ImPRessions - Crenshaw Communications

DECEMBER 11, 2020

Refresh with formal creative sessions. You can actually keep track internally of how many stories a particular company ann ouncement garnered, or how well a social media pos t performed, right in your content calendar. You can make the most out of your content calendar by using it as a live document and keeping it constantly updated.

How To 259

How To Social Media Product Launch Construction 259

Prohibition

DECEMBER 17, 2021

Crisis communications is an important aspect to tackle as a business owner. The role of crisis communication is therefore highly important in formulating an appropriate response as fast as possible and preventing further damage or financial loss. This guide is written to assist in every aspect of crisis communication.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Prohibition

JANUARY 24, 2022

Having a crisis communication plan in place ahead of time reduces confusion, ensures an effective communication flow, and improves messaging timeliness during or after a crisis. The basics of good crisis communications are the same for every company. The basics of good crisis communications are the same for every company.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

ImPRessions - Crenshaw Communications

JUNE 12, 2018

He helped Pennsylvania Railroad Company manage the press’s coverage of a fatal 1906 railway accident by using a document called a press release. the concept of two-way internal communications to improve the company’s image after a mine strike massacre. Lee also proposed to John D. Rockefeller Jr.

Corporate 178

Corporate Mobile Energy Public Affairs 178

Sword and the Script

APRIL 7, 2015

None of these topics are especially interesting, yet all of them have provided examples of creative PR ideas for bringing those topics to life and in some cases reinvigorating a name or product long past its prime. Each document is linked to within the tweets, so that curious Twitter historians can explore the events in more detail.

Creativity 60

Creativity Publicity YouTube Insurance 60

ImPRessions - Crenshaw Communications

SEPTEMBER 8, 2017

The chief parameters of the client-agency relationship are covered in the letter of agreement, and planning documents will further outline expectations. If changes have occurred, the key players should have have stayed the same, ensuring consistent communication and work. Beyond The LOA.

Agency 136

Agency Print Course Travel 136

Cision

DECEMBER 9, 2015

A copyright is legal protection for your creative works and ideas that are published, broadcast, or presented or displayed publicly. It’s about treating peers—other writers, podcasters, vloggers and communications professionals—the way you want to be treated. Create an internal wiki that houses up-to-date information and resources.

How To 120

How To Training Education Creativity 120

Waxing UnLyrical

MARCH 26, 2012

One of the most fun projects I’ve worked on recently was Oxfam America’s (OA) International Women’s Day (IWD) 2012 campaign. And as they opted in (hopefully) to be communicated to by the organization, OA would be able to convert them to evangelists for OA’s work and donors to the organization. The project.

Case Study 102

Case Study Internal International Study 102

Cision

NOVEMBER 30, 2017

When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. Think of your content contributor guide as a map for creatives to follow. Think of your content contributor guide as a map for creatives to follow. Word document?

How To 177

How To Guidelines Content Marketing Video 177

PRSay

JUNE 11, 2021

Here, the team collectively answered questions about their strategic internal and external outreach, which reached and engaged new audiences during the tragedy of a global pandemic and helped the Bloomberg School retain its No. On social media, what creative tactics did the team use to tap the faculty’s expertise?

Publicity 158

Publicity Social Media Report Fashion 158

Cision

OCTOBER 31, 2015

Employees must be able to communicate their findings externally and internally. Documentation. Images: Steven Depolo , C_osett ( Creative Commons ). To make sense of what your social listening tools find, your brand needs a team that can recognize buying signals and make sense of data gathered on social conversations.

System 120

System Social Media Media Data 120

PR 20/20

JUNE 9, 2020

This document turned out to be a beast; it included a deep dive into the website grade , a Google Analytics assessment, an audit of competitor websites, and a content and SEO assessment. Next, with a firm grasp on current performance, the team developed a Creative Brief. Below, check out our new mission and vision statements.

Web 60

Web Internal International Storytelling 60

Cision

JUNE 19, 2015

Soft” skills like communication, teamwork and creativity — are just as important, if not more so. One of my former managers edited documents so heavily that when I sent him something to review, I joked that the draft was on its way to “Caveat Hill.”. And the internal presentation decks. Good is good enough.

