channels, ideal weekly call times, team roles and other specifics so everyone can hit the ground running on day one. Do a deep dive.

Agency 310

Agency Meeting B2B Conference 310

ImPRessions - Crenshaw Communications

APRIL 29, 2022

For a PR agency team, few things are more important than having media contacts at the ready. In fact, a media placement strategy with the perfect balance of quality and quantity is one of the unsung secret of great PR and media relations. Media contacts aren’t magic….they’re But media contacts aren’t magic.

Agency 170

Agency Media Software Pitching 170

Onclusive

NOVEMBER 8, 2023

Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging. Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D.

Training 195

Training Media Training Reputation Crisis Communications 195

Sword and the Script

APRIL 2, 2024

However, I learned a lot about reporters and pitching in that capacity. This helps understand the key points of an article without having to spend time reading the entire document. This latest move may make financial sense, but it’s the second serious crisis communications distraction for the company in Europe. Reddit data.

Reddit 174

Reddit Software B2B Technology 174

ImPRessions - Crenshaw Communications

OCTOBER 26, 2022

If a brand is new to PR or unfamiliar with the ins-and-outs of media relations, it’s time to walk through key items like announcement strategies, timelines and anticipated results. It’s helpful to include links to original planning documents to refresh everyone’s memory on goals and strategies that don’t need to be covered weekly.

How To 156

How To Meeting Case Study Survey 156

ImPRessions - Crenshaw Communications

OCTOBER 26, 2022

If a brand is new to PR or unfamiliar with the ins-and-outs of media relations, it’s time to walk through key items like announcement strategies, timelines and anticipated results. It’s helpful to include links to original planning documents to refresh everyone’s memory on goals and strategies that don’t need to be covered weekly.

How To 156

How To Meeting Case Study Survey 156

Wadds Inc.

OCTOBER 12, 2023

Using AI to generate content in public relations The current focus of practitioners on AI tools is on generative applications. This application uses AI to produce the first draft of documents and generate multiple content formats. It enables practitioners to understand stakeholder interests and make better-informed pitches.

Publicity 105

Publicity Tools Exercises Ethics 105

Onclusive

AUGUST 9, 2021

Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging. Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D.

Training 370

Training Media Training Reputation Crisis Communications 370

ImPRessions - Crenshaw Communications

JUNE 11, 2020

If you’re working in public relations , or even if you simply follow companies out of personal or professional interest, you understand the press release — an announcement prepared in a semi-journalistic format for use by media. The post In PR, Press Releases Still Matter appeared first on Crenshaw Communications.

SEO 221

SEO Data B2B Writing 221

Onclusive

AUGUST 22, 2017

Our job descriptions tells us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. For the sake of creating a comprehensive list of all the tasks today’s PR and communications teams are responsible for, we’ve compiled a list of 20 responsibilities or areas of focus.

Media Training 397

Media Training Crisis Communications Conference Training 397

ImPRessions - Crenshaw Communications

JULY 11, 2018

Seeing a client’s interview in a key publication is still a quintessential public relations win, so PR pros spend a lot of time perfecting media pitching. But once we get a “yes” to a pitch or interview request, it’s no time to sit back and relax. appeared first on Crenshaw Communications.

Report 136

Report Interviews Pitching Construction 136

ImPRessions - Crenshaw Communications

JANUARY 16, 2018

Insufficient communication. Effective communications needs a mix of “rich” and “lean.” ” In-person, Skype or phone calls are considered “rich” channels of communication and are the most effective ways to hammer out complex ideas, solve problems or address larger strategic questions.

Skype 170

Skype Interviews Crisis Communications Crisis 170

ImPRessions - Crenshaw Communications

FEBRUARY 5, 2019

In the PR agency world , after weeks of fine-tuning messaging, crafting stories and pitching reporters, there’s no better feeling than landing a top media interview for a client. It signals that the overall public relations strategy is on the right track. Having a passive PR host. In my view, that helps no one.

Interviews 251

Interviews Media Television Media Training 251

Journalistics

FEBRUARY 25, 2013

For many of us, it’s what attracted us to media relations in the first place. It was pure magic the first time I read an article in print that was the result of a story I pitched. In this post, I’ll share what I believe to be the two most effective media relations tactics for 2013 (hint: it’s all about inbound and real-time).

Media Relations 52

Media Relations Media Pitching Writing 52

ImPRessions - Crenshaw Communications

MAY 13, 2016

Mishandling media. This catch-all covers everything from less than diligent media list creation to over-promising a media contact. It’s best to have dedicated staffers parsing the media relations plan and executing a realistic, results-oriented approach. Shuffling team members. Always ask for feedback.

B2C 120

B2C Case Study Construction B2B 120

Mora Communications

NOVEMBER 2, 2017

Before launching a new PR campaign, make a list of your business goals and main media objectives. List what you’re hoping to achieve from your media relations campaign. There are many possible goals, including: Using the credibility and validity that comes with being featured in the mainstream media to help build your brand.

Brand 66

Brand Branding Product Launch Google 66

Cision

JUNE 8, 2016

New technology has transformed the relationship between communication professionals and journalists. Traditional rules no longer apply, so how can your brand gain the media’s attention? What do you hope to accomplish in your new role as senior account director at Feintuch Communications?

Financial 120

Financial Healthcare Media Relations Technology 120

Communications Conversations

FEBRUARY 21, 2020

Over the last five years, we’ve created a social media playbook document that makes this a lot easier! Much of the work I do for them revolves around B2B media relations with HR publications, podcasts and blogs. Media follow-up outreach for my Truth Initiative/EX Program client. Walk dog. .:

Social Media 157

Social Media Media LinkedIn Tourism 157

Shift Communications

JANUARY 12, 2018

With editorial staffs evolving and new brands popping up every day, the media have a constant barrage of news, trends and pitches coming their way, let’s remind ourselves about the relationship aspect of media relations while the rest of the world attempts autonomy. Christine Connolly . Account Manager.

