Sword and the Script

MARCH 19, 2018

A new survey of primarily corporate communications professionals identified the hottest trends and tactics in PR – and perhaps those that aren’t so hot too. The 2018 JOTW Communications Survey from Frank Strong. Hints at Cooling Tools and Tactics? 67% said thought leadership.

Survey 73

Survey Trends Communications Storytelling 73

5W PR

NOVEMBER 21, 2023

It provides an avenue for interactive communication with AI , offering a wide array of capabilities. Canva The arrival of Canva on the plugin scene opens up a world of creative possibilities. With a basic concept in mind, users can transform their ideas into flowcharts and diagrams, enhancing visual communication.

Travel 78

Travel Hotels Infographics YouTube 78

Newsfile

JANUARY 24, 2024

The public relations field covers a wide array of tools and you may find it hard to know how to prioritize your PR efforts in 2024. For example, ChatGPT will soon understand, interact and communicate using many different methods like text, images, video, audio and more. Chances are you’ve got a lot on your plate. Eapen, Daniel J.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Marketwired

FEBRUARY 16, 2016

Stay tuned for posts 2 – 5, which will look further into some of the tools, tactics, and strategies that innovative PR professionals are using today. This is the first of 5 pieces that will focus on a separate aspect of “Creative PR,” starting with a topic overview: What are we talking about when we talk about “Creative PR?”

Creativity 100

Creativity Pitching Writing Conference 100

Sword and the Script

DECEMBER 10, 2019

Data and analytics capabilities will mature to allow companies to predict the best possible experience and communication touchpoints throughout the entire customer journey. We’re used to seeing communications and interactions with brands that are personalized. ” Jo Detavernier , SCMP, APR | Detavernier Strategic Communication.

Marketing 102

Marketing Content Marketing Advertising Advertising 102

Waxing UnLyrical

JANUARY 26, 2012

Not necessarily infographics, though there are some great ones out there, but give me a great cartoon, and I’m hooked. As 21st century communicators. we have so many tools at our disposal. But the biggest tool we have is our creativity. On Creativity and Content. And we’ll keep trying.

Creativity 74

Creativity Exercises Infographics Small Business 74

Frederik Vincx

JULY 17, 2023

Principles of our storyselling approach Teach own learnings: Everything we learned, we documented in videos, blog posts, infographics, Build practical solutions: We built a bunch of tools and services to make life easier for our target audience. Video lessons , webinars , self-service workshops, guides , branded tools and so on.

Software 78

Software System Training Enterprise 78

Sword and the Script

DECEMBER 28, 2022

Communicators found their influence grew with executives, even as the functions they performed evolved in 2022; PR and marketing alike battled to win trust amid clutter, noise and skepticism. Communications Influence with the C-Suite Grew. Read more: Communications Influence with C-Suite Grows [Gartner Survey].

B2B 118

B2B Marketing Survey Software 118

Prohibition

AUGUST 23, 2023

Establish Clear Expectations : Once you’ve secured a collaboration, clearly communicate your expectations, including the type of content, posting schedule, and any guidelines or restrictions. Track and Measure Performance : Utilise tracking tools and analytics to monitor the performance of your influencer campaigns.

Retail 62

Retail Marketing Advertising Advertising 62

ImPRessions - Crenshaw Communications

JULY 21, 2017

In public relations w e’re always looking for tools to help produce quality content for clients as well as our own brand. And there are tools that can save time while improving topic choice, leads, and writing style. Save time and talent with PR tech tools. Save time and talent with PR tech tools. We like Hemingway.

Infographics 157

Infographics Writing Tools Google 157

Buzzstream

FEBRUARY 15, 2024

High Estimated Sitewide Organic Traffic You won’t be able to tell the actual monthly traffic with any tools, but most can give you estimated organic traffic. Use a tool like Ahrefs Site Explorer to see the organic site traffic. Using a tool like Ahrefs Site Explorer, you can see the progression of a link profile over time.

How To 71

How To SEO Google Examples 71

ImPRessions - Crenshaw Communications

SEPTEMBER 28, 2017

When it comes to choosing a public relations agency, experience, credentials and creativity are key factors. This role is where “the buck stops” as far as key client communication and quality-control are concerned. Creative, fearless, assertive and on top of the news and pop culture. The senior coach.