Insurance 120

Insurance Insurance Interviews Crisis 120

Masters in Communications

FEBRUARY 12, 2022

It is not something often said about mass communication, but it is so integral to our lives - and always has been - that it is easy to take the dissemination of information and its associated methods and tools for granted. Mass communication aims to meet these needs. Main Topics Quick Links What is Mass Communication?

Ethics 52

Ethics Communications Print Television 52

PR 20/20

JUNE 14, 2021

Graduates from artistic departments—like dance, music, or art—responded better to more creative pieces that showed an expression of the study. Our team tracked many different KPIs and audience segments because the different internal stakeholders we worked with all had different goals they needed to meet. So Much Data. Glad you asked.

Report 81

Report Data SEO Analytics 81

Waxing UnLyrical

DECEMBER 21, 2018

This document answers key questions such as: What is the background of the initiative? Internal stakeholders can either fill out a document, or, you can sit down face-to-face and develop the material together. This is a group exercise for an internal team working for a client. A good starting point is to develop a brief.

Strategy 88

Strategy Analysis Small Business Measurement 88

Sword and the Script

DECEMBER 15, 2020

PR and communications predictions. Trust and relatability really come to the forefront for me when thing about marketing and communications in 2021. This creates renewed opportunities for marketers who communicate via podcasts. PR and communications predictions. Justin Goldstein | Press Record Communications.

Marketing 168

Marketing Employee Content Marketing Training 168

ISEBOX

MARCH 18, 2016

But what if you could be as efficient as a machine and still master the finessed communications skills necessary to personalize your messaging? This first installment of a three-part series on automating PR tasks gives you a glimpse into some the top technologies to help you organize tasks, communications and content.

Publicity 70

Publicity Enterprise Analytics Tools 70

Stephen Waddington

NOVEMBER 19, 2017

I shared a first draft of this article as a Google Document via Twitter; with MA PR students at Newcastle University; and with colleagues at Ketchum on an international webinar. I’ve also published a blog of key international events in the public relations calendar as part of the project. There are currently 4.3

Publicity 164

Publicity Ethics Data Community 164

Stephen Waddington

SEPTEMBER 18, 2020

Topics range from audience targeting, social media, partnership working, reputation, pitching to radio and community building through to public affairs, internal comms, leadership, coaching and the psychology of decision-making. I am in awe of the creativity, drive and insight of Gen Z (or, apparently now Gen Alpha!).

Public Affairs 145

Public Affairs Education Measurement LinkedIn 145

PR 20/20

JUNE 14, 2021

Graduates from artistic departments—like dance, music, or art—responded better to more creative pieces that showed an expression of the study. Our team tracked many different KPIs and audience segments because the different internal stakeholders we worked with all had different goals they needed to meet. So Much Data. Glad you asked.

Report 52

Report Data SEO Analytics 52

ZudePR

MAY 31, 2015

You should read this article if: You’re interested in hearing the exclusive thoughts of 36 of the world’s leading communications experts. My lightbulb went off when I saw the more I gave freely the more creative I became and yes, the more money I make in the present and long run. The best, worldwide.

Communications 81

Communications How To Blogging Content Marketing 81

Presspage

JULY 25, 2018

“Ideally no more than one page of copy,” says says Caroline Niven, vice president of external communications at Mastercard. Stick to one announcement per release Give the one reason why there is something press worthy, and stick to that for the entire document, Telisman says. Plan ahead.

Wikipedia 103

Wikipedia Writing Video Report 103

Contently - Strategy

NOVEMBER 3, 2021

This piece originally appeared on Contently’s The Freelance Creative. “It’s about bulletproofing your work,” said Amy George , former Associated Press reporter and founder of By George Communications. In traditional journalism, diligent fact-checking is a given. The Check, Please!

Content Marketing 120

Content Marketing Marketing Viral Study 120

Stephen Waddington

DECEMBER 30, 2019

Vuelio named this blog the best PR and communications blog in 2019. The report provides an international perspective on the challenges facing the PR business. Gender diversity in PR is an issue as old as the industry itself Gender issues in the PR industry are well documented. She always improves my work. That’s thanks to you.

