Solo PR Pro

MAY 16, 2017

Solo and solo plus communication consultants are often involved in client content production from developing the strategy to writing and amplifying the content. This infographic from SmartBlogger presents a nice visual checklist of 10 steps to produce all types of content from blog posts to white papers.

Infographics 40

Infographics Writing Content Marketing Education 40

Solo PR Pro

FEBRUARY 3, 2015

Fortunately, I found many of the ideas in the following infographic, produced by the no longer active Creattica, fun and motivating: “Read a page of the dictionary” is my favorite (am I the only one who used to do this as a kid??). The post 29 Ways to Stay Creative [Infographic] appeared first on Solo PR Pro.

Infographics 40

Infographics Creativity eBook Education 40

Deirdre Breakenridge

SEPTEMBER 3, 2014

Gearing up for a productive fall means having the most efficient tools in your PR and communications toolbox. There are SO many tools that I’ve “ Tech Tested ” in 2014. Here are nine resources (both free and paid tools) I’ve discovered that have the power to enhance your communications program in a variety of ways.

Communications 383

Communications Tools Google Resources 383

Presspage

FEBRUARY 26, 2024

The Significance of Clear and Transparent Investor Communications Transparency is non-negotiable in investor relations. When it comes to clarity of information, a digital newsroom tool (such as Presspage), is an effective way to centralize your efforts.

Corporate 78

Corporate Strategy Communications Storytelling 78

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2017

Just when you thought you had all the public relations tech tools you need, fresh innovations come along. Tech tools to improve PR performance. Quill transforms data into automated, human-sounding Intelligent Narratives that offer brand insights to improve every aspect of communication. Technology never sleeps!

Tools 147

Tools Radio Data Instagram 147

Presspage

JANUARY 23, 2024

Compelling Narrative A clear and compelling company story is a foundation for effective communication. It involves narrating memorable achievements and milestones while communicating the long-term vision and strategy of the organization. Infographics are an effective tool in an IRO's arsenal.

Communications 78

Communications Infographics Financial Storytelling 78

Cision

NOVEMBER 2, 2015

More than just charts or graphs, today’s tools allow journalists and communication professionals to provide interactive content in very customizable and visually pleasing ways. Fortunately, there are a lot of newer data visualization tools that take care of the coding for you. And it’s free. Datawrapper.

Data 120

Data Tools Google Examples 120

Cision

NOVEMBER 2, 2015

More than just charts or graphs, today’s tools allow journalists and communication professionals to provide interactive content in very customizable and visually pleasing ways. Fortunately, there are a lot of newer data visualization tools that take care of the coding for you. And it’s free. Datawrapper.

Data 120

Data Tools Google Examples 120

5W PR

AUGUST 12, 2020

With the COVID-19 pandemic disrupting operations within the healthcare industry, it’s crucial for healthcare communication pros to develop and implement unique internal healthcare communication strategies. 4 internal communications strategies for healthcare PR. #1. Keep healthcare staff informed about COVID-19 policies.

Healthcare 88

Healthcare Strategy Communications Policies 88

ImPRessions - Crenshaw Communications

FEBRUARY 28, 2023

Typical PR-generated content includes blog posts, opinion pieces, feature articles or testimonials, infographics, or videos. And promoting timely and transparent communication with stakeholders, including customers, employees, and investors helps to do just that.

Strategy 193

Strategy Reputation Banking Infographics 193

ImPRessions - Crenshaw Communications

NOVEMBER 9, 2021

Case studies are a great customer reference and sales tool for any growing company. By packaging it into creative infographics, PR teams can gain additional legs for data that would otherwise go unused or underleveraged. The post 5 Ways PR Supports Content Marketing appeared first on Crenshaw Communications. Case studies.

Content Marketing 309

Content Marketing Case Study Marketing Data 309

Deirdre Breakenridge

APRIL 5, 2019

Communication is at the heart of your business and every relationship you build. Modern communicators have a responsibility to use communication as a way to build bridges between people and groups; sharing communication to help, uplift and ignite passion and positive momentum. It’s a do “good” and do “no harm” approach.

Infographics 266

Infographics Communications Leadership Social Media 266

PRSay

JUNE 28, 2023

For more than 100 years, PR professionals have relied on press releases as a key element of their communications toolkit. But in today’s increasingly competitive media environment, are press releases still an effective tool for amplifying a brand’s message and generating earned media? Cision is a proud sponsor of PRSA. Absolutely.

