5W PR

APRIL 9, 2024

This document serves as a guide, outlining the course of action during a crisis. Clearly delineate roles and responsibilities for each member, like who will be the face of the public relations crisis , who will be handling internal communications, and who will be consulting with the legal team, among others.

Crisis Management 78

Crisis Management B2B Crisis Company 78

PRSay

FEBRUARY 16, 2024

Across airwaves and oceans, on flight lines and frontlines, Department of Defense (DoD) communicators are there, telling the story of America’s military. We recently completed 21 focus groups and in-depth interviews with graduates of the Defense Information School’s Mass Communication Foundations (MCF) course. Marine Corps or U.S.

Public Affairs 87

Public Affairs Communications Radio Television 87

Stephen Waddington

AUGUST 13, 2019

It’s already happening in many sectors from analysing millions of legal documents to detecting financial fraud. It is also creating opportunities for practitioners to help organisations communicate about AI and its impact on society. In the public relations sector AI is transforming media and workflow.

Internal 84

Internal International Ethics Communications 84

PRSay

FEBRUARY 12, 2021

The webinar’s moderator, Kirk Hazlett, APR, Fellow PRSA, is an adjunct professor of communication at the University of Tampa in Florida. If you see unethical behavior from someone in a higher position, “Document everything in the most discreet manner possible,” he said. The downside “is that it exposes you to greater scrutiny.”.

Ethics 172

Ethics Communications Nonprofit Journalism 172

ImPRessions - Crenshaw Communications

JANUARY 11, 2023

ChatGPT can assist with the writing of press releases, speeches, email campaigns, social media posts, and other forms of written communication. Finally, ChatGPT can be an excellent tool for internal communication and collaboration. One of the most obvious applications is in the creation of written content.

Crisis Management 170

Crisis Management Crisis Exercises Training 170

PRSay

OCTOBER 13, 2021

Shaw, corporate vice president, communications at Microsoft. Panelist Aaron Sherinian is vice president, global communications transformation, for Philip Morris International, a company making a pivot to a smoke-free future. Trust ‘can’t be a communications strategy.’. We’re going to be about a change,” Sherinian said.

Communications 148

Communications Pharmaceuticals Corporate Film 148

Onclusive

NOVEMBER 8, 2023

Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging. Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D.

Training 195

Training Media Training Reputation Crisis Communications 195

ImPRessions - Crenshaw Communications

MARCH 23, 2022

Set workflow and communications processes right away. We like to sync with clients even before an engagement “officially” begins to hammer out how they like to work, preferred communication channels, ideal weekly call times, team roles and other specifics so everyone can hit the ground running on day one. Do a deep dive.

Agency 310

Agency Meeting B2B Conference 310

ImPRessions - Crenshaw Communications

FEBRUARY 6, 2024

Teams bond over internal training The passion for learning and development among PR teams is more vibrant than ever. The post What PR Teams Love Right Now: Valentine’s Day Edition appeared first on Crenshaw Communications. Like HARO and ProfNets, it has delivered new media opportunities for our client spokespersons.

Data-Driven PR 212

Data-Driven PR Tools Training Data 212

PRSay

JULY 31, 2019

Woodward, who is an associate editor at The Washington Post , a Pulitzer Prize-winning journalist and the best-selling author of 19 books, will deliver the opening keynote address at PRSA’s 2019 International Conference in San Diego on Oct. How have you seen the communications landscape, and the role of journalists, evolve ?

Journalism 121

Journalism Conference Internal International 121

ImPRessions - Crenshaw Communications

DECEMBER 19, 2023

It issued a cryptic statement alluding to his failure to be “consistently candid” in communications, followed by silence, which gave rise to all kinds of nasty rumors. It was a comedy of poor communication on top of a structure that no longer worked for a company with its growth goals.

Banking 212

Banking Nonprofit Twitter Advertising 212

Doctor Spin

DECEMBER 15, 2023

In digital PR, where flashy social media platforms and sophisticated external communication tools often steal the spotlight, the humble intranet remains an essential organisational platform. It’s the primary tool for day-to-day communication within the organisation. The intranet is the unsung hero amongst PR channels. Top-down.

System 52

System Employee Meeting Internal 52

Presspage

AUGUST 12, 2022

Or – at the other end of the yardstick – a persistent and vast communications breakdown with costs in the millions gets ignored because it isn’t obvious to your stakeholders. Create documents in a shared “newsroom”, and distribute to media owners (the right media owners, of course) customized for their preferred format and language.

Enterprise 78

Enterprise Communications Privacy Pharmaceuticals 78

Presspage

AUGUST 12, 2022

Or – at the other end of the yardstick – a persistent and vast communications breakdown with costs in the millions gets ignored because it isn’t obvious to your stakeholders. Create documents in a shared “newsroom”, and distribute to media owners (the right media owners, of course) customized for their preferred format and language.

Enterprise 78

Enterprise Communications Privacy Pharmaceuticals 78

Newsfile

OCTOBER 24, 2023

Avoiding PR communication mistakes in this important market is paramount for PR pros. This means that avoiding PR communication mistakes is probably high on your list of priorities. This means that avoiding PR communication mistakes is probably high on your list of priorities. in the coming years.

Communications 52

Communications How To Corporate Training 52

The Stalwart Blog

JANUARY 8, 2015

Shouldn’t this change of been communicated to me prior to me calling to make an appointment? This is a perfect example of communication gone wrong. Whether you’re a health organization or a small business, here are four things that companies should keep in mind when preparing to communicate change. Create an FAQ document.

Internal 60

Internal International Communications Small Business 60

PRSay

JANUARY 7, 2020

Navy Chief of Information, is the first flag officer and senior active duty officer to earn Accreditation in Public Relations and Military Communication (APR+M). Accreditation in Public Relations and Military Communications signifies a high level of professional expertise and helps establish community-wide standards of performance.

Public Affairs 148

Public Affairs Communications Community Internal 148

PRSay

JULY 23, 2019

She documented her experience in her memoir , “Somewhere Inside: One Sister’s Captivity in North Korea and the Other’s Fight to Bring Her Home,” co-authored with her sister Lisa. 20, Ling will share more of her story as a keynote speaker at the PRSA 2019 International Conference in San Diego. Personal stories. Authentic voices.

Conference 97

Conference Internal International Travel 97

Stephen Waddington

AUGUST 22, 2018

A cross industry group of international PR associations has developed a common set of principles for ethical practice. In a well-publicised case the Public Relations Communications Association (PRCA) terminated the membership of Bell Pottinger in September last year for a breach of its code. The next job is education and enforcement.

Ethics 95

Ethics Education Internal International 95

Onclusive

AUGUST 9, 2021

Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging. Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D.

Training 370

Training Media Training Reputation Crisis Communications 370

ImPRessions - Crenshaw Communications

AUGUST 2, 2022

If your brand is focused on a specific region, that background may carry more weight with a podcast from the same area than with a national or international podcast where people don’t have access to the product or service. The post Pitching Podcasts: PR Tips For Success appeared first on Crenshaw Communications.

Pitching 350

Pitching Interviews B2B Leadership 350

ImPRessions - Crenshaw Communications

MARCH 30, 2022

This document also acts as an easy access to the interview details– meeting time, link to the meeting (or phone number), and even a photo of the reporter to help with prep. Conversely, if you’re talking to a journalist from a sophisticated trade or tech outlet, you’ll need to communicate at the level of its audience.

Interviews 322

Interviews Media Media Training Meeting 322

ImPRessions - Crenshaw Communications

JUNE 11, 2020

Journalists are finding less value in press releases with only 3% saying they heavily rely on the document for their writing. One reason the press release has a bad reputation is that it’s often drafted by a PR agency or internal officer but touched by many hands along the way, from marketing to legal counsel. Here’s why.

SEO 221

SEO Data B2B Writing 221

ImPRessions - Crenshaw Communications

DECEMBER 7, 2022

It sets the cadence of communications for the engagement, and, more importantly, the expectations for deliverables and impact. Double down on communications . Communication is the best way to show that you’re engaged and committed to the relationship and its goals. But what if you still sense problems? Understand their world.

Pitching 156

Pitching Agency Communications Internal 156

Presspage

JUNE 23, 2021

We work in an amazing field, but there are some tough challenges that communications departments face regularly. Something as simple as using an outdated messaging document could impact the consistency of your campaigns and have unintended consequences. The communications team is using tools originally meant for marketers.

Communications 78

Communications Measurement Tools Enterprise 78

Onclusive

OCTOBER 12, 2021

If you’re a communicator tasked with getting budget approval for the PR department, read on to learn how to develop a business case that you can use to get the resources and support you need to achieve your goals. A business case can also help you demonstrate the value of PR and communications for your brand. What is a business case?

Resources 195

Resources Technology Data Tools 195

Communications Conversations

APRIL 30, 2018

Two-fifths (42 percent) report missing critical information necessary to do their job caused by ineffective communication tools, with nearly half saying this was at least a weekly frustration. I believe a big reason employees are using words like this to describe corporate communications is simple: There’s simply much technology.

Employee 94

Employee Technology Communications Corporate 94

Onclusive

AUGUST 22, 2017

Our job descriptions tells us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. For the sake of creating a comprehensive list of all the tasks today’s PR and communications teams are responsible for, we’ve compiled a list of 20 responsibilities or areas of focus.

Media Training 397

Media Training Crisis Communications Conference Training 397

PRSay

OCTOBER 27, 2017

The impact of the digital revolution on the traditional communications profession has been well documented. And for communicators, the opportunity to credibly engage is boundless. Torres advised communicators to become a “go to” person in their organization, not a “go do” person. Applying critical analysis skills.

Leadership 113

Leadership Communications Hotels Tourism 113

ImPRessions - Crenshaw Communications

MAY 30, 2019

As more brands seek to expand into new markets, or drive greater visibility in existing ones, they’re ramping up public relations to maximize international opportunities. . At Crenshaw Communications, our team has developed and executed a number of high-impact PR programs across EMEA and APAC. Invest in your setup.

Internal 268

Internal International Agency Strategy 268

Stephen Waddington

NOVEMBER 27, 2020

A new book describes the extraordinary achievements of NHS communication practitioners during the COVID-19 crisis. The impact of COVID-19 on NHS comms documents the scale of the challenge faced by professional NHS communicators since the start of the Coronavirus pandemic in early 2020.

Healthcare 131

Healthcare Privacy Print Community 131

ImPRessions - Crenshaw Communications

JULY 26, 2022

Lean into communication with colleagues . Since in-person interaction is diminished, it’s important to lean into communication with colleagues to ensure that everyone is in sync on tasks and the work is getting done. The post How To Work Remotely And Successfully From Anywhere As A PR Pro appeared first on Crenshaw Communications.

How To 309

How To Meeting Travel Employee 309

ImPRessions - Crenshaw Communications

JULY 10, 2019

But according to the 2018 USC Annenberg Center for Public Relations Global Communications Report , writing is the skill most valued by PR recruiters. Further, many companies use blogs content to communicate directly with both internal and external stakeholders, requiring more carefully measured tones.

Case Study 231

Case Study Writing Pitching SEO 231

Prohibition

DECEMBER 17, 2021

Crisis communications is an important aspect to tackle as a business owner. The role of crisis communication is therefore highly important in formulating an appropriate response as fast as possible and preventing further damage or financial loss. This guide is written to assist in every aspect of crisis communication.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Cision

JUNE 26, 2015

Without a crisis communication plan in place to stop threats from escalating to crises, brands often fail to save their reputations from becoming tarnished. Peter advises implementing these eight steps into your crisis communication plan: 1. Identify Influencers. Click here for our free Crisis Communication white paper now!

Crisis Communications 120

Crisis Communications Crisis Communications Guidelines 120

ImPRessions - Crenshaw Communications

FEBRUARY 21, 2020

Just two months ago, luggage company Away grappled with reputation stumbles after employees shared internal slack messages that unpacked a punitive workplace culture. The internal and external mantra needs to be: If you see something, say something. But the most far-reaching recent example is that of Susan Fowler.

Corporate 272

Corporate Reputation Policies Employee 272

ImPRessions - Crenshaw Communications

MARCH 14, 2019

A press release is a formal document from an organization or brand that communicates “newsworthy” information. With that in mind, feel free to download our own press release background document here. We provide this to clients to share with their internal teams. appeared first on Crenshaw Communications.

SEO 204

SEO Writing Advertising Advertising 204