Agency 136

Agency Analytics Creativity Social Media 136

Solo PR Pro

OCTOBER 18, 2022

Here's how the Public Relations Society of America defines public relations : “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”. We offer everything from strategic communications to public relations, marketing, branding and creative services.

Media Relations 97

Media Relations Media Social Media Internal 97

Marketwired

MARCH 22, 2016

The data-driven world has significantly reshaped the way the communications industry works. In today’s most noticeable creative PR strategies, measurement and data-based insights are key. Before you begin a creative PR campaign, define your specific goal(s) and detail how your strategy and tactics support it.”.

Measurement 100

Measurement Data Creativity Viral 100

The Hoyt Organization

NOVEMBER 16, 2023

When new followers come across a testimonial from a thrilled client praising your creative genius, this positive feedback could encourage them to contact you for their needs. Ask A Question In the ever-evolving world of social media, fostering two-way communication is key. It keeps your feed lively and reinforces your brand message.

Social Media 52

Social Media Media Instagram Infographics 52

Shift Communications

DECEMBER 18, 2014

For example, previous PPC ad data that shows certain taglines in ads to be more effective would be very useful for a creative team building an infographic on the same topic. Systems you may be asked about: audience research tools you own such as Cision/Vocus*, media lists, brand measurement tools. Owned Media.

Data 157

Data Data-Driven PR System Analytics 157

Critical Mention

OCTOBER 24, 2019

While we certainly encourage PR and communications pros to follow our insightful Critical Mention blog , we also want to share a few of our other favorite PR blogs. Our take on Ragan’s PR Daily blog: Without a doubt, Ragan’s PR Daily blog is one of our go-to blogs for communication and media related news and tips.

Blogging 68

Blogging Education Resources Creativity 68

Engage PR

SEPTEMBER 13, 2021

By Kate Cruickshank, communications advisor. Content creation is an essential tool to increase the profile of your business. Put simply, it’s all about the message you want to tell and how you choose to communicate it to your audience. So what are the basic principles behind the development and presentation of engaging material?

Infographics 60

Infographics Education Social Media Content Marketing 60

Contently - Strategy

DECEMBER 5, 2019

Data in the second part of the report came from StoryBook, Contently’s content strategy tool, which measured top-performing topics, formats, social shares, and more for 2,292 pieces of content from financial services companies. Content is a key tool in those efforts. Create social videos and infographics. Key Findings.

Financial 111

Financial Industry Report Insurance 111

Shift Communications

OCTOBER 9, 2014

Here’s a fun infographic from the folks over at Domo about how much is happening in an Internet minute. Bob Stone’s framework is elegantly simple: list, offer, creative. Personas are a sales tool and we are talking about audience strategy, not sales strategy. Put simply, everyone is creating content. Lots and lots of content.

Content Marketing 158

Content Marketing Marketing Facebook Creativity 158

Contently - Strategy

NOVEMBER 8, 2023

Content marketers today navigate a dynamic environment where the interplay of creativity and strategy profoundly shapes how brands engage with their audiences. Infographics: Infographics distill complex information into visually engaging snapshots, enhancing user understanding.

B2C 52

B2C Case Study B2B Content Marketing 52

Buzzstream

FEBRUARY 1, 2024

Here is a successful template used by Jodie Booras of Kaiona Communications to secure coverage from major news outlets across the globe. Press Release Pitch Template Like those outlined in our digital PR tools post, many press release platforms provide distribution networks. I look forward to hearing from you soon. Please let me know.

Pitching 87

Pitching Infographics Survey Resources 87

PRSay

JUNE 11, 2021

On social media, what creative tactics did the team use to tap the faculty’s expertise? Fourth and perhaps most frequently, we worked with communications colleagues around the school as well as trusted doctoral candidates to help our social team quickly secure technical reviews/accuracy checks on our social media content.

Publicity 157

Publicity Social Media Report Fashion 157

ISEBOX

MARCH 18, 2016

But what if you could be as efficient as a machine and still master the finessed communications skills necessary to personalize your messaging? Enter public relations automation tools. Campaign Organization & Project Management Tools = Efficiency. Internal Messaging Apps = Effective Internal Communications.