Brand 145

Brand Branding Infographics How To 145

The Proactive Report

OCTOBER 19, 2015

Communicate. More than 200 million Americans are part of the digital workforce, yet only 1 in 10 says they’re proficient in the digital tools they use everyday at work. (Source: Grovo whitepaper ) The Grovo paper lists eight digital skills needed in business today. Communication. how to communicate visually.

Communications 100

Communications Training Web Analytics 100

Presspage

JANUARY 30, 2024

It is an essential tool in today's IR communication toolkit. If we look at the role of multimedia in effective investor relations communication, investors not only pay more attention to presentations with multimedia elements, but they also gain a deeper understanding of complex financial details.

Infographics 78

Infographics Financial Video Leadership 78

Newsfile

JANUARY 30, 2024

Melissa Strle It can be challenging for PR professionals to navigate through an array of tools and strategies. For example, ChatGPT will soon understand, interact and communicate using many different methods like text, images, video, audio and more. Along the same lines, Google currently offers Gemini Pro in Bard. Eapen, Daniel J.

Trends 105

Trends YouTube Video Social Media 105

Onclusive

MARCH 21, 2018

Now, years later, it’s clear that PR, advertising and marketing have changed forever and that working together is the best tool these disciplines have in getting their brand’s message heard above the noise. The challenge is that these teams frequently continue to be siloed and need a roadmap for continuous storytelling and story marketing.

Storytelling 281

Storytelling Media Infographics Advertising 281

Sword and the Script

MARCH 19, 2018

A new survey of primarily corporate communications professionals identified the hottest trends and tactics in PR – and perhaps those that aren’t so hot too. The 2018 JOTW Communications Survey from Frank Strong. Hints at Cooling Tools and Tactics? 67% said thought leadership.

Survey 71

Survey Trends Communications Storytelling 71

5W PR

NOVEMBER 21, 2023

It provides an avenue for interactive communication with AI , offering a wide array of capabilities. This versatile tool can generate social media posts, design videos for platforms like Instagram Reels and TikTok, craft website templates, and even create presentations—all within the chat interface.

Travel 78

Travel Hotels Infographics YouTube 78

5W PR

JANUARY 31, 2024

It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. Internal Communications: Ensures effective communication within the company, keeping employees informed about company developments and fostering a positive internal culture.

Technology 78

Technology Product Launch Crisis Management Case Study 78

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

As noted in our post on long-form content , a CEO can help influence a corporate image as well as build a personal brand through regular video communications. Video also works well as an internal tool for company announcements or simply to show accessibility, as Intuit CEO Brad Smith does in his “ new employee welcome message.”

Video 149

Video Case Study Agriculture B2B 149

Onclusive

MAY 10, 2018

Tools and skills you can’t live without from today’s leading PR minds. From automated-marketing tools to modern skill sets, check out what the best and brightest are using to keep them winning. Overall it’s an amazing tool for monitoring breaking news, client conversations, influencers, and trends.”

Storytelling 230

Storytelling Technology Tools Infographics 230

PRSay

MAY 30, 2018

With media agencies such as Manga forecasting that half of all global advertising dollars will be spent online by 2020, communications professionals must learn how to adapt and incorporate a digitally centered approach to their overall strategic planning. The four panelists ?

Strategy 60

Strategy Communications Case Study Data 60

Prohibition

AUGUST 23, 2023

Establish Clear Expectations : Once you’ve secured a collaboration, clearly communicate your expectations, including the type of content, posting schedule, and any guidelines or restrictions. Track and Measure Performance : Utilise tracking tools and analytics to monitor the performance of your influencer campaigns.

Retail 62

Retail Marketing Advertising Advertising 62

ImPRessions - Crenshaw Communications

JULY 21, 2017

In public relations w e’re always looking for tools to help produce quality content for clients as well as our own brand. And there are tools that can save time while improving topic choice, leads, and writing style. Save time and talent with PR tech tools. Save time and talent with PR tech tools. We like Hemingway.

Infographics 157

Infographics Writing Tools Google 157

5W PR

SEPTEMBER 19, 2023

Online platforms In the digital age, online platforms have become the primary arena for communication and interaction. This content can take the form of articles, videos, infographics, webinars, and more. Personalized communication and data analytics Digital PR enables personalized communication like never before.