Consumer 83

Consumer B2C Viral Fashion 83

The Proactive Report

DECEMBER 27, 2017

However, only 31% have a documented strategy. That is a pure communication function right there. A recent study showed that B2B companies are interested in allocating more of their marketing budgets to earned media, but getting this coverage is somewhat of a mystery for those not skilled in PR and media relations.

Trends 124

Trends Data-Driven PR Data System 124

Sword and the Script

OCTOBER 29, 2019

Many PR pros will cut and paste a document into a CMS to publish a release – and then cut and paste it again (and again) as they pitch it. Today, the company pitches its product in three parts: Managing contacts; Publishing content – what it calls “stories”; and. You can send these pitches to a list of reporters, or pitch 1:1.

Pitching 63

Pitching Analytics Enterprise System 63

Sword and the Script

MAY 12, 2020

Better organize your announcements and media contacts, make the “news” easy to find and stick to business etiquette; pro PR tips About a year ago I started writing a monthly summary of PR technology news. Make sure your media contacts easy to find. Make your media contacts easy to find. Give our services a try.

Company 98

Company Survey Pitching Report 98

Bianchi Biz Blog

FEBRUARY 22, 2021

How data collection and utilization are streamlining fleet communication between departments like drivers and maintenance, or drivers and dispatch. The impact of eCommerce – especially as it relates to parts ordering and delivery, or how it’s impacting the supply chain. What advice do you have for PR people that want to pitch you?

Groups 55

Groups Meeting Transportation Media 55

The Hoffman Agency

MARCH 11, 2020

In Shanghai, I got the opportunity to pitch Chinese reporters, coordinate a CEO media roundtable and support a product launch event. If pitching in the U.S. goes “email first, phone second,” pitching in China goes “call first, WeChat second, WeChat moving forward, email may be never.” counterparts.

Pitching 36

Pitching Transportation Conference Report 36

ImPRessions - Crenshaw Communications

NOVEMBER 28, 2022

So, I moved up to NYC to join a boutique PR agency in midtown and dove into media relations, social media and events for clients in the commercial development industry (real estate, electric, and construction – glamorous!). so that any new documents are immediately filed in the right folder. What did I learn?

Agency 170

Agency Real Estate How To Construction 170

Waxing UnLyrical

MARCH 30, 2011

Working within PR, and particularly in media relations, I’ve found that voice mail is bordering on pointless. When pitching stories to journalist, a voice mail will never work. He started a Google Group of FAQs, one of which contained a document called “ how best to contact me.”. Guest post by Mike Doman. To what end?

Skype 53

Skype Web Media Relations Mobile 53

Bad Pitch Blog

AUGUST 31, 2006

Note to Self: Find the person at Bacon’s that updates Media Map profiles. See if we can put visual aids in our profiles to clearly communicate our rules of engagement* to the learning-impaired kids that spam us with noise like this. If you want to generate more coverage for your client, pitch less. So how do you pull this off?

Pitching 40

Pitching Agency Exercises Newspapers 40

Bad Pitch Blog

MARCH 13, 2009

In the past four years I’ve increased my communication skills by thinking more visually. Here is a story board document to make this an easier task. tags | public relations | PR | media relations | media | good pitch | bad pitch | bad pitch blog | David Armano' Get the picture?

Print 40

Print Pitching Writing Creativity 40

Bad Pitch Blog

JANUARY 25, 2010

Bill Sledzik , Associate Professor at Kent State University''s School of Journalism and Mass Communication, reminded us of the need to revisit this old gem. We complied because Bill practices what he teaches and he buttered us up by noting: "Bad Pitch is a primary read in our Media Relations class. Legal document?

Guidelines 43

Guidelines Engineering Journalism Media Relations 43

Sword and the Script

SEPTEMBER 14, 2019

Most PR professionals say media relations is getting harder or much harder, according to the 2019 JOTW Communications Survey. This is up 17% from last year where 51% said media relations was getting harder. Study the media. The best pitches are short emails in the morning. What can PR do about it?

Survey 75

Survey Media Relations Report Media 75

Bad Pitch Blog

JUNE 2, 2006

Hat tip to David Henderson who notes that Greenpeace wanted media coverage and they got it. It may be hard to believe a typo is turning into a small communications crisis for the non-profit. But it underscores the importance of proofreading, and the benefits of customizing, all communications. This ensures a fresh set of eyes.

Pitching 40

Pitching Crisis Blogging Tools 40

Waxing UnLyrical

JANUARY 30, 2013

Many, many of us now use Gmail, or Google Apps, as the primary interface for our daily communications. Just as you can share Google documents, etc., Say you’re a media relations pro but can’t afford one of the larger PR suites. Here’s what I love about it: 1. List-checkers, rejoice! This is very useful.

Small Business 108

Small Business System Google Examples 108

Burrelles Fresh Ideas

JUNE 27, 2023

Now, it’s not at all unusual to see a company announcement first posted on their own blog or newsroom (including being optimized for search engines), promoted on social media and pitched to the media with an accompanying release. Earned media is the lifeblood of media relations, a core component of public relations.

Pitching 40

Pitching Writing Engineering Wikipedia 40

Sword and the Script

OCTOBER 1, 2019

The solution providers serving the PR and communications space have been busy. The use cases are plentiful, from search suggestions, as Agility says they’ve done here, to analyzing media coverage and notifying you of new reporter and influencers you have not reached out to but are writing about topics you are pitching.

Pitching 61

Pitching Analysis Report Video 61