Government 103

Government Education Print Ethics 103

Stephen Waddington

DECEMBER 5, 2018

Indeed, many of the hottest public relations agencies such as Manifest and the Romans, and large international networks such as Golin, Ketchum, and Weber Shandwick, proudly lead with earned media. It was a communication revolution. The press release is a legal form of communication. By 1980 it was dead easy,” said Phillips.

Media Relations 115

Media Relations Media Print Newspapers 115

Bad Pitch Blog

MAY 21, 2014

If you''re in business to business communications, you can empathize with the bane of my career''s existence.client/customer approvals to tell their story, more commonly known as a case history. If you''re in business to consumer communications, there''s a lesson here for you also. We''ve received porn-related pitches before.

Pitching 71

Pitching Case Study Media Creativity 71

Shift Communications

SEPTEMBER 13, 2016

Ideally, the document should be just a few clicks away for your client and your team. Get creative on accommodating them without veering off-course. Performance issues are easy to avoid when there is high internal visibility on employee output vs. hours worked. Accomplish this by keeping the SOW highly visible to all involved.

Customer Service 60

Customer Service Course Internal International 60

PR Conversations

APRIL 21, 2016

Being absorbed with ‘The Message’ and forgetting all about the specific context of the communication that is needed. Gender-inclusiveness aside, there’s a plethora of other areas that need similar “consciousness” in communication. Consciously think of it as in-sourcing communication and employee engagement.

Employee 40

Employee Internal International Corporate 40

Shift Communications

JANUARY 28, 2015

Nevertheless, I have been able to assist with internal processes like onboarding, creative brainstorming practices and management development that make adjusting to growth like ours a little easier. What’s it been like to work with 135 PR, marketing and creative professionals day in and day out? Zach Burrus. Agency Life'

Agency 60

Agency Real Estate Creativity Training 60

Sword and the Script

JUNE 6, 2017

By contrast, doing PR work in-house, in corporate communications or marcom position, tends to be the inverse: an inch wide and a mile deep. Whereas, being an in-house communications professional, you’re expected to simply “know” and “do.”. 3) What can agencies do to get more out of corporate communications?

Agency 60

Agency Corporate Interviews eBook 60

Sword and the Script

OCTOBER 29, 2019

Many PR pros will cut and paste a document into a CMS to publish a release – and then cut and paste it again (and again) as they pitch it. He suggested embedding a CEO’s tweet about an announcement, which I thought was a creative idea. Some communicators on Prezly even use this for internal communications.

Pitching 63

Pitching Analytics Enterprise System 63

Cision

APRIL 18, 2016

Analytics Improvements – Changes that give communication pros and marketers better information on Facebook interactions and customer segments. I hope that you can find a few features that you didn’t know about and that you can incorporate into your communication or marketing strategies. Improved Comments Plugin.

Facebook 0

Facebook Mobile Analytics Advertising 0

Solo PR Pro

MAY 21, 2019

Unstoppable Cultures continues the mission Ginger Hardage began during her time as Senior Vice President of Culture and Communications at Southwest Airlines where she cultivated the airline’s trademark internal and external culture: “We put people first, we treat customers like family, we nurture our culture, and we try to change ahead of the times.”

Leadership 55

Leadership Employee Airlines Construction 55

MaccaPR

DECEMBER 19, 2016

In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion. Each year, members of the communications team add the words, " Check out our Farm to Fork Report ," to their email signatures to help spread the word. You're done!

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Ethical Voices

AUGUST 21, 2023

But obviously we’re in the PR space, so the reason we focused this document down into the application of AI specifically in PR because we didn’t really see there was much guidance out there for that. But specifically, how should we be making use of AI, and really generative AI, in PR or communications? What is that?

Agency 80

Agency Publicity Ethics Analysis 80

Beyond PR

APRIL 22, 2016

A carefully compiled crisis communications guide can literally save your business when the inevitable occurs. Every business is different and what needs to be in your response plan will require careful research, documentation, and frequent revision. Audit Your Communications Channels.

Crisis 40

Crisis Crisis Communications Chemicals Handbook 40