Viral 78

Viral Digital PR Storytelling Reputation 78

The Hoyt Organization

FEBRUARY 12, 2024

This makes it a powerful tool for businesses to connect with their target audience and elevate their brand’s online presence. Imagine posts springing to life with images, videos, slide presentations, and infographics. Moreover, rich media caters to varying audience preferences, effectively helping you communicate your narrative.

LinkedIn 56

LinkedIn Publicity SEO Storytelling 56

Onclusive

SEPTEMBER 13, 2017

In a recently published survey of Chief Communications Officers (CCOs) by Nasdaq, the majority of CCOs reported that they are now held accountable for marketing KPI such as website traffic, sales and lead conversions and content marketing. Digital communications attracts and engages customers: What is the New PR? Think again.

Measurement 231

Measurement Data-Driven PR Survey Storytelling 231

Burrelles Fresh Ideas

SEPTEMBER 5, 2023

Utilize keyword research tools like Google Keyword Planner, SEMrush, or Ahrefs to find high-ranking keywords with moderate competition. Consider using visual elements such as images, infographics, and videos to make the content more engaging and digestible. Those can be really useful tools, but they don’t always get it right.

Engineering 99

Engineering Writing Mobile SEO 99

Buzzstream

FEBRUARY 15, 2024

High Estimated Sitewide Organic Traffic You won’t be able to tell the actual monthly traffic with any tools, but most can give you estimated organic traffic. Use a tool like Ahrefs Site Explorer to see the organic site traffic. Using a tool like Ahrefs Site Explorer, you can see the progression of a link profile over time.

How To 71

How To SEO Google Examples 71

Newsfile

NOVEMBER 14, 2023

Top 5 Press Release Examples (+insights) Discover how five leading brands effectively communicate their messages through innovative and impactful press releases. Learn the essential steps necessary to create festive, impactful communications, inspired by industry leaders. In the body, include detailed quotes and statistics.

Examples 116

Examples Energy Retail Product Launch 116

Sword and the Script

DECEMBER 28, 2022

Communicators found their influence grew with executives, even as the functions they performed evolved in 2022; PR and marketing alike battled to win trust amid clutter, noise and skepticism. Communications Influence with the C-Suite Grew. Read more: Communications Influence with C-Suite Grows [Gartner Survey].

B2B 116

B2B Marketing Survey Software 116

ImPRessions - Crenshaw Communications

MAY 3, 2018

Close behind are e-books (67%), infographics (66%), and blog posts (66%).” Plus, advertising is usually a one-way communication. In this era of two-way communications, public relations is a better tool for engagement with stakeholders. The post 5 Ways PR Beats Paid Advertising appeared first on Crenshaw Communications.

Advertising 178

Advertising Advertising B2B Reputation 178

Frederik Vincx

JULY 17, 2023

Principles of our storyselling approach Teach own learnings: Everything we learned, we documented in videos, blog posts, infographics, Build practical solutions: We built a bunch of tools and services to make life easier for our target audience. Video lessons , webinars , self-service workshops, guides , branded tools and so on.

Software 78

Software System Training Enterprise 78

ImPRessions - Crenshaw Communications

JUNE 28, 2018

Polls and surveys are time-honored PR tools for developing campaigns, fine-tuning messaging, and generating earned media and content. Media love poll-results story pitches, especially when accompanied by visuals like infographics. The most cost-efficient are online tools like SurveyMonkey and Fieldboom for DIY polling.

Storytelling 149

Storytelling Data Survey Financial 149

Sword and the Script

NOVEMBER 9, 2021

In executing our mission of becoming the largest capital markets communication platform we have attracted over 2500 corporate issuers, along with numerous investment banks to our suite of products,” wrote Q4 Founder and CEO Darrell Heaps in a blog post. SocialChorus/FirstUp announced an email tool for internal communications.

Software 93

Software Banking Technology Data 93

Newsfile

JANUARY 24, 2024

The public relations field covers a wide array of tools and you may find it hard to know how to prioritize your PR efforts in 2024. For example, ChatGPT will soon understand, interact and communicate using many different methods like text, images, video, audio and more. Chances are you’ve got a lot on your plate. Eapen, Daniel J.

Trends 52

Trends Data-Driven PR Analytics Survey 52