Publicity 70

Publicity Enterprise Analytics Tools 70

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. However, creative content surrounding your client’s core areas of expertise should be prioritised, in order to attract coverage on the right sectors and publications.

Digital PR 170

Digital PR Industry Strategy Film 170

Contently - Strategy

JANUARY 17, 2024

A clear process and open lines of communication can make your content marketing and legal collaborations efficient and rewarding. Here are some quick tips to get started: Ensure your content team understands the tools and processes your legal review team requires.

Financial 52

Financial Content Marketing Marketing Guidelines 52

ImPRessions - Crenshaw Communications

JULY 18, 2017

A brand-sponsored survey is a time-honored tool for public relations. Seek other creative outlets for the data such as bylined articles, infographics, newsletter and blog post topics or to provide the basis of a panel discussion or executive talk. But how do you ensure the success of a given survey? Also important?

Survey 136

Survey How To Construction Data 136

Cision

AUGUST 26, 2015

Co-Founder of Status Creative, a leader in social media engagement. Author of “Facebook Marketing for Dummies” Why Instagram is a Ripe Opportunity for Brands (Infographic) [link]. — ? VP Marketing Technology at SHIFT Communications, Marketing Over Coffee co-host. Image: Karen Cropper ( Creative Commons ).

Social Media 120

Social Media Twitter Media Nonprofit 120

Shift Communications

DECEMBER 10, 2015

Enter Canva , one of many new tools for simplifying the creation of graphics. They standardize design tools that are typically hidden in a professional design program’s labyrinthine UI. There are plenty of other free tools for image creation, like Infogr.am The tool has offerings for both paying and non-paying users.

Infographics 60

Infographics Tools Guidelines Writing 60

Cision

AUGUST 6, 2015

Authors shared industry accolades , such as Emirates’ Information, Communication, Entertainment (ICE) system, received AirlineRatings.com’ s award for Best In-Flight Entertainment for the second year in a row. Read the full-length white paper or check out the infographic below! Want more details on what travelers want?

Travel 120

Travel Technology Airlines Wireless 120

Critical Mention

NOVEMBER 6, 2018

Alternatively, you can create an infographic displaying the same information. A great program to vastly improve your writing is Grammarly, which most creatives use when creating content that they’re sending to the masses. Essayroo and Boomessays are two leading online editing tools to help you structure and format your brand story.

Social Media 65

Social Media Media Writing Infographics 65

PR Fuel

MARCH 17, 2020

Public relations , or PR, is the process of communicating with your public or audience. It might mean providing quick tips in a video or on an infographic. You can also invest in some tools to help create and schedule your content. Most business owners are reasonably familiar with both of these tools.

Publicity 65

Publicity Small Business Advertising Advertising 65

Contently - Strategy

NOVEMBER 27, 2018

According to executive director of content and communications John Fox, the marketing team made a choice to adjust the brand’s point of view as they prepped for the launch. “At Third-party tools like Moz and BuzzSumo now offer data on valuable search engine optimization data like keyword volume, difficulty, and click-through rates.

Strategy 112

Strategy How To Content Marketing Analysis 112

Reputation Us

JANUARY 19, 2017

We have a few ideas to get your creative juices flowing. Infographic. Make those financials or community service text-heavy paragraphs come alive with visually compelling content. And, while infographics have had more of the spotlight recently with digital media, they’ve been used for years. It’s all about showing.

Report 60

Report Infographics Video Financial 60

Shift Communications

APRIL 2, 2015

Google Analytics is a tool that can help businesses measure a bunch of different things, but it can also be a great asset for PR pros. It means it’s time to get creative. Creating content – whether it’s a white paper, an Infographic or original research – can help make news for us. The ability to show our PR efforts are working.

Marketing 60

Marketing Data-Driven PR Analytics Training 60

MaccaPR

NOVEMBER 10, 2015

This concept of social media being a living organism resonated with me as I consider myself a bit of a science nerd (the New York Times science section is the homepage on my computer) and even earned a degree in life sciences communication. The connection between two individuals is a powerful tool for social disruption and change.

Marketing 48

Marketing Social Media Video Mobile 48

MaccaPR

DECEMBER 19, 2016

In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion. Each year, members of the communications team add the words, " Check out our Farm to Fork Report ," to their email signatures to help spread the